Parhaat Marketing Meetup Podcastit (2024)

1
Using AI in social media 56:34

28d ago56:34

56:34

Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI f…

1
The Current State of AI and Its Impact on Marketers - Ross Simmonds 57:39

1M ago57:39

57:39

How will AI impact marketers? We discuss with Ross from Foundation :)

1
The Future of Marketing - Hubspot MD Mark Barry 49:46

1M ago49:46

49:46

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.Let us know what you think of this style of interview and …

1
How to operate with more courage and less fear - David McQueen 1:04:31

2M ago1:04:31

1:04:31

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.Takeaways:- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.- Learn how to cultivate a mindset of courage and resilience in the face of challenges.- Gain a…

1
Rapha CMO - What can cycling teach us about equality? 25:51

2M ago25:51

25:51

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha.She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/…

1
Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd 57:44

2M ago57:44

57:44

Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too

1
CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing 57:07

2M ago57:07

57:07

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways:- Understand how marketing efforts align with a meaningful purpose to drive impact.- Learn practical strategies for implementing purpose-dri…

1
Sir John Hegarty speaks The Business of Creativity 57:41

2M ago57:41

57:41

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

1
Noah Kagan on entrepreneurship 32:41

3M ago32:41

32:41

Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business.0:00 - intro and doing odd things4:00 - how do you find fun in entrepreneurship?6:40 - how do you get over the fear and roll with the punches12:55 - how do you fight to not create vanilla con…

1
Marketing Effectiveness: Grace Kite and Tom Roach interview one another! 57:21

3M ago57:21

57:21

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

1
How to get more customer reviews and why they matter 52:18

3M ago52:18

52:18

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

1
What are the recent changes to email marketing, and how should you react? - Eman Ismail 1:02:55

3M ago1:02:55

1:02:55

What are the recent changes to email marketing, and how should you react? - Eman Ismail

1
Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals 59:18

4M ago59:18

59:18

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

1
How to build a social media strategy step by step 57:04

4M ago57:04

57:04

Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning. Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode Please check o…

1
What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer 55:43

4M ago55:43

55:43

In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.

1
how to create clear marketing budgets 55:31

5M ago55:31

55:31

How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO

1
Market Research with Dana DiGregorio 58:39

5M ago58:39

58:39

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightfu…

1
How to find focus (for you and your boss!) - Wendy Melville 59:31

6M ago59:31

59:31

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖…

1
How to create high-impact content when your resources are stretched 56:58

6M ago56:58

56:58

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea in…

1
Transform your marketing career by being a better public speaker 57:08

6M ago57:08

57:08

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking. This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing pro…

1
How to get buy-in on your marketing ideas 57:32

6M ago57:32

57:32

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas.To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s …

1
Copywriting: it’s more important than you think 1:03:14

7M ago1:03:14

1:03:14

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbo…

1
How to create goals that drive action - Jo Royce 1:00:47

7M ago1:00:47

1:00:47

How to create goals that drive action - Jo Royce

1
How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite 55:13

7M ago55:13

55:13

AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed: 🧠 How you can use AI in your marketing activity 🧠 How to write great…

1
How Hannah Williams built a business live-scribing events - Scribble Inc 21:10

7M ago21:10

21:10

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share. If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come awa…

1
Six practical briefing tips to help you write better briefs - Gareth Turner, Big Black Door 59:17

7M ago59:17

59:17

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better. In this session, Gareth shared his six-step guide to writing a killer brief and exp…

1
How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland 24:09

8M ago24:09

24:09

Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts. Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!…

1
Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome 58:44

8M ago58:44

58:44

Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes. For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit. The pair interviewed the bestselling author of Obvi…

1
When should marketers start investing in brand as well as performance marketing? - Dr Grace Kite 58:38

8M ago58:38

58:38

Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers – a company full of data people who have excellent people skills. In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both. Read on to fi…

1
What do you need to know about SEO in an AI world? - Areej AbuAli, Crystal Carter, Azeem Ahmad 1:01:27

8M ago1:01:27

1:01:27

For this session, we had 3 verifiable SEO legends take to the virtual stage. Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli…

1
How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting 57:51

9M ago57:51

57:51

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will: - Define what a great strategy looks like - Show you how to…

1
Mark Ritson - Marketing for Small Businesses [Replay] 1:06:59

10M ago1:06:59

1:06:59

[Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Austral…

1
Growth Mindsets and how to cultivate one - Head of Marketing Excellence at Innocent, Katie Martin 1:00:40

10M ago1:00:40

1:00:40

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange! Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to ma…

1
James Peach - How to bring your best self to work 57:18

10M ago57:18

57:18

James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent. He is an adventurer who clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop - for which he was awarded as a…

1
Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO 1:01:36

10M ago1:01:36

1:01:36

Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

1
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie 8:00

11M ago8:00

8:00

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their efforts behind the Barbie film, to be released on July 21st. The attention …

1
How to build an engaged community: Sophie Miller (pretty little marketer) & Olivia Hanlon (Girls in Marketing) 57:52

11M ago57:52

57:52

Sophie and Olivia have built amazing communities within the marketing industry. In this Q&A session, we find out how they've done it, why they've done it and some of the reasons they've been so successful. So if you're keen to build your own engaged community online, this is a 'must-listen' episode

1
How to speak on camera with confidence - Nausheen I. Chen 1:02:02

11M ago1:02:02

1:02:02

“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.” That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out…

1
Conscious creativity: Marketing without costing the earth - Jax Davey and Seb Royce, Neuvo 48:47

12M ago48:47

48:47

Conscious creativity: Creativity without costing the earth - Jax Davey and Seb Royce, Neuvo

1
The basics of marketing are available to us all - how to build a basic marketing strategy for small businesses, Joe Glover 10:18

12M ago10:18

10:18

If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds. Now - I’m not saying the world wouldn’t be a better place with Ryan Reynolds in charge - he is a hand…

1
Ads in Times Square. Educating an audience. And, building a team - Thomas Peham, VP Marketing, Storyblok 47:44

12M ago47:44

47:44

Thomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.

1
How to build incredible collaborations - Jordan Schwarzenberger, Co-Founder of Arcade Media 53:52

1y ago53:52

53:52

Jordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of @Sidemen In today's Q&A he talks about how to build effective collaborations.In this podcast, Jordan Schwarzenberger, manager of The Sidemen, shares how to build incredible collaborations. Jordan has worked with some of the biggest names in the music industry, and he share…

1
How to write more like yourself - Amy Elliott, Lightbulb Media 49:16

1y ago49:16

49:16

Amy Elliott is Head of Copy at Lightbulb Media – an agency based in Manchester who provide digital marketing support without the BS. Amy took to the TMM stage to share an energetic, fun-filled session where she covered the value of individuality in writing, and how to escape the trap of using other people’s templates. It was a mini copywriting mast…

1
How to create the bare minimum marketing strategy - Joe Glover, Co-Founder of The Marketing Meetup 56:09

1y ago56:09

56:09

Recently I was approached by a micro business about how they could market themselves. They had little budget to pay for professionals - and it quickly became apparent they were in danger of pinging from one tactic to another. I see the same thing play out in marketing teams across the land - particularly for those in small or solo marketing teams (…

1
Is marketing evil? Now and then, someone forces us to ask 4:35

1y ago4:35

4:35

Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.

1
AI for marketing humans - Kirsty Fraser, Movable Ink 56:44

1y ago56:44

56:44

Today's TMM webinar doesn't start from a place of 'look at AI'. It starts from a place of 'this stuff is big and interesting, now - how can we as marketing humans actually use it to improve our lives?', exploring: 🚀 The basics of AI and how it can benefit your marketing efforts 🚀 Real-world examples of AI in action in marketing 🚀 Practical tips for…

1
Unstoppable Sales: The secret to laser like conversions from your content, automation and funnels - Andrew and Pete 1:02:34

1y ago1:02:34

1:02:34

Stop guessing what content and sales messages you think will work to convert customers into sales and instead discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser like precision, so that you can build funnels, content and automations to drive more sales than you could ever imagine. Andrew and …

1
The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers 1:03:50

1y ago1:03:50

1:03:50

The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

1
How to smash marketing freelancing and growing your own business - Eman Ismail, Eman Copy Co 58:22

1y ago58:22

58:22

On Tuesday morning, Eman Ismail took to the virtual stage for the last of the season 9 webinars. Eman is a freelance pro, the founder of Eman Copy Co, host of the Mistakes That Made Me podcast, and most recently, the cover star of Freelance Magazine. The setup for Eman’s session was a guide for how to successfully smash the freelance life.What foll…

1
How to market like Innocent Drinks - Kirsty Hunter, CMO 59:48

1y ago59:48

59:48

How to market like Innocent Drinks - Kirsty Hunter, CMO

Kuuntelemisen arvoisia podcasteja

Marketing Meetup podcastit

Kuuntelemisen arvoisia podcasteja

Pikakäyttöopas