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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
A podcast dedicated to the navigation of the Christian life in the 21st Century, with the aid of just a "few" caffeinated beverages. Our Hosts: Chris Clark and Justin Luciano. Our Home: West Park Methodist Church http://www.westpark.church/ Our social media platforms: Join us on Facebook @fueledbycandc, Follow us on Instagram @fueledbycandc, Email us at fueledbycandc@gmail.com
 
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show series
 
We had the absolute pleasure of sitting down “under" with Ingrid Thompson - all the way from Sydney, Australia! Kelli met Ingrid when she applied to be on her podcast, So You Want to Start a Business – and they’ve kept in touch ever since. Ingrid’s goals are to make sure her audience understands how money works in their business and that they are f…
 
Jeremy Shere is joining us for part 2, episode 006 because his tribal knowledge of podcasting is so in-depth, we needed two episodes to cover it all! He is the founder and CEO of Tribal Knowledge Podcasting, a podcast production agency that helps businesses start podcasts to grow revenue by connecting decision makers, establishing thought leadershi…
 
Jeremy Shere is the founder and CEO of Tribal Knowledge Podcasting, a podcast production agency that helps businesses start podcasts to grow revenue by connecting decision makers, establishing thought leadership, and taking content marketing to the next level. Listen in as Jeremy dishes on time savers, why it’s not too late to start a podcast, and …
 
Today on the show, the guys discuss a whole variety of different topics as they welcome in the Fall months with a Pumpkin Spice Latte and a conversation about the first meetings of their ministries that took place this week. From the planning process to the goals of their efforts, Justin and Chris talk about what God is doing in the groups they are…
 
Team Biz Bevs & Bites spent the Happiest Hour with our show producer and friend – two-time podcast host and international motivational speaker extraordinaire – Rob Oliver. Rob is also a three-time author, and one of the kindest, most helpful people we know. This is the second part of our Happiest Hour with Rob and he's encouraging all of you to sta…
 
Team Biz Bevs & Bites spent the Happiest Hour with our show producer and friend – two-time podcast host and international motivational speaker extraordinaire – Rob Oliver. Rob is also a three-time author, and one of the kindest, most helpful people we know. Rob has such a sound, sensible approach to podcasting… but admittedly that wasn’t always the…
 
Join Biz Bevs & Bites for a terrific conversation on making meaningful referrals. Cindy and Kelli truly enjoy connecting people for a good cause – like doing business together! And Kelli is questioning: Is it cool to make a connection without alerting the third party? Should you check in with the one receiving the connection to see if they think yo…
 
Join Biz Bevs & Bites for a lively and informative discussion on NETWORKING! Kelli and Cindy touch on a lot of different areas of networking from best practices to NEVER DO's. While you can't completely plan out your evening, you can be intentional in how you spend your time. Cindy said it best, "Don't hand out your business cards like a Vegas deal…
 
"Biz Bevs & Bites: in the Burgh and Beyond" is a podcast with exceptional business content and exciting guests, featuring the incredible food and beverage scene in and around Pittsburgh. Episodes will spotlight a BIZ topic and guest, feature a BEV - wine, beer, or spirit from a local maker, or a BITE from an area restaurant, food producer, bakery, …
 
On this episode of the Fueled by Caffeine and Christ Podcast, the guys were joined by Dr. Kevin Ludwig to discuss what science and the Bible have to say about evolution, dinosaurs, and Creation. As Christians, we have a assurance in Scripture of God as Creator, but what does modern science teach about the creation of the universe and how we humans …
 
Guys, we hit 10 episodes of the Fueled by Caffeine and Christ Podcast! Thank you so much for sticking with us through our journey in podcasting! We are blessed to have you all listen to us and look forward to providing you more and more episodes! In this week's episode, Chris and Justin discuss what it takes to start a new ministry in church. Wheth…
 
Justin and Chris are joined by two very special guests, their dads Joey Luciano and Dave Clark. The guys discuss the joys of fatherhood and everything that comes with it. Enjoy listening as they reminisce about how they grew up and are now all fathers themselves.Kirjoittanut Chris Clark and Justin Luciano
 
In this episode, Justin and Chris talk about what they have experienced in their own marriages and also discuss the different roles in a marriage relationship. They look at different Bible passages that talk about what jobs the husband and the wife have in a marriage and how people have misconstrued them in the past. If you have other insight or qu…
 
Chris and Justin talk about the moms in their lives. Don't forget to show the moms in your life some love and it doesn't have to just be on Mother's Day. Share some stories about the moms in your lives with us too! Here's the link to the article that Justin was referencing from today. Take a look!Kirjoittanut Chris Clark and Justin Luciano
 
Chris and Justin talk about how Christians are commonly perceived by unbelievers in both some comical and convicting ways. The conversation seeks to put to rest some of these misconceptions about what we, as followers of Christ, act like as opposed to what we are called to be like. If you think that we missed any that would be a good addition for u…
 
On this episode, Justin and Chris welcome Senior Pastor David Strope into the studio to discuss the burning topics about being a pastor in today's crazy world. From sermon length to Lord of the Rings, the guys have a great discussion! Thanks again Dave for squeezing in some time with the Fueled by C and C crowd!…
 
In this episode, Chris and Justin talk about the scarcely covered topic of Doubt in Christianity. This difficult subject has lasting effects if it's not dealt with and the guys seek to bring the problem of letting unexpressed doubt fester to light and how to deal with it. If you would like to read the book we were referencing, here is a link to Bob…
 
The boys are joined in the studio today with special guest host Alex Gregor as the three of them discuss what Biblical worship truly is. Take a listen as they talk about the many experiences that they have had describing both mountaintop highs and some lows of being apart of worship, as well. Also referenced by Chris, this video by Louie Giglio rea…
 
Chris and Justin talk about the necessity for Christian Fellowship amongst believers. In this episode, the guys reminisce about the times in their own lives that have seen life-long relationships and bonds formed through the accountability and friendships that fostered them. To hear the sermon that they reference from John Piper, click on this link…
 
On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is …
 
On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question ins…
 
Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging desi…
 
On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes …
 
We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While bran…
 
On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…
 
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…
 
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …
 
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…
 
On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your c…
 
Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry. Today, we’re chatting with Ha…
 
Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked D…
 
If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you…
 
Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, you’ll hear: How platforms are catering to the rise in e-…
 
On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw. As a light lager…
 
Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss h…
 
On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the show to talk through this from both a personal and busin…
 
Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that we…
 
On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. Michael is a brilliant guy who k…
 
In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as a brand manager with Firehouse back when they had 300 lo…
 
Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a profound impact on her own well-being, and wanting to share …
 
In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been …
 
Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 …
 
We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could…
 
In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant…
 
Season 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly…
 
Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom. Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and stories from leaders in the restaurant and CPG space. New episo…
 
How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special mom…
 
Tara-Ann Dugan is the Director of Consumer and Marketplace Insights for the National Pork Board and has more than 12 years of food marketing and research experience, spanning across McDonald’s Corporation, Nielsen, IRI, and Hammacher Schlemmer. She has some great insight not only in the protein category but eating occasions in general. On today’s s…
 
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