Parhaat Iab Podcastit (2024)

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Digital Upfronts Special: Trust, innovation & engaging content at The Sun 15:07

4d ago15:07

15:07

In this episode, James sits down with Owen Griffiths, Commercial Director at The Sun, to dive into what’s in store at its upcoming Digital Upfronts. The pair get into how The Sun remains a trusted and beloved media brand, reaching over 30 million people while continuing to transform itself in the digital age. From creating meaningful content across…

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An inside look at the British Podcast Awards 22:48

11d ago22:48

22:48

Joining our CMO James Chandler on The IAB UK Podcast this week is Adam Shepherd, Head of Podcasts at Haymarket Media Group and Editor of the British Podcast Awards. With just a few weeks to go until the awards, Adam delves into what captured his attention from this year’s campaigns. Plus, just why current affairs have come to dominate the podcast c…

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Have we got your attention? LIVE from the Last Thursday Club 29:26

18d ago29:26

29:26

Attention gets talked about a lot in our industry, but there isn’t a universal understanding of what constitutes it or how to best measure it. Understanding and quantifying attention not only helps advertisers see what captures consumer interest but also sheds light on the visibility and quality of ads. To kick off Season 16 of The IAB UK Podcast, …

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In Under 10: Getting the C-Suite’s Take on Comms 13:51

24d ago13:51

13:51

In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted. Joe walks us through key fin…

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Transformação digital e a revolução dos modelos de negócios na publicidade, com Paula Puppi, CTO do WPP 16:19

26d ago16:19

16:19

Em tempos de análise de dados e implementação de ferramentas de inteligência artificial, as skills para quem trabalha no digital mudaram. Qual a próxima era da publicidade digital? Este episódio do IABCast conversa com Paula Puppi, Chief Transformation Officer do WPP, que ainda fala sobre as tendências que se tornaram oportunidades imperdíveis para…

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Digital communication and leadership philosophy with Pinaki Kathiari 36:57

29d ago36:57

36:57

Dialing in from New York City, our next guest is Pinaki Kathiari, a podcast host and CEO of Local Wisdom, a digital communication agency. With a focus on internal communication and technology, this is a great conversation that will inspire you. Pinaki is a fellow IABC member and is currently the Vice President of Professional Development for the IA…

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DOOH: a evolução da publicidade exterior na era digital, com Alexandre Guerrero, CEO da Eletromidia 16:14

2M ago16:14

16:14

Mais do que uma simples tela, o digital out of home vem transformando a relação entre marcas e consumidores, em uma era que a economia da atenção está cada vez mais fragmentada. Este episódio do IABCast conversa com Alexandre Guerrero, CEO da Eletromidia, que ainda fala sobre como a mídia exterior pode oferecer formas criativas das empresas se rela…

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Overheard at World Conference 30:40

2M ago30:40

30:40

Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments. From insights around how they’re are thinking about AI, tobetter practices for accessibility, rethinking hiring practice…

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Creator Economy: colaboração e inovação na economia digital com Celso Ribeiro, da BR Media Group 17:26

2M ago17:26

17:26

Segundo levantamento do YouPix, o Brasil tem cerca de 20 milhões de influenciadores e criadores de conteúdo. Como organizar todo esse ecossistema? E como as ferramentas de Inteligência Artificial vão impactar o mercado, tanto para os criadores de conteúdo quanto para as marcas? Este episódio do IABCast conversa com Celso Ribeiro, CEO da BR Media Gr…

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In Under 10: Deciphering Misinformation With Candace Denison 9:22

3M ago9:22

9:22

In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator. As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and str…

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UK General Election special, with Hanover Communications 19:42

3M ago19:42

19:42

This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover’s Managing Director and former Political Editor at The Sunday Times, Joe Derry-Malone, Managing Director of Hanover’s UK Advocacy Team, and Christie Dennehy-Neil, IAB UK’s Head of Policy & Regulatory Affairs to discuss the 2024 UK General Election c…

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Retail Media: o futuro da publicidade digital integrada ao varejo, com Celia Goldstein, general manager do Magalu Ads 15:34

3M ago15:34

15:34

Retail media pode ser considerada a ‘terceira onda da publicidade digital’. A relevância desse mercado tem crescido muito para marcas, tanto varejistas quanto para quem anuncia, e para as agências e empresas do nosso ecossistema. Quais os desafios e oportunidades do setor hoje em dia? Este episódio do IABCast conversa com Celia Goldstein, general m…

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Leaning in to Neurodiversity and Flexibility With Becca Chambers 37:49

3M ago37:49

37:49

In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for comm…

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The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez 37:08

4M ago37:08

37:08

Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!Rachel and Monique have both recently published new books whic…

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Inovação: explorando novas tendências da publicidade digital, com Marco Bebiano do Google 21:36

4M ago21:36

21:36

As rotinas do consumidor estão cada vez mais voláteis e a moeda mais rara hoje é a economia de atenção das pessoas. Além disso, com a consolidação da internet como meio de massa, o mundo digital passou a pautar todas as tomadas de decisões dos brasileiros. Isso faz com que todas as marcas olhem de maneira diferenciada para suas ações na internet. M…

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In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy? 9:21

4M ago9:21

9:21

In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help c…

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‘Less social media, more Snapchat’, with Snap’s Ronan Harris 23:39

4M ago23:39

23:39

This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself. In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators com…

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Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure 28:19

5M ago28:19

28:19

“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being? Tune in as Julian shares how listening has …

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The Power of Premium Publishers, LIVE from The Last Thursday Club 26:39

5M ago26:39

26:39

In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter when it comes to how your ads are perceived. Tickets …

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Communication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique Zytnik 48:25

5M ago48:25

48:25

With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EME…

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EURO 2024: Tapping into football fandom 24:32

5M ago24:32

24:32

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get int…

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In Under 10: TikTok, Policy and Losing Community 8:20

5M ago8:20

8:20

Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an app fades from existence — or gets legislated out of the hands of the public? Wha…

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Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane 15:44

5M ago15:44

15:44

To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the r…

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Spotlight on sustainability, with GroupM’s Dave Sandham 21:40

5M ago21:40

21:40

This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s …

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In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis 8:57

5M ago8:57

8:57

In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot …

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The rise of content creators, LIVE from The Last Thursday Club 27:33

6M ago27:33

27:33

Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? In this special live episode recorded at March's Last Th…

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A new era for podcasting, with Bauer Media Group’s Lucie Cave 23:22

6M ago23:22

23:22

Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s ra…

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‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman 17:48

6M ago17:48

17:48

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics, embarking on an extensive listening tour with thousands of employees — and i…

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The evolution of omnichannel marketing 24:45

6M ago24:45

24:45

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more …

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Leadership Summit 2024 special 24:59

6M ago24:59

24:59

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IA…

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An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024 10:26

6M ago10:26

10:26

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keepin…

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PR Education: What Does the Next Generation Need to Succeed? 24:07

7M ago24:07

24:07

Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world. CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offersan in-depth look into what’s needed and expecte…

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International Women’s Day 2024 LIVE from The Last Thursday Club 27:04

7M ago27:04

27:04

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live…

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In Under 10: Guiding Principles for the Ethical Use of AI 5:59

7M ago5:59

5:59

In Under 10:Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals. In this first edition of “In Under 10,” Kristin Frankiewicz,IABC content manager, sits down with Simon Murphy, a member of the IABC EthicsComm…

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Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai 23:59

7M ago23:59

23:59

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, cove…

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Speechwriting secrets with Simon Lancaster 34:05

7M ago34:05

34:05

In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s. Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, H…

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Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez 27:09

7M ago27:09

27:09

When it comes to brand-building, the communicator iswell-equipped to not only manage that of their organization or clients, buttheir own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers herinsight and sage advice to “date the brand and marry yourself.” IABC Content Manager Kristin Frank…

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The AR Advantage, with Make My Day's Will Scougal 22:41

7M ago22:41

22:41

Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable. Learn more about Make My Day at: https…

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The Joy of Digital, with IAB UK's Joy and Tom Stevens 19:41

7M ago19:41

19:41

It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital. Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not …

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Post-cookie readiness, with Jamie Toward 27:33

8M ago27:33

27:33

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of prepared…

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2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More 39:54

8M ago39:54

39:54

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead. This conversation has something for everyone: how commspros can wield influence in the C-suite and within their own teams, the im…

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Top trends to watch for in 2024 LIVE from The Last Thursday Club 48:05

8M ago48:05

48:05

To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley. Their conver…

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Diversity, Equity and Inclusion with Advita Patel and Priya Bates 45:59

8M ago45:59

45:59

Welcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik.Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives.Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Cultur…

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A conversation with Katie Macaulay 51:43

9M ago51:43

51:43

Join us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964,and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business C…

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Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize 17:51

9M ago17:51

17:51

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a seasoned comms pro and champion of the profession.In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders. Tune in as Mike…

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Acessibilidade em ambientes e ações digitais 38:54

9M ago38:54

38:54

Segundo dados do IBGE e do Ministério dos Direitos Humanos e da Cidadania, o Brasil tem mais de 18 milhões de pessoas com algum tipo de deficiência. Isso mostra o quanto as marcas precisam pensar em estratégias inclusivas e trabalhar, de forma efetiva, em acessibilidade digital. Como ficam as ações de marketing na internet para esse público? Como t…

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The Crux, Episode 3: Closing the female leadership gap 38:44

10M ago38:44

38:44

Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves. In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in a…

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Desafios e oportunidades do Digital Out of Home 40:15

10M ago40:15

40:15

Neste episódio do IABCast você ouve sobre tendências e boas práticas do Digital Out Of Home (DOOH). Mídia programática, realidade aumentada e utilização de inteligência artificial estão entre os temas. O segmento de Digital Out Of Home (DOOH) deve movimentar quase US$ 55 bilhões em 2030. Os dados estão no último paper do IAB Brasil sobre o tema, pr…

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The Crux, Episode 2: Unlocking the privacy and trust opportunity 33:43

10M ago33:43

33:43

Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trus…

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The Crux, Episode 1: The viewing habits reshaping connection 32:36

10M ago32:36

32:36

Welcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you wan…

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