In this episode of the Matt Johnston show we dig deep into Twitch streaming and discuss the benefits of using it to grow your business. Matt is joined by Ryan Smith, Co-host of two video game podcasts, LAN Parties and the CFG GameCast. Ryan also streams three times a week on twitch.tv.LAN Parties / twitch.tv/smitty2447 / twitter.com/smitty2447…

The Premiere Episode of the Matt Johnston show features my great friend Jessica Stansberry and I discussing YouTube and life and whatever the hell else is on our minds.

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 You may know Jared Polin from his https://www.youtube.com/c/froknowsphoto (ridiculously popular YouTube channel), his well-known Fro…

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 https://www.linkedin.com/in/wilcoxaj/ (AJ Wilcox) began advertising on LinkedIn in 2011, he quickly discovered its powerful potentia…

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 https://kimwalshphillips.com/ (Kim Walsh Phillips) is the founder of https://powerfulprofessionals.com/ (Powerful Professionals, a b…

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Guy Bauer is the Founder and Creative Director of https://umault.com/videomarketingpodcast/ (Umault, an agency that makes wildly cre…

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Austen Paul is a cinematographer, photographer and founder of https://www.austenpaul.com/ (Austen Paul Productions.) an internationa…

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 iOS14 is finally happening but it's not ALL bad news!!! This week Matt talks about all things iOS 14 and how it will change the way …

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 This week Matt shares Six Core Forms of Video Marketing that every brand needs to master in their business to be successful and gene…

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Philip VanDusen has over 25 years of experience in brand strategy, graphic design and creative leadership for some of the world's mo…

👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈 Desiree Martinez is a https://www.youtube.com/channel/UCYj8L2W-qihHY4jyYVcUtVQ (YouTuber), Podcaster, speaker, and long-time and awa…

This week’s episode is with Dane Golden, founder of https://vidiup.tv/ (VidiUp). Dane has dedicated his professional career to helping businesses with YouTube. Matt and Dane talk about organic versus paid content, the power of empathy, and the structure of YouTube ads. If you are curious about YouTube, this podcast will bring you a ton of value and…

This week’s episode is with Keenya Kelly, CEO of https://ifyoubrandit.com/ (If You Brand It), TikTok expert, and author of https://www.amazon.com/Before-You-Quit-Your-Entrepreneurs-ebook/dp/B07YQDBCV6 ( Before You Quit Your Job). Keenya has over 400k followers and over 6 million likes on TikTok. Keenya helps companies make a statement by building t…

In this week’s podcast episode, Matt Johnston talks to https://www.youtube.com/channel/UCdz6xAhGvoANd_9vVmFfWfg ( Jared VanderMeer) about all things social media creation. Jared is a digital creator, author, and the founder of https://www.magnoliasconsulting.com/ (Magnolias Consulting Group). Matt and Jared have a candid conversation about the real…

In this week’s podcast episode, Matt Johnston talks to Taylor Lagace about all things influencer marketing. Taylor Lagace is the Co-Founder and Managing Partner at https://kynship.co/ (Kynship). Taylor explains some of the most vital steps on how to break into the influencer marketing field. Matt and Taylor discuss how to search for content creator…

In this week’s podcast episode, Matt Johnston talks about planning your creative strategy. Matt breaks down his https://guidesocial.typeform.com/to/ils8aN0l (marketing strategy psychology worksheet) that he has used throughout his career and with his agency, Guide Social. He also discusses market fit, how to find merit badges, and the importance of…

In this week’s podcast episode, Matt Johnston talks to Laura Ciannamea about Klaviyo. Klaviyo is an email software that helps businesses connect with their subscribers. Lauren is the founder and strategies of https://www.remotelycollective.com/ (Remotely Collective,) an e-commerce digital marketing agency based in Los Angeles. Matt and Laura talk a…

In this week’s podcast episode, Matt Johnston talks to Wes McDowell about all things YouTube. Wes runs a digital marketing YouTube channel that has over 128k subscribers. Listen to his journey navigating the platform from scratch and how he advertises business opportunities for his following. Matt and Wes also share tips on anyone who wants to laun…

Matt Johnston talks to small businesses owners in his iOS 14 Strategies for E-Commerce and Facebook Ads support group. Hear the questions and concerns that people want to know about the new iOS 14 privacy lockdown. They discuss CAPI, retargeting, lookalike audiences and how to prepare for the future. The Video Marketing Podcast is made possible by …

In this episode I talk to Shash Singh, CEO of https://linxdigitalagency.com (Linx Digital Agency). We talk about the process and creation of YouTube Ads that will grab audience's attention. Learn about the strategies that will skyrocket your e-commerce store. The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com (Guide S…

If you think it's what Facebook ad trickery you're employing, you're wrong! There is so much more... Brought to you by https://www.guidesocialglobal.com/ (Guide Social), learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com). Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp…

This podcast is brought to you by Guide Social, social video ads that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (htt…

Facebook advertising is not what it used to be. Not worse! Just not the same. I go into depth in this podcast on how Big Tech is killing 3rd party cookies and how that affects us. Learn more about Matt's agency, Guide Social, at http://www.guidesocialglobal.com (www.guidesocialglobal.com) Get my book, Producing Empathy, on Amazon! https://www.amazo…

Here at Guide Social we are proud to make tons of companies, including 9 Shark Tank brands, millions of dollars in sales over the last few years. And we do it through a very special Facebook video ad funnel know as the 3PP Methodology. Here, I talk with my chief media buyer, Selah Shepherd about how we set up our e-commerce campaigns from scratch. …

A lot of businesses don't even bother dealing with content marketing. It seems too far away from "selling" their product and it's tough to see the revenue through the trees. But, man, it's important and powerful and if you're not doing it you are leaving a lot of money on the table. Melanie Deziel is the author of https://www.amazon.com/Content-Fue…

Video is exploding on Instagram. But are you optimizing for the platform? Instagram expert Jenn Herman stopped by to answer my many burning questions about Instagram video, and Instagram growth and optimization in general. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, https://www.jennstrends.…

I say it all the time - repurposing content is the name of the game. You just need to be strategic and plan it out. But how do you do that effectively when the platforms want such different types of content? Jesse Meunch has built https://www.youtube.com/channel/UC5dQbtRQ0Wjux7JKtDjFJTw (a huge YouTube community) with 585,000 subscribers. He's now …

Anyone who wants to market anything has either thought about or actually built a free Facebook group. But what did you do with it? We asked the top Facebook group expert on the planet, https://bellavasta.com/ (Bella Vasta), about how to grow one and turn it into cash! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (…

Be honest, how confident do you feel when you push the record button? This will help! Join Guest star https://iag.me/ (Ian Anderson Gray) and host Matt Johnston as they talk about the steps you need to be more confident in front of your digital audience on camera. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (http…

We talk all the time about how to get tons of views on TikTok with all the organic reach to be had. But - can it move the needle for our business? I reached out to talk to the expert in TikTok monetization, Rachel Pedersen, the Queen of Social Media herself. We cover a number of different strategies to monetize your TikTok audience, I know you'll g…

In this week's episode I sit down with Tim Schmoyer. Tim is known worldwide as one of the top YouTube experts on the planet. Tim has done YouTube strategy for the likes of Disney, Warner Bros, Budweiser, HBO, and the list goes on and on. We dig deep into the many misconceptions out there about how to grow on YouTube and the secrets even Google migh…

It's the fastest growing social media platform in history, but still a mystery to many. In this episode I talk to Jeff Couret, a TikTok growth expert about the tips and tricks you need to grow fast. You can follow Jeff on TikTok at @jeffcouret Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp…

Video is the most powerful way we have to connect with each other these days. And if you aren't utilizing it in your sales process you could be missing out on some of the biggest clients and customers for your business. In this episode I talk with Joey Gilkey, an expert in agency sales processes, and he tells us how to leverage video for mass impac…

I talk about short, quick, snackable videos all the time. But does that mean you should never make a huge impact with the big stuff? No way! It all depends on your content strategy. And nobody knows content strategy better than Joe Pulizzi. Joe is LEGIT. And Joe takes us through how to decide what video to make based on your own content marketing s…

There might be nothing more valuable to your sales and lead generation process than social proof. Social proof in video form? Now that is truly powerful. In this episode we dig deep into customer stories and how to create them in an emotionally authentic way that empathize with the audience. I talk with Ian Garlic, an expert video marketer and http…

Everyone seems to have the same advice about how to grow on YouTube. Keywords, keywords, keywords. Owen Video - one of the most prominent YouTube experts in the world - has a different strategy. Stop focusing on keywords, and use a different growth strategy instead. He fills us in and tells us how to dominate. Subscribe to Owen on YouTube here: htt…

If you are trying to create marketing video content that truly moves the needle for your business, you need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is one of the smartest marketing minds on planet earth. In this classic VMP episode …

How are you unique? And how does that have the capacity to transform your business and the video content you make for it? In this episode I dig deep not just on the why but the how you become unique and articulate that in your video content. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B…

I haven't said much about this publicly before, but we have a strategy in our agency. One that has made hundreds of thousands of dollars in revenue from Facebook ads - using (surprise, surprise) video. It's the kind of strategy that anyone can learn and implement in their own business and I am excited to share it with you. Get my book, Producing Em…

How often do you think about your strengths? Probably not as often as your weaknesses! Turns out there's a whole, enabling science around discovering and harnessing your unique, individual strengths. Kate Pintor and https://joself.consulting/ (Jo Self) joined me on the show this week - expert strength coaches - for a fascinating discussion on how y…

Just like any other piece of content online, videos need great headlines! And those headlines have to be optimized to get as much attention as possible. I have a system for this and I have never ever gone as depth into the topic as I do in this podcast. Excited to share it with you! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/…

In this podcast I speak to Rhianna Hill, CEO of Pancake Marketing Solutions who works primarily with moving brick and mortar businesses to digital. We talked about reframing this moment as an opportunity and how mindset shifts can unlock magic during this time. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https:/…

Recording this during the time of Coronavirus - there's a lot of uncertainty. On today's show I speak to Nathan Kadlecek, the owner of Kadalyst Wellness and Physical Therapy in Monterey, CA. He was forced to close his physical business because of the pandemic. But now he's going hard online, with video at the center, and learning some amazing thing…

In this episode I sought to find the perfect person to have on the show to help you, my amazing audience, wrap your minds around your businesses in these uncertain times. It was important to me, and that's why Sterling Hawkins joined me this week. Sterling is a globally renowned keynote speaker on innovation. He also helps companies around the worl…

Want to skyrocket your personal brand? Look no further than Tik Tok. It is the hottest platform on the planet right now, and it is shockingly easy to go viral if you have a system and know what you're doing, so let me teach it to you!! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZ…

On today's podcast I am excited to share with you the full audiobook introduction to my book, https://www.amazon.com/dp/B083XRZCT8 (Producing Empathy), I hope you get value and enjoy! Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.fac…

There is more pressure than ever to put our face on camera these days, But we should see this as a blessing rather than a curse! We really get the opportunity to connect with people through video. But of course, we are not all trained to be the authentic selves we need to be on camera to make that connection. I want to share with you some tips and …

Do you want to be as omnipresent as Gary Vee? Chances are, if you have a personal brand, this is something you have thought about, but can't imagine how to actually execute it. I felt exactly the same way once upon a time, so I tested, implemented, and crack a system to do it and be everywhere. I'm excited to share it with you in this podcast! Kate…

Twitch is just a streaming platform for gamers, right? Wrong! It is so much more, and I am positive after you hear this interview with Twitch streamer Ryan Smith, you will begin to understand the community-building power of the platform. In fact it's so convincing that it makes it nearly irresistible for personal brands to think hard about divertin…

It's no use trying to avoid it - Tik Tok is the real deal. And it's time to start figuring out how to win on the platform while engagement and reach are super high on the platform. To get the real scoop on how to optimize for TT I brought in Mayaan Gordon, who has more than 2 million combined Tik Tok followers. We talk about what it takes to go vir…