This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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The Becky Beach Show - Digital Product Marketing for Your Creative Business
Becky Beach - Certified UX Product Designer and Design Thinker
The Becky Beach Show is all about helping you successfully market your digital product business to increase visibility and sales. Becky also interviews successful and inspiring business owners and stresses the importance of an abundance mindset. Becky Beach is a million-dollar digital product seller and marketer featured in Business Insider and Forbes. She is certified in User Experience/Product Design and Design Thinking. Join Becky each week to turbo-charge your income and mindset! Visit t ...
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The Product Marketing Podcast - for product marketers, merchandisers and PIM professionals.
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Join Maggie Bean as she explores what new and aspiring product marketers need to know about launching a successful product marketing career. From diving deep into the fundamentals with seasoned experts to learning from other newbies on how they made the switch, we're getting real with candid stories and advice for those who are beginning their PMM journeys.
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Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.
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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Andy McCotter-Bicknell
This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co
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Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Tracy Matthews
Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, ...
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Podcast by TechnologistPR
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Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition
Bryan Bowman
Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key ...
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Pendo VP Product Marketing, Jackie Palmer on Product Launches
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Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing 2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? 10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is…
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Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani
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Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boo…
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197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel
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Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.' Here's why you need to listen: Discover why traditional sales…
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Episode 56: Sahil Sethi - Product Marketing Level Up
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In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice. Listen to the full i…
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Punchy Product Marketing with Emma Stratton
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In this special Halloween bonus episode, Sean sits down with Emma Stratton, founder of Punchy and author of the best-selling book Make It Punchy, for an insightful conversation on powerful messaging and product marketing. Get a sneak peek of what’s to come at the upcoming Product Marketing Alliance Summit in London on December 4th-5th, where Sean a…
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Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou
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Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find t…
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Splunk Senior Director, Product Marketing, Michael Olson on Competitive Positioning
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Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing 4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and u…
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196: The Simple Math Behind 6-Figure Facebook Ads
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Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong? This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about h…
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Episode #501: Desired Brand Effect Book Turns Three + Your Desired Sharing Proposition
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I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to i…
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195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)
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Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them? That's like having every Friday AND half of Thursday back in your calendar. 😳 Would you... Finally write that book you've been dreaming about? Launch the course that's been sitting in your Google docs? Pick up your kids from school every day? …
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LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy
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Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn? 6:37 How do you think about executing the go-to-market strategy? 11:45 How …
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194: Traditional Sales Funnels Are Dead (Here's What's Next)
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What if you could: - Reduce your marketing hours by 50% - Double your customer referrals - Make sales feel natural and easy This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel. In this week's episode, I'm pulling back the curtain on something I've never shared before: my…
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Episode #500: Your Setback is Fuel For Your Comeback!
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500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and o…
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Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
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In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work. Listen to the ful…
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69. Skyrocket Your Email List with Bundles with Kate Doster
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In today's episode, I'm talking with Kate Doster of the Do The Brave Thing Podcast. She has been using bundles to get more people on her email list and is revealing how you can do the same. Sign up to Kate's free bundle, All Treats No Tricks Bundle, which is coming October 28th at the show notes at BeckyBeachShow.com.…
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Episode #499: Higher Self Habits with Alessia Citro
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“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a b…
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Making Customers Say, “I Need That” – The Art of Irresistible Products
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In this special episode, we're thrilled to announce the release of "I Need That: Creating and Marketing Products People Are Compelled to Buy," now available in audiobook format! Author of “I Need That” and host Laurier Mandin walks you through: Introduction to "I Need That" and its core premise The psychology behind why people buy certain products …
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193: What if Your Students Had a 24/7 Personal Tutor...That Never Burns Out?
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Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right? In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world. This innovative solution isn't j…
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Episode #498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion
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Marketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more…
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Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
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In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts. …
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192: Make Money Every Time You Hit Send (without burning out your list)
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Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket? In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a …
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Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition
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If I could solve one business problem for you - what would it be? That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours a…
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In today's episode, I'm letting you know about the Discounted Digital Diamonds Summit that is starting October 9th, Wednesday! This summit has over 15 expert speakers that are teaching you how to earn income by selling low-ticket and micro-ticket offers. Join now at DiscountedDigitalDiamonds.com and I will have a link in it the show notes at BeckyB…
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191: Unchain Your Voice: Craft AI-Proof Copy
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Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy. In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art…
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Episode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now
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I know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday…
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