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Protest sign in Lille, France that reads: “Tax the billionaires, not our grandmothers.” Photo by ev on Unsplash Do mass protests matter anymore? Even when large numbers turn out with a high level of outrage directed at abusive corporate or governmental elites, the Powers That Be usually just hunker down and wait for the fury to pass. But the one fo…

Hollywood! Glamour! Riches! Yet, people who make a living writing movies, TV shows, and streaming programs are on strike! Most people find it hard to relate to complaints about working on projects with multimillion-dollar budgets, A-list stars, and famous studio moguls. So what’s wrong with this picture? It’s a faded picture taken in the long ago g…

If poohbahs of the national Democratic Party wonder why working-class families, which once formed the party’s solid base of political support, have gone astray – they might ponder the awful message they’re sending by constantly smooching Sen. Joe Manchin’s flabby tail. The multimillionaire, West Virginia coal baron and anti-democratic “Democrat” is…

Photo: Morgan on Flickr It’s an odd marketing strategy for an industry to assail its own consumers. Yet, that’s what the monopolistic meatpacking industry (led by such huge conglomerates as Tyson, Smithfield, JBS, and Hormel that control nearly 70 percent of America’s pork market) is doing. “Just shut up and eat your bacon,” the industry shrieks! T…

Oftentimes, when you suspect you’re being gouged by corporate price fixers – you are. Take the rat-a-tat-tat of today’s price jumps at supermarkets and chain restaurants. They make you want to race to the cash register before they raise prices again! No, no cry the CEOs of food giants, it’s not us, it’s “supply chain disruptions;” then corporate po…

There’s a common political refrain among Texas Progressives: “Thank God for Mississippi.” Our own state government, run by corporate lobbyists and right-wing nutballs, is a notorious hellhole for efforts to provide even a little more fairness for the poor, the working class, and the environment. So, Lone Star progressives need some straw to grasp t…

Tiptoeing around the democratic process, Indiana’s Republican legislature has become the latest of that ilk to slap its local school librarians with an idiotic book ban. Snuck into law behind closed doors, the partisan Hoosier law requires librarians to pull books that the learned lawmakers consider “harmful to minors.” Just to juice up the ignoran…

Original chicken photo: Ben Schumin, Flickr I’m a child of privilege. Not the privilege of money (I come from a family of small-town working people). But it was my privilege to grow up in the public schools of Denison, Texas. There I received the rich blessings of dedicated classroom teachers, a diverse student body, playground socialization, libra…

While the Powers That Be constantly warn us about foreign threats to our democracy from Russian trolls, TikTok, etc. – there is scant coverage of an actual assault on our people’s democratic liberties by forces on our own soil. It’s coming from extremist, right-wing Republican lawmakers who have autocratic control over more than a score of America’…

When public officials get themselves mired in the muck of corruption, they can always count on Sen. Ted Cruz to issue a moral judgement: If the offender is a Democrat, he pronounces the corruption inexcusably grotesque; if it’s a Republican, he wails that the offender is the victim. For example, Supreme Court Justice Clarence Thomas was recently ca…

Photo: Kayla Padilla/Texas Public Radio Given the rabid rightwingism of most Republican officeholders in my state of Texas, you might assume that the climate here is only fit for rattlesnakes, scorpions, and venomous critters of pious political extremism. Yet, the true Texas political character (historically and currently) is vehemently anti-corpor…

Do you find it as charming as I do when some leisure-class corporate chieftain whines that America’s working stiffs are a bunch of slackers? We’re hearing that now from Wall Street plutocrats, grumping that employees no longer have that old nose-to-the-grindstone, “yes-boss” work ethic of old-school capitalism that has created such fabulous wealth.…

You’ve probably heard the news out of Texas, Missouri, Michigan, Idaho and more— sudden and inexplicable protests against books and demands that they be removed from libraries. And you’ve also probably noticed that the books getting banned seem to have things in common with one another, like the prominence of LGBTQ+ characters, or themes that explo…

An actual board game from the late 1970s These days, America’s top economic officials tend to speak in unintelligible bureaucratic gobbledygook. But, once upon a time, there was a plainspoken White House economist, and he even had a sense of humor. He didn’t last. Alfred Kahn was chastised by the White House in 1978 for speaking clearly and honestl…

Way to go, Wisconsin! In a momentous progressive win, voters there elected County Judge Janet Protasiewicz to their state supreme court. She thumped a mega-MAGA-Republican by 11 points in a pivotal race, ending a dark decade of unbridled right-wing partisan extremism by that court’s GOP majority. But the vote has profound implications reaching far …

Hey everyone, Deanna here! You may remember our live pandemic web show, Happy Hour at the Chat & Chew Cafe. And many of you have asked for longer audio posts from Hightower, so we figured we’d combine these ideas into one brand-new series! That’s right, the Chat & Chew is moving from a TV show to a podcast. Next week, we’re going to be in the studi…

My city’s daily newspaper has gotten so emaciated it should be in hospice care. Its front “section” is down to six pages, half of which are cheap ads, and nearly all of its articles are out-of-date, cut-and-paste pieces bought from out-of-state “content providers.” This embarrassment, put out by the Gannett chain of over 1,100 cadaverous papers, pr…

A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…

A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…

A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…

A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…

A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…

A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…

You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.…

You should consider having your own Membership Site where you deliver FREE value to your audience. This is a wonderful way to build a community feel and insulate your audience from others. It could be as simple as 3 videos, a masterclass, or some other type of training. Create Your Free Account to Enroll in this Course. By changing the language, yo…

How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. …

Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocial…

How can you get the Physical Mailing Address of your prospects? Today, Josh shares a great way to ask for their mailing address. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then yo…

One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen…

Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many pe…

Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you…

MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…

Shop Small Fall: a Neighborhood Bakery. On this episode we have coffee and catch up with Kristin at Sugar Momma’s Sweets in Cashmere. Learn about her experiences with the power of local community, social media networking, and partnering with fellow small businesses for events like Scare Crazy… and more!--- Send in a voice message: https://podcaster…

One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…

R Shack is a caterer in East Wenatchee who specializes in events - they also enjoy participating in pop-ups (most recently the Food Truck Knight at WVC; their food goes fast as it is highly recommended). We ask how they persevered as a mobile vendor during wildfire season, as we recorded this episode up at the Supernova Business Launch event - Cong…

What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialE…

“Everybody loves lavender and I have done the work to make good, nontoxic products you can trust…” -Beth Hammerberg, Down By The River Lavender. Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss th…

How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Lis…

There are so many ways to communicate today: WhatsApp, FbMsngr, Lin, Phone, Fax, Letter, Text. Be sure you are not limiting yourself to only "old school" channels. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com…

Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss the LIVE PREMIERE Oct 1! WIN PRIZES!--- Send in a voice message: https://podcasters.spotify.com/pod/show/hightowerdigitalmedia/message…

As you engage with your audience via email, be sure to move them to your social media platforms for further engagement. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

When is an unsubribe, not an unsubscribe??? Today, Josh explains a great way to keep people in your audience, even if they unsubscribe from a list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

You have many people in your database. They've opted in at some point, but they aren't really engaged with you or your content. Today, Josh shares how you can re-engage them using an effective strategy, including a Customer Insight Report. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should co…

Do you have an email list full of people who are no longer engaged or responsive? Most everyone does. That's why on today's episode, marketing expert Josh Hightower, shares some expert advice on what to do with those unengaged people on your list. It takes more than just sending a random email to them to get them to reengage with you. Josh has a sp…

Email marketing is a powerful tool that can produce great results when done properly. The greatest challenge with email marketing is getting your email delivered. Actually getting your email to show up in the inbox can be a real challenge. That's why on today's episode, marketing expert Josh Hightower, shares some expert insights around email deliv…

Can old school tactics still produce results? Absolutely! In fact, on today's episode, marketing expert Josh Hightower shares how using email (which is an old-school tactic) can produce great results for your business. If you think email is overlooked, dead, and buried, think again. Email is one of the most powerful marketing tools in your marketin…

You've heard of funnel hacking and swipe files. They are common terms to online marketers. Today, marketing expert Josh Hightower shares with us the power of modeling other peoples marketing. You don't have to re-create the wheel - in fact you shouldn't. Look at what other people are doing, and see how you can model it in your business. This is an …

Communicating with you audience is vital. At times, your audience will give you feedback that could be considered "negative." At the same time, you and your team should know your audience and how to should respond to good and bad feedback from your audeince. Josh also shares how he used this situation as a teaching opportunity for his team. Listen …

Many people use a Tripwire to Offset Your Ad Cost - what is that and how does it work? When and Why should you use this... or should you? Another name for this is a Self Liquidating Offer. The name doesn't matter but the strategy does. The purpose is to Accelerate a purchase. Listen to this episode and learn more about all of the ways Josh and his …