Parhaat Marketing Industry Podcastit (2024)

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90: @johnnydrinks_ 29:08

4d ago29:08

29:08

We sit down with Johnny Drinks - a father & son duo bonding over cocktails and sharing their relationship with the world. When their first cocktail video took off there was no looking back. With merch and a loyal following, they've seen success talking drinks and life on TikTok, YouTube and Instagram.…

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:89 @cocktailsbyc 27:27

2M ago27:27

27:27

From Craig’s List to Bar Rescue and his own spirits brand, Carlos Ruiz of @cocktailsbyc has had a wild journey in the hospitality world. We talk cocktails, social media tips and how he created a totally unique liqueur based on his Peruvian heritage.

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88: @DrinkwithWayne 38:50

3M ago38:50

38:50

From a musician to a chef to a coffee roaster and whiskey enthusiast, Wayne Cafariella (@drinkwithwayne) has many passions. Hear how he tapped into twitch streamers to launch his online coffee business and find out his favorite bourbon brand in this latest episode of Eat. Drink. Social.

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87: @bourbonpursuit 32:42

4M ago32:42

32:42

From a passion for whiskey to a podcast to a brand, Kenny Coleman of Bourbon Pursuit talks about his journey and the role of marketing in today's crowded bourbon market.

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:86 @Newman_Kara 32:42

5M ago32:42

32:42

Spirits writer Kara Newman shares her journey as a journalist and an author. We talk about how brands can best interact with media including the right pitches, press trips, social media and affiliate links.

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85: @likeablecocktails 28:46

7M ago28:46

28:46

Not only does she hold the title of "World's Best Bartender" she's also has created a loyal following on TikTok and Instagram helping cocktail enthusiasts around the world make great tasting drinks. We sit down with Kaitlyn of @likeablecocktails (who also happens to be very likeable herself).

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84: @HolyCityHandcraft 29:57

8M ago29:57

29:57

One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.

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83: @BitsBitesBlog 24:22

9M ago24:22

24:22

Katie Kelly of @bitsbitesblog shares how she’s grown her cocktail page and how Sunday family dinner has inspired new recipes and a passion for food and beverage. We hear her tips for creating mouth-watering cocktail content and talk about her take on beverage trends - enter the martini.

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82: @Flaviar_Com 29:10

10M ago29:10

29:10

Whether its a whiskey advent calendar or a special bottle you can't find nearby, Flaviar has been offering spirits drinkers a way to taste new brands from the comfort of their home. We talk with Alex Conison, VP of Marketing at Flaviar, on whiskey trends and how the brand leverages affiliate marketing to get the word out about its offerings.…

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81: @ServedBySammy 45:32

1y ago45:32

45:32

There’s riches and niches. Sammy found his when he started sharing bartending tips online at @ServedBySammy. Hear about his journey as a cocktail creator on our latest episode.

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80: @TheRumChampion 32:49

1y ago32:49

32:49

What started with a trip to a tiki bar has turned into a passion for rum unmatched by few. We sit down with rum influencer Bryan Inman (@therumchampion) who has turned his rum obsession into a thriving online community in under a year. From his recent rum curious club events to his online rum lover community Bryan is just getting his journey starte…

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79: @JackieZykan 42:48

1y ago42:48

42:48

In honor of Bourbon Heritage Month we sit down with Master Blender Jackie Zykan who went from blending whiskey to blending fragrances with the launch of ODUOAK. She shares her journey from Old Forester to Hidden Barn and beyond.

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78: @alywalansky 25:48

1+ y ago25:48

25:48

NYC-Based Aly Walansky has a pretty cool job - food, travel and spirits freelance writer for national publications. She shares what it's like being a journalist today, tips for PR pros (don't video call at midnight) and what city she thinks is underrated - we're looking at you Kansas City.

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77: @ztpwhiskey 50:19

1+ y ago50:19

50:19

From high-end cocktail bars in Berlin to covering whiskey from Kentucky, Uproxx Editor Zach Johnston (@ztpwhiskey) has seen the whiskey landscape change over the years. We talk with Zach about his take on what makes a good brand story, limited releases and the world of bourbon influencers.

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76: @Kapri.Possible 22:24

1+ y ago22:24

22:24

From Netflix’s “DrinkMasters” to shaking it up behind the bar, we sit down with D.C. based Kapri Robinson (@kapri.possible) on our podcast “Eat. Drink. Social.” We hear how the show impacted her social media and how she used her popularity to help promote her non-profit @chocolate.citys.best to support more diversity in the industry. Kapri also sha…

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75: @drinksbywild 29:45

1+ y ago29:45

29:45

We discuss microwaving negronis and adding pecorino to your next margarita with Adam Wild of @drinksbywild who found cocktail success and more than 200K followers during the pandemic. Listen to our latest interview to hear social media and drink tips.

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74: @thecocktailguru 30:18

1+ y ago30:18

30:18

From cocktail team building classes to training bartenders on yachts, Jonathan Pogash of @thecocktailguru gives us a look into his life as a Bar Consultant and shares a tip or two for making the perfect drink. Hint: It's all about balance.

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73: @spirited_tracie 24:13

1+ y ago24:13

24:13

We sit down with Tracie Franklin of @spirited_tracie to learn how she became a whiskey educator, public speaker, consultant, and distiller. In her previous life, she traveled the world performing in theatre productions and now uses those skills to share her passion for whiskey with diverse groups. You can find her on Today Show, CBS This Morning, a…

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72: @DanOsSeasoning 29:35

1+ y ago29:35

29:35

Hear how one viral crab cake Tiktok video launched a business despite COVID. Dan Oliver of @danosseasoning shares his journey from hustling at flea markets to selling out on store shelves across the US. He attributes a lot of his success to social media marketing and one stellar seasoning recipe.

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71: @whiskysisters.podcast 29:03

2y ago29:03

29:03

What happens when two friends who share a passion for whisky come together? A podcast of course. We talk with Inka Larissa and Jennifer Rose of @whiskysisters.podcast about how their love for single malts, how ,more women are entering the category and using social media to build global connections.

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70: @TheMindfulMocktail 33:44

2y ago33:44

33:44

As we head into Dry January we sit down with Natalie Battaglia of @themindfulmocktail to get her take on how influencers can best interact with the sober curious crowd. Since the shutdown she has amassed an audience of 68K followers by sharing alcohol-free recipes that are full of flavor. She also shares her tips for gaining engagement on social fr…

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69: @thecocktailsnob_ 17:59

2y ago17:59

17:59

From blogger to author and cocktail influencer, Camille Wilson shares her journey on building an audience around at-home cocktail recipes. She talk about how fresh citrus is a must and why a coupe glass may be your next best investment for your home bar. Hear cocktail and social media tips, hint Instagram Reels helps you win on the algorithm, on th…

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68: @FiveSensesTastings 29:21

2y ago29:21

29:21

Yes, you’ve probably sniffed, swirled and talked about mouthfeel during a tasting, but Kala Maxym of @FiveSensesTastings wants you to listen as well. She believes that the music you listen to when enjoying a glass of wine or a cocktail can impact your tasting experience. A former opera singer who has performed for the likes of President Obama, Kala…

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67: @The_Recommendista 21:37

2y ago21:37

21:37

When you want to know a good restaurant or product to try, often you turn to friends and family. East Coast-based Influencer Alyssa La Spisa decided to give her honest opinions about food and beverage and has created a following of more than 40K followers who trust her insight. She believes your channel should be less about growth goals and more ab…

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66: @HighProofPreacher 37:29

2+ y ago37:29

37:29

One of the leading “Drinkstagrammers,” Portland-based Jordan Hughes (@highproofpreacher) shares his journey from photographer to mixologist and author. We talk with Jordan about what makes sip worthy content and how social is shifting from photo to video content.

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65: @IndianaBourbon 24:09

2+ y ago24:09

24:09

Despite calling himself the "un"fluencer, Dirk of @IndianaBourbon has built a whiskey community of more than 30K followers. We talk about about the growth of Indiana distilleries, how Hoosier whiskey is coming of age and competing with Kentucky whiskey, and Dirk's belief that to build a brand being active on social is a must.…

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64: @TheSocialSipper 23:02

2+ y ago23:02

23:02

After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed…

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63: @louisvillebourbonbuzz 32:16

2+ y ago32:16

32:16

Kentucky, bourbon and mint juleps, oh my! We sit down to talk all things bourbon with Tyler of @louisvillebourbonbuzz. When COVID hit, Tyler traded in portrait photography for product photography, mainly whiskey. He shares how Instagram is moving towards video, the best way to capture someone’s attention on TikTok and his views on bourbon trends (T…

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62: @SweetPortfolio 35:06

2+ y ago35:06

35:06

We sit down with Miami-based Valentina Mussi, foodie influencer (@SweetPortfolio) and author of The Unofficial TikTok Cookbook. Valentina shares her tips for growing a social media account and how important it is to post content that makes you happy.

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61: @Hood_Sommelier 50:35

3y ago50:35

50:35

Jack Beguedou of @Hood_Sommelier shares his journey on our recent episode. From his grandmother who made local beer in West Africa to starting his social media accounts two years ago because he felt the whiskey world lacked black representation online.

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60: @PeggyNoeStevens 45:25

3y ago45:25

45:25

Bourbon’s First Female Taster Peggy Noe Stevens and her talented son Utah help distilleries around the country build their brand through a thousand little gestures. We talk with the duo on trends in the industry, how social helped keep brands connected during the shutdown and the rise of women in bourbon.…

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59: @60SecondBourbonReview 32:13

3y ago32:13

32:13

Louisville born and bred Steve Higdon took TikTok by storm when he released his short bourbon reviews. We sit down with Steve to learn how his account came to be, where he’s taking his loyal audience next and which bourbon he’d like to crack open this holiday if he had his choice.

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58: @Cocktail_Contessa 34:02

3y ago34:02

34:02

We sit down with Heather Wibbels (@Cocktail_Contessa) to hear how she became an Exec. Bourbon Steward, Instagram mixologist and soon-to-be author.

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@57: CertifiedCelebrator 31:55

3y ago31:55

31:55

Just in time for the busy entertaining season, Brittany Young of (@certifiedcelebrator) shares her journey from the moment a Facebook Live feed at Hobby Lobby went viral to building a loyal community and inspiring people to celebrate intentionally (with some sprinkles on top). Hear her tips for connecting with fans and how she likes to work with br…

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56: @Join_Jules 36:38

3+ y ago36:38

36:38

From creative cocktails in her kitchen to a gaining a TikTok audience with more than 500K followers, Julianna McIntosh shares her tips for making great cocktails and great content on the latest episode of Eat. Drink. Social.

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55: @TaystyTravels 24:22

3+ y ago24:22

24:22

We sit down with Florida-based Taylor Dante the CEO (Chief Eating Officer) of @TaystyTravels. Taylor shares how her account got started, what makes an insta-worthy food photo and how she pivoted during COVID.

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𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐄𝐢𝐠𝐡𝐭𝐞𝐞𝐧 | 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮𝐝𝐞𝐫𝐝𝐚𝐥𝐞’𝐬 𝐒𝐭𝐨𝐫𝐲! 38:48

3+ y ago38:48

38:48

Have you ever dreamed about running your own business? If so, you’re not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds l…

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54: @dadsdrinkingbourbon 1:06:10

3+ y ago1:06:10

1:06:10

National Bourbon Day is June 14. Father's Day is June 20. Naturally we wanted to do an episode with @dadsdrinkingbourbon this month!

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Episode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis! 30:06

3+ y ago30:06

30:06

When it comes to starting your own business, it can be a long process that requires a lot of time and investment. But the rewards are definitely worth the sweat and tears! Without a doubt, opening your own brewery may be one of the most thrilling and terrifying experiences you’ll ever go through. During this episode, we take an exclusive look under…

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Episode Sixteen | The Launch of Shōjō Beer Company + Everything in Between 38:16

3+ y ago38:16

38:16

During this episode, we took a sneak peak into the life of Haidar Hachem and Marilyn Oroʑco, the founders and creators of Shōjō Beer Co.. We explore what led them into craft beer, their journey & experience in launching their brand new craft beer brand! When creating a craft beer brand it’s important to infuse your unique personality so consumers…

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53: @thelucasassis 27:49

3+ y ago27:49

27:49

TikTok Tequila expert Lucas Assis (@thelucasassis) joins the show to chat about "BarTok," authenticity in tequila, and his personal mission to stop us from buying celebrity tequila brands.

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52: @shawnsoole 35:52

3+ y ago35:52

35:52

Hospitality veteran Shawn Soole (@shawnsoole) joins the show to talk about his bar and restaurant consulting firm, entrepreneurship, TikTok cocktail videos, and the drop-in audio app Clubhouse.

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Episode Fifteen | The Rebranding Process of Bangin’ Banjos Brewing to Pompano Beach Brewing Co. 24:58

3+ y ago24:58

24:58

During this episode we got to take a look under the hood of Pompano Beach Brewing Co. We got to see what makes them tick and learned why they decided to embark on a rebrand of their entire brewery. Before we get started, let’s really dive into what a rebrand exactly is. A rebrand is the process of changing your image. It’s a marketing strategy of g…

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Episode Fourteen - The Community Impact + Importance of Craft Beer Events! 36:15

3+ y ago36:15

36:15

Whether you’re a craft brewer or a brewery owner, you know that events are a vital part of a breweries marketing strategy. We truly believe events are one of the most powerful ways to build a brand and a community! On this episode, we got to kick it at my favorite brewery, Tarpon River Brewing to chat it up with one of South Florida leading planner…

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51: @winecountryandwomen 36:58

3+ y ago36:58

36:58

Michelle Mandro, Founder of Wine Country Women, joins to show in honor of International Women’s Day to talk about her work with the women in Wine Country. Over the last five years, Michelle has profiled the successful women in Napa, and Sonoma (and soon Walla Walla and Wilmette) through books and podcast interviews.…

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Episode Thirteen - Owning Multiple Small Breweries vs One Brewery 27:55

3+ y ago27:55

27:55

The craft beer industry is an industry unlike any other. Brewers collaborate on recipes, trade ingredients, and encourage customers to visit neighboring breweries. While it may seem like some markets are oversaturated with craft breweries, it’s this shared sense of community and camaraderie that allows these businesses to thrive.With that in mind, …

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50: @37chocolates 29:13

4y ago29:13

29:13

What does it take to be a chocolate sommelier? Estelle Tracy (@37chocolates) joins us to share her experience in the world of chocolate sensory evaluation and social media.

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Episode Twelve - The importance of your brand awareness and how it can help propel your business! 35:11

4y ago35:11

35:11

Beyond just a memorable logo - good branding has the ability to increase the value of your company, provide your employees with direction and motivation, and helps makes acquiring new customers that much easier. So what exactly is a brand?This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Daniel Pfaffenbach & De…

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Episode Eleven - The Art Of Hustle And Making Your Dreams A Reality! 41:43

4y ago41:43

41:43

Success doesn’t happen by accident and can’t be sustained by luck. You can’t build a great business, achieve a massive goal, or rise to the top of your profession by just going through the motions. It takes a ridiculous amount of hard work and consistently showing up every single day! The only way to get ahead in life is to hustle harder than every…

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Episode Ten: The impact of social media marketing to a breweries overall growth + much more! 51:01

4y ago51:01

51:01

On this episode of The Craft lyfe we chat it up with McKay Ferrell one of the founders of Gulf Stream Brewing. Gulf Stream Brewing Company opened its doors in Fort Lauderdale in 2018. Their 10 BBL brew house is housed in a 5,300 square foot warehouse in the Middle River Terrace neighborhood in Fort Lauderdale.For us, Gulf Stream Brewing is and alwa…

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