Parhaat Marketing Automation Podcastit (2024)

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Episode 58 : Scaling Success with SWAS: A Game-Changer for Businesses 15:14

4d ago15:14

15:14

Episode Summary: In this game-changing episode, Dr. Priya deeply delves into the dynamic world of Software With A Service (SWAS). Building on her previous discussions about SaaS (Software as a Service) and the distinctions between the two models, Priya shares why SWAS has become her preferred and highly profitable business strategy. If you're an en…

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High Performing Marketing Teams plus What's Next 28:08

15d ago28:08

28:08

Send us a text In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.Kirjoittanut Chris L. Davis: Marketing Automation Expert

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Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves 16:18

18d ago16:18

16:18

In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also cove…

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Episode 57 : Unlock Revenue: Master SWAS for Business Growth 13:24

11d ago13:24

13:24

Episode 57 : Unlock Revenue: Master SWAS for Business Growth In the Episode: In this insightful episode, Priya - our host and experienced entrepreneur, delves into the SWAS—Software With A Service concept. Following up on last week's discussion of SaaS—Software as a Service, she introduces us to the model she has embraced to skyrocket her business,…

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Episode 56 : SaaS and SwaS Unplugged: The Secrets to Sustainable Growth! 15:29

18d ago15:29

15:29

In the Episode: Dr. Priya dives deep into the world of SaaS (Software as a Service) and SwaS (Software with a Service), exploring how each model can transform your business. Using High Level, a leading CRM platform, she illustrates SaaS’s powerful scalability, accessibility, and minimal tech requirements. However, she also discusses potential pitfa…

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A Peek Into My Podcast Publishing Process 43:08

22d ago43:08

43:08

Send us a text Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast…

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Culturally Connected AI Software feat. Apryl Beverly 40:23

23d ago40:23

40:23

Send us a text Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances …

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Episode 55 : Streamline Course Creation with High Level CRM 18:53

25d ago18:53

18:53

In the Episode: In this insightful episode, host Dr. Priya unpacks the ultimate toolkit for course creators looking to elevate their online course business. If you’re juggling multiple systems for marketing, sales, course hosting, and community building, this episode is a game-changer. Dr. Priya discusses how to unify these moving parts into one st…

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Episode 54 : Mastering Sales Conversations: 5 Step Framework to Close Every Deal 14:32

1M ago14:32

14:32

In the Episode: In this highly-requested episode, Priya dives into one of the most crucial aspects of business growth: sales. If you’ve ever struggled with closing deals or felt uneasy about selling, this episode is packed with actionable insights that will transform your approach to sales conversations. Priya reveals the secret behind her impressi…

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The Origin & Evolution of Marketing Automation feat. Clate Mask 49:39

1M ago49:39

49:39

Send us a text Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the…

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Episode : 53 Unlocking AI for Cyber Security Essential Tools for 2024 1:06:22

1M ago1:06:22

1:06:22

Episode Theme: Cybersecurity Awareness & AI for Modern Businesses In this episode, Priya dives into the critical importance of cybersecurity in today’s digital world, especially as Cyber Security Awareness Month unfolds. She provides practical advice on safeguarding both personal and business data, with a special focus on small businesses, freelanc…

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Episode 52 : Unlock Your $7,500 Queensland Business Basics Grant Today! 14:31

2M ago14:31

14:31

In the Episode: In this enlightening episode, Priya delves into the Queensland Government's highly sought-after Business Basics Grant. Join her as she explores its evolution, application process, and tips for securing funding to elevate your business. Discover firsthand insights from a successful grant recipient and expert in business automation, w…

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The AI Dilemma: Are We Relying Too Much on Automation in Marketing? 21:29

2M ago21:29

21:29

AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover: Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation…

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Episode 51 : Unlock Business Growth with PowerPivot Framework 10:35

2M ago10:35

10:35

About the Episode: In this Pivot 2 Thrive Podcast episode, host Dr.Priya explores the transformative PowerPivot framework for refining your marketing and sales strategies. Discover how to assess your current status and set achievable goals for the next 3-6 months. Priya breaks down the POWER acronym—Product and Pricing, Online and Offline Presence,…

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Episode 50 : WHY GO HIGH LEVEL? Streamline Your Business: Eliminate Multiple Subscriptions 29:18

2M ago29:18

29:18

In the Episode: In this episode of Pivot 2 Thrive, Dr. Priya shares insights on how transitioning to High-Level CRM transformed her business. Discover how this all-in-one platform simplifies website building, lead management, and automation while cutting costs. Dr. Priya discusses how High Level's tools like quizzes, sales funnels, and automated fo…

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The Changing Landscape of Marketing Automation - HubSpot vs. Marketo 16:40

2M ago16:40

16:40

Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. They talk about the growth in ad tech spending in the US and Europe and discuss how digital channels are now driving nearly half of B2B revenue. They als…

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Episode 49 : How to Get Your Clients in 4 Weeks? 26:48

2M ago26:48

26:48

In the Episode: In this episode of Pivot 2 Thrive, Dr. Priya offers actionable strategies for acquiring clients within four weeks. Discover how to effectively build trust with local businesses, handle rejections with resilience, and create a sustainable partnership program. Learn why organic marketing through blogs and social media is key and how t…

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Episode 48 : Mastering Sales Funnels: Unlock the Power of ChatGPT & Funnel Hacking 39:25

2M ago39:25

39:25

In the Episode: In this episode, Dr. Priya introduces the importance of sales funnels, including strategies like "funnel hacking" and using ChatGPT prompts to build high-converting funnels. She delves into how to create compelling offers and explains the role of digital products in generating passive income. This episode is tailored for those strug…

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Episode 47 : Module 3 Content Creation & Brand Pillars 16:59

3M ago16:59

16:59

In the Episode: In this episode, Priya delves into the art of attracting clients through authentic content and a service-first mindset. She shares how to create compelling content that draws in your ideal clients without being pushy. Priya discusses the importance of operating from a place of value, defining your ideal client avatar, and crafting a…

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Episode 46 : Webinar on Regional & Remote Work Opportunities in Australia 1:26:54

3M ago1:26:54

1:26:54

In the Episode: In this episode, Dr. Priya dives into a webinar on Regional & Remote Work Opportunities in Australia. She leverages her marketing and sales experience, exploring the shift from traditional roles to flexible, location-independent work. She shares valuable insights on monetising skills, transitioning to entrepreneurship, and the growi…

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Episode 45 : Webinar on the Science and Psychology of Online Sales 1:38:12

3M ago1:38:12

1:38:12

In the Episode: In this episode, Dr. Priya delves into the intricate Science and Psychology behind Online Sales. Discover how marketing and sales are crucial for business sustainability, the vital role of mindset in selling, and why understanding your buying habits can boost sales performance. With real-life experiences and actionable insights, thi…

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Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics 18:24

3M ago18:24

18:24

Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this could mean for advertisers and data privacy. They discuss the recent drop in HubSpot’s shares following reports that Alphabet may be backing away from a potential acquisition. They also review key takea…

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Episode 44 : Webinar on AI in Marketing 1:34:58

3M ago1:34:58

1:34:58

In the Episode: In this episode, Dr. Priya leads a deep dive into leveraging AI for marketing success. She shares her transition from bioinformatics to online business and emphasizes the role of AI and Virtual Assistants in enhancing efficiency. Dr. Priya addresses common fears about AI, highlights the importance of user-generated content, and offe…

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Episode 43 : Webinar on Business Automation 1:48:34

4M ago1:48:34

1:48:34

In the Episode: In this episode, Dr. Priya shares her expertise on Business Automation, drawing from her background in bioinformatics and online business. Discover the benefits of digital products, AI tools, and having a VA team. Learn about the advantages of business automation, such as increased efficiency, scalability, and 24/7 customer support.…

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Episode 42 : Webinar on Leveraging AI for Digital Product Mastery 1:32:15

4M ago1:32:15

1:32:15

In the Episode: In this episode, the focus is on the power of digital products and how they can be used to build and grow a business. The host, Dr. Priya Jaganathan shares her firsthand experience with remote communities and how digital products can create additional sources of revenue. She emphasizes the importance of providing value before sellin…

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Episode 41 : Webinar on Digital Products & AI 1:27:50

4M ago1:27:50

1:27:50

In this Episode : In this session, Dr. Priya Jaganathan a bioinformatics PhD, leads a discussion on digital products and the importance of implementation. She emphasizes the value of time and the need to move beyond trading time for money. The session covers various ways to generate income through digital products, including webinars, pre-recorded …

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Is your data safe? HubSpot's Hack Creates Concerns 16:36

4M ago16:36

16:36

HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers and businesses. They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conve…

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When Your Best Isn't Good Enough 36:26

5M ago36:26

36:26

Send us a text Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares…

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What Is MarTech? 22:06

5M ago22:06

22:06

Send us a text Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech…

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Episode 40 : The Power of Business Automation: Time, Efficiency, Scale Up 21:02

5M ago21:02

21:02

In the Episode: In this podcast episode, Dr. Priya Jaganathan shares insights from India, recording early in the morning to avoid noise. After taking two months off from work and travel, she achieved financial freedom through business automation. She explains how automation saves time, increases efficiency, and allows businesses to run independentl…

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The Subjective Approach to Marketing 31:29

5M ago31:29

31:29

Send us a text Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlig…

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Automation Service Provider Revisited 27:24

5M ago27:24

27:24

Send us a text Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and…

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Mastering Your Business: The Value of Understanding 27:53

6M ago27:53

27:53

Send us a text In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succ…

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Keap Insights: Latest Updates and Features You Need to Know About feat. Samantha Pointer Foxx 42:58

6M ago42:58

42:58

Send us a text Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improv…

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Automation Strategies for Scale for Non-Marketing Processes feat. Irit Levi 50:05

6M ago50:05

50:05

Send us a text Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task mana…

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Episode 39 : Pivoting to Success: 5 Essential Mindset Shifts 20:28

6M ago20:28

20:28

In this episode : In this episode Priya delves into five essential mindset shifts vital for thriving in life and business. Firstly, it advocates for embracing responsibility for actions and decisions. Secondly, it stresses the importance of discarding limiting beliefs. Understanding and fortifying one's "why," especially when family serves as motiv…

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Episode 38 : The Power of Parkinson's Law: Unlocking Productivity 15:27

6M ago15:27

15:27

About the episode : In this episode, Priya discusses Parkinson's Law, which suggests work expands to fill the time available. She outlines five steps to apply it in daily life: setting strict deadlines, breaking tasks into manageable parts, eliminating distractions, reviewing schedules regularly, and prioritizing tasks based on impact and urgency. …

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Meet Puzzle: the App to Help You Visualize All Your Systems feat. Brian Ragone 52:12

6M ago52:12

52:12

Send us a text Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting operations …

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Quality or Quantity – Which is the Best Approach? 18:00

6M ago18:00

18:00

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to em…

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Episode 37 : Webinar on AI Tools for Social Media Marketing 1:52:45

6M ago1:52:45

1:52:45

About the Episode: In this episode, Priya explores the potential of AI across industries, stressing its vital role in maintaining competitiveness. She advocates for personal branding and leveraging user-generated content to represent the brand effectively, while also promoting content repurposing across platforms. Priya discusses the ascent of GPT …

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Episode 36 : Module 1.1 Power of Thoughts 13:53

6M ago13:53

13:53

In this episode : Priya discusses the power of thoughts and how they can be harnessed for personal and business growth. She emphasizes the importance of focusing on what you want to achieve rather than getting caught up in the "how." Priya highlights the impact of thoughts on actions and results, emphasizing the need to give permission to the brain…

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The Latest From the World of Marketing Automation 18:33

7M ago18:33

18:33

Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity m…

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ActiveCampaign Updates for Q2, 2024 feat. Kay Peacey 1:05:06

7M ago1:05:06

1:05:06

Send us a text Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful…

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Episode 35 : The Journey of Inception Marketing: A Conversation with Kayla Ellice 34:12

7M ago34:12

34:12

About the Episode: Kayla Ellice from Inception Marketing, advises aspiring marketers, particularly in the tech sector. She addresses the challenges of operating solo or with agencies, stressing the need for clear communication and boundary-setting. Kayla specializes in tackling tech-specific marketing hurdles like lead generation. Clients seek her …

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Episode 34 : Elevate Your Speaking Skills with Janeen Vosper 29:49

7M ago29:49

29:49

About the Episode: The podcast features Janeen Vosper, who emphasizes the importance of personal branding and sales skills for business growth. She recommends starting a business while employed, overcoming imposter syndrome, and having a clear vision and pitch. The speaker offers coaching and encourages listeners to take action and say "yes" to opp…

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Episode 33 : The Power of BNI Networking : Insights from Leisa Gill 35:55

7M ago35:55

35:55

About the Episode: Leisa Gill, a franchise owner of BNI, emphasizes the value of outsourcing tasks to focus on making money and the success of her business with BNI. She discusses the challenges and benefits of BNI, provides tips for effective networking, and encourages listeners to embrace networking for business growth. The podcast also highlight…

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Save Your Unsubscribes with Custom Preference Pages feat. Shaun Pereira 35:23

7M ago35:23

35:23

Send us a text Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly wit…

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Are You Prepared? 25:16

7M ago25:16

25:16

Send us a text Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting proc…

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Dear Manual Marketer... 26:27

7M ago26:27

26:27

Send us a text Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketi…

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Your Done Doesn't Equal My Done 34:48

8M ago34:48

34:48

Send us a text Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge …

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