Parhaat Market Your Business Podcastit (2025)

1
PR in the Digital Age 16:30

1d ago16:30

16:30

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Lauren Bernaldo, APR, CPRC, current President of the Southwest Florida Chapter of the Florida Public Relations Association. Together, they delve into the evolving landscape of public relations in the digital age. They discuss the critical role of media relations…

1
AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing 26:39

1d ago26:39

26:39

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing. But before you start asking ChatGPT to run your business for you, let’s get one …

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E182 Unleashing Your Ultimate Game-Changer Edge 59:52

7d ago59:52

59:52

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews Dr. Lougenia J. Rucker, a transformational strategist, speaker, author, and book coach who helps faith-based entrepreneurs create generational wealth and legacy, who shares her powerful story of transformation and resilience. Get all the resources mentioned in t…

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Building Boundaries with Standard Operating Procedures with Becca Mai 25:51

10d ago25:51

25:51

Ask Jac & Ben A Question! Ever feel like your wedding business is running you instead of the other way around? You're not alone. Meet Becca Mai, the unapologetic "SOP Queen" who transformed her decade-long wedding planning career after an MS diagnosis forced her to create boundaries in her business. What emerged was a revelation that would benefit …

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6 Costly Social Media Mistakes That Are Holding Back Your Equine Business 30:10

8d ago30:10

30:10

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make — the ones that are keeping your content from turning followers into paying clients. You’ll walk away w…

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E181 Create Authority + Stronger Connections with Trauma-Informed Content 51:44

14d ago51:44

51:44

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Sierra Janney, founder of The Lighter Society, about trauma-informed marketing and content creation. Learn how implementing trauma-informed practices can help you build stronger connections with your audience, establish trust, and position yourself as an empathetic a…

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Connecting the Dots 25:32

15d ago25:32

25:32

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jessica Walker, owner of Jess Lifestyle Marketing. The two delve into the foundations and execution of successful multi-channel marketing campaigns, covering the importance of understanding your audience, strategic planning using the RPIE and GOST models, the si…

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Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business 46:42

15d ago46:42

46:42

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you. Stacy shares her top marketing tips, includi…

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Harnessing The Power of Short Form Video Content For Your Wedding Business with The Wedding Duo 32:51

17d ago32:51

32:51

Ask Jac & Ben A Question! How does a husband-wife team build a wedding empire reaching over half a million people? Meet Dominic and Serena of The Wedding Duo, who've transformed their combined 30 years of experience into a thriving business that spans wedding planning, DJing, and viral content creation. Their story begins unexpectedly – Dominic lev…

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From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions 54:44

20d ago54:44

54:44

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of. If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on. But, that was 20 years ago, an…

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E180 Build Your Email List and Get Paid 46:48

21d ago46:48

46:48

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop explains why email marketing remains essential for business growth and revenue generation. Discover a proven three-step system (Prep, Produce, Premiere) to build an effective email list that converts to consistent income, even if you're just getting started with zero subsc…

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The Psychology Behind Luxury Wedding Clients: Insights from Elizabeth Solaru 34:10

22d ago34:10

34:10

Ask Jac & Ben A Question! Ever wondered what separates truly luxury weddings from those that simply cost a lot? Elizabeth Solaru, multi-award winning luxury business consultant and former cake artist to Queen Elizabeth, pulls back the curtain on the exclusive world of high-net-worth clientele. Elizabeth's remarkable journey from microbiologist to h…

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Small Budget, Big Impact 16:08

29d ago16:08

16:08

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two discuss how to make a big impact with a small marketing budget, providing valuable tips on setting realistic budgets, the importance of targeting the right audience, and leveraging lo…

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Blogging for Wedding Bookings: Turn One Post into $15,000 with Adrienna McDermott 38:10

30d ago38:10

38:10

Ask Jac & Ben A Question! Ever published a blog post that disappeared into the internet void, never to be seen again? You're not alone. In this eye-opening conversation with Adriana Mott, founder of wedding marketing agency Ava and the Bee, we uncover how one strategic blog post helped a client book a $15,000 wedding—and how you can do it too. Adri…

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E179 Level Up: Branding That Gets Eyes and Buys 1:04:23

1M ago1:04:23

1:04:23

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews LaTrend Fleece, a visual branding specialist who helps entrepreneurs transform their vision into compelling visual identities. Discover how effective visual branding can capture attention, tell your story authentically, and convert prospects into paying clients.…

1
Elevating the Unsung Heroes: How HorseGrooms Supports the Backbone of the Barn 46:20

1M ago46:20

46:20

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession. You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional…

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Turning Your Wedding Passion into a Profitable Business with Tammy Johnston 38:43

1M ago38:43

38:43

Ask Jac & Ben A Question! Tired of being a "glorified hobbyist" in the wedding industry? In this eye-opening conversation with business coach Tammy Johnston, we uncover the crucial mindset shifts and practical strategies needed to transform your wedding business from struggling side-hustle to profitable enterprise. Tammy pulls no punches as she dis…

1
Pricing Strategies for Equestrian Entrepreneurs: 3 Steps to Confidently Raise Your Rates 23:55

1M ago23:55

23:55

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer. So, what do you do when you know your offer is valuable and you want raise your prices? In this episode, you’ll…

1
Clicks to Conversions 17:14

1M ago17:14

17:14

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The two discuss the intricacies of creating a successful marketing funnel, breaking it down into four key stages: awareness, consideration, conversion, and loyalty. They delve into strategies for maki…

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E178 The Success Trifecta: Authorship, podcasting, and virtual summits 35:00

2M ago35:00

35:00

In this episode of the UN-MARKET Your Business podcast, Carol Dunlop reveals her best UN-marketing strategy - a powerful trifecta of authorship, podcasting, and expert summits. Discover how these three interconnected elements can help purpose-driven entrepreneurs expand their visibility, establish credibility, and create sustainable revenue streams…

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Lessons on Blending Craftsmanship, Business & Family with Nevada Miller 48:35

2M ago48:35

48:35

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works…

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Advertising Your Wedding Business with Facebook & Instagram in 2025 with Kyle Meloche 46:08

2M ago46:08

46:08

Ask Jac & Ben A Question! Ready to transform your wedding business with Facebook and Instagram advertising? This episode delivers game-changing insights from digital marketing expert Kyle of Social Geeks, who manages Wedding Academy's successful ad campaigns. Before spending a single dollar on ads, Kyle emphasizes the importance of preparation. You…

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E|177 Teaching Your Genius for Kingdom Impact + Your Own Success 1:06:34

2M ago1:06:34

1:06:34

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews Rene Padmore, who shares her innovative KAV model for effective teaching and learning. Discover how this powerful framework - built on Knowledge, Action, and Value - can help you teach anything effectively and position yourself as an authority in your field. Lea…

1
Planning With Purpose 16:44

2M ago16:44

16:44

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Tricia Mullis, Engagement Strategist at Pushing the Envelope. The two discuss the essential do's and don'ts of content planning, covering the importance of balancing structured content calendars with the flexibility to adapt to trends and events. The discussion …

1
The Art of Marquee Weddings: Secrets from Susie Evans 33:00

2M ago33:00

33:00

Ask Jac & Ben A Question! Step into the stunning world of marquee weddings with Susie Evans, founder of Susie Evans Wedding and Events Co. In this episode, we unpack the unique challenges and endless possibilities that bespoke marquee weddings present. Susie shares her journey into the wedding industry, revealing how her passion for creating memora…

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Introducing The Global Wedding Excellence Awards: Your Time to Shine 9:21

2M ago9:21

9:21

Ask Jac & Ben A Question! Wedding professionals, your moment for global recognition has arrived! The Wedding Academy proudly introduces the Global Wedding Excellence Awards (GWEA) – our inaugural celebration of exceptional talent throughout the wedding industry. After mentoring over 8,000 wedding professionals across two decades, we've witnessed th…

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E|176 How to Embrace AI in your Marketing 44:39

2M ago44:39

44:39

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares her experiences with embracing AI in marketing, particularly focusing on chat bots like Claude and ChatGPT. Discover how AI can save you time, enhance your business strategy, and help you create comprehensive marketing plans that convert leads to clients without feeling …

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Building a Brand That Stands Out in a Crowded Market with Craig Peterman 29:11

2M ago29:11

29:11

Ask Jac & Ben A Question! Step into the world of wedding photography with Craig Peterman, a visionary who has mastered the art of building a brand that resonates with couples. Join us as we explore Craig's inspiring journey, starting from his roots in high school photography to becoming a sought-after name in the wedding industry. His unique approa…

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E|175 The Power of Pivoting: Embracing Change in Business and Life 48:37

2M ago48:37

48:37

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Deandra Jalisa, an entrepreneur who has successfully pivoted multiple times in her career. From hairstylist to balloon artist to coach, Deandra shares her journey of embracing change and following her intuition. Discover how pivoting can lead to growth, fulfillment, …

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Make Your Equestrian Offer Irresistible: 4 Ways to Increase Value & Attract More Buyers 31:51

2M ago31:51

31:51

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable. In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from…

1
The Art of Storytelling 21:40

2M ago21:40

21:40

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together. Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everythi…

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How I Built It: From Drama Teacher to Award-Winning Wedding Planner with Sally Gallis 41:40

2M ago41:40

41:40

Ask Jac & Ben A Question! Sally Gallis, a former drama teacher with a passion for storytelling, has made a striking transition into the world of wedding planning, founding her own successful business, Luna and the Lane, in Brighton. She unravels her fascinating journey from the classroom to orchestrating unforgettable celebrations, revealing how he…

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E|174 Be Grateful for Slipups, Slowdowns, and Stalls 43:39

3M ago43:39

43:39

In this empowering episode of the UN-MARKET Your Business podcast, host Carol Dunlop tackles a rarely discussed but universally experienced challenge: business slowdowns. Discover ten practical strategies to help purpose-driven entrepreneurs overcome slip-ups, slowdowns, and stalls in their business. Carol shares personal experiences and actionable…

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Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot 1:11:18

3M ago1:11:18

1:11:18

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the …

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Safeguarding Your Wedding Business: Legal Insights with Leah Weinberg 22:00

3M ago22:00

22:00

Ask Jac & Ben A Question! What if you could safeguard your wedding business against unexpected challenges and legal pitfalls? Join us on this eye-opening episode of Wedding Empires as we welcome the formidable Leah Weinberg, a former wedding planner who has seamlessly transitioned back into law to become a pivotal force in the wedding industry. Lea…

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E|173 Strategic Secrets to Double Your Revenue with AI 1:09:57

3M ago1:09:57

1:09:57

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews AI marketing expert Rob Schultz who reveals how Purpose Driven Entrepreneurs can use artificial intelligence to double your revenue while working less. You will discover how to leverage AI as your personal assistant to improve your marketing messaging, analyze y…

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3 Simple Ways to Sell More (Without the Salesy Feeling) 18:06

3M ago18:06

18:06

For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling. Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine produ…

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How to Become a Go-To Wedding Professional for International Couples with Alida Szilfai 10:03

3M ago10:03

10:03

Ask Jac & Ben A Question! Join us as we embark on a captivating journey into the world of destination weddings with the remarkable Alida Silify C., a distinguished wedding planner from Eastern Europe. Ever wondered what it takes to plan an international wedding and why Hungary is becoming a hotspot for such events? Get ready to uncover Alida's fasc…

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