The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Learn how technology works for your marketing and sales need on mobile, the web and through email.
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ZigZagging into Marketing Technology Podcast, hosted by Faylene Bell, teaches you how to thrive in Marketing with a flexible mindset, gain valuable career tips, get into technology without having to code and overcome your career fears about trying something new. You will also hear interviews from other accomplished women in business.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
Stewart Rogers & Travis Wright
A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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Listen As Mike takes you through Tips & Techniques and the Latest On Line Technology for small business owners and Consumers
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Geekz Talk Podcast | Podcasting & Internet / Online Marketing / Technology / Social Media - Sean McCammon
Sean McCammon
I'm a #technologist; I've been living with and working in #technology for too long. I'm a #Software #Engineer; a #Scrum #Master and anything else that is required. I have had vast experience in and have many stories and views in Technology and I want to share it with you.. If you want to learn more about me then check out my homepage at http://seanmccammon.com Just a few hashtags for searching #scrummaster #softwareengineer #udemycoupon #technologyreviews #technologynews #technologychat #htm ...
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Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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CRECo.ai Roundtable: Technology, Marketing, Brokerage, Government Policy, Capital, Construction & Cyber Security in Real Estate with Andreas Senie
Andreas Senie
Your all in one comprehensive view of what is happening across the real estate industry -- straight from some of the industry's earliest technology adopters and foremost experts in Technology, Marketing, Government Policy, Brokerage, Capital, Construction & Cyber Security in Real Estate. The show is broken down into three parts: Part I: Introductions and what's new for each panelist and the business sector Part II: Sector Focus on the past month's most prominent news and paradigm shifts Part ...
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Authentic AI for Entrepreneurs: Branding & Marketing With Chat GPT And AI Technology
Kinsey from Feel Good Social | Branding, Website, Marketing & Chat GPT Expert
Welcome to Authentic AI for Entrepreneurs, the ultimate podcast for down-to-earth entrepreneurs seeking to harness the power of AI technology without compromising authenticity and values. Join host Kinsey as she shares actionable tips and interviews AI creators and innovative entrepreneurs who are creatively using AI in their businesses. Discover how Chat GPT and AI can help you save time, boost productivity, and achieve greater success while staying true to yourself. From practical strategi ...
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Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
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Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss Physical Therapy and Technology in this podcast. Full VIDEO versions of each episode can be found at https://www.youtube.com/PTTechTalk Dave Kittle also owns www.ConciergePainRelief.com (Home Physical Therapy) serving New York City, Long Island, NJ, and CT.
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Airport security encompasses aircraft, staff and passenger safety. The global airport security market accounted for over USD 8.6 billion in 2017 and is expected to grow at a CAGR of 5.7% during the forecast period, 2019–2026.
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The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
Seth Price (Marketing Strategist Speaker, Author)
Insights from the most brilliant minds in real estate. The Marketing Genius Podcast takes you behind the scenes with the most brilliant minds in real estate to uncover the latest digital marketing tools and strategies for your online arsenal. Together with the leading real estate brokers, technologists, executives, and coaches behind today’s most exciting brands, host Seth Price (marketing strategist, keynote speaker, host of “The Craft of Marketing”) explore what it takes to generate leads, ...
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At Squirrel Wiz, a leading digital marketing company in Ahmedabad, India you are covered for vertical, quick, sharp & manoeuvrable digital business growth. We are potentially the fast-growing digital marketing agency in Ahmedabad with a knack for Web Design & Development, Graphic Design, Search Engine Optimization, and Social Media Marketing. As a team, we go above and beyond to provide you with fresh, useful strategies for navigating the internet jungle. We assist you in executing, communic ...
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Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owners
James Eling | Entrepreneur, Marketer, Strategist
Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals. Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company. James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries. Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.
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Why Chief Customer Officers Sit Next To CMOs
24:25
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24:25
Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value…
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THE VALUE OF IN-PERSON NETWORKING, RELATIONSHIPS, AND QUALIFIED ADVISORS IN NAVIGATING THE EVOLVING REAL ESTATE LANDSCAPE ACROSS AI, MLS, AND MORE
1:01:22
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Send us a Text Message. Tune in as the for the roundtable discussions discussed the importance of educating policymakers on 1031 exchanges, the potential of AI to replace certain roles but also create new opportunities, the need for cybersecurity amidst increasing misinformation and cyber threats, the growth of sustainable financing tools like C-PA…
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Send us a Text Message. Do you want to create more Instagram Reels, but get stuck on what to post? I hear you! It's tough to keep your content fresh when you're juggling a million other tasks. That’s why I’m excited to share our new FREE resource: The Reels Prompt Playbook for ChatGPT! This playbook includes 20 ready-to-use AI prompts for Reels hoo…
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Interview with Mark Donnigan – Virtual CMO
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27:00
In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing ta…
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Finding Authenticity In The Creator Economy
17:06
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17:06
Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, YouTube, and Vimeo were in their infancy, and the concept of user-generated content was just taking shape. Fast forward to today and the hesitations of the past have given way to a market that is not o…
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AI’s Impact On Content Licensing
21:23
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21:23
Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in advertising due to both unclear copyright laws and its inability to convey authentic human emotion. Alternatively, content licensing allows marketers to use content created by real people, enabling scale…
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Marketing In The Era Of AI
19:06
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19:06
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance. Show Notes…
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Bridging The Gap Between Marketing & Sales
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20:11
Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sale…
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The Generational Shift Of Modern B2B Buyers
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15:22
Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She emphasizes the importance of understanding and adapting to the evolving preferences and behaviors of B2B buyers to stay ahead in the market. Eboni discusses how Digitalzone's comprehensive strategy focu…
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The Disconnect Between B2B Brand & Demand
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19:01
Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on …
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Automating Your Workflow with Notion AI with Candice Grobler
32:10
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32:10
Send us a Text Message. What if automating your workflow with AI could boost productivity and free up your time for more creative tasks? This week, we're chatting with Candice Grobler about how she integrates Notion AI into her entrepreneurial workflow. Hit Play Now To Hear: ✸ Candice's journey into the world of AI, stemming from her background in …
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Database Architecture For Future AI
13:03
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13:03
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large language models inaccurate data can lead to misinformed decision-making, reduced…
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Leveraging AI In Email Tools
13:08
13:08
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13:08
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to product feed recommendations based on subscriber data, AI is already an integral part of our email marketing efforts. However, the spotlight is on GPT tools, promising an automated content delivery system w…
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Navigating Today’s Marketing Measurement Challenges
19:08
19:08
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19:08
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to pay off when the platform is the one grading its performance, this preven…
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Effective CTV Ad Targeting & Measurement
27:20
27:20
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27:20
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they pri…
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Contribution & Attribution Model Best Practices
20:24
20:24
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20:24
Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into contribution and attribution model best practices. Discover how understanding the nuances of these models can significantly impact your marketing strategies. Darrell shares insights on optimizing your approach to ensure accurate tracking and measurement of marketing…
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Attribution Vs Contribution To Value Marketing Growth
18:18
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18:18
Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into the nuances of attribution versus contribution to value marketing growth. Unpacking the importance of understanding the impact of marketing efforts on business success, Darrell sheds light on how to navigate the complexities of measuring marketing effectiveness. Tun…
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Three Reasons Platform Excellence Is Essential To Growth
14:30
14:30
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14:30
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer optional for businesses to adopt a platform approach. In addition to preparing for modern competition, being involved in the customer's use journey is essential for a brand to be considered relevant in …
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From Spreadsheet Clean-Up to Custom GPTs: AI Hacks with Rosanna Clark
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29:53
Send us a Text Message. Ready for helpful AI tips for spreadsheets and working with clients? This week, we're chatting with Rosanna Clark about her favorite ways AI hacks that simplify her tasks and boost her client work and business. Hit Play Now To Hear: ✸ How Rosanna uses Chat GPT for behind-the-scenes tasks like spreadsheet cleanup ✸ Using AI i…
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Revitalizing Your Business Through The Right Platforms
29:34
29:34
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29:34
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-known concept in marketing, the true linchpin for business revitalization lies in the use journey. Platforms play a crucial role by offering visibility into these journeys, empowering companies to not onl…
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