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People of Product

George Brooks

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Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
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Tyler Campbell is the owner of Storybuilder Creative and co-host of the Construction Brothers podcast. His background in steel detailing coupled with experience creating videos in the commercial construction industry grants Tyler with unique insights into areas where construction tech falls short and how it can be improved. Topics include: * Challe…
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Dustin Burns is the VP of Technology at McCownGordon Construction. His approach to technology impacts corporate culture, creating higher associate engagement and productivity. Dustin believes technology is useless if it doesn’t help people, and that construction is the most important industry in the world. In this week’s episode, he breaks down how…
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What does it take to build the future environments that support where we live, work, and play? Eveart Foster is the Integrations Subject Matter Expert at Autodesk and has had a unique opportunity throughout his career to see the entire life cycle of the built world experience, from engineering and design to pre-construction planning. This week Evea…
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The path to product management can be an unconventional one. This week, Jessica Dubin shares her story of transitioning from the education sector, where she graduated from Harvard University's Graduate School of Education, to becoming Chief Product Officer at Remesh, an AI-focused research platform. Along the way, she observed how context influence…
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We all want our teams to be agile, but when is agile too agile? This week I’m joined by Hannah Clark, editor at TheProductManager.com and host of The Product Manager Podcast. Hannah shares insights from startup project managers at various levels who navigate challenges like “shiny object syndrome,” lack of collaboration while working remotely, and …
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Currently serving as President of Diode Ventures, the infrastructure development arm of Black & Veatch, Brad Hardin has worked as a LEED-accredited architect, construction manager, and technology leader in a national and international capacity with a focus on business development/procurement, technology strategy, and growth. Join me in this week’s …
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Imagine the job site of the future, where autonomous drones are moving material across the worksite and earth is being moved by vehicles being operated by people across the world, all driven by AI. These are a few of the things we get to talk about this week on the podcast with Jeff Danley. Jeff Danley, is the Director of Innovation at Burns & McDo…
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Join me in a conversation with Eric Whobrey, VP of Innovation at ARCO Construction, as we explore the parallels between the design-build process in technology and construction and how Eric navigates the tension between making sure that the organization is rowing in the same direction while also giving permission to experiment, innovate, and maybe e…
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Construction leaders, this one is for you! This week on the podcast, we hear how J.E. Dunn Construction is piloting cutting-edge technology within their 100-year-old organization. They acknowledged that legacy and tradition are important, but so is future casting. Mark Stocks, VP and Director of Enterprise Architecture and his team are successfully…
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Technology is changing the way we approach construction - from planning and visualization to project management. In this week's episode, Aaron Henderson of STACK Construction Technologies shares insights from his perspective after having shifted from traditional construction consulting to the tech-driven realm. George and Aaron talk about showcasin…
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In 2024, the core principles of PdM haven’t changed. The number one role of a product manager is getting to the root of how serve your customer better. How do you make them LOVE your product and your business. Innovation is the name of the game, but how can you front new technologies while still creating value for customers? This and more on the ep…
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George Brooks interviews Anna Jordan-Douglass, the Founder and Chief Creative Officer of Makefully Studios. Anna shares her profound journey through the realms of technology and creativity. Basked with an innate passion for making learning more interactive and fun, Anna explains the sheer magic of assimilating play with education and shares insight…
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George Brooks interviews Lamees Butt, the Senior Vice President of Global Alliances and Channels at Zoovu. Lamees shares her passion for improving the customer experience and reducing employee workloads through AI-powered solutions, the importance of focusing on customer value, and reimagining the customer journey to drive growth. They discuss the …
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George chats with Ryan Glasgow, CEO of Sprig, a seasoned product expert. They discuss the key to successful product development: understanding customer problems. Ryan emphasizes the value of asking the right questions and draws insights from his experience at Weebly, where user feedback revolutionized their mobile app. They also dive into the broad…
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George Brooks interviews Bryan House, Chief Experience Officer at Elastic Path. They discuss the world of composable commerce, the synergy between product management and customer success, and the role of user-centricity in e-commerce development. This is a public episode. If you would like to discuss this with other subscribers or get access to bon…
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George Brooks interviews Artem Koren, Co-founder of Sembly.ai. Artem shares the journey of creating Sembly, an AI-powered meeting companion. Artem unveils Sembly.ai's unique team structures for different technological components and emphasizes the flexibility required in handling NLP (Natural Language Processing) and AI development. The interview s…
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George interviews Karthik Suresh, co-founder of Ignition, a platform that unlocks revenue opportunities by aligning product, marketing, and sales teams around new market initiatives. Ignition aims to help companies achieve a solid product-market fit and successful product launches by providing an AI-powered platform that guides users through the en…
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Join George in a conversation with Jon Darbyshire, the visionary founder of SmartSuite as they explore the art of user experience, relentless iteration, and the value of customer feedback in crafting a game-changing work management platform. Throughout the episode, Jon reveals the key principles of effective product design, emphasizing the value of…
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George Brooks interviews Jon Ricketts, CEO and Co-Founder of a game-changing software platform that is set to transform content creation—Writerly AI powered by Generative AI. Tune in to learn how generative AI is reshaping content creation and marketing automation, and its incredible potential for businesses worldwide. This is a public episode. If …
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We regularly preach to our clients that they ought to be seeking ways in which they should be evolving with the times. The same is true for our company. Crema is officially pivoting our business direction in 2023. In this episode, George explains why now. This is a public episode. If you would like to discuss this with other subscribers or get acce…
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This week Dan Linhart is joined by Crema's VP of Strategy to explain our new company direction. As we've evolved from a software agency into a design consultancy, we're taking a slightly new approach to our work. Hear how we use design thinking and more holistic strategies to solve highly complex business challenges. And whether you might be a good…
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George interviews Sean Steppe, senior manager of Restaurant Systems at Hawaiian Bros Island Grill. Hawaiian Bros is a breakout restaurant that is expanding across the country, using technology to create a better end-user experience, not only for ordering and checkout processes but also in the kitchen and on the backside of their organization. Hawai…
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It's good to recognize what AI is and what it is not. In this episode, George Brooks is joined by Michelle Frost to de-bunk myths & misconceptions about what AI can mean for processes in the workplace. Learn about the necessary steps to train a model, from collecting and preparing data to testing and evaluating the model. Plus, the importance of ML…
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George interviews Gharib Gharibi, the Director of Applied Research and Head of AI at TripleBlind, a startup based in Kansas City that has now expanded globally. TripleBlind enables data-driven innovation while preserving privacy, allowing for the training of fair and generalizable models with diverse data from multiple institutions. In this episode…
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In this episode of People of Product, George Brooks speaks with Carmel Wynkoop, a partner at Armanino, a Top 25 CPA and consulting firm. Carmel leads the business analytics and automation practice at Armanino, providing data-driven practice improvements and automation for international clients in various industries. They discuss the potential of AI…
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AI is becoming more complex as it begins to touch multiple facets of our everyday lives -- including business. In this week's episode, George and Dan discuss what AI could mean for the future, from the way we work to the products we create. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi…
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The bi-weekly Sprint is at the heart of the Agile methodology. In this episode, we discuss why Sprints are structured the way that they are and tips for making them successful. Why is a sprint typically 2 weeks? What are the traditional activities that happen over that period of time? Plus expert tips for how to set clear goals and stay aligned for…
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Stop using hour-based estimation for your work. There’s a better way! Whether it's a project as a whole or just a Sprint, Story Points and Velocity are key tools in trying to predict the future and make the most of your team's time and effort. In this episode, Dan & George talk about how Story Points offer a means of estimation that is relative to …
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George and Dan delve into the world of epics, both in literature and in the tech industry. Learn how epics and stories in the digital product world can be deconstructed into smaller, more manageable chunks in order to achieve success. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,…
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Having a roadmap is important, even in an Agile environment, because it provides a shared understanding of where a project is headed. In this week's episode, Dan and George discuss the process of creating a roadmap, including the timeline and the stages involved, such as planning, prototyping, and user engagement. They also touch on the benefit of …
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The best products are built by creative individuals working together towards a common goal. However, with the diversity of skillsets, experience levels, and influences present in a team, achieving alignment can be a challenge. George and Dan discuss how to overcome obstacles and maintain a productive and aligned product team in this week's episode …
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The idea of starting a custom software initiative within your company is a daunting one. From gathering buy-in from leadership to conducting user interviews, in this week's episode, we'll break down some of the best ways to tackle the overwhelming beginnings of a custom software initiative. This is a public episode. If you would like to discuss thi…
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After 100+ episodes and talking with listeners, we realized that one of the biggest challenges is simply getting back to the basics of product work. In this episode, we want to define a term we often use: digital product. What is a digital product, and what is it not? Who creates digital products and why? This is a public episode. If you would like…
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We're taking a break to reset and consider different formats and pacing for People of Product. We'll be back in the fall with more amazing episodes about people doing the best work of their lives! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us…
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In the post-pandemic era, people are burnt out. We’re searching for ways to have better human connection and productivity at work. But those things can only happen in spaces with psychological safety. The challenge is that it takes even MORE intentionality to foster. In this episode, Dr. Tharaka Gunarathne (psychiatrist & consultant with FORM) shar…
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The job market in tech is volatile. But there are factors within your control to land the gig you’re looking for. In this episode, Sarah Doody - Founder & CEO of Career Strategy Lab - shares advice from years of talking with candidates, hiring managers, and UX teams. Hear what you can do to escape the all-too-common journey of 100 plus failed appli…
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Inspiration is everywhere! In the workplace, it can be especially powerful when turned into action. With an abundance of things to latch onto, it’s helpful to know where the best inspiration comes from. In this episode, Dan & George share how to better tune into sources of inspiration and apply the strongest motivations in a meaningful way. This is…
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From instant messaging to video conferencing tools, there are scores of new products for highly collaborative teams to sift through. But how do you pick the best for your needs? In this episode, we share the tools we use today at Crema and the potential challenges of using each. This is a public episode. If you would like to discuss this with other…
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Jen Choi is Senior Director of Innovation & Impact at the Atlanta Hawks. She leads their first-ever Innovation Lab that doesn’t stop at creating great fan experiences. They’re dreaming beyond with new ways to support and engage the greater community, from public voting booths to sports NFTs. Hear some of the challenges, experiments, and solutions t…
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Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon…
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Let’s face it. There’s a natural barrier to communication in remote work. When the luxury of proximity is gone, velocity and trust can dwindle. In this episode, Dan & George break down the different types of isolation, the consequences, and ways to overcome silos. This is a public episode. If you would like to discuss this with other subscribers or…
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Winning experienced candidates out of the small technical talent pool is TOUGH. Increased demand and salary inflation has made hiring a real challenge in the age of digital transformation. In this episode, we share how we've been successful in hiring the most highly sought-after roles on the job market (without a recruiter). This is a public episod…
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We’ve all seen the increasing dissatisfaction in the workforce and the “great resignation” take its toll. Today teams have to be constantly assessing the collective “agreements” made about how work gets done or people will check out. Aaron Dignan - founder of The Ready and author of Brave New Work - is back on the show. In this episode, Aaron & Geo…
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Beyond their strong technical knowledge, great developers bring “big picture perspective” and get wildly creative. If you can broaden your scope beyond your own discipline, then you can guide your team to make intentional decisions that solve even greater problems during ideation. In this episode, Creative Technologist & “Exploratory Team” member C…
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Great designers have a deep focus on understanding the user and getting close to their needs. This is why having an experienced designer involved from the earliest stages of research and ideation is so powerful. In this episode, Product Designer Aubrey Schmidt describes her role in the early innovation space. This is a public episode. If you would …
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Many have gone through “workshops” that are more like glorified business improv sessions. But high-impact facilitated sessions dedicated to unearthing the real problem can help teams get aligned on the best possible solution. In this episode, expert facilitator Justin Mertes describes the outcomes of early-stage tech exploration and the real conseq…
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Crema can help make the most meaningful and impactful products when we come in as early as possible to explore all of the possibilities. Before you lay the foundation, you have to make sure you’re headed in the right direction. Hear why our team is deepening our exploratory services this year and what it might mean for your project. This is a publi…
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There are a lot of differing opinions on the true significance and future impact of Web 3. Is it all hype? Novelty? Or a true paradigm shift that will change the internet as we know it? In the last episode of this 3-part series, we share why our team is exploring Web 3 and the direction we think things are headed. This is a public episode. If you w…
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