Parhaat Practice Marketing Podcastit (2024)

1
5 Ways to Optimize a Sales Page to Increase Signups: Review with Joyce Faraj-Ardura - Ep 94 44:24

5d ago44:24

44:24

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit t…

1
How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay] 24:33

4d ago24:33

24:33

With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot. Here’s what you can expect to take away from this episode: How to choose the best ph…

1
The ONE Blog Every Practice Needs to Boost SEO, Traffic & Leads - Ep 93 27:05

9d ago27:05

27:05

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it …

1
Marketing your Services to Two Ideal Clients: Review with Mackenzie Costron - Ep 92 37:21

12d ago37:21

37:21

What do you do when your services have two types of ideal clients? Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. She wanted to know, “How do I focus my marketing t…

1
SEO 101: Getting started with Search Engine Optimization | Clinic SEO 21:56

13d ago21:56

21:56

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, or…

1
How to Create a System to Effectively Use Testimonials in Your Marketing - Ep 91 31:46

19d ago31:46

31:46

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing. This happens because their business plans lack a system for …

1
Online Reviews: Trends, Behaviors, & Platforms | Local Healthcare SEO 25:47

19d ago25:47

25:47

Navigating the World of Online Reviews for Local Healthcare SEO Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that …

1
10 Easy Ways to Use Testimonials to Convert More Leads into Clients - Ep 90 24:30

26d ago24:30

24:30

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials. These are a treasure trove of marketing gold many practice and business …

1
How to Attract the Right Audience to Your Website & Social Media | Marketing Your Clinic 11:09

27d ago11:09

11:09

Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (am…

1
How to Get More People Booking Discovery Calls: Part 2- Ep 89 25:30

1M ago25:30

25:30

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, tha…

1
Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice 15:40

1M ago15:40

15:40

Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you onl…

1
How to Get More People Booking Discovery Calls: Part 1- Ep 88 32:17

1M ago32:17

32:17

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! Too often, I …

1
12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO 22:12

1M ago22:12

22:12

As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…

1
5 Ways to Get Your Website Up and Running Fast & Easy - Ep 87 43:14

2M ago43:14

43:14

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is…

1
#1 SEO Website Tip for Clinics with Multiple Locations | Chiropractic Marketing | Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics 11:08

2M ago11:08

11:08

Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. This may sound basic, but many of…

1
Overcoming the Top 3 Roadblocks to Marketing a Practice or Business - Ep 86 34:14

2M ago34:14

34:14

There are 3 very common problems Private Practice and Business owners face when marketing their businesses. Spending too much time on marketing. Not knowing where to focus when it comes to the content topic and publishing it online The content creation itself. What do you even use as marketing content??? These roadblocks can stall the growth of you…

1
How to Optimize Photos for Your Google Business Profile | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings 13:25

2M ago13:25

13:25

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…

1
Attracting the Right Clients with a Quiz: Review with Leah Carey - Ep 85 38:22

2M ago38:22

38:22

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. To help Leah improve and optimize the l…

1
7 Ways to Ensure Your AI Marketing Content Stays True to YOU - Ep 84 28:54

2M ago28:54

28:54

Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode. So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. What most don’t realize is that this solution is creating a new problem: the loss of uniqueness…

1
New SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing 39:57

2M ago39:57

39:57

Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this…

1
3 Overlooked Website Pages that Drive Client Growth for Your Practice - Ep 83 28:21

2M ago28:21

28:21

Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your …

1
5 Core Website Pages to Spark Growth with Your Practice or Business - Ep 82 30:06

3M ago30:06

30:06

Is your quest for a perfect website holding you back? One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to…

1
The ONE Element Every Page On Your Website Needs To Get Clients - Ep 81 28:28

3M ago28:28

28:28

Are you struggling to convert website visitors into clients? You could be missing the ONE element 95% of folks I do website reviews for are missing too! Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business. I will say, if this is you, y…

1
10 Ways to Optimize your Newsletters & Increase your ROI - Ep 80 33:18

3M ago33:18

33:18

One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results. This is why so many feel they are a waste of time. But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and peo…

1
Clear Messaging: Your Path to Stand Out and Thrive - Ep 79 33:40

3M ago33:40

33:40

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. Ola was looking for a marketing review to clarify her messaging, audience, and …

1
Streamline Your Marketing Images & Videos: Get Them Working Smarter - Ep 78 37:03

4M ago37:03

37:03

Struggling to keep up with the marketing and content creation for your practice or business? Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing. It’s all about maximum impact wit…

1
First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO 21:54

4M ago21:54

21:54

Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of…

1
Creating your Consistent Content Plan:The 5 Steps in Action - Ep 77 40:54

4M ago40:54

40:54

Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place. This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. In this episode, Kathy C walks you t…

1
Starting from Scratch: Tips for Setting Up Your Clinic's First Website [replay] | Clinic Website & SEO | Chiropractic Marketing & SEO 20:20

4M ago20:20

20:20

Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your we…

1
Create an Easy-to-Follow Consistent Content Plan in 5 Steps - Ep 76 24:49

4M ago24:49

24:49

Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue! Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringin…

1
4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp 18:14

4M ago18:14

18:14

Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients. Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set…

1
Snapshot Business Planning with Coach Linda McLean - Ep 75 30:34

4M ago30:34

30:34

Business planning is something a lot of practice and business owners avoid… I was like that, too - before I met Linda McLean and learned how to create a snapshot business plan. This type of planning has had a real positive impact on my own business and, best of all, on my net profitability and work-life balance. It’s amazing what a useful business …

1
The Best Type of Reels for Marketing that Take Minutes to Create - Ep 74 27:13

5M ago27:13

27:13

Are you spending too much time creating videos for Reels that don't reach the right audience or get you any ROI on your time? In this episode, you'll learn how to take just minutes to create videos and reels that will help you reach the right audience, build trust and help you grow your practice or business. Here are the 3 key lessons covered in th…

1
Why Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips 10:36

5M ago10:36

10:36

Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs. When you properly optimize your clinic's website, you get the attention you want from …

1
Building Trust and Boosting Sales: Marketing Review with Hugo V - Ep 73 1:00:37

5M ago1:00:37

1:00:37

In this episode, Kathy C does a free marketing review with Hugo Vrsalovic, a motivational speaker and recovery expert. They focused on his website and messaging strategy for his business because he was finding that he was not closing enough sales and wanted to find out if the website was clear and easy for visitors to get information. A website is …

1
7 Social Media Best Practices to Uplevel Your Marketing - Ep 72 25:12

5M ago25:12

25:12

Today we are going to explore some social media best practices that can make a significant impact on the marketing for your private practice. While I often say that social media shouldn't be the sole focus of your marketing strategy, it does play an important part, so following best practices will help boost your efforts and results. Social media b…

1
5 Strategic Marketing Tactics to Increase Results: Review w/ Dr. Toni Cooper - Ep 71 37:05

5M ago37:05

37:05

Dr. Toni Cooper booked a marketing review with me to improve the visibility of her podcast and books, she is booked with clients, so the focus for her was on the books and the podcast. We sat down and talked about her business; she’s a psychologist, author, speaker and podcast host. Toni is looking for more people to buy her books, sign up for her …

1
The Anatomy of an Effective Blog Post [Rebroadcast] 18:58

5M ago18:58

18:58

This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effec…

1
Blogging 101 [Rebroadcast] 16:58

5M ago16:58

16:58

This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details…

1
Boost your Email List with ONE Simple Post on Instagram - Ep 70 30:32

6M ago30:32

30:32

Are you ready to learn how to grow your email marketing list effortlessly using Instagram? And even better, using ONE simple type of post. This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a …

1
Blogging Tell All: Answering All Your Questions About Blogging 18:54

6M ago18:54

18:54

In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape …

1
Top 7 Mistakes That Keep You From Growing Your Email List - Ep 69 24:55

6M ago24:55

24:55

If you find people simply aren’t signing up for your lead magnet and your email list is not growing…this episode is for you. We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a co…

1
How to Use Your Google Business Profile Listing to Generate New Leads [Replay] 20:02

6M ago20:02

20:02

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Bus…

1
Content Marketing: Is Content Still King? 14:46

6M ago14:46

14:46

Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? We’ll explore recent Google algorithm updates and answer the question, what does…

1
Change this ONE thing and Get More Signups for your Lead Magnet - EP 68 19:50

6M ago19:50

19:50

Private practice and business owners face so many challenges when it comes to lead generation and list building. In this episode, we uncover some roadblocks experienced when it comes to lead generation and how attempts to fix things can sometimes make the situation worse. Discover the typical errors that folks make when trying to get more people to…

1
New SEO & Content Marketing Trends You Need to Know 39:57

6M ago39:57

39:57

Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. ⚡ Free Worksho…

1
The ONE Marketing Activity you should never STOP doing - Ep 67 28:59

6M ago28:59

28:59

Growing a private practice or business requires a key element every company needs no matter the size. A list of prospective clients or leads. Building a list like this means doing lead generation activities. Yet, some practice owners feel there are marketing activities that are reserved for the big companies! Or that are simply not necessary for th…

1
4 Easy Steps to Book More Consults and Clients - Ep 66 22:16

6M ago22:16

22:16

If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you. I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their head…

1
Create the Perfect Contact Us Page for Your Clinic’s Website [Rebroadcast] | Clinic Marketing | Clinic Website SEO 15:14

7M ago15:14

15:14

On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website. Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, …

1
Book Your Ideal Clients with a Clear Message: Review with Ashley Bonkofsky - EP 65 35:57

7M ago35:57

35:57

Every business owner faces the challenge of crafting that clear message that resonates with your ideal client. Marketing your private practice or business is not just about saying the right thing, but saying it in the right way and in the right place. There are tons of frustrations that come with juggling these elements, especially in today’s onlin…

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