1000 Ways to Market Your Business by Pushing the Envelope is a marketing communication podcast that will help businesses grow. Hosted by Samantha Scott, APR, President and Owner of Pushing the Envelope, a Fort Myers, Florida-based marketing and public relations agency, 1000 Ways to Market Your Business dives deep into how businesses can succeed using marketing. Find out more at getpushing.com.
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Want to Learn How to Market Your Business and Make More Money? Listen to each episode!
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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The UN-Market Your Business podcast gives you tested, effective, tried-and-true marketing strategies that really work to help you convert marketing into money. Get ready to discover marketing strategies that are true to who you are and how you want to present your business to the world. Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support
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As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
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Step into the dynamic world of the wedding industry with Wedding Empires, your indispensable podcast companion crafted exclusively for ambitious wedding professionals eager to elevate their businesses to unprecedented heights. Led by Jac Bowie, the forward-thinking CEO of The Wedding Academy, and Ben Connolly, a distinguished award-winning wedding photographer and esteemed educator, this podcast is your gateway to a wealth of invaluable insights, expert interviews, and actionable strategies ...
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This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decis ...
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Leveraging Paid - If You Build It, They Won’t Automatically Come
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing. The episode explores ways to leverage paid strategies to gr…
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Self-Care for Equestrian Entrepreneurs with Ifa Simmonds
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Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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An Update from Us and Overcoming Wedding Professional Hurdles
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director fo…
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What Brands Need to Know About Influencer Marketing with Megan Sullivan
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Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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What Influencers Need to Know About Influencer Marketing with Megan Sullivan
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If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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Alphabet Soup: ORM and UGC
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online. The episode dives into what online reputation management and …
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The Best Investment You Can Make In Your Horse Business
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How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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Building Your Marketing A-Team
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business. The episode dives into deciding what marketing model works best for your business, determining what you’re looking f…
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Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow. In this episode, Scott …
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Is Consistent Really Better Than Perfect? (I Had My Doubts)
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on ele…
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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Mastering Wedding Industry Networking with Jordan Heller
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your pr…
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Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle…
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the ch…
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Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she …
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6 Marketing Lessons from My First Equine Affaire
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Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding pla…
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The Art of Persuasion: Writing Irresistible Sales Copy for Wedding Pros with Vanessa Wilde
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, my special guest co-host, wedding photographer Ben Connolly and I had the pleasure of chatting with the incredibly talented Vanessa Wilde, a copywriting expert with a knack for crafting compelling sales copy. Vanessa shared her journey into the …
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Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can opt…
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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
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Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, I wanted to share with you some of the tools and equipment I use to create this podcast every week. As a fellow wedding industry professional, I know how important it is to have the right setup to run or grow your wedding business. First o…
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Utilizing Facebook Ads to Target Wedding Audiences with Amber-Rose Thomas
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we have the pleasure of hosting Amber-Rose Thomas, an extraordinary ads strategist, and marketing maven, on the podcast. With a fervent mission to revolutionize the landscape of Facebook ads for businesses worldwide, Amber-Ros…
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Unveiling the Power of Chat Marketing for Wedding Businesses with Mariana Gonzalez
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we dive into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Joining us is Mariana Gonzalez, the General Manager of The Wedding Academy, who shares her insights on leverag…
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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
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In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
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How AI Image Tools Are Redefining Weddings with Michael Pearson-Adams
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we embark on an enlightening journey into the world of AI image tools and their revolutionary impact on modern weddings. Join us as we engage in a captivating conversation with Michael Pearson-Adams, a leading expert in levera…
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How to attract your ideal wedding clients on Pinterest with Faye Strange
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we're thrilled to be joined by Faye Strange, a true Pinterest aficionado and expert in utilizing the platform's power for wedding professionals. Join us for an illuminating conversation as we uncover the secrets to attracting …
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Diving Deep into Email Marketing for Your Wedding Business with Kylie Kelly
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we have the pleasure of hosting Kylie Kelly, a seasoned expert in visibility strategy and email marketing. Join us for an insightful exploration into the intricate world of crafting compelling email campaigns that resonate dee…
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Create a Quiz that Converts for Your Wedding Business with Kylie Lang
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac Bowie engages in an enlightening conversation with Kylie Lang (née Carlson), a trailblazer in the wedding industry as both the visionary Founder of The Wedding Academy and a leading Quiz Strategist. Kylie shares her remarkable journey, trans…
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Ways to add Passive Income to Your Wedding Business with Tayler Cusick Hollman
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, on the topic of integrating passive income streams into wedding businesses. Tayler shares insights from her own business journey, emphasizing the importance of sim…
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SEO Tips to Get Your Wedding Business Found on Google with Nina Clapperton
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Today, in our first episode, we're diving into a topic that's crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We're thrilled to have our special guest, Nina Clapperton, a renowned blogger and the g…
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5 Marketing Takeaways from My First Jumping Clinic
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One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…
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