Parhaat Marcast Podcastit (2024)

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Episode 24: Michael Ziviani, Founder & CEO at Precise Value 22:41

4+ y ago22:41

22:41

Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney. Click here to find out…

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Episode 23: Akshay Sardana – Optus (part two) 16:06

4+ y ago16:06

16:06

Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue dr…

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Episode 22: Akshay Sardana – Optus (part one) 30:35

5y ago30:35

30:35

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn trad…

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Episode 21: Ric Navarro – Nucleus Network (part two) 16:41

5y ago16:41

16:41

A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done …

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Episode 20: Ric Navarro – Nucleus Network (part one) 30:26

5y ago30:26

30:26

Taking a wealth of experience to a new marketing role. Ric Navarro, VP of marketing and business development at Nucleus Network and winner of the Australian Marketing Institute's CPM of the Year Award in 2019. Dave and Ric chat: Can authors make great marketers? Ric's Role at Nucleus Network; Applying a career's skill in a new role; The first 60-90…

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Episode 19: Fabian Marrone – Monash University (part two) 37:05

5y ago37:05

37:05

The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing trends; returning to Australia; joining Monash; skills…

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Episode 18: Fabian Marrone – Monash University (part one) 30:49

5y ago30:49

30:49

AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global brand; The ‘Change It’ campaign and its global application; Current world issues and telling the stories of…

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MarCast presents: Break-fest Live 1: Assembly Four 21:38

5y ago21:38

21:38

Welcome to the debut episode of our new show: Break-fest Live! We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t come from marketers. This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant e…

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Episode 16: Trent Innes – Xero (part two) 27:37

5y ago27:37

27:37

Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax s…

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Episode 15: Trent Innes – Xero (part one) 48:07

5y ago48:07

48:07

An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; reflections on six years of growth; marketing budgets; social media and business growth; weaving Xero's story a…

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Episode 14: Sholto Douglas-Home – Hays (part two) 20:23

5y ago20:23

20:23

Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as …

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Episode 13: Sholto Douglas-Home – Hays (part one) 28:41

5y ago28:41

28:41

Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing a global brand, bringing gravitas to the Hays tone of voice, representing marketing on the executive boar…

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Sarah Prescott – Thankyou (part two) 16:42

5y ago16:42

16:42

Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, to the dynamic Thankyou start-up; Marketing leadership; Lessons for young marketers: is there an advantage to having a background in corporate?; The im…

1
Sarah Prescott – Thankyou (part one) 44:08

5+ y ago44:08

44:08

Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambitio…

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Amanda MacMillan – Nufarm (part two) 24:19

5+ y ago24:19

24:19

A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketin…

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Amanda MacMillan – Nufarm (part one) 43:34

5+ y ago43:34

43:34

Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; custo…

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Episode 8: Sarah Murdoch – Jurlique (part two) 30:26

5+ y ago30:26

30:26

Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it informs her marketing today; what makes a good marketer in 2019; where craft and science intersect in marketing; and a brand with a pretty poor reputat…

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Episode 7: Sarah Murdoch – Jurlique (part one) 38:54

5+ y ago38:54

38:54

Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product development, new entrants in the market, competition,…

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Episode 6: Ben Hill - Bega Cheese (part two) 22:57

6y ago22:57

22:57

Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles, Woolworths, disruption, Amazon, competition, culture,…

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Episode 5: Ben Hill - Bega Cheese 29:37

6y ago29:37

29:37

FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new consumers, six questions in 60 seconds, brands getting it ri…

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Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two) 26:31

6y ago26:31

26:31

Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village’s traditional business, new locations and cinema experiences, VJunior, voice of cust…

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Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one) 25:07

6y ago25:07

25:07

Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of Village brand, career background, views around marketi…

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Episode 2: Isaac Smith - REA Group (part two) 28:14

6y ago28:14

28:14

Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink, crafting comms with a human touch, agency relationships, i…

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Episode 1 - Isaac Smith: REA Group (part one) 31:44

6y ago31:44

31:44

Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget investment, mentors, six questions in 60 seconds. MarCast…

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Episode 31: Jason Lyle Black, Musician & Entrepreneur 25:08

6+ y ago25:08

25:08

Jason's music career is moving fast! He took a few minutes to talk about how he got things going and some advice to musicians and entrepreneurs everywhere.His Piano Man performance shows for Cruiseliners have been a big hit. He is taking piano music and Disney movie themes and making a very interactive (not boring at all) show. You can hear him on …

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Episode 30: "Colombian Artist: Valeria V. Wolff Shares Inspiration for Her Art" 19:20

7y ago19:20

19:20

Medellin Colombia artist, Valeria Wolff, talks about her inspiration for making amazing pieces of art. She does papercut, splatter paint, and other abstract art that is always exciting to look at. Valeria also shares a few insider tips on what to do in Medellin to get a real feel for the city. You can see more of her art on Instagram!Intro and Outr…

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Episode 29: Dara Kruman Shares her Motivation as a Therapist and Distance Runner 42:24

7y ago42:24

42:24

Dara shares the "intensity" of life as a social worker and therapist. The stories are touching, and the insights are valuable for anyone. I really enjoyed this interview.Intro Music Provided by Jerry Fenn (you can listen to him play live everyday on the UpLive app)Kirjoittanut The Marcast

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Episode 28: Dan Whitmore - "Finding Yourself at 35; 300 Tinder Dates; Working in Fashion" 40:03

7y ago40:03

40:03

Had a great time talking with Dan Whitmore. Dan recently moved to LA after living in Wisconsin and New York. Listen for the great stories and excellent advice for your career and life.Kirjoittanut The Marcast

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Episode 27: Bryce Peterson shares his experience as an Actor, Musician and working for The Man 45:03

7y ago45:03

45:03

I spoke with Bryce Peterson about his story entering the performing world of acting and music. He performs one of his original songs at the end of the episode.Music courtesy of Jerry Fenn (https://jerryfenn.com/new-album)Kirjoittanut The Marcast

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Episode 26: Stephen Wheeler shares how it feels to make a life changing bike trip across the country 36:33

7+ y ago36:33

36:33

Stephen Wheeler wanted to see America like few have been able to, taking a 2-month bicycle journey across the middle of the country! He tells the story with lots of anecdotes in this podcast. Also, for the biking enthusiasts we talk about his gear setup at the end.Kirjoittanut The Marcast

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Episode 25: David Kwan, talks about Dating Apps, Guitar and Jokes 37:09

7+ y ago37:09

37:09

Hilarious interview with David Kwan who is something of a sales expert. He shares his take on playing guitar, dating apps and a lot more.Kirjoittanut The Marcast

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Episode 24: Nelson Chung Shares what he Learned about College Football Analytics 16:23

8y ago16:23

16:23

Nelson Chung is a longtime football and sports fan who happens to also be an accomplished statistician. Recently he published a paper offering recommendations for BYU football to up there game. He harnesses 10 years of experience working at the US Census Bureau to make a very fascinating paper. Also, Nelson is s really great guy.You can find the pa…

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Episode 24: Andrea Tree Shares Personal Stories of Relationships, Art Therapy and Foster Care 51:55

8+ y ago51:55

51:55

Andrea Tree helps people through their struggles with Art Therapy. She tells her own struggles growing up in a large family in Michigan and how clay modeling like in the movie Ghost gave her the creative outlet she needed to experience a bigger world. Had a great time talking with Andrea, she even offered a free diagnosis of a sketch I made, which …

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Rio based Journalist Anna Kaiser shares inside secrets how to spend a day in Rio de Janeiro 3:10

8+ y ago3:10

3:10

How to spend a wonderful in one of the world's most amazing cities away from the most typical tourist hotspots.Kirjoittanut The Marcast

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Episode 21: Anna Kaiser: "Brazil's President, Dilma Rousseff, has been impeached, now what?" 19:08

8+ y ago19:08

19:08

Anna Kaiser (Freelance Journalist based in Rio de Janeiro) describes the mood in Brazil after the decision to impeach Dilma Rousseff and some of the rumors and possibilities, good and bad, for what the new Michel Temer presidency may look like.Kirjoittanut The Marcast

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Why it's so hard to find street parking in DC - Economist Ike Brannon explains 6:56

8+ y ago6:56

6:56

There's an explanation for why parking, like many other cities, is so hard in DC.Kirjoittanut The Marcast

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Ep: 20 Economist Ike Brannon Shares Inside Knowledge How things really work in DC 34:45

8+ y ago34:45

34:45

With 15 years in DC Ike Brannon has the experience and credibility in the places that count. He shares his story and some insights he has picked up along the way. A lifelong basketball enthusiast, he shares a story of the White House basketball court and where the President plays basketball.Kirjoittanut The Marcast

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Ike Brannon talks about the place where the President plays Basketball 2:07

8+ y ago2:07

2:07

Where does the U.S President play basketball? There's one place inside the White House and another nearby, Ike Brannon explains what it's like to play at both courts and a story when President Obama got elbowed in the eye while playing!Kirjoittanut The Marcast

1
Forbes Writer Laura Shin Explains Why Bitcoin Threatens and Revolutionizes the Banking System 8:17

8+ y ago8:17

8:17

Forbes writer, author and business owner of Ideas with Words explains how Bitcoin works and why this new payment method is so revolutionary to the banking and how individuals can pay each other across borders and beyond.Kirjoittanut The Marcast

1
Katarina Jambresic shares a story from India in her book: "A Global Testimony" 2:38

8+ y ago2:38

2:38

Katarina Jambresic, author of "A Global Testimony" shares a touching story in her book from someone growing up in rural India.Kirjoittanut The Marcast

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Ep: 19 Review The People V. OJ Simpson: American Crime Story Pt. 3 19:31

8+ y ago19:31

19:31

Part 3 discussion of the season finale and predictions of future American Crime Story shows!Kirjoittanut The Marcast

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Ep 18: Review "The People vs. OJ Simpson: American Crime Story" Part 2 22:04

8+ y ago22:04

22:04

The plot thickens in this second discussion of the TV series "The People v. OJ Simpson: American Crime Story" we describe some of the shows highlights of episodes 6-9 and offer predictions for the 10th and final episode.Kirjoittanut The Marcast

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Ep: 17 Laura Shin, Forbes Editor, Entrepreneur and Bitcoin Expert Shares Valuable Advice 44:12

8+ y ago44:12

44:12

Laura Shin has been freelancing successfully for 3 years and is now sharing her insights for those looking to work freelance. She is a regularly contributor to Forbes, writing on BitCoin, FIntech companies and a variety of personal finance and travel related topics.Kirjoittanut The Marcast

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Ep: 16 Chuck Armstrong, Co-Creator of Charles Comedy and "Funny or Die" Producer, Shares his Story 1:30:49

9y ago1:30:49

1:30:49

This is a long interview that is well worth the time! Chuck Armstrong describes his comic creations for Charles Comedy (https://www.facebook.com/charlescomedy) which he co-created with Charlie Stockman after getting laid-off from his first job at a startup in San Francisco. (It's a bit more complicated than that, so listen to hear the details).…

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Ep: 15 T.V. Show Review The People vs. OJ Simpson: American Crime Story Pt.1 34:06

9y ago34:06

34:06

Lively discussion about new show: The People V. OJ Simpson: American Crime Story. Send feedback: m.jorgensen1@gmail.comKirjoittanut The Marcast

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Ep: 14 World Traveler and Author Gunnar Garfors, Shares Advice for Traveling 43:46

9y ago43:46

43:46

Gunnar has become a bit of a travel celebrity, and he shares some great tips:Traveling to all 198 countries, avoiding tourist traps, Depeche Mode videos, Western Coast of Norway, Oslo being more affordable, ideas for new travel books, self-publishing, international publishers, AirBnB damaging Couchsurfing community, Lonely Planet driving up prices …

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Ep: 13 Former Naitonal Lampoon Writer and Comedian Steve Brykman talks about what makes comedy work 47:39

9y ago47:39

47:39

Steve Brykman's story begins in western Mass where he managed to upset every group of people by writing jokes in his college newspaper. He soon landed in LA where his Boston network of connections landed him gigs in TV, standup and at National Lampoon magazine!He shares some interesting thoughts on what makes a good stand-up comedy routine, politic…

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EP: 12 DJ Peterson, Founder of Longview Global Advisors 39:20

9y ago39:20

39:20

Interesting in investing in emerging markets? My conversation with DJ Peterson was a fascinating trip around the globe as we discussed how his firm "Longview Global Advisors" advises executives seeking a better opinion to grasp the latest crisis and how it will impact their business.Also, this is my third podcast with a founder of a company, so we …

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EP: 11 Ben Campbell shares how reading less news and more books made him happier 46:48

9y ago46:48

46:48

Think about the last book you read? What value did you gain pull from it?In this episode I talk with old friend Ben Campell about what he's learned from reading many of the classics in the past several years. We discuss what it means for our lives, since we often behave like people who have unlimited time, when time is the most precious and fleetin…

1
Democratic Republic of Congo Story - A Global Testimony 3:04

9y ago3:04

3:04

An inspiring short story of a couple from Democratic Republic of Congo who joined the LDS (Mormon) church under difficult circumstances.More stories @ www.aglobaltestimony.comKirjoittanut The Marcast

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