Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
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Eczema Kids - Natural Eczema Solutions, Eczema Diet, Eczema Causes, Eczema Creams, Eczema Symptoms, Eczema Itching, Atopic Dermatitis, Eczema Flare-Ups, Best Eczema Products, Eczema Support
Andra McHugh | Eczema Specialist
Are you desperate to heal your child’s eczema naturally? Tired of relying on chemicals and pharmaceuticals with no lasting results? Hi, I’m Andra McHugh, and I’m thrilled you’ve found Eczema Kids. I’ve been where you are—watching my two little ones scratch until they bled, exhausted from sleepless nights, and feeling utterly helpless as traditional doctors offered no real solutions. I was overwhelmed by the conflicting dietary advice and felt like I was failing my kids. But after relentless ...
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143 | Creating Effective Routines for Eczema with Family Life Coach Rachel Norman
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Hey Team, In this episode, I’m so excited to introduce you to Rachael Norman, routines expert and all-around family life magician! Rachael and I dive into the real-life, practical strategies that can make your daily routines feel smoother and more manageable, especially if you’re balancing eczema care on top of everything else. We chat about settin…
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Roots and Relationships: Renee Southard on Thriving in Natural Retail
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56:09
Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of O…
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142 | Top Foods and Meal Guidelines for Reducing Eczema Flares. Essential Tips for Parents to Keep Skin Calm and Healthy
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Hi Team, I'm diving into the crucial connection between blood sugar spikes and eczema flare-ups that every parent should understand. With Halloween candy still hanging around, it's easy for our kids' blood sugar levels to fluctuate, which can exacerbate inflammation, itchiness, and other skin challenges for those dealing with eczema. Join me as we …
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141 | What am I Afraid Of? Titanium Dioxide, Red Dye #3 and Polyester. 15 Tips for an Eczema-Safe Halloween
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13:42
Hey Team, What really scares me about Halloween isn’t the ghosts or goblins—it’s the polyester costumes, titanium dioxide in candy, and Red #3 lurking in those bright, sugary treats. BUT instead of letting that ruin the fun, we’ve come up with a plan to savor and enjoy this “holiday” while keeping our little ones safe. We can let our kids soak up a…
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Transforming Small-Scale Retail: Alina and Lauren's Journey to Success with Mastel's
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Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full o…
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140 | Beyond Tired? Expert Sleep Solutions with Dr. Funke Brown
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42:50
Hey team! I Today I’m joined by sleep expert Dr. Funke Brown to dive deep into effective strategies for helping children with eczema get the restful sleep they need. We explore practical ways to reduce inflammation, create an ideal bedtime routine, and balance sleep schedules with everyday activities. Dr. Brown shares why itchiness tends to worsen …
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139 | How to Transform Your Child’s Wellness Journey and Break Free from Just Getting By
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Hey Team, I’ve been there, right where you are—navigating sleepless nights, managing doctor visits, and feeling like we’re just getting by. But I also know that it’s possible to step out of survival mode and start thriving. I believe so strongly in our power to change the course of our kids' health. We don't have to settle for treatments that only …
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From Courtroom to Gut Health: Tina Anderson's Journey and Marketing Strategies for Just Thrive Health
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What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting u…
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138 | Eczema Treatments Uncovered: Steroids, Vaseline, and Insights from Dermatologist Dr. Anna Chacon
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Hey Team, In this episode, I sit down with licensed dermatologist, Dr. Anna Chacon, to have an open, candid discussion about some of the most commonly prescribed conventional eczema treatments, including steroids, medications, and Vaseline. We dive into the benefits, risks, and long-term implications of these treatments, and talk through how they f…
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137 | Kick Colds Fast with Med-Free Cold and Flu Remedies for Kids with Eczema
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Hey Team, In this episode, I share my go-to natural remedies for keeping kids with eczema healthy during cold and flu season. We’ll talk about what to avoid, what to use instead, and how to boost their immune system naturally. If you want to protect your little ones this season without harsh meds, listen in! Take the Next Step: If you’re ready to s…
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Boosting Sales and Satisfaction for Independent Stores with Brenda Watson
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55:09
Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition…
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136 | Why Your Child’s Eczema Gets Worse Before It Gets Better. 4 Keys to Understanding the Eczema Detox Journey
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Hey Team, In this episode of the Eczema Kids Podcast, I’m getting straight to what you want most: healing your child’s eczema. I know how frustrating it is when you see progress, only to face a setback that makes you question everything. But don’t worry—these ups and downs are a normal part of the healing journey. I’m breaking down exactly why thes…
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United for Change: The Impact of DSHEA and the Future of the Natural Products Industry
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After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward? In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn: Historical Insights Understand the origins and monumental impact of DSHEA from those who lived it. Practical Lesso…
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135 | You've Tried Everything to Heal Your Child's Eczema—These 4 Small Shifts Will Make the Difference
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21:35
Hi Ecczema Warriors, In this episode, I’m diving deep into the experiences that I, along with countless parents, have faced while battling severe eczema in our children. Our journeys have been filled with sleepless nights, endless itching, and the emotional toll of watching our kids struggle. But through small, intentional lifestyle changes, we’ve …
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134 | 5 Powerful Protein Tips to Heal Eczema and Prevent Flare-Ups
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Hey Team, In this episode of the Eczema Kids Podcast, we’re exploring the essential role that protein plays in healing eczema and preventing those dreaded flare-ups. Whether you’re finding it tough to strike the right balance in your child’s diet or simply looking for some fresh, eczema-friendly meal ideas, this episode is a must-listen. Join me as…
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133 | 3 Reasons Your Child's Eczema Isn't Improving
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18:07
Hey Team, In today’s episode of the Eczema Kids Podcast, we’re getting real about why your child’s eczema isn’t getting better—and what you can do to change that, starting right now. We’re going to unpack the 3 big things that might be holding you back, from hidden triggers in their diet to the limitations of well-meaning but misaligned providers, …
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Disrupting the Natural Products Market: Strategies for Growth and Innovation with Mike Maddock
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Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors bring innovative approaches and fresh perspectives that often elude larger …
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132 | A Parent’s Guide to Wet Wrap Therapy for Eczema
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Hi Team, In today’s episode, we’re exploring wet wrap therapy, an integral tool in your natural eczema toolkit. I’m here to guide you through each step of using wet wraps so you can confidently manage your child’s flare-ups. We’ll discuss why this method is so effective, share tips on what to avoid, and help you choose the right materials. Plus, I’…
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131 | Eczema-Friendly Food Blueprint for School and Daycare Lunches and Snacks
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Hi Team, Maintaining a clean, healing diet for our kids can be a daunting task, especially when we’re balancing the demands of school, daycare, and various activities. The good news is that with some thoughtful planning and practical strategies, you can stay on track, nourish your child’s skin from the inside out, and make it all work—even on the b…
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130 | The Back-To-School Routine NOBODY Talks About
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Hi Team, In this episode, we’re diving into why it’s so important to avoid toxins at school and daycare, especially for kids with eczema or autoimmune conditions. The harsh chemicals used for cleaning, like bleach, can be particularly tough on their sensitive skin and lungs. I’ll share how you can work with your school to switch to safer, less toxi…
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129 | 4 Ways to Soothe Eczema with Vitamin D This Back-to-School Season
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Hi Team, In this episode, we explore how maintaining adequate vitamin D levels can not only help manage eczema but also strengthen immunity, especially as our kids spend more time indoors when they return to school and daycare. We'll share actionable tips on how to test and supplement vitamin D, the best times to take it, and alternative ways to en…
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128 | How to Improve Gut Health and Remedy Constipation with Functional Nutritionist Clare McMahon
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Hey Team, If you’re tuning in, you already understand how crucial digestive health is for your little one's eczema. Poor digestion can cause irregular bowel movements, which are closely tied to eczema. Eczema often signals gut dysbiosis, where harmful bacteria outnumber the beneficial ones, resulting in nutritional deficiencies and impaired detox p…
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127 | Overwhelmed and Exhausted? Learn How to Regulate Your Family's Nervous Systems with Michelle Grosser from Calm Mom
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Hey Team, Michelle Grosser from the Calm Mom podcast is here with invaluable strategies and tips for all you high-achieving parents in the trenches trying to heal your kids. She will guide you on how to regulate your nervous systems to overcome anxiety, overwhelm, and burnout. We need to be there for our kids not just physically, but mentally, with…
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126 | Transform Your Backyard With Chemical-Free & Non-Toxic Pest Control and Weed Solutions
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Hey Team, Today's episode is all about creating a safe and fun outdoor space for your kids to play in. We'll be diving into the world of lawn care and bug control, focusing on strategies that are both effective and safe for children with sensitive skin. Many conventional lawn care products contain harsh chemicals that can aggravate eczema and pose …
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125 | Are Toxic Chemicals Hiding in Your Child's Favorite Toys? Learn What to Watch For and Discover Safer Alternatives!
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Today's episode is inspired by one of our dedicated listeners, Jenny, who reached out with a crucial question about safe toys and art supplies for her daughter. Jenny shared her story about how her 3-year-old daughter's eczema led her and her husband to rethink everything that could be harming her. Unfortunately, they discovered that many toys are …
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Hey Team, This podcast is all about bringing back joy, confidence, and freedom into your child’s life. So sit back, breathe easy, and join us on this journey towards a healthier, happier life for your child, free from the constraints of eczema. Stay tuned! Resources From the Episode: Eczema-FREE toolkit: https://eczemakids.com/eczema-kids-safe-prod…
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123 | How to Create The Healthiest Home Possible with Healthy Building Expert Andrew Pace
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Hi Team, Today, we're diving into how to create the healthiest, safest home environment for your little ones with Andrew Pace, host of the Non Toxic Environments Podcast. Andrew is a worldwide expert on green and healthy building products, helping customers and contractors globally. As the founder of the oldest healthy building supply company in th…
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122 | Gut-Healthy, Summer Foods to ADD into Your Child's Eczema Diet
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Hi Friends, Today, we're diving into gut-healthy, nutrient-dense summer foods that can help heal your child’s eczema. These powerhouse foods might not be regulars at your dinner table yet, but they can make a huge difference in managing and soothing eczema symptoms. Plus, I've got some fun and practical tips on how to sneak these superfoods into me…
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121 | Building Resilience in the Face of Eczema. Actionable Tips from Motherhood Talk Radio Host Sandra Beck
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Hey Team, In this episode, Sandra Beck from the wildly popular Motherhood Talk Radio Show shares her extensive wisdom garnered from her 17-year parenting journey and strategies to help children build resilience. Through her personal stories of navigating high-conflict divorce, cancer diagnosis, and raising kids on the spectrum, she provides heartfe…
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120 | Best Sunscreen for Eczema-Prone Skin? Sensitive Skincare Secrets with Esthetician Lindsey Holder
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Hi Team, Today we’re joined by Lindsey Holder, a licensed esthetician, host of the Spa Skin and Beauty podcast and mother to a 12-month-old with eczema. Lindsey shares her expert tips and personal experiences in managing eczema for her own baby and gives tons of juicy mama-skincare tips too. She's 47 and totally wrinkle-free...so take notes! Take C…
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119 | 5 Everyday Things We Avoid to Help Our Kids Heal from Eczema
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14:14
Hey team, At Eczema Kids, we regularly share unconventional yet effective strategies for managing and healing eczema in our children. Our focus is on breaking away from the typical methods that often keep kids sick. By questioning mainstream solutions and reassessing daily habits, we can make small, intentional changes that significantly impact our…
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118 | Easy Ways to Add More Nutrients to Your Child's Meals with Nutritionist Elanie Welch
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56:07
Hi Team, Our interview today is a good one! I sat down with nutritionist Elanie Welch of the Renegade Nutrition Podcast. She has so much good information to share with you surrounding feeding our kids, nourishing our kids, navigating the the medical system and so much more. Let’s get into it! Take Care, Andra Resources From the Episode: Renegade Nu…
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117 | Gut Health and Detox for Kids with Functional Diagnostic Nutrition Practitioner Christian Yordanov
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Hey Team, Today we welcome Christian Yordanov a Functional Diagnostic Nutrition practitioner who often works with children with autism and severe gut dysbiosis. Christian highlights the significant parallels between autism and eczema and advocates for a unique dietary approach to improving gut health in children. He also discusses various detoxific…
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116 | How Does Eczema Happen?
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Hey Team, In this episode, I share my deeply personal journey as a parent grappling with the relentless challenges of eczema affecting my children. I found myself thrust into a world of desperation, facing the painful reality of my kids' severe eczema. From sleepless nights filled with worry to navigating countless doctor visits and exhausting reme…
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115 | Top Inflammation-Fighting Foods with Functional Nutritionist Dr. Vaish Sarathy
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44:59
Hi Eczema Warrior Parents, In today's episode, we have a special guest, Dr. Vaish Sarathy, a functional nutritionist, podcaster, TedX speaker and math and science educator. Dr. Vaish not only brings professional expertise but also a deeply personal journey of resilience and empowerment. As a mother who navigated challenges with her own child's heal…
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114 | Expert Parenting Tips for Healthy Kids with Early Education Guru Cara Tyrrell
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42:00
Welcome back, Eczema Parent Warriors! Today, we're in for a real treat as we have the pleasure of welcoming Cara Tyrrell to the podcast. Cara is not only an Early Childhood Educator and Collaborative Parenting Coach based in Vermont but also the visionary behind Core4Parenting. Cara is the driving force behind the innovative Collaborative Parenting…
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113 | How to Make Foods Easy to Digest to Support and Nourish Your Kids with Eczema
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Hey Team, In this episode of the Eczema Kids podcast, I delve into the crucial role of easy-to-digest foods in supporting children on their eczema journey. We explore how gentle options provide much-needed relief for delicate digestive systems. Conversely, we highlight how difficult-to-digest foods can exacerbate eczema symptoms by straining the bo…
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112 | Eczema Recovery through Gut Health with Doctor Meg Mill
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39:23
Hi Team, Today we're embarking on an eye-opening journey into the vital world of gut health and how it holds the key to healing our precious little ones from within. As a parent, I know firsthand the frustration of seeking answers and finding a lack of discussion surrounding pediatric gut health. That's why we're dedicating this episode to unraveli…
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111| Mom Is More Than Half the Equation. Foods to Fuel Healing, Lactation and Recovery With Brooke Harmer
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38:16
Hi Eczema Parent Warriors, Today we welcome guest expert Brooke Harmer, a certified postpartum nutritionist, women's health coach, and mother of two. Brooke shares her journey of overcoming postpartum anxiety, autoimmune illness, and gut issues, leading her to delve into holistic nutrition. With a passion for empowering mothers, Brooke emphasizes t…
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110 | Feeling Exhausted? Tempted to Turn on the TV? Try These 7 Tactics for Kid-Friendly Entertainment Sans Supervision!
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Hi Team, The journey of parenthood often feels like navigating uncharted waters. I vividly remember immersing myself in the pages of "Brain Rules for Baby" when my eldest was just a tiny bundle, and the insights within shook me to my core. Discovering that experts adamantly advise against exposing children to screens before the tender age of two wa…
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109 | How to Treat Eczema Rashes While Tending To Compromised Liver, Lymph and Digestive Systems
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Hey Eczema Parent Warriors, Discover why topical remedies are incredibly effective for children with eczema due to their compromised digestion and liver function. Learn how these remedies bypass the liver and stomach, delivering essential nutrients directly to the tissues for improved detoxification and overall skin health. It's exciting! Take Care…
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Most Powerful Marketing Tactics From Season 1 of the Natural Products Marketer Guests
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We've covered one year of interviews with the top marketing and business experts in and out of the Natural Products Industry. From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of …
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108 | How to Help Your Child Eat Their Vegetables with Parenting Expert Albiona Rakipi
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34:03
Hi Eczema Parent Warriors, As parents, we encounter a multitude of daily hurdles in nurturing our children. From managing temper tantrums to navigating homework battles and potty training, the journey is filled with its share of challenges. And let's not forget the persistent itchiness and rashiness that brings us together here every Tuesday. It's …
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Marketing Research: Gather Data or go With Your Hunch With Teri Hoffman
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In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febrez…
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107 | Is There a Vitamin Solution to Eczema Itch? Here's What You Need to Know. Eczema Itch Series Part Three
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Hey Team, As parents of children with eczema, we understand the relentless battle against the persistent itching, redness, and discomfort that often accompany this condition. In our quest for relief, we often explore various avenues, including supplements, to address the root causes and soothe our little ones' irritated skin. In my experience, I've…
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Mastering Brand Differentiation and Customer Engagement in the Green Market with Seth Spears
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Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal…
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106 | Eczema Itch Relief at Home - Eczema Itch Series Part Two
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Greetings, wonderful parents! It's Andra McHugh, back with part two of our itch-busting series, delving deeper into soothing the relentless itch of eczema in our precious little ones. Amidst the challenges of eczema, we've discovered an array of natural solutions right within the comfort of our homes. Today, we're diving into modifying our environm…
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How to Grow Your Natural Business With Email Marketing
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When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profo…
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105 | Eating and Treating Eczema Itch in Kids with Sensitive Skin - Eczema Itch Series Part One
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Hey there, fellow parents of eczema champs! Let's talk about the itch that comes with eczema – the constant nighttime scratching, the daytime discomfort, and yes, even the itch that finds its way through those adorable pajamas. It's tough seeing our little ones itching and feeling miserable in their own skin. But worry not, because I've got some na…
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The Secret to Attracting Men to Natural Products with Peter Murane
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Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive into the n…
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