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Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.
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If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts! Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024 CONNECT WITH ME My Instagram Shop…
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In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea CONNECT WITH ME My Instagram Shop Kbeau…
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From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of …
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As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more. Access Full Show Notes: https://stylestory.com.au/blogs/p…
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If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024. Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024 CONNECT WITH ME My Instagram Shop Kb…
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The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailore…
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Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day. So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by…
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In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save so…
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Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We’re looking at the latest research, plus answering a listener’s question about why makeup in Korea is so much cheaper and higher quality than other popular options. CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay …
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On episode 234, we covering celebrities favourite Korean beauty products, tips and tricks. From Queen Letizia of Spain to Jisoo from Black Pink it's safe to say that K-Beauty has pretty wide appeal. And when it comes to how to get the most of out our your products some celebs have wackier tips than others. Tune into find out. Access Full Show Notes…
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Ep 233 - Learn the Basics of Korean Medicinal Herbs Lauren answers a listener’s question about the best place to learn about traditional Korean medicinal herbs and skincare in Korea. Plus, Laneige has a new global brand ambassador and several Korean beauty brands have announced price rises to start the new year. Real customers review products from …
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Wondering which skin clinic you should go to while visiting Seoul? On this episode Lauren is giving her recommendations about how to pick the right clinic for you. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/which-skin-clinic-should-i-go-to-in-seoul CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www…
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The Most Popular Brands & Products in Korea in 2023 On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-most-popular-brands-products-in-korea-in-2023 Shop Kbeauty: www.stylestory.com.au Find Your Perfect K-Beauty Product Qu…
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Key Ingredient Trends in the Korean Beauty Market Part 2 On this episode of the Korean Beauty Show podcast, Lauren wraps up her assessment of the key ingredients that have shaped the Korean Beauty Market in 2023. If you missed Part 1 (plant-based ingredients) tune in here. This is Part 2. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeau…
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On episode 228 of the Korean Beauty Show podcast, Lauren runs through the latest news headlines in the Korean beauty industry and answers a listener's question about whether teenagers should use active skincare. Real customers share their reviews for products from COSRX and APLB, plus Lauren shares one of her favourite beauty finds of 2023. Access …
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On this episode, Lauren runs through some of the key ingredient trends that have shaped the Korean Beauty Market in 2023. This is Part 3 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune into Part 1 and Part 2 first. Access Full Show…
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On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 1 in a series delving into the key trends, i…
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Lauren answers a listener's question about how to get rid of stubborn milia. In this week's news headlines, we discuss what’s behind the recent growth being experienced by many of Korea's publicly listed cosmetic companies in Q3 2023. Lauren shares which K-Beauty products to stock up with at this year's Black Friday sales and her recommendations fo…
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Lauren shares her experience exhibiting Jelly Ko at BeautyWorld Expo. Tune into hear the preparation that goes into setting up a booth at a trade show, what to expect if you're visiting and some tips for picking the perfect expo to attend whether as a visitor, brand, business owner or beauty industry professional. CONNECT WITH ME My Instagram: www.…
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On episode 223, Lauren delves into the latest report on Korean women's favourite beauty products and brands. Plus, which Jelly Ko product just won Prevention Magazine's "Best of Beauty Awards"? We've got a question about the Medicube devices, new products from One Thing and The History of Whoo, customer reviews plus two anti-recommendations. Access…
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There's one trend on everyone's lips for the beauty industry in 2024. It's multifunctional beauty products! While this trend isn’t exactly a new one, there’s no denying it’s not going anywhere soon. On episode 222 of the Korean Beauty Show podcast we explore. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/multifunctional-skincare-f…
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Korean researchers have identified a promising new brightening ingredient, plus 3 of the nation’s leading manufacturers are in a race to capture the global sun care market. We have new releases from Goodal and Beauty of Joseon and customers review their favourite products from Heimish, Subi, Jelly Ko and APLB. Access Full Show Notes: https://styles…
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Everyone knows about snail mucin, hyaluronic acid and niacinamide. But what are the K-Beauty ingredients you don’t know much about that you should know? On episode 220, we’re focusing on the ingredients you might not know that can be game-changers for your skin, plus the K-Beauty products you’ll find them in. Access Full Show Notes for this Episode…
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There’s a new Korean sunscreen scandal in the news this week but it’s not what you’re thinking. Plus, the surprising ingredient that could be used to boost pigmentation. Lauren answers a listener’s question about whether luxury K-Beauty products are more effective. What’s your perfect K-Beauty product? Take the quiz to find out! ACCESS FULL SHOW NO…
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Lauren shares 4 K-Beauty brand swaps for popular western beauty brands. If you're looking to try products from Korean brands that have a similar philosophy and approach in formulation to La Roche Posay, Paula's Choice, Cerave or The Ordinary then tune in! CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.co…
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On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products…
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Whether you’re about to start school or returning for another semester, it’s never too early to get your skincare and makeup on point. From quick-fix breakout solutions to hydrating moisturisers, this back to school K-Beauty guide will have you ready to put your best skin forward from Day 1! Access Full Show Notes for this Episode: https://stylesto…
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On episode 215 of the Korean Beauty Show podcast, Lauren explores a new report into the growth of the Korean beauty industry in the past decade and whether it is problematic. Plus, skin minimalism is booming in Korea and a listener wants to know more about the best Australian sunscreens and how they compare to Korean ones. Access Full Show Notes fo…
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On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are …
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On episode 213 of the podcast, Lauren discusses this summer’s hottest K-Beauty makeup trend and the K-Beauty stores seeing a big revival post-pandemic. Lauren answers a listener question about which K-Beauty brand is the best swap for Paula’s Choice and real customers share their thoughts about products from APLB, Jelly Koand Missha. Access Full Sh…
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On today’s episode of the Korean Beauty Show podcast Lauren takes a deep dive into Hanbang and its place in Korean beauty. We’re covering everything from the definition and regulations to the history of Hanbang, common ingredients, brands of note, why Hanbang has succeeded and some issues with the category. Full Show Notes for this Episode: https:/…
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On this episode of the Korean Beauty Show podcast Lauren runs through the 2025 trend forecast from one of the Korean Beauty industry’s biggest resources. Beauty of Joseon is on track to do $200 million in sales this year despite being practically unheard of in Korea and Jelly Ko’s Gelato Glaze Lip Mask hits the US. Plus, a popular Illiyoon cream ha…
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On today’s episode of the Korean Beauty Show Podcast Lauren is running through some of the top budget K-Beauty buys for skincare, hair and makeup. Whether you’ve got oily, acne-prone skin, dry skin or are after some great dupes for more expensive products you won’t want to miss the list. Access Full Show Notes: https://stylestory.com.au/blogs/podca…
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On Episode 209 of the Korean Beauty Show podcast Lauren shares the best-selling Kbeauty products for the first half of 2023. Plus, are Korea's sun patches a passing fad or here to stay? Korea's MFDS gives the green light for a new sunscreen ingredient. Plus, which popular Korean Beauty sunscreen caused Lauren to have a bad allergic reaction? Access…
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On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy. Access Full Show Notes for this Episode: https://st…
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On Episode 207 of the Korean Beauty Show podcast, Lauren gives her honest review of the viral Korean makeup spatula and who she realistically thinks will enjoy using it. Plus, Lauren spoke with Cosmetics Design about K-Beauty brands pivoting away from China and towards new markets. More tourists than ever are coming to Korea for plastic surgery and…
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Sure, we've all heard of K-Beauty's most hyped products - COSRX Snail Mucin Essence, Dr Jart Color Correcting Cream and Kahi's Multi Balm - just to name a few. But what about some that aren't so hyped but absolutely deserve to be? There are plenty of those too! Today, I’m sharing some of the most underrated K-Beauty products that absolutely deserve…
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In episode 205 of the Korean Beauty Show podcast Lauren discusses the popular Korean anti-wrinkle treatment now available overseas. Plus, Manyo Factory is going public and the Korean Promotion Agency reveals some interesting stats about why foreigners are buying Korean cosmetics and which brands are the most well known overseas. Access Full Show No…
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Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world. CONNECT WITH ME My Instagram:www.instagram.com/lauren.kbeauty Shop Kbeauty:www.stylestory.com.au Style Story’s Instagram:www.instagram.com/stylestory_kbeauty Jelly Ko’s Instagram: www.instagram.c…
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On this episode of the Korean Beauty Show podcast, Lauren discusses how to choose the right Korean sunscreen as recommended by an industry veteran. Plus, do women need to be in leadership roles in the Korean Beauty industry or is it enough for them to just to work in it? Finally, we've got new releases from Mixsoon and real customers tell us why th…
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Jelly Ko hosted its first ever live event in Seoul over the weekend to celebrate the launch of Gelato Glaze Lip Mask On this episode of the Korean Beauty Show, Lauren delves into the process of bringing the product to life, crowd-sourcing a name, all the changes that were made to make the product more sustainable and how it’s different to other pro…
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Episode 201 - The Surprising K-Beauty Product Going Viral in Thailand On this episode of the Korean Beauty Show podcast, Lauren runs through the surprising K-beauty product going viral in Thailand plus the MFDS's latest crackdowns in Korea. We're talking the best products for teen skin, some new releases from By Wishtrend and who will love the bran…
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To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Ko…
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K-Beauty in Dubai - Episode 199 On this episode Lauren reports on the status of K-Beauty in Dubai, the top trending products, categories and beauty trends and some predictions for the future. Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/k-beauty-in-dubai CONNECT WITH ME My Instagram:www.instagram.com/lauren.kbeau…
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On Episode 198 of the Korean Beauty Show podcast, Lauren discusses the Korean Beauty trend that indie beauty brands are winning at in Korea. Plus, how should you use and store Vitamin C products. Real customers review products from Subi and Beauty of Joseon. Lauren shares her recommendation of the week. Access Full Show Notes: https://stylestory.co…
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On this episode of the Korean Beauty Show Lauren discusses the future of hemp legalisation in Korea and its impact on cosmetics and therapeutic drugs. She answers a listener’s question about which Korean beauty brands make cosmetics for which skin age. Plus, new drops from COSRX and Rom&nd and new reviews for Tocobo, Subi and Jelly Ko. Access Full …
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On this episode Lauren runs through some of the top trending viral Korean skincare products on TikTok…and shares her thoughts on whether they’re worth it not. Tune in if you’re keen to hear which ones do you need to try and which ones have just had formula updates. Access Full Show Notes for this Episode at: https://stylestory.com.au/blogs/podcast/…
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On this episode of the Korean Beauty Show podcast, Lauren answers a listener's question about adding chemical exfoliants to your routine. Plus, consumers share whether they're willing to pay more for conscious beauty products. New Korean haircare has just landed. CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.style…
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On episode 194 of the Korean Beauty Show podcast, Lauren discusses why you shouldn't DIY your own cosmetic formulation. Which are the TikTok skincare tricks you should avoid and which ones are probably fine? Tune in to find out. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/tiktok-cosmetic-hacks-to-avoid CONNECT WITH ME My Instagr…
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