Parhaat Sales Copy Podcastit (2024)

1
Stress-free financial management for small businesses with Profit First, featuring April Stroink 18:50

7d ago18:50

18:50

Are you procrastinating financial tasks in your business? You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system. Topics We Cover in This Episode: Why the Profit First system is the perfect system for small businesse…

1
How women in business should take (and ignore) advice about entrepreneurship and copywriting 11:15

14d ago11:15

11:15

Ever feel overwhelmed by all of the advice for your business out there? There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. In this episode of ill communication, I'm sharing how to decide which advice you should take abo…

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Turn Blah-Blah-Blah into Bravo! How to complete small business copywriting projects 5:39

21d ago5:39

5:39

It’s Blah Blah Blah Day! Yes, you heard that right! It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. In this episode of ill communication, I’m sharing how you can use this day to complete all of those small …

1
What are segues and how to write them in storytelling emails 10:01

28d ago10:01

10:01

In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. T…

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The anatomy of a great storytelling email 9:11

1M ago9:11

9:11

Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. But guess what? It’s not! So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytell…

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What the Beastie Boys can teach us about writing great copy 13:47

1M ago13:47

13:47

It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beasti…

1
Crossing the million dollar mark: 7 unconventional success strategies for entrepreneurs 13:39

2M ago13:39

13:39

I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue. It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too. Topics covered in this episod…

1
3 quick tips to stop procrastinating writing your weekly newsletter [WRITING PROMPT] 6:40

2M ago6:40

6:40

Ready to stop procrastinating in writing your weekly newsletter? I have you covered! In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fre…

1
7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business 14:45

2M ago14:45

14:45

If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads. That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven step…

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The 3 essential email sequences service-based businesses need 13:25

2M ago13:25

13:25

Let’s state the obvious: no matter how big or small your business is, you need an email list. Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to d…

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Why copy coaching is helpful for business owners, and what happens on a coaching call 9:57

3M ago9:57

9:57

Wondering if copy coaching is right for you? Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessio…

1
Why the world needs to hear from more women in business 10:36

3M ago10:36

10:36

Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of i…

1
How to remove jargon from your marketing and copywriting (and why it’s a must) 12:03

3M ago12:03

12:03

It’s time to remove the jargon from your marketing and copywriting! Why? When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your…

1
An honest look at being a copywriter and entrepreneur in 2023 and 2024 18:18

3M ago18:18

18:18

In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about. So grab your favorite drink, have a seat, put your feet up, and get cozy. I’m getting a…

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Are email newsletters still effective in 2024? Email best practices for small businesses. 17:44

4M ago17:44

17:44

In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024. I’m referring to your email marketing and email newsletters. I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need t…

1
How to use the PAS copywriting formula to sell more (without sounding douchey) 10:05

4M ago10:05

10:05

As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time. Of course, I’m talking about PAS - problem, agitation, solution. It's a classic, proven formula, but it can be a lit…

1
10 scroll-stopping hooks to get more engagement on your emails and posts 10:21

4M ago10:21

10:21

If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing. The hook. In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts. Topics covered in this episode include: How you can lead with som…

1
Top 6 Copywriting Trends for small businesses in 2024 13:21

4M ago13:21

13:21

Happy New Year, sweet friend! Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. That's why in this episode of ill com…

1
A Special Ask Me Anything Episode 15:11

4M ago15:11

15:11

In this episode of ill communication, I’m doing something a little different. I’m turning the microphone over to you! I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode. Topics covered …

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27 ways to infuse more voice and personality into your marketing {Part 3} 14:03

5M ago14:03

14:03

Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality! In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging. So grab your Mini-Voice Guide and let’s get busy! Topics covered in this episode include…

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How to create a brand voice guide for your small business {Part 2} 16:43

5M ago16:43

16:43

In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity. Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the step…

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What is a brand voice guide & why small businesses need one {Part 1} 12:38

5M ago12:38

12:38

In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots. Understanding this topic is what separates the …

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How to unleash your creative genius in email [Email Teardown] 11:40

5M ago11:40

11:40

Wondering how you can take your emails to the next level? I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best emails I've ever written and sent to my list. It had a huge open rate, click-through rate and got a ton of replies and engagement. I will read the email …

1
A writing prompt to send to your list, even if you’ve ghosted it for awhile 6:21

6M ago6:21

6:21

Looking for a writing prompt that you can send to your list, even if you’ve ghosted it for a little while? You’re in luck! In this episode of ill communication, I am sharing a simple writing prompt that is great for creating connection with your audience, building the “Know, Like, and Trust”, and delivering value. Topics covered in this episode inc…

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Banish these words from your online marketing (and what to say instead) 12:00

6M ago12:00

12:00

In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy-nilly without really giving much thought to it. Some of these words and phrases are just plain lazy, and they show you haven't really given much thoug…

1
The Business Owner’s Black Friday Cyber Monday Survival Guide 10:59

6M ago10:59

10:59

At the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. In this episode of ill communication, I'm sharing the business owner's Black Friday, Cyber Monday Audio Survival Guide to h…

1
Finding joy when things are heavy 9:37

6M ago9:37

9:37

The world is very heavy right now. Whenever I'm faced with awful news, whether it's in my own personal life or in the lives of humans on the other side of the world. I seem to find a lot of joy in just the tiniest things. So in this episode of ill communication, I wanted to share another episode about what's bringing me joy these days. I hope it mi…

1
Is the Joy of Copy Club right for me? 15:47

7M ago15:47

15:47

Is the Joy of Copy Club right for you? I’m going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming new members. So in this episode of ill communication, I want to share with you a little bit about why I created the Joy of Copy Club and the kind of bus…

1
What happens when you stop “shoulding” all over your business 9:00

7M ago9:00

9:00

Ever feel like you have too much on your plate? This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club. They’re bummed because they’re not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale…

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Why women in business need a village 6:07

7M ago6:07

6:07

They say it takes a village to raise a child and that’s absolutely true. It also takes a village to support our aging family members. In fact, I wouldn’t make it without my village in my life and business. I believe all women in business should have a village of support and genuine connections that can help them succeed, and in this episode of ill …

1
Calling BS on these copywriting myths & misconceptions 11:55

7M ago11:55

11:55

Wondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies! In this episode of ill communication, I’m calling bullshit on a few myths and misconceptions business women have about writing copy. Topics covered in this episode include: Th…

1
3 ways women can create more ease and reduce overwhelm in your business 12:27

7M ago12:27

12:27

Do you ever feel like the pressure to run your business, take care of the house and domestic work, take care of your family, and take care of your health is just… impossible? You’re not alone! In this episode of ill communication, I’m sharing 3 simple ways to create more ease in your business today so that you can reduce the overwhelm and find more…

1
[Writing Prompt] Caution! May Cause Side Effects 6:09

8M ago6:09

6:09

Today ill communication is on its 60th episode! If it were a person, it would be targeted and inundated by ads and marketing for anti-aging medication, shingles, vaccinations, heart medication, and other drugs to create health and healing in an aging population. And those advertisements would all reference the side effects. This leads me to the wri…

1
How small businesses can nail Q4 sales - what you need and what you don’t 17:42

8M ago17:42

17:42

I don’t know about you, but every sales coach and marketer that I follow is talking about how to make it rain in the last quarter of the year. With all the hype and marketing about messaging, launches, and year-end promotions, it might feel like a lot of pressure. If you've been in my orbit for a while, you know I'm all about finding an easier path…

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18 out-of-the-box ways small businesses can drive sales with a year end promotion 12:59

8M ago12:59

12:59

September marks one of the busiest and most lucrative times of the year! Are you ready? My goal with this episode is to inspire you to go out and sell yourself and your services with one of these 18 out-of-the-box ways to drive sales with a year-end promotion. Topics covered in this episode include: Why now is the perfect time to get started launch…

1
Why businesses need the Sales Copy Scorecard [plus a bonus writing prompt] 8:04

8M ago8:04

8:04

Wondering how effective your sales copy really is? I have a treat for you! In this episode of ill communication, you're going to get a resource to help you check in and assess how your copy and sales strategies are supporting you and your business. And you’ll get a writing prompt that is perfect for this time of year. Topics covered in this episode…

1
5 powerful copywriting secrets to skyrocket your sales 27:07

9M ago27:07

27:07

Are you ready to take your copy to the next level so that you can start getting the sales you have been dreaming of? You’re going to love this episode of ill communication! In this episode of ill communication, I’m sharing a rebroadcast of a conversation I had with the incredible Heather Holloway on her podcast where we talk about 5 powerful copywr…

1
Reflections on a year of podcasting (plus a prize giveaway!) 12:09

9M ago12:09

12:09

Today we are celebrating the one-year anniversary of the ill communication podcast, and I am raising my glass to YOU! I so appreciate you tuning in each week and taking the tips and lessons you learned and implementing them in your communications, your marketing, and your copy. So cheers to you, my friend! Because this episode marks one year of pod…

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To niche or not to niche? 5 surprising benefits of choosing a niche for your business 16:46

9M ago16:46

16:46

Let’s talk about the great debate inside marketing and sales- to niche, or not to niche? In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also talk about how niching affects and influences your marketing and sales. And I'll give you some questions to ask yourself if you want to define or refine …

1
5 surprising ways to build a more sustainable business 45:59

9M ago45:59

45:59

Do you ever check in with yourself and ask what kind of a business and life you want to have? How much you want to work, or how much freedom you desire? In this episode of ill communication, I’m sharing a replay of a conversation I had with Elaine Lou Cartas, an award-winning business coach, career coach, and speaker for women of color and allies a…

1
Mistakes: why you should talk about them [Writing Prompt] 6:25

10M ago6:25

6:25

You know those days when you're staring at your screen, you know you should send an email to your list, but you don't know what to write about? Or those days when you just want to put in a little bit of effort, deliver maximum value, and maybe move people closer to working with you? If this sounds like you, then make sure to tune in because, in thi…

1
Ethical sales and marketing for coaches with Master Coach, Molly Claire 39:50

10M ago39:50

39:50

If you've ever thought writing sales copy feels sleazy or you're worried about doing things wrong, this episode of ill communication is for you. I sat down with one of my past clients and a dear soul, Molly Claire. We had a conversation filled with practical tips to help you write copy that's aligned with your values, speaks to your clients, minimi…

1
My summer re-reading list - the top 5 business and copywriting books 9:55

10M ago9:55

9:55

In this episode of ill communication, you're going to get a list of the most influential books I've read that have helped me grow my business and write amazing copy for myself and for my clients. I'm calling this episode my summer re-reading list because these are books I keep coming back to read year after year after year. If you're looking for a …

1
How to cut down your time, increase your creativity, and embrace and sell your own genius with Jessica Fearnley 38:49

10M ago38:49

38:49

In this episode of ill communication, I’m excited to introduce you to one of my favorite people in online business- Jessica Fearnley! I was recently a guest on her show, The Seven Figure Consultant Podcast, and it was so good that I just had to share it with you in this episode. We cover a few things related to copy and business building, including…

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An easy content hack + a sneak peek into summer episodes on the ill communication podcast 6:13

11M ago6:13

6:13

Welcome to the Champagne episode of ill communication! It’s the 48th episode of this podcast and it’s my 48th year on Earth, so I thought it was worthy of celebrating! In this special episode, I’m giving you an inside scoop on what to expect from me over the next couple of months. Topics covered in this episode include: The types of episodes you’ll…

1
3 critical tips to help you get ready for fall and year-end sales campaigns 15:51

11M ago15:51

15:51

Running a business is kind of like running a long, slow, ultramarathon. It has ups and downs, highs and lows, laughter and tears, and often feeling like you can’t or don’t want to carry on. It’s all about how we prep and set ourselves up for success so we can continue running our businesses and reaching our goals, even when we feel pukey. In this e…

1
The power of copywriting to grow your business [Case Study] 16:56

11M ago16:56

16:56

Still wondering if you should invest in copywriting for your business? In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to grow your business. I’m sharing the story of one of my clients, Kaye. She is a small boutique fitness business owner and mom of three. So needless to …

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The ROI of copywriting: how to decide what you need 13:57

11M ago13:57

13:57

Should you invest in copywriting support? No matter where you are in your business, you will likely need to invest in some type of copywriting support at some point. In this episode of ill communication, I’m exploring the pros, cons, costs, and benefits of investing in copywriting support for your business. Topics covered in this episode include: T…

1
Can’t find the time to write sales copy? Here’s why. [Plus a bonus email prompt] 10:27

11M ago10:27

10:27

Have you been wanting to sit down and write sales copy but find that you just don’t have time? This is a common sentiment I hear from women business owners, and it breaks my heart! In this episode of ill communication, I’m digging into this sentiment and sharing some tips to overcome it. Topics covered in this episode include: The truth about the t…

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Want to simplify and streamline your messaging? Here are 3 tips to help Gen Xers write more compelling copy 9:27

12M ago9:27

9:27

Ready to simplify and streamline your copywriting? In this episode of ill communication, I’m sharing three tips that Gen Xers can use to write more compelling copy. I know it can be easy to overthink it, but these tips will help you get it done with simplicity and authenticity. Topics covered in this episode include: The things that get in the way …

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