Parhaat Florists Podcastit (2024)

1
Success as a Florist: 4 Mindset Shifts to Make It Happen ✨ 19:29

3d ago19:29

19:29

Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success. Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you’ve …

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Transform Obstacles Into Opportunities for Faster Growth as a Florist 🌿 23:23

10d ago23:23

23:23

Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe. When the goal is growth…

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The 15-Minute Daily Routine to Boost Your Floral Business ⏰ 23:25

17d ago23:25

23:25

You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, thi…

1
How to Consistently Attract Ideal Clients to Your Floral Business 🥳 23:11

24d ago23:11

23:11

You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies t…

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Unlocking Profits — The Secret Metrics Every Florist Must Know 😉 31:14

1M ago31:14

31:14

Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and…

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The Secret to Selling with Confidence 🎉 29:32

1M ago29:32

29:32

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy …

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Marketing Success: The Secret to Attracting Dream Customers 🎯 20:10

2M ago20:10

20:10

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the…

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Floral Business Success — Maximising Sales During Formal Season 🎩 20:54

2M ago20:54

20:54

School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the proc…

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What I learned about floristry from grandma's cookie recipe 🍪 23:42

2M ago23:42

23:42

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋 Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking …

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Breaking Free from Self-Sabotage (An Honest Look Inside My Business) 25:58

2M ago25:58

25:58

Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗 Learn how to identify the signs of self-sabotage, understand its root…

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My Next Big Fat Money Goal ($1M Dreams Made Real) 🤩 26:45

2M ago26:45

26:45

Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗 In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offe…

1
Smart move Marketing Review for florists 🤓 36:14

3M ago36:14

36:14

If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰 So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights f…

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10 easy changes to grow your profits this Mother's Day 🎁 30:33

3M ago30:33

30:33

Maximize your profits this Mother's Day with these 10 easy-to-implement strategies. Join Kathleen as she shares practical tips and insights for optimizing your operations and increasing revenue during this busy time. 🥰 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 August. Price is set to increase.…

1
Is there an easier way to navigate change? 🧭 29:38

3M ago29:38

29:38

Explore the challenges and opportunities of navigating change. Join Kathleen as she delves into the emotional journey of change and offers practical strategies for overcoming our natural resistance . Whether you're facing a major transition in your floral business or personal life, this episode will provide you with the tools and inspiration to nav…

1
Letting go of my Pricing Guilt 😌 30:01

3M ago30:01

30:01

Learn how to release the burden of Pricing Guilt and embrace your full potential as a floral designer. Join me as I explore the common struggles floral designers have with pricing (yup, including me) and offer actionable insights for letting go of the guilt and confidently pricing your work. Whether you're a seasoned professional or just starting o…

1
How florists can create a compelling offer (...and stop competing on price) 🌻 29:55

4M ago29:55

29:55

Unlock the secrets to crafting an offer that your floral clients will find irresistible. Join Kathleen — expert mentor to ambitious floral designers — as she shares her proven strategy for creating compelling floral offers that don't rely on discounts or being cheap. 🥰 Whether you're launching a new product, service, or promotional campaign, these …

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Guests: Valerie Christosimo, Black Girl Florist, Teresa Colucci, AIFD President and Amy Marella, The Hidden Garden- Women Flourishing in Floristry 47:03

4M ago47:03

47:03

We invite you to a celebration of the women who've established deep roots in the floral industry. Today, we're joined by the trailblazing Valerie Christosimo of Black Girl Florist, Teresa Colucci, AIFD president and owner of Meadowscent, and Amy Marella, owner of The Hidden Garden, who share their personal transformations from other realms into the…

1
Cultivating confidence: 10 empowering questions to propel your floral design success 🚀 30:00

4M ago30:00

30:00

Join Kathleen, mentor and coach to ambitious floral designers, as she guides you through 10 powerful questions designed to ignite your entrepreneurial journey 💃🏼 Learn how to self-coach so you can cultivate confidence as you navigate the challenges and opportunities of the floral industry (and life as well 🥰). 👉 Click here to save your seat for MOM…

1
Top 10 productivity shortcuts every floral designer should know 😊 32:30

4M ago32:30

32:30

Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do…

1
Elevate your Vibe and attract better clients 🥰 30:53

4M ago30:53

30:53

Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you — the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include O…

1
Navigating rejection...it's not what you think 😎 23:29

5M ago23:29

23:29

If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal. In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever. Here …

1
Decoding the language of money 🤑 42:30

5M ago42:30

42:30

Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. 🥰 Helpful links from the podcast: Pricing with Confidence for Florists – https://forflorists.com/pr…

1
How (and why) to set a 90-day goal 🫣 32:00

5M ago32:00

32:00

I run my business — and live my life in fact — in 90 day increments. 🤗 And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast. And if you want to check out my most favouri…

1
Finding clarity around your vision 🔍 31:10

5M ago31:10

31:10

This is the journey I'm on and I know many of you are as well. I purposely say "finding" because getting clear on the vision for your business (and life) is a process...a series of steps that don't all happen at once. Instead, I'll share with you five super-practical steps to take that will help you decide what you want and how to get it. 🥰 👉 Click…

1
Should I buy that flower business 🤔 25:12

5M ago25:12

25:12

It's a question I get asked a lot and maybe one you've considered yourself: I'm thinking about buying an existing flower business — how do I know it's the right thing to do? Today I share the most important questions to ask when you're considering buying a flower business. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 Augu…

1
Believing it's possible 🤩 21:59

6M ago21:59

21:59

Job #1 of every entrepreneur is to believe that it's possible. But what exactly does that mean? And how do you keep that belief when things aren't going your way? Listen in and I'll share what "believing it's possible" means to me and how it can inspire you too 🥰 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 August. Price …

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My 3 most favourite time management hacks 🤗 34:48

6M ago34:48

34:48

I know, "Time Management" has been done to death and, like you, I've tried all the things and gone to all the trainings. But, there are three hacks that I've collected over the years that have become my go-to tools for getting shi*t done. Join me today and I'll take you through each of them. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK)…

1
How to win the Price War 🥇 27:25

6M ago27:25

27:25

It's tempting to believe that the way to woo customers is to fight the Price War and offer products at the cheapest prices you possibly can. I know I did...and I can tell you from experience it does not work 😂 Instead, listen in to this episode and I'll share a different way to approach, and win, the Price War. 👉 Click here to save your seat for MO…

1
How to be profitable this Valentine's Day 💘 24:34

6M ago24:34

24:34

Being profitable during Valentine's Day is very different from being busy — and I learned the hard way that you can be really, really busy but not make much money 🤑 So listen in and I'll share my four best pieces of advice on how to be profitable during this unique floristry event. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick o…

1
Where are all the good customers? 🧐 26:04

7M ago26:04

26:04

Experts predict the flower industry is going to grow a LOT in the next few years. So if you find yourself asking "then where the heck are all the customers?", this podcast is for you as I'll share my top tips for finding those bread-and-butter customers. 😍 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 August. Price is set …

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Achieving Your Goals in 2024 {Flower Boss Style} 🥳 28:31

7M ago28:31

28:31

I'm so excited it's 2024. 🎉 This year, I'm taking a refreshed approach to goal setting in my flower business and I thought it might be helpful to share my process and talk through the steps I'm taking so you can achieve your Flower Boss goals. 🌸 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 August. Price is set to increase…

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End of Year Reflection: My Simple Flower Boss Framework 💞 41:44

7M ago41:44

41:44

As 2023 comes to a close, I thought it might be helpful to share with you my go-to framework for a little annual reflection. Like most things I do, I like to keep it short + sweet, so in this podcast, I share my 3-Step Framework and I talk through some of my best lessons for 2023. 💖 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick …

1
How to scale your flower business 📈🌺 35:05

7M ago35:05

35:05

It doesn't matter if you're aiming for seven-figure sales or are just starting out, learning how to scale your business is a key to every florists' success. Listen in and I'll share my super-effective, 3-step process for scaling any flower biz. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 August. Price is set to increase.…

1
The 5 best books I've read in 2023 📚 33:25

8M ago33:25

33:25

On any given day, I don't read a lot — no more than 10 pages max. But I make a point of doing this EVERY day and, over the course of a full year, I actually do read a lot! Tune in and I'll share my favourites from 2023 that I think would be helpful for every florist. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 August. Pr…

1
5 questions to help you level-up your Flower Business 🥳 28:53

8M ago28:53

28:53

These five questions I've collected over the years have changed the game for me 💥 Whenever I'm feeling stuck or not liking the results I'm getting, I ask myself these Fab 5 questions. And, even when there aren't neat answers to each one, I ALWAYS find clarity and make progress. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1…

1
How to Get Good at Selling Your Flowers ⚡️ 30:14

8M ago30:14

30:14

Contrary to what you may have heard, most people are not born being good at selling. I can say with certainty that I wasn't! Instead, we get to learn how to sell and, like everything else we do, get better at it with good instruction and practice. Listen in and I'll share some of my best selling tips that I use in my flower business. 👉 Click here t…

1
Taking control of your calendar (Time management tips for Florists) ⏰ 32:43

8M ago32:43

32:43

When it comes to managing my work schedule, I've literally tried every system out there (ok, not every system but it sure feels like it 😵‍💫). But I recently experimented with a new way to organise and plan my time...and it has been AH-MAZING! It's a simple, three step process that has dramatically reduced the low-lying anxiety that comes from feeli…

1
Breaking out of "All or Nothing" thinking 💥🏆 24:26

9M ago24:26

24:26

When things don't go as planned, it's really easy to jump all the way to "it doesn't work". As if there is NO other possibility that sits somewhere between it's working (All) and it's not working (Nothing). In this episode I'll share how us floral designers can break out of this unhelpful thinking by tapping into our super power — creativity. Becau…

1
How your website can work harder for you 👩‍💻 32:00

9M ago32:00

32:00

Now we all know that your website is how you get orders and inquiries. But in the past few years, I've started to look at mine in a totally different light — it's a tool to save me time. This may not seem obvious on the surface and for many of you it may even feel like the opposite, because websites take a LOT of work. But listen in this week and I…

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Episode 3 - Guests: Cameron King, Certified American Grown and Meg Blancato, Native Poppy 54:50

9M ago54:50

54:50

Buckle up for an awe-inspiring journey into the world of floristry, local farming, and community support. We promise you'll find yourself entranced as we uncover the unique ways small farmers have adapted and thrived in these challenging times, while also fueling a revival in gardening. Join co-hosts Jules Lewis Gibson and Nita Robertson, AIFD, CFD…

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My Formula for Success (6 Skills to Master as a Flower Boss) 14:38

9M ago14:38

14:38

I wish when I started this business someone had sat me down and said, "Kathleen, when it comes to building a profitable flower business, being a successful florist and actually making money doing what you love, it has nothing to do with being famous, having a cute shop front or making sure you check the box when it comes to qualifications and crede…

1
The urge to over-buy 😵‍💫 29:18

9M ago29:18

29:18

You know that feeling... you get back from the wholesalers and you've bought waaaaay more than you should have. And you're left wondering: how did I let this happen? This was was experience every week for about four years 😆. So tune in and I'll share what I do now to avoid binge spending on product. 👉 Click here to save your seat for MOMENTUM ✨ (TH…

1
$8K enquiry with just 113 followers 😎 29:15

9M ago29:15

29:15

I did an Instagram test — how few followers did I need to get my first $8,000 wedding inquiry? The answer may surprise you: 113. Listen in as I share how I approach Instagram these days in a way that's much more enjoyable for me and that generates better results for my business. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off …

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Photography tips for florists 📸 33:53

10M ago33:53

33:53

The pictures I took of my work when I first started out in floristry were not good. 🙈 But after a lot of practice and experimentation, I've learned the most important things to know about taking great photos of flowers. Tune in to this episode and I'll share my top 5 tips. 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 Augu…

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when things feel hard ✨ 31:53

10M ago31:53

31:53

Let's talk about navigating the ups and downs as floral designer, flower lover + Flower Boss. In this week's podcast episode, I'm talking about what I do when things feel hard and when to recognise if I'm making things feel harder than they need to be. 🙈 👉 Click here to save your seat for MOMENTUM ✨ (THIS LINK) We kick off 1 August. Price is set to…

1
How to stop feeling overwhelmed in your flower business 🤗 35:33

10M ago35:33

35:33

Overwhelm is something every flower business owner, including me, will experience throughout their entire career. So let's learn how to get REALLY good at managing that uncomfortable feeling! If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 …

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Episode 2 - Guests: Canaan Marshall, Canaan Marshall Designs and Yvonne Ashton, Mayesh 51:34

10M ago51:34

51:34

Florist’ Review talks with Yvonne Ashton, Director of Marketing at Mayesh, and floral designer Canaan Marshall from Cannan Marshall Designs. Yvonne Ashton, a marketing whiz at Mayesh, unravels the family roots of this leading floral distributor, and Canann Marshall, a premier florist, shares his journey that started in a museum and slowly bloomed i…

1
How to get customers on Instagram as a florist 🎉 29:32

10M ago29:32

29:32

A few weeks ago I received an $8,000 wedding enquiry on my brand new Instagram account – that account has less than 200 followers and I'm so excited to be starting from scratch. If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 If you're enjo…

1
3 secrets to marketing your flower business 🎁 34:13

11M ago34:13

34:13

In this episode I'll share with you the three things I know to be true about marketing and selling flowers. I wasn't taught any of them — rather I learned they were true from a lot of trial and error marketing my own flower business over the years. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a sc…

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3 habits I'm bringing into my flower business this month 🌟🌟🌟 30:03

11M ago30:03

30:03

What if I told you BIG changes can come from creating SMALL habits? For a long time I thought big results would only come from making epic changes to what I was doing but I know now this isn't true. Listen in to this episode and I'll share the three small habits I'm adopting this month. If you're enjoying the show, be sure to leave a review on Appl…

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