Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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Tim Bennett and John Nash—memorable class clowns in high school, now revolutionary LGBTQ marketing and advertising executives—invite you to share in a friendship that spans 40 plus years. Drawing on their combined corporate and entrepreneurial experience, the conversation ranges from the professional to the personal, and everything in between. Entertaining banter, unique voices, and smart content. We’re all business. Except when we’re not.
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Le focus group est une méthode qualitative particulière dans la gamme des procédés de réunion de groupe qui présente plusieurs avantages. Les focus groups vous permettent de recevoir des réponses plus diversifiées, plus nuancées et plus complexes que les sondages qui n’autorisent pas autant d’échange avec les participants. Ils représentent la technique idéale pour obtenir des opinions plus vastes. En dépit de tout, les prouesses d’un focus group sont bâties en grande partie sur les aptitudes ...
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A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups? —————————————————————— 💙 If you haven't yet, don't hesita ...
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S5 Ep5: 'I'm All For Deportations, But...' (with Adrian Carrasquillo)
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57:48Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime. By Adrian…
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Shop Talk shares three things we can learn from Dolly Parton’s business legacy. Caught My Eye reports that KitKat will be discontinuing the vegan candy bar option so get them now while you can. Also, a new study from Talker Research looks at the pizza habits of America. You will be surprised at which state per capita eats the most pizza. Don Panoz,…
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TFG Unbuttoned: LGBTQ Non-Profits Scramble Under Trump
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24:14The Human Rights Campaign, (HRC), joins The Trevor Project and GLSEN in reducing staff and refocusing their efforts in the new political climate. Our question to all these non-profits is, how have you advanced LGBTQ rights in the last few years? Then, an angry customer who purchased a Subaru Outback tried to return it by driving through the dealers…
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S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson)
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1:01:31Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new w…
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Buyer Beware When Buying a Super Bowl Ad
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51:56Shop Talk looks at the real costs and pitfalls of a brand deciding to invest at least $10 million on a Super Bowl TV spot. Caught My Eye reports that a passenger on a cruise line was charged 47K for flu treatment and insurance does not want to cover. Also, have you heard of “ducking”? It’s. Jeep thing and has turned into a profitable business for a…
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TFG Unbuttoned: Little House on the Prairie Reboot Warned Not to be “Wokeified”
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23:52“Little House on The Prairie” is scheduled for a reboot through Netflix, and conservative mouthpiece Megyn Kelly threatened to ruin the project if it went woke. Former star of the show, Melissa Gilbert, responded to the Kelly post saying how woke the original series really was and perhaps she should give it a rewatch. But first, Target is booted as…
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S5 Ep3: At Least He's Doing Something (with Sam Stein)
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53:42Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark m…
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Doordom Can Help With Winter Blahs
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45:27Shop Talk looks at a concept called Doordom that can help you get through the time between New Years and Spring. Caught My Eye covers a Chinese national who wouldn’t negotiate with the local government, so they built a new highway around his house. He regrets his decision now. Also, don’t write on your Passport. Poland recently denied entry to a wo…
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TFG Unbuttoned: Our Pee-Wee Comes Out
22:25
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22:25Under the new administration, apart from two military related flags, only the American flag is to be flown or displayed at government building. An executive order calls out The PRIDE and BLM flags specifically as not allowed. It will be interesting to see how Washington, DC handles World Pride this June. Then, Paul Reubens, of Pee Wee Herman fame, …
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S5 Ep2: Getting Out of Our Corners (with Amanda Carpenter)
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52:20Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on ove…
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Cruise Ship Food Leftovers
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50:12Shop Talk looks at a New Zealand study that concludes the importance of cultivating Emotional Intelligence, or EQ, in raising children. Caught My Eye covers the journey that leftover cruise ship food takes after not being eaten. It is a surprise. Also, Progresso Soups is selling “soup you can suck” in the form of chicken flavored hard candy to cele…
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TFG Unbuttoned: PREP HIV drug is the Latest Religious Right Target
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24:31TFG Unbuttoned: PREP HIV drug is the Latest Religious Right Target In the latest religious right grievance, The US Supreme Court will hear a case this year as to whether employers must cover through insurance the HIV prevention drug PREP. Then, The Trevor Project is faced with budget shortfalls leading to layoffs and a reorganization. Finally, a wo…
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S5 Ep1: The Caretaker Presidency (with Evan Osnos)
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1:03:04As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy. Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ Show notes: By Evan Osnos: J…
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META—Facebook, Instagram, and Threads—has taken off all guardrails related to what you can or cannot post to their platforms. Their new content moderation policies contain a carveout that allows users to call LGBTQ people mentally ill. Gender, sexuality, race, and religion all appear to be open game in the META universe. But first, “Look Into My Ey…
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TFG Unbuttoned: NOT Smarter Than the Average Bear
25:22
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25:22Four California consumers try to commit insurance fraud by claiming a bear attacked the interiors of their cars. Wait until you hear the rest of the story. But first, a transgender bathroom policy takes effect at the House of Representatives, and Elton John reveals what made him quit his cocaine addiction. Apple Podcasts: apple.co/1WwDBrC Spotify: …
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Costco Stands by its DEI Initiatives
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50:06Bucking the trend of other large corporations that have folded under pressure from the right wing to abandon their DEI Initiatives, COSTCO stands firm in their support of DEI efforts. Refreshingly, they said that DEI was important for the members, employees, and success of the organization. The Focus Group has been waiting for the first corporation…
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TFG Unbuttoned: Pornhub pulls Out of Florida
25:48
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25:48Florida joins a growing number of conservative states that are now requiring proof of ID to access adult sites like Pornhub, and others perceived to be prurient in nature. Then, disgraced former Abercrombie CEO, Mike Jeffries, claims dementia will derail his sexual misconduct charges. The courts in June will assess whether he is fit for trial or no…
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America’s Favorite Toys Over the Decades
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42:13Merry Christmas and Happy Hanukkah. Tim and John share their favorite toys of their childhood. Also, fun facts about the Pee-Wee Herman Christmas Special are shared. Can you believe the show first aired 36 years ago? A quick trip to Santa Claus, Indiana and who is and isn’t on the Royal Christmas invite list? We’re all business. Except when we’re n…
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TFG Unbuttoned: Five Retailers That Need Some Holiday Cheer
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24:59There are five well known US Retailers that need a successful 4th quarter. Consumers this year are focused on value more than ever and these retailers need to get the message. But first, according to Indiana University’s Equitable Giving Lab, less than 1% of all charitable giving goes to LGBTQ+ causes. Finally, for the person who has everything, ho…
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S4 Ep62: It's Not Like a Newscast (with Tim Miller)
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57:17The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.…
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Shop Talk looks at applying the one-dollar rule for guilt free shopping. Caught My Eye covers the public push-back from Bloomingdales green-suited Santa. Also, a woman in Long Island had the license plate number NCC-1701 in a nod to the famed tv series Star Trek. Even though her plate expired 3 years ago, the lazy DMVs from other states are forward…
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TFG Unbuttoned: Gen Z Shops the Mall
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26:20Analysts are identifying a new shopping trend with Gen Z as they head to the mall. Gen Z’s return to the mall shows this cohort has more in common with Baby Boomers than Gen X or Millennials. But first, Stoli in the USA has filed for bankruptcy claiming slow spirits sales and Russia fatigue. Also, The Pet Shop Boys prove once again that they are ma…
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S4 Ep61: Hate Was Up, Prices Were Down (with Marc Caputo)
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58:27We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out. show notes The NYT's DealBook summit Sarah referenced H…
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Four Simple Rules for Success
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51:30Shop Talk reveals four simple rules that Shark Tank panelist Barbara Corcoran, says will help you in not only your career, but in life. Caught My Eye looks at a wheelchair bound contestant that won a treadmill on the “Price Is Right.” Also, a mom is thankful for her OnlyFans revenue over the past year as she “can finally give her kids the Christmas…
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TFG Unbuttoned: YMCA Gay or Nay
25:17
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25:17The LPGA and USGA golf associations have set forth new guidelines for 2025 requiring golfers to be female at birth or to have transitioned pre-puberty to be eligible to compete in women’s events. So far, only trans golfer, Hailey Davidson, has spoken out against the new rules. Then, Village People founder and writer of the song YMCA, Victor Willis,…
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S4 Ep60: An 'Unserious' Show (with Jonathan V. Last)
1:10:08
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1:10:08We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.…
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The Most Popular Word of 2024
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44:20Shop Talk reveals the 2024 word of the year according to Dictionary.com. Caught My Eye looks at an unintentional gay Christmas motif from Walmart. Also, an Episcopal Minister struggles with questions from the Bible on Jeopardy. Chester Greenwood, the inventor of earmuffs, is our Business Birthday. We’re all business. Except when we’re not. Apple Po…
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TFG Unbuttoned: Pity the Penny
24:51
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24:51One US Senator thinks the new administration could save millions by discontinuing the penny. Apparently, it costs 3 cents to make each one cent penny. But first, Walmart has buckled under pressure from conservative activist Robby Starbuck and will discontinue or “revisit” their internal DEI Corporate Initiatives. Walmart will also join a growing li…
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S4 Ep59: "Beyoncé Ain't Paying My Bills, B*tch." (with Astead Herndon)
1:14:08
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1:14:08The Focus Group Podcast is back for a post-election autopsy. We're starting with a deep dive on how Donald Trump's newest voters found Kamala Harris and the Democrats lacking. Astead Herndon, host of The New York Times podcast The Run-Up joins Sarah to write a first draft of how we got here. show notes The Run-Up: The Democrats' Plan to Get Skeptic…
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Shop Talk looks at the controversy of the rebranding of Jaguar as they move to an all-electric portfolio. The advertising and marketing world were caught off guard by Jaguar’s bold move with many panning the new direction. Caught My Eye looks at the absence of women in the magic field and Girl Scouts USA raise membership fees and cookie prices for …
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TFG Unbuttoned: Ellen DeGeneres Flees the USA
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25:16Ellen DeGeneres and her wife Portia de Rossi have put their California house on the market and decided to move to the Cotswolds in England since the election of Trump. But first, airports across America are rethinking the moving sidewalk due to costs of operation and repair. Also, ‘Lavender Marriage’ gets an update with Gen Z. Apple Podcasts: apple…
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World Famous and Expensive Slice of Cake
44:50
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44:50Shop Talk looks at a recurring job hunt trend on TikTok called “white fonting.” While we do not totally agree with the article, we do agree that networking and human connections are most important in the job search. Caught My Eye looks car buying sticker shock and an auctioned off piece of cake from Queen Elizabeth II. William Painter, the inventor…
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TFG Unbuttoned: Lindt Chocolate Meltdown
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25:44Chocolatier Lindt, admits that its claim as being a premium chocolate were all bogus. Then, book banning in Tennessee finds Dr. Suess under fire for the book “Wacky Wednesday.” Also, credit card debt for retirees takes an alarming turn with more people relying on high interest credit cards to live day to day. Finally, John gets recognized at the gy…
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How to Know When it's Time to Leave
47:34
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47:34Shop Talk looks at a LinkedIn post from DEI expert and consultant Dr. Lauren Tucker. She is leaving the fight for justice behind, and we find her rationale has correlation with the fight for LGBTQ acceptance too. Caught My Eye looks at a cache of not seen segments from The Thunderbirds 1960’s TV series. Also, the Boy Scouts are selling off property…
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TFG Unbuttoned: Pepperoni, Porn, and Primates
22:09
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22:09Some of our favorite brands— Hormel, Levi’s, Hasbro, and Starbucks—are paring down offerings to be more efficient and save money. By offering less options of a product it helps keep prices down for consumers. Then, the North Korean troops deployed to Russia and Ukraine have for the first time in their lives unfettered access to the world wide web. …
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Shop Talk this week features B2B Marketing and Sales expert Kevin Downey. Kevin shares insights about the power and skill of crafting and sending cold emails. But first, Tim and John discuss the election of Donald Trump and the “Era of Uncertainty” we are about to embark on. Donald Hings, the inventor of the Walkie Talkie is our Business Birthday. …
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TFG Unbuttoned: The Cleanest Restroom in the USA is Crowned
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26:11A Maverik Convenience store is voted the best restroom in America for 2024 according to a Cintas survey. Cleanliness, visual appeal, and design were part of the criteria. But first, a regional Japanese High Court has ruled that the government’s policy against same-sex marriage is unconstitutional. Finally, a long-time church choir director is fired…
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S4 Ep58: How [He/She] Wins (with Ron Brownstein)
1:03:51
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1:03:51The polls are close enough that this election could go either way. But whatever happens, the focus groups over the last year-plus have given some clues about what's motivating the swing voters voting for Trump, and those voting for Harris. Atlantic senior editor Ron Brownstein joins Sarah to listen to voters and what the Trump and Harris coalitions…
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Mental Health Expert, Dr. Robb Mapou, Sets us Straight
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45:59Shop Talk this week features Dr. Robb Mapou. Robb is a long-time listener and had something to say about the topic of ADHD that we covered a few weeks back. Caught My Eye looks at a Brit that is trying to retrieve a Bitcoin hard drive, worth millions, from a landfill. Also, 1990’s Fitness Guru Susan Powter, wants to make a comeback after losing her…
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TFG Unbuttoned: Stupidity Incorporated
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23:20Sex, drugs, and flip flops finally catch-up to former Abercrombie CEO Mike Jeffries. He and two others are charged with sex trafficking of young men while they ran the cool clothing brand. Then, an Australian woman is trapped in a crevice for 7 hours upside down, while trying to retrieve her phone. Did she ever get her phone after the rescue? Final…
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