Amanda was the former head of brand for The Knot – the global leader in weddings. Previously, Goetz served as a startup founder building availability software for the wedding industry after spending years analyzing companies for Ernst & Young’s Entrepreneur Of The Year program. She also worked for celebrity wedding planner David Tutera as Head of Marketing developing the go-to market strategy for his brands, licensing deals and client partners. She has built an audience of over 150,000 in the startup and business community, learning to live a life of ambition and success without subscribing to today’s hustle culture. She launched a newsletter called 🧩 Life’s a Game with Amanda Goetz to help high performers learn actionable tips for living a life of intention. ABOUT MIGHTY NETWORKS Mighty Networks is the ONLY community platform that introduces your members to each other—for extraordinary engagement, longer retention, and word-of-mouth growth. You can run memberships, courses, challenges, and events on a Mighty Network—all under your own brand on mobile and web.…
Each month hosts Jonathan and Rachel take on a workplace hot topic, raiding the archives of 16 years worth of Mind Tools interviews to see what the experts have to say.
…
continue reading
Elena Beloff, hypnotist and founder of Hypnocloud, interviews experts in the field of mental health. Hypnosis, NLP and other forms of mental health therapies and techniques will be discussed with expert guests each week.
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
Marcia Hylton, Marketing Strategist
Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing! As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy. Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your ...
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
Smart UX, Smart Business: Don Hill's Guide to Customer-Centric Strategies
28:00
28:00
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
28:00
Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners and DIY marketers looking to elevate their customer experience and digital presence. Don explores the nuanc…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
Your Black Friday Sales Blueprint: 🛒 Unlock Your Sales Strategy by Answering These Questions ☃️
13:54
13:54
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
13:54
Get ahead of your competitors with a strategic plan for your Black Friday sales. In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative power of questions-based planning. Discover how the right questions can sharpen your focus, drive team accountability, an…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process. As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, and boost your festive sales. Tailored for marketers and small business owners, we share actionable insights to tr…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
Crafting Words That Drive Action And Inspire Trust — with guest Jessica Johns-Pool ✍️
42:27
42:27
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
42:27
In Season 2, Episode 3 of "Unlocking the Buyer's Mind," we delve deep into the art of crafting compelling copy with our guest expert, Jessica Johns-Pool. With a rich history of supporting Fortune 500 giants and small businesses, Jessica brings a unique blend of experience. As a deadline-driven content master, Jessica has honed her skills in everyth…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope. Tune in as Marcia Hylton chats about opportunities to get a curated list of marketing tools designed to amplify your holiday season strategic marketing reach, refine y…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
Your Blueprint for Exceptional Holiday Sales: Building Your Best Marketing Plan for the Holiday Season ☃️
7:23
Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!" As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for growth and profit. Yet, the key to truly shining during this time isn't just about having a product or service but a strat…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
Unlocking the Buyer's Mind Podcast: Season 2 Promo Support the show Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free…
…
continue reading
T
The Mind Tools Expert Voices Podcast
1
What's the Future of Work - and How Should We Feel About It?
55:37
55:37
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
55:37
What does the future of work look like? Join Rachel and Jonathan as they explore what experts and futurists have to say about how work is changing. Tackling six key themes, Jonathan explores the pace of change, technology, and collaboration; while Rachel looks at wellbeing and mental health, flexible working, and longevity. This is the final episod…
…
continue reading
T
The Mind Tools Expert Voices Podcast
1
What Are Quiet Quitting and Quiet Firing?
53:09
53:09
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
53:09
Quiet quitting and quiet firing. The meteoric rise of these concepts has changed the way we look at engagement at work. But what do these buzzwords really mean? And how can we navigate these aspects of modern work life? Join Rachel and Jonathan as they delve into the Mind Tools interview archives to find the answers! Get in touch and share your tho…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
Decoding Marketing Strategies: Key Takeaways from Season One
10:16
10:16
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
10:16
Join Marcia Hylton in the season finale of 'Unlocking the Buyer's Mind,' where she wraps up the first season with a comprehensive review of the strategic marketing insights shared. Reflecting on the importance of each topic, from crafting a unique value proposition to harnessing the power of data for advertising, Marcia delves into her motivation b…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
Ad-ventures in DIY Marketing: Strategic Advertising for Small Business Marketing 💥
16:55
16:55
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
16:55
In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded s…
…
continue reading
T
The Mind Tools Expert Voices Podcast
1
What Do You Do About Difficult People?
50:39
50:39
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
50:39
We've all worked with difficult people. But what can you do about it? From time-wasters and perfectionists to know-it-alls and pessimists, in this episode discover how to handle the six types of difficult co-workers. Get in touch and share your thoughts: expertvoicespodcast@mindtools.com Jonathan Hancock is a writer/content editor at Mind Tools wit…
…
continue reading
U
Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
1
From Aimless to Aim-Full: Revamping Your Content Marketing Approach 🎯
13:45
13:45
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
13:45
Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a s…
…
continue reading
T
The Mind Tools Expert Voices Podcast
1
How Do You Make Feedback Less Painful - And Still Useful?
51:16
51:16
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
51:16
Feedback can be tricky. If you're giving feedback, you probably feel worried about your approach and about how the other person will feel. If you're the receiver, you might feel vulnerable and even under attack. From either side, feedback is delicate! So, in this episode, Rachel and Jonathan raid the Mind Tools interview archives to find ways we ca…
…
continue reading
T
The Mind Tools Expert Voices Podcast
1
How Do I Stop Wasting My Day?
47:10
47:10
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
47:10
In an age of distractions and competing priorities, how can we tackle procrastination and poor time management? In this episode, Rachel and Jonathan discover what it takes to get the most out of a workday. Jonathan looks at narrowing down what should go on your to-do list for the day. And Rachel then explores how you actually get it done – both aid…
…
continue reading
T
The Mind Tools Expert Voices Podcast
1
What Makes A Great Team Now?
52:33
52:33
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
52:33
What is it that makes a team great in today's work environment? Has it changed since the pandemic? In this episode, Jonathan and Rachel attempt to uncover the secrets of putting together the best possible team – all with the help of our expert voices. Rachel shows how you go about putting together a great team – from recruitment through to performa…
…
continue reading
T
The Mind Tools Expert Voices Podcast
1
What Is Psychological Safety? (And Why Does It Matter?)
43:52
43:52
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
43:52
This time, Rachel and Jonathan take on the idea of "psychological safety." What does it mean? Where does it come from? And why does it matter? Looking at it from the perspective of both an employer and the individual, this episode weaves together the insights of experts from a range of disciplines, including an interview with Amy Edmonson who coine…
…
continue reading
Welcome to the first episode of The Mind Tools Expert Voices Podcast! In this brand-new podcast series, hosts Rachel and Jonathan tackle workplace hot topics, raiding the back catalog of Mind Tools' Expert Interviews to find answers and insight. In Episode 1 we look at remuneration. When is it acceptable to ask for more pay? How do you do it? And, …
…
continue reading
H
HypnoCloud: Tools For Your Mind
1
Hypnocloud: Tools For Your Mind. Episode 1
32:07
32:07
Toista Myöhemmin
Toista Myöhemmin
Listat
Tykkää
Tykätty
32:07
Elena Beloff interviews Dr.Ricardo Castaneda about his approach to the treatment of psychological problems, which Dr Castaneda understands as a consequence of repetitive conflicting emotional memories, and how they interfere with our ability to respond to the present in a healthy way. They discuss how the never ending cycle of the painful emotional…
…
continue reading