Parhaat Leanne Shelton Podcastit (2024)

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Ep 8 - Dylan Vanas: Enhancing your personal brand to attract speaking opportunities 41:28

1+ y ago41:28

41:28

Have you always dreamt of speaking on a big stage and having your ideas be heard by a big audience? In today's episode, we have the privilege of hosting the remarkable Dylan Vanas, a two-time 8-figure founder, business speaker, and expert in building influential relationships. With a track record of sharing stages with renowned business icons like …

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Ep 7 - Blog Planning 16:02

1+ y ago16:02

16:02

Are you feeling overwhelmed by the thought of starting a business blog? Or you’ve written one or two pieces before…6 months ago…and want to create a more consistent strategy? I hear ya! To make the most impact with your blog articles, you definitely need that consistency. You also need the quality. In other words, providing highly engaging and info…

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Ep 6 - Jennifer Hill: How to amaze the f**k out of yourself 33:37

1+ y ago33:37

33:37

Want to transform your life in 15 weeks? Well, Jennifer Hill has done it twice now—first time entering a bikini competition at 52 and the second time publishing her first book (with me as her editor). She has a great formula called the ATFOOY approach which ensures that you can achieve these amazing goals as well in a short span of time. I worked w…

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Ep 5 - Content Marketing Mistakes 21:07

1+ y ago21:07

21:07

A first-time business owner won't probably think about all the marketing involved to attract, convert, and maintain clients---and understandably so. Your excitement about the new venture can overpower any thought about the multitude of ways your product and/or services can be shared with the world. The truth is – unless you’re an experienced market…

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Ep 4 - Sarah Walton: The psychology of a sales page 46:21

1+ y ago46:21

46:21

Why are people scared of writing sales pages? Is there really a psychology to these pages? And if so, why should I care? Isn't everyone different? I dissect the sales page with Sarah Walton to understand more about the science behind it and how to put an effective one that converts leads into paying clients. Sarah Walton is a business mentor who’s …

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Ep 3 - Benefits of the Pomodoro Technique 16:00

1+ y ago16:00

16:00

When things get tough or overwhelming, it’s very easy to just do nothing. However, procrastination doesn’t move your business forward… Rather than getting frustrated with yourself, I recommend trying out a productivity and time management ‘hack’ called ‘The Pomodoro Technique’. Also known as ‘The Pomodoro Method’. You might have heard of it. Or may…

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Ep 2 - ChatGPT: Friend or foe? 21:56

1+ y ago21:56

21:56

Let me just say this – I’m not rocking in the corner in a sweaty panic. I’m actually excited about it! In fact, I’m going to use this tool to help me write my blogs. But the keyword here is help. While you might choose to ask this currently-free AI tool to handle your content marketing, like blogs, social media posts, e-newsletter content, and webi…

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Ep1 - Introducing The Leanne Shelton Podcast 17:01

1+ y ago17:01

17:01

After 150 episodes of 'Marketing and Me', I'm excited to announce that my podcast has gone through a re-brand! Yes - I'm now owning my personal brand...although it's a tad scary. It turns out that searching 'Marketing and Me' on podcast platforms - when the term 'marketing' is heavily utilised - makes it somewhat tricky to find. But if you look up …

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Ep 150 - Leanne Shelton: Using accountability to get stuff done 18:24

2y ago18:24

18:24

Are you struggling to get through the important tasks on your to-do list? And I’m not talking about client work here. I’m talking about the essential backend business stuff that you know you really *should* be doing to improve your cashflow and grow. Are you constantly making excuses…and not taking any action? Or perhaps you’re taking action - but …

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Ep 149 - Carole Issa: How to use DISC profiling in marketing and sales 49:25

2y ago49:25

49:25

So I’m guessing you’re familiar with DISC profiling - or have taken other personality or psychometric tests in the past. You probably did one in a past life as an employee, right? But do you know how to optimise this tool yourself, now as a business owner, to improve your sales and marketing? In today’s episode of Marketing and Me, I’m chatting wit…

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Ep 148 - Leanne Shelton: Blogging in 2023 27:20

2y ago27:20

27:20

Wondering whether business blogging is still relevant in 2023? The short answer is – YES! Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requiremen…

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Ep 147 - Leanne Shelton: Word of the Year 18:59

2y ago18:59

18:59

Hello my dear listener - happy new year! Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day. (That’s 26th January for my overseas listeners…) The process of choosing a word helps you focus on the goals and act…

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Ep 146 - Leanne Shelton: Things Take Time 17:02

2y ago17:02

17:02

If you’re like me, you’re probably keen to see results straightaway. In both your business and personal life. And then get frustrated when life has other plans. But I’m here to remind us both that things take time. Especially in business. It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no ove…

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Ep 145 - Nerissa Bentley: AHPRA compliance - what health practitioners can and can't say in their advertising 46:57

2y ago46:57

46:57

Does your health and wellness business need to be compliant with APHRA? If yes, you’re probably aware of all the advertising restrictions. Or maybe you’re not! In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject. She advises what you can and can’t do to safely promote your busi…

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Ep 144 - Leanne Shelton: 7 tips for launching a new website 25:10

2y ago25:10

25:10

How do you feel about your current website? Do you cringe when you look at it - or hear that potential clients have checked it out? Maybe you feel it’s a poor representation of you and your brand. Or it’s simply butt ugly and looks extremely outdated. You just know it sticks out for all the wrong reasons when compared with your competitors. Well, I…

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Ep 143 - Leanne Shelton: 3 things NOT to do in your podcast 13:13

2y ago13:13

13:13

I’m mostly a happy, positive person. But every now and again, I get somewhat agitated. Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while. Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode o…

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Ep 142 - Katinka Kernutt: How to Make Your Brand Photography Work For You 29:01

2y ago29:01

29:01

The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market. Enter Katinka Kernutt, a personal brand photographer and graphic designer, who can elevate your personal brand while staying true to the essence of your business. …

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Ep 141 - Elizabeth Elenor: How to be a Superconscious Genius 49:58

2+ y ago49:58

49:58

Have you been feeling stuck in a rut…for years? You might be sick of constantly trying to “fix yourself” - and failing miserably. When your personal and professional lives seem disconnected from each other - and they have been for a long time - it’s normal to find yourself wondering, "When will I finally get to live the life I want - a life I love?…

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Ep 140 - Leanne Shelton:'Magic' Marketing Techniques 19:32

2+ y ago19:32

19:32

Hello there! Today I wanted to share with you some ‘magic’ marketing techniques. That is - some strategies that are personally paying off in my business - and I know you could benefit from as well. There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face. Intrigued? Keep listening to fi…

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Ep 139 - Leanne Shelton: Change is in the air 19:04

2+ y ago19:04

19:04

Right now, I feel everyone is going through a period of change. Maybe it’s due to the new financial year starting here in Australia. Or maybe it’s because that C word is starting to fade into the background. Well, whatever the reason - I’m going through it as well. Including this podcast. Keep listening to find out more… Show Notes: www.writetimema…

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Ep 138 - Bianca Anderson: The basics and benefits of Hypnosis 35:12

2+ y ago35:12

35:12

Have you ever been hypnotised before? And no, I don’t mean onstage…. Clinical hypnotherapy isn’t about clucking like a chicken - or doing something embarrassing in front of others. This type of therapy is actually done in private and can be used to help you gain control over bad habits - like smoking or emotional eating - or cope better with anxiet…

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Ep 137 - Lucy Owens: Personal styling secrets for next level success 38:06

2+ y ago38:06

38:06

Fashion isn’t at the top of everyone’s priority list. But as a business owner, whether you like it or not, your reputation is often tied in with your personal styling. Because what you’re wearing sends a message - and you want to ensure it’s the right message! For anyone who knows me, you’d be familiar with my strong aqua, turquoise, and teal brand…

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Ep 136 - Adam Arnold: 7 critical factors you need to know before hiring someone to run advertising campaigns 48:06

2+ y ago48:06

48:06

Advertising is a vital part of growing a business - but I know many of you are hesitant to invest in paid ads across social media platforms like Google and Facebook. It’s scary, right? But you never know what type of traction you could gain from these ads or the potential impact they could have on your business. Today I’m chatting with a friend of …

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Ep 135 - Leanne Shelton: Powerful ways to step up your marketing efforts in your local community 27:02

2+ y ago27:02

27:02

In today's solo episode of 'Marketing and Me' - yes, you get me this time - I'm taking you through a fun session about finding your voice, uncovering your story, and then sharing it with your local community to build your personal brand, build your 'know, like, and trust' factor, and ultimately attract more clients. I presented the following inform…

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Ep 134 - Louise Duggan: The ups and downs of an e-commerce business 50:24

2+ y ago50:24

50:24

Hands up if you own an e-commerce business - or if you have an e-commerce component! Yes, I know I can't see your raised hands...because, Leanne, this is a podcast - duh. But I know you're out there. Because many of us are making money in the digital world right now...Because it's totally the place to be.So for all those e-commercers - this episode…

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Ep 133 - Aldwyn Altuney: How to gain over $1M worth of free positive publicity 48:55

2+ y ago48:55

48:55

When growing a business on a budget, Facebook and Google ads aren't always an affordable option for advertising.This is where Public Relations - or PR - comes in. It's actually free to get - but you gotta know how to make it work for you. Everyone has a positive story, advice, and insightful opinions inside them. It's just a matter of uncovering an…

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Ep 132 - Joanne Brooker: The financial info they don't tell you when starting/growing a business 42:33

2+ y ago42:33

42:33

When you enter the business world with a strong passion for a product or service you want to put out there, you obviously want to make money. Well, that should be at least one of your driving forces! But there are often many little financial things that you don't know you need to know.Like when you should register for GST and what type of resources…

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Ep131 - Brendan Lee: Investing into the right marketing channels 37:57

2+ y ago37:57

37:57

When it comes to your marketing, are you spending money in all the right areas? Do you have a clear strategy in place - or just throwing money around and hoping something sticks? Today, I'm chatting with Brendan Lee about managing your marketing budget - which includes both planning and playing with where you put your money. Because you don't alway…

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Ep 130 - Jackson Millan: 'The Million Dollar Mindset' 37:49

2+ y ago37:49

37:49

When it comes to your health and wellness business, I'm sure you love the work that you do so much - that you'd be happy to do it for free if it meant making a difference in the world. And you feel guilty if you charge your clients too much for something you love.Am I right? The thing is, this money mindset isn't serving you. Wouldn't it be better …

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Ep 129 - Sherri Dumbrell: How to protect your money...from yourself! 45:12

2+ y ago45:12

45:12

This month on the Marketing and Me podcast, we're talking about money. I figured it was the perfect topic to cover as we come up to the end of the financial year. Anyway, many of us have a love/hate relationship with money. We love it when we have it - and hate it when we don't have enough of it. What are your spending habits like? Do you get excit…

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Ep 128 - Garry Belinfante: Creativity and Positivity throughout cancer 37:06

2+ y ago37:06

37:06

For so many of us, our lives have been touched by cancer in some shape or form. For me personally, I've had grandparents go through it - as well as my father, Garry Belinfante. Dad was my inspiration behind my recent experiences with the Stars of Western Sydney fundraising dance performance. And you can check out the show notes for a link to our ve…

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Ep 127: Zoe Simmons - Managing a chronic illness while growing a business 38:11

2+ y ago38:11

38:11

When I have even the slightest of headaches - or feel even just that little bit tired - I struggle to get my work done. So I really feel for people like Zoe Simmons - who is growing a memorable career as a freelance journalist, copywriter, and disability advocate while dealing with chronic pain on a daily basis. However, Zoe doesn't ask for sympath…

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EP 126 - Claire Besley: How to heal yourself 49:00

2+ y ago49:00

49:00

I'm doing things a little bit differently today. For today's episode, you'll hear my interview with Claire Besley from Self-Directed Healing on the topic 'How to heal yourself'. During our conversation, which I recorded about a month ago, I became so fascinated by the whole concept of self-directed healing that I was keen to book a session myself.A…

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Ep 125 - Derek Rogers: Moving through burnout 51:28

2+ y ago51:28

51:28

I'm going to be honest here. I've recently experienced a period of burn out.And if I'm even more honest with myself, I still fall into stages of burn out here and there.But I'm determined to work my way through it. Today, I'm chatting with Derek Rogers from Thrive Movement Australia who totally gets what I've been experiencing.Because he's been the…

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Ep 124 - Nick Bendel: 500 Lunches 25:10

2+ y ago25:10

25:10

When it comes to meeting new people - AKA strangers - like at a networking event or party, how does it make you feel?Excited and ready to embrace the experience?Or nervous and ready to hide away in a hole? Today, I'm chatting with fellow copywriter, Nick Bendel, from Hunter and Scribe, who has set himself an interesting challenge. He's aiming to ha…

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Ep 123 - Debbie Hatumale-Uy: Build a community first, and the sales will come 41:12

2+ y ago41:12

41:12

When it comes to social media and business, we often get caught up in the multiple ways we can possibly push our products and services out there. But what if you took a step back - and focused on building a strong online community first?And build up a strong following who are keen to hear what you have to say?I talk about building the know, like, a…

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Ep 122 - Leanne Shelton: Do flyer mail outs and printed ads still work? 19:43

2+ y ago19:43

19:43

Have you ever considered printing out flyers to promote your business? Or have you been putting ads in the paper for months or even years? But do you know if these methods are actually increasing engagement with your business - in a world heavily dominated by the digital space? Well, today I'm going through some statistics with you and discussing w…

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Ep 121 - Petru Iacob: Making digital ads work better 27:10

2+ y ago27:10

27:10

If you've dabbled in social media advertising - and had no idea what you're doing - you may have found yourself completely overwhelmed with the best targetting strategies to ensure the best results. For example, Facebook asks you for 25 keywords.But which keywords do you choose?Where do you even start? Today, I'm chatting with Petru Iacob - who est…

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Ep 120 - Mia Bowyer: The magical social media ads strategy to grow leads like crazy 38:51

2+ y ago38:51

38:51

Are you like me - and a tiny bit scared when it comes to social media advertising? Personally, the whole thing completely overwhelms me.Like - is it better to feature videos or images?And what type of offers should I promote to ensure the greatest return on investment (ROI)?And what's a reasonable amount to spend on social media advertising per mon…

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Ep 119 - Lynette Sykes: Cupping massage therapy for pain relief, cellulite removal, and facials 36:39

2+ y ago36:39

36:39

In most cases, we only seek out massages when we're in some sort of pain OR looking for a way to relax. We don't usually expect the treatment to provide both pain and stress relief.Well, Bellabacci Cupping Massage CAN do both - in addition to treating cellulite, wrinkles, and adult acne. In today's episode of Marketing and Me, I'm chatting with Lyn…

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Ep 118 - Fiona Kane: Healing yourself via nutrition 49:01

2+ y ago49:01

49:01

Everyone wants a healthy body, diet, and lifestyle - in order to live a long healthy life. But there seems to be so many rules for what we should and shouldn't be eating. And the type of diet we should be on.Today, I'm chatting with Fiona Kane from Informed Health about healing yourself via nutrition. Right now, you could be suffering from a condit…

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Ep 117 - Alice Bullivant: A Kinesiologist's approach to optimal health 36:21

2+ y ago36:21

36:21

Do you have any physical ailments that can't be explained or treated by medical professionals? Or have you tried ALL the things, but still don't feel 100% and can't pinpoint why? Then maybe you need a kinesiologist in your life - like today's guest, Alice Bullivant from Kinesialice. As someone who calls herself 'a Witch Doctor', Alice helps her cli…

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BONUS EPISODE: Why I'm dancing to beat cancer 13:59

2+ y ago13:59

13:59

Last week, I was thrilled to be a guest on the "Spotlight podcast" (90.5 ALIVE FM). Along with hosts, Jim Taggart and Darryn Capes-David, I discussed my love of dance and how I ended up as a 'Star' raising funds for Stars of Western Sydney. You can help contribute towards my fundraising efforts here - bit.ly/starsleanne…

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Ep 116 - Katrina Boyle: Forming healthy habits with real food 36:46

2+ y ago36:46

36:46

Are you struggling with weight issues - and constantly trying new quick fix diets? And is that little voice inside telling you that you'll be happier and more successful - just as soon as you lose the weight? If yes, you need to listen to today's episode of Marketing & Me with Katrina Boyle from pkbActive.We're talking about releasing weight - as w…

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Ep 115 - Justin Vallario: Adding video marketing to the mix 39:14

2+ y ago39:14

39:14

There's no doubt about it - video marketing can have a powerful impact on your business. But have you ever experimented with the sci-fi world of drone cameras before? Today's podcast guest, Justin Vallerio, loves using this type of technology to capture unique perspectives and cinematic stories.So if you're new to the drone world - or haven't used …

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Ep 114: Tamara Reeves - Customised coffee pod creations 32:01

3y ago32:01

32:01

Are you a coffee drinker? Or, more importantly, do your clients enjoy a nice hot brew of beans? What if I told you there was a way to combine coffee with an awesome marketing and brand awareness strategy? If you're even slightly intrigued, then I know you'll love listening to Tamara Reeves from Love Beans in today's episode.Tamara creates these ver…

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Ep 113 - Gabrielle Shelton: A shared love of writing 23:26

3y ago23:26

23:26

Today, I'm doing something a little 'outside the box' on the podcast. I'm interviewing a child. My child. My 8 year old daughter, Gabrielle! Yes, after months and months of her begging to be interviewed - I said 'yes'. With us sharing a love for writing, I figured it would be a lovely topic for conversation. And without actually planning it, (I swe…

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Ep 112 - Roy Kowarski: Focusing on outcomes first 50:48

3y ago50:48

50:48

I don't know about you - but throughout my business journey, I've learnt that having strong relationships (with both customers and employees) is one of the key factors for success. But how do you create those strong relationships? And make money in the process? Today, I'm chatting with Roy Kowarski from Out There Branding, who believes it all comes…

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Ep 111 - Brett Murray: Making bullying history 58:41

3y ago58:41

58:41

Have you ever experienced bullying or abuse?Maybe it was at school.Maybe it was in a previous workplace.Maybe it was in a relationship.Or maybe bullying or abuse isn't in the past for you.Maybe you're experiencing or witnessing it right now. Today, I'm chatting with Brett Murray - founder of the Safe Heart Foundation. He's made it his life's missio…

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Ep110 - Leanne Shelton: Setting yourself up for an awesome year (includes meditation) 22:24

3y ago22:24

22:24

As I record this episode, 2022 is well underway. How are you feeling about the year ahead? Have you set yourself some Big Hairy Audacious Goals? Or are planning to just go with the flow this year, following two years of uncertainty and ups and downs? In today's episode, I wanted to do something a bit different. A couple of weeks ago, I ran a goal s…

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