The only podcast designed to help driven wedding professionals elevate your wedding business, travel to amazing locations, and double your revenue even if you don’t think this is possible…yet. Each week we talk to luxury wedding pros who have broken through & built a high-net-worth clientele. Together we share the strategies, success tips, and roadmap to follow. So you can build a lifestyle filled with powerful experiences, inspiring relationships, and long-lasting connections.
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Jack Ezon: Experience First, Location Later: The Secret to Luxury Travel
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34:01
As luxury shifts from conspicuous consumption to conscious consumption, we have to change how we think about the services we provide. It’s not that people are spending less money, they are just choosing to spend smarter, and putting more meaning behind every buying choice. In the luxury travel space, crafting a great experience shouldn’t start with…
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Sofia Crokos: How to Chase Beauty, Inspiration, and Collaboration
39:30
39:30
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39:30
Every human being has moments where inspiration strikes them, but not everyone will chase it. A great creative concept, collaboration, or business idea can fade because you’re scared to put it out there. Not for Sofia Crokos. She goes down every avenue of creativity from fashion and weddings to food and flowers. Her secret: manifesting, chasing bea…
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Lindsey Morgan: Letting a Profitable Business Go For Something Better
40:18
40:18
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40:18
When your successful planning business has a thriving floral arm, why would you shut it down? To make room for more creativity and collaboration! Most people wouldn’t dream of ending something that’s doing so well, but that could be keeping us from what we really want. If a business is just chugging along, it’s easier to keep going as is. Shaking t…
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Them, Not You: How to Adapt a Better Branding Mindset
27:36
27:36
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27:36
When it comes to branding and approach, most photographers are focused on themselves. It’s all about their aesthetic and getting clients to fit into it. We make ourselves the thing our clients should aspire to. That was our approach for years…until we realized that it wouldn’t allow us to sustain real success in luxury. So we switched to this: focu…
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Photographer's Edit: Creating Desire in the Mind of Your Buyer w/Nathan Holritz
1:07:01
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Get to know your client and match yourself up to that. That’s the format of traditional marketing we’re taught to use. What if we could accomplish more by going about it in a completely different way? In luxury, cost isn’t the biggest factor in the decision making process - desire is. If we make people want our service, they will buy it. Creating d…
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B&H Photo: Shifting From Cost to Want Transformed Our Business
52:45
52:45
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52:45
For many photographers, weddings are a highly intimidating niche. The idea of shooting a once in a lifetime event, at the highest spectrum of emotions can be daunting. And that’s before you add a luxury component to it. Shooting that level of event and having that caliber of client comes with a lot, but the biggest thing is a shift in our own minds…
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Alicia Fritz: Staying Grounded in the High Gravitas World of Luxury Weddings
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1:00:42
At the luxury level of weddings, it’s easy to think you have to live in an epicenter city and have a ton of notoriety to succeed. The whole world has to know you if you want your business to grow. But bigger, famous and splashier isn’t the only route to visibility, success can happen without notoriety. You can thrive while being the best kept secre…
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Jennifer Zabinski: Make Weddings Authentic To Who You're Celebrating
45:35
45:35
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45:35
Creating a magical wedding is a dance of balancing contradictions. You have to saturate the senses without over-producing, steep the event with individual details that become seamless, pace a fast-moving day, and counter the emotional crescendos with much needed lulls. The planners responsible for this do multiple events a year, but they still have…
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How to Strip Success Down to the Exceptional Essentials w/Steph Kadlicko
58:11
58:11
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58:11
In this business, the biggest leaps don’t come from adding bells and whistles to our approach. They come from stripping what we do down to the clearest, most actionable and exceptional basics. Going an inch wide and a mile deep produces more profound results than going a mile wide, an inch deep. When you really think about it, we spend 10% of our t…
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Joshua Coombes: The Powerful Ripple Effect of One Free Haircut
49:09
49:09
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49:09
A simple, kind and meaningful act can have a powerful ripple effect, like giving a haircut to someone in need. Not only does it create doorways to connection. It can open up entire portals that break the typical pattern of how we interact with the community around us. Through one simple compassionate act, we can create moments that matter - moments…
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Barbi Walters: Beyond Ballrooms: The Rise of Interior-Informed Wedding Design
52:15
52:15
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52:15
Interior design and wedding design have always had a natural synergy. Inspiration from interiors has always trickled into events. Now that there’s a huge movement to make weddings feel residential, interiors aren’t just inspiring events, they are informing them. People want the big day to feel authentic, and not just like another decorated ballroom…
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Sarah Tivel: From Formulaic to Intentional: The Beautiful Evolution of Wedding Planning
45:20
45:20
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45:20
Just like dress trends and decor trends, weddings and how they are planned have gone through a huge evolution of their own. How the special day was crafted used to be formulaic and predictable. There were traditions that had to be met and boxes the event had to check. Today, there’s plenty of room for the unexpected, the whimsical and the meaningfu…
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Wendy Jacobs Hampton: Indecisiveness is the Downfall of Luxury Events
57:48
57:48
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57:48
Among the many superpowers of a luxury wedding planner, is the ability to turn 18 months of planning into a timelined, well-executed event with hundreds of moving parts. The secret: there is absolutely no room for indecisiveness. The clients hire you to guide them and make decisions. If you’re still thinking “I wonder if we should…” on the day, it’…
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Shut Up and Listen: How to Elevate Events into Experiences w/David Beahm
56:04
56:04
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56:04
Luxury is the ability to surprise, delight, anticipate, and deliver. In the wedding space, it's ultimately the difference between planning an event and creating an experience. Our clients are incredibly discerning individuals, so we have to be discerning too. The job is going above and beyond “what we have in the warehouse” to actually bring about …
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Every Detail For a Reason: The Secret to Precise, Elevated Design w/Rishi Patel
52:46
52:46
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52:46
In the realm of ultra-luxury event design, the pressure to exceed the client’s high expectations comes with the territory. Creatively speaking, it’s hard to say no to the vision, and that requires us to constantly push the boundaries of what’s possible. The work of designers is incredibly detailed and precise, and that can be a heavy energy expendi…
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Relationships Are the Job: The Highest ROI Decision You’ll Ever Make w/Sarah Bradshaw
56:54
56:54
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56:54
In an industry like wedding photography, “there are as many opinions as there are planners”. It's easy to get caught up in groupthink and herd mentality. People parrot information about running our businesses and what it takes to succeed like it’s universal truth when it’s one perspective. All information and advice is meaningless if it’s not filte…
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Obsessive Craftsmanship, Relentless Collaboration: What Wedding Photography Means to Us
48:11
48:11
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48:11
Obsessive craftsmanship, storytelling, collaboration. If we could sum up wedding photography, it would be in these 4 words. It’s not just about taking a pretty picture, and it’s definitely not just about the technical stuff. At some point focus, light, and composition become so deeply ingrained in us we have to reach for something more. We have to …
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"Your Vision’s Safe With Me": The Number 1 Rule of Luxury Event Planning w/ Michelle Rago
50:51
50:51
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50:51
“Your vision is safe with me.” That’s what a planner needs to say and deliver to their clients. When you’re at the helm of a magical moment where every detail matters, how things look isn’t your first consideration. You have to go 30,000 ft up, take what they want to see and steep it in reality, while still maintaining the magic. To do this effecti…
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Focus On Worth, Not Work: The Secret to Quadrupling Your Rate w/Sidonie Vidal
55:51
55:51
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55:51
If you’re good at the craft, raising your rates isn’t a question of skill. It’s more about doing the mindset work so you can confidently elevate how you show up in the marketplace. Your work has to be good - that’s a given, but you’ll hit a ceiling if you only focus on that. To grow our revenue, we have to raise what we think our work is worth - an…
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Read the Room, Collaborate & Serve: What It Takes to Pull Off Seamless, Fairy Tale Experiences w/Peyton Frank
52:30
52:30
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52:30
Luxury wedding or not, we’re in the business of serving our clients and pulling off a once-in-a-lifetime fairytale for them. Of course, we have to be exceptionally talented, but there’s also a whole strategic process of unglamorous, behind-the-scenes work to make it look seamless and luxurious. All wedding vendors are in the unique position of not …
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Through the Lens of An Elite Planner: How to Get Your First Ultra-Luxury Wedding w/Lynn Easton
43:21
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43:21
An emotion-provoking image that speaks to the planner, not a wasteful unsolicited gift. Steady, quiet persistence, not annoying pushiness. Understanding the cues that say ultra-luxury, and nothing less. That’s how you get on the radar of an elite ultra-luxury planner, and get hired again and again. In the high stakes, high-touch and high detail wor…
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From Charging $500 per Wedding to a 7-Figure Wedding Photography Business & Our Vision for This Podcast
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32:34
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32:34
“If only I was just better at the craft....” If you’re a creative in the wedding industry struggling to get those next level weddings, you’ve probably said this to yourself. It’s easy to think getting better at what you do is the missing link. The truth is: digging into and putting an emphasis on the business side is the solution. Most creatives fe…
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