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Let's Chat Sales

Brendan McAdams and guests

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Brendan McAdams and Bob Graham have quick (10-18 min) chats about early-stage startups, sales fundamentals, and other quick tips and ideas for the B2B startup founder.
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show series
 
Making ‘cold calls.’ Everyone talks about it. Everyone has tips and tricks. And lots of people promise results. But does cold calling work? And should you be doing it? In this quick episode, Brendan and Bob dig into the pros and cons of picking up the phone and calling people that you don’t know. You may not like what you hear (or maybe you will), …
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Be prepared. So… what does that mean? When it comes to those pesky customer meetings, you should have a check list of the critical tools and resources that can ensure an efficient, professional and successful meeting or presentation. In this quick chat, Brendan and Bob talk about the things you bring with you on your next sales call.To learn more a…
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One of the fundamental elements of good sales execution is to develop a good understanding and rapport with your customer. And to do that, you need to have conversations that are engaging and focused on the things that are important to your client. And NOT talk about things that aren’t important to your client. In this quick episode, Brendan and Bo…
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We’ve all had it happen. Your prospect or customer goes ‘radio silent.’ They ghost you. No matter what you do, there’s no response. Now what? In this quick episode, Brendan and Bob talk about what you might do to reinvigorate the conversation. But more importantly, they talk about why it happened in the first place AND what you can do to reduce the…
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Email is great. Running ads is comfortable. Writing copy feels like work. But if you want to consistently make progress with your business, understand your customer, and drive revenue and growth, there’s ONE THING that is more important than anything else… especially when you’re in eary-stage startup mode. And that’s the topic that we dive into tod…
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Okay… Sales isn’t easy. And sometimes, it can be pure toil and misery. But if you want to grow your business, make customers successful, and achieve success, you can’t ignore sales. And you shouldn’t put it off. (And if you don’t want those things, why are you in business??) In this quick 4-minute chat, Brendan and Bob talk about why you should lea…
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Everyone has a personal brand. Simply put, it’s how others think about and describe you. And there are both overt and subtle ways that you can improve (or undermine) that brand. In this quick 10-minute episode, Brendan and Bob talk about how to manage and enhance your personal brand with less effort and more intention. And… Brendan just launched a …
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There is a lot of discussion, and even obsession, around establishing your brand. And while it makes sense to pay attention to how your customers view and talk about your business, it can become a time sink. In this quick chat, Brendan and Bob talk about managing your effort and a few tips to help you be efficient with your ‘brand management’ effor…
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As a sales professional, you’re helping your customer. You’re a trusted advisor, a consultant, and helping them make decisions. But you’re also introducing change. And that can be uncomfortable and unpleasant. In this short episode, Brendan and Bob talk about how to think about the process and ways to reduce that discomfort.…
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If you’re a founder or creator, chances are you start out doing something on the side. But as things start to scale, you will need to give serious thought to going all in. In this quick episode, Brendan and Bob talk about how to make that transition. Because you don’t want to burn any bridges, you do want good references, and you might even be able…
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If you’re like many founders or creators, you’re wearing multiple hats or have more than one project going. Plus, you (should). have a personal life. And there are times when you’ll run into a challenge or life event that requires your full attention. In this quick episode, Brendan and Bob talk about prioritizing, managing and giving yourself permi…
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In order for B2B customers to buy, they need to know what it’s worth. What will the investment get them? Does it reduce expense? (How much exactly?) Does it earn them new clients, or generate more revenue? (Again, how much exactly?) That is the Return On Investment. And you need to have a solid idea what that will be. In this quick episode, Brendan…
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