Parhaat Horse Business Podcastit (2024)

1
Supercharge Your Year-End Review with These 3 Key Components 32:01

11d ago32:01

32:01

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan. Grab your notebook …

1
Hannah Childs Lifestyle at The Horse Business Podcast 41:43

16d ago41:43

41:43

In this episode of The Horse Business Podcast, we talk with Hannah Childs, the founder and creative force behind Hannah Childs Lifestyle Premium Equestrian Apparel. Based in Santa Barbara, California, Hannah creates equestrian apparel that empowers women to look and feel their best both in and out of the saddle. Hannah shares her journey from worki…

1
How to Build Demand for Your Horse Business with Megan Harris 58:15

18d ago58:15

58:15

Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry…

1
Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts) 30:47

22d ago30:47

30:47

Are you getting new leads, clients, and customers for your horse business from your time on social media? If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Sto…

1
How to Savor the Holidays & Still Show Up on Social Media 10:50

1M ago10:50

10:50

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with…

1
How to Build Your Email List with Qualified Leads 26:42

1M ago26:42

26:42

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, rig…

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How Much Should You Niche Down in Your Equestrian Marketing? 31:16

1M ago31:16

31:16

You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re gett…

1
Kastel Denmark at The Horse Business Podcast 34:55

2M ago34:55

34:55

In this episode of The Horse Business Podcast, we talk with the inspiring Charlotte Jorst, a successful entrepreneur and grandprix dressage rider. Charlotte shares her unique journey, from starting riding at later in her life to becoming one of the top adult amateur dressage competitors in the world. We dive into her experiences competing internati…

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Why Collaboration Over Competition Always Wins With Jamie Samples 42:40

2M ago42:40

42:40

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-…

1
4 Things You Need to Attract the Right People to Your Equine Business 25:57

2M ago25:57

25:57

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, the…

1
Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson 44:40

2M ago44:40

44:40

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…

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BONUS Q&A: Everything You Need to Know About 1:1 Coaching 19:31

2M ago19:31

19:31

Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…

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Why Your Horse Business Isn't Where You Want It to Be 28:37

2M ago28:37

28:37

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…

1
Green is the New Blue at The Horse Business Podcast 45:33

2M ago45:33

45:33

In this episode of The Horse Business Podcast, we sit down with Stephanie Riggio Bulger, founder of Green is the New Blue, and Scot Evans, the Creative Director of the organization. Green Is the New Blue is an environmental non-profit dedicated to reducing the environmental impacts of equine-related events and activities. Stephanie's drive to make …

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6 Steps to Successfully Rebrand Your Equine Business with Chris Stein 1:01:31

3M ago1:01:31

1:01:31

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…

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How to Build a Trusted Brand as an Equestrian Entrepreneur 25:58

3M ago25:58

25:58

In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…

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4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath 56:28

3M ago56:28

56:28

How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…

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Stable Hub at The Horse Business Podcast 29:31

3M ago29:31

29:31

In this episode of The Horse Business Podcast, we talk with Paul Court, the CEO of Stable Hub. Paul shares his journey from his early days as a trainer to his incredible success in the racing world, including his historic achievements with Terror To Love. We also dive into his latest venture, Stable Hub, an innovative app that helps trainers and ow…

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5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson 52:43

3M ago52:43

52:43

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…

1
S4E05 - Shanghai International Horse Culture Week 6:00

3M ago6:00

6:00

Sign up for China Horse Business Club Special Luncheon at the Shanghai Juss International Equestrian Centre : CHBC@wonder-horse.com Support the showKirjoittanut WonderHorse

1
Social Media vs. Websites: Are You Leaving Money on the Table? 28:20

4M ago28:20

28:20

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …

1
The Key to Your Horse Business Success? Be the CEO With Kelly Giordano 40:11

4M ago40:11

40:11

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…

1
Prestige Performance Horses at The Horse Business Podcast 47:34

4M ago47:34

47:34

In this episode of The Horse Business Podcast, we sit down with Melanie Montagano, the owner of Prestige Performance Horses (PPH USA). Mel shares her journey of building PPH USA into an elite dressage training business that clients are excited to be a part of. She discusses her approach to training, the importance of patience and consistency, and h…

1
Should You Start a Business Outside Your Expertise? With Joni Gerard 45:59

4M ago45:59

45:59

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…

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Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans 47:46

4M ago47:46

47:46

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…

1
Get Outside of Your Bubble & Build Connections on Social Media 24:38

5M ago24:38

24:38

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…

1
4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley 44:11

5M ago44:11

44:11

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…

1
Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond 1:14:46

5M ago1:14:46

1:14:46

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…

1
Self-Care for Equestrian Entrepreneurs with Ifa Simmonds 43:44

5M ago43:44

43:44

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …

1
What Brands Need to Know About Influencer Marketing with Megan Sullivan 36:49

5M ago36:49

36:49

Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…

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What Influencers Need to Know About Influencer Marketing with Megan Sullivan 54:02

6M ago54:02

54:02

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…

1
The Best Investment You Can Make In Your Horse Business 27:28

6M ago27:28

27:28

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…

1
S4E04 - Top priorities and urgent demands 7:07

7M ago7:07

7:07

Find out the top priorities and urgent needs of our attendees from international and Chinese equine industry. www.wonder-horse.com contact@wonder-horse.com Support the showKirjoittanut WonderHorse

1
Is Consistent Really Better Than Perfect? (I Had My Doubts) 24:10

7M ago24:10

24:10

Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …

1
S4E03 - Recap of the 1st luncheon of China Horse Business Club 6:16

7M ago6:16

6:16

For more info: www.wonder-horse.com/chbc Contact us: contact@wonder-horse.com Support the showKirjoittanut WonderHorse

1
From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson 1:11:57

8M ago1:11:57

1:11:57

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…

1
6 Marketing Lessons from My First Equine Affaire 25:00

8M ago25:00

25:00

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …

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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business? 28:29

8M ago28:29

28:29

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …

1
Jennifer Williams at The Horse Business Podcast 26:59

9M ago26:59

26:59

Join us for an inspiring conversation with Jennifer Williams. Jennifer has achieved remarkable success in the sport, reaching the International Grand Prix level on multiple horses. In 2020, she was the National Grand Prix Champion and was shortlisted for the Tokyo Olympics in 2021. Jennifer was also part of the Silver medal-winning Nations Cup team…

1
S4E02 - Shanghai Juss International Equestrian Center 6:05

9M ago6:05

6:05

For more info: www.wonder-horse.com/chbc contact@wonder-horse.com Support the showKirjoittanut WonderHorse

1
Carbon Hoofprint at The Horse Business Podcast 39:25

9M ago39:25

39:25

Hello everyone, today's guest on The Horse Business Podcast is Megan Fellows Müller. Megan is the founder and CEO of Carbon Hoofprint. Megan is passionate about developing innovative sustainable solutions in the equestrian industry. Megan shares her vision of changing the future of the equestrian industry by inspiring and uniting the equestrian com…

1
S4E01 - WE ARE BACK ! 10:38

9M ago10:38

10:38

On board with China Horse Business Club ! First business luncheon on May 3, 2024 in Shanghai on the occasion of Global Champions Tour Shanghai Stage. Reserve your seat now ! www.wonder-horse.com/chbc contact@wonder-horse.com Support the showKirjoittanut WonderHorse

1
How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First) 24:59

9M ago24:59

24:59

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…

1
DeLuna Equine Services at The Horse Business Podcast 39:39

10M ago39:39

39:39

Hello everyone, today's guest on The Horse Business Podcast is Michael DeLuna Owner and CEO of DeLuna Equine Services. In this episode we learn more about Michael's journey as a groom and how he got started in the horse industry. We talk about the services he offers such as laser therapy, Olympic-level horse grooming and expert consultations in tra…

1
Vanner House at The Horse Business Podcast 39:59

10M ago39:59

39:59

Hello everyone, today's guest on The Horse Business Podcast are Kristan Cicero and Sophia Garceau. The dynamic duo behind Vanner House! In this fun episode, discover the inspiration and passion that led Kristan to establish this luxurious equestrian lifestyle boutique, where every piece is curated with love and dedicated to horse enthusiasts. With …

1
Uniqcorn at The Horse Business Podcast 15:39

10M ago15:39

15:39

Hello everyone, today's guest on The Horse Business Podcast is Astrid v. Krenski. Astrid is the founder and CEO of Uniqcorn Exceptionnel. She is a designer and an equestrian and creates high quality riding apparel. In this episode, discover how Uniqcorn seamlessly blends function and fashion, offering a captivating style for the active equestrian. …

1
Thomas Baur at The Horse Business Podcast 16:41

11M ago16:41

16:41

Hello everyone, today's guest on The Horse Business Podcast is Thomas Baur. Thomas is the Director of Sport for the Adequan® Global Dressage Festival. He is one of the world’s top dressage organizers who runs shows in Europe and the United States. In this insightful conversation, Thomas shares his extensive experience as a top dressage organizer, d…

1
5 Marketing Takeaways from My First Jumping Clinic 18:13

11M ago18:13

18:13

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…

1
Eques Solutions at The Horse Business Podcast 32:05

11M ago32:05

32:05

Hello everyone, today's guest on The Horse Business Podcast is Bobbi Rottman. Bobbi is the Founder and CEO of Eques Solutions. She is at the forefront of providing cutting-edge marketing solutions tailored for businesses within the equine industry and those aspiring to connect with the elite equestrian audience. In this insightful conversation, Bob…

1
Felicitas Hendricks at The Horse Business Podcast 26:29

11M ago26:29

26:29

Hello everyone, today's guest on The Horse Business Podcast is Felicitas Hendricks. Felicitas is a German dressage rider who recently won the Week 1 Friday Night Starts FEI World Cup™ Grand Prix Freestyle of the 2024 Adequan Global Dressage Festival. Felicitas shares insights into her journey with her talented partner, Drombusch OLD. A true equestr…

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