Parhaat Scout Driscoll Podcastit (2024)

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TikTok for Wineries: How To Use TikTok To Grow Your Brand 49:50

2+ y ago49:50

49:50

Amanda McCrossin is a certified sommelier, wine personality, and TikTok, Instagram, and YouTube creator. As the former Sommelier and Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time there, the wine program thrived, garnering…

1
Insights From the Craft Beer Space: What Wineries Can Learn From Beer Marketing 34:47

2+ y ago34:47

34:47

Matt Tanaka is the Founder and Creative Director of Stout Collective, a beer branding and design studio. He lives in Chicago with his wife and business partner, Laura, their two boys, and the world's sleepiest french bulldog, Bento. In this episode… There’s no question that the wine and craft beer industries have many differences. Wineries are ofte…

1
Developing Savvy Marketing Plans for Domestic and Import Brands With Clarity & Co 24:40

2+ y ago24:40

24:40

Theresa Wray is the Owner of Clarity & Co, a consulting business for the wine and spirits industry that specializes in marketing, trade relations, and US market guidance for both domestic and imported brands. She previously led marketing operations at Maisons Marques & Domaines, the well-known import portfolio and US marketing arm of Louis Roederer…

1
The Roots Fund Feature: Securing a Pathway for the BIPOC Community in Wine 25:58

2+ y ago25:58

25:58

In 2020, Ikimi Dubose-Woodson co-founded The Roots Fund alongside Carlton McCoy and Tahiirah Habibi. The Roots Fund is a nonprofit dedicated to creating inclusive opportunities for communities of color throughout the wine industry. Ikimi is a chef, restaurateur, writer, nonprofit executive, and inspiration who now runs the organization as Executive…

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Winery Spotlight: Terlato Wines International on Modern Marketing, Legacy, and Fine Wine 39:55

2+ y ago39:55

39:55

Elisabeth (Elise) C. Terlato has worked in the wine industry for five years now, joining the family’s company in October of 2018 as the Associate Marketing Manager. In this role, she was responsible for marketing and managing Terlato Wines International’s Estate Division portfolio of brands, including Terlato Vineyards, M. Chapoutier, Mathilde Chap…

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Ask the Experts: Leveraging Cutting Edge Digital Marketing Tactics With Drinkubator 41:11

2+ y ago41:11

41:11

Drinkubator lives at the collision of alcoholic beverages and technology. Formed in 2018 by Bryan Monteleone and Kyle Groth, two technology junkies with experience in the craft alcohol business, Drinkubator leverages digital strategy for their spirits, RTDs, wine, and non-alcoholic brand partners. With an eye on emerging technology and bleeding edg…

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Winery Spotlight: Hobo Wine Company on 20 Years of Growing as You Go 36:06

2+ y ago36:06

36:06

Kenny Likitprakong, a Santa Rosa native, is the Owner and Winemaker of the Hobo Wine Company. For the last 20 years, he has tried to balance the building of his business with his life while taking care of his employees. He prioritizes decreasing the winery's carbon footprint by making smart environmental decisions that are good for the planet and t…

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Winery Spotlight: Ole' Orleans Wines on Celebrating Culture and Connecting With Customers 27:16

2+ y ago27:16

27:16

Kim Lewis is the Owner and Founder of the award-winning winery, Ole' Orleans Wines. Known as the "heart and soul" of the company, Kim infused the creole and cajun roots of New Orleans to create a collection of well-balanced wines that are perfect for any occasion. What started as a dream has now become one of the fastest-growing black-owned winerie…

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Winery Spotlight: Really Good Boxed Wine on Alternative Packaging for Premium Wine 35:41

2+ y ago35:41

35:41

Jake Whitman is the Founder and CEO of Really Good Boxed Wine. As the founder of two businesses, he brings more than a decade of management, marketing, and operations experience from both large and mid-sized companies. Prior to Really Good Boxed Wine, Jake worked at SoFi as the Head of Marketing for SoFi Money, one of SoFi’s fastest-growing product…

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Wine Label Do’s and Don’ts: How to Leverage Printing With Expert Stephan Martinez 44:15

2+ y ago44:15

44:15

Stephan Martinez is the Founder of Trysk Print Solutions, based in Seattle, Washington. Stephan has been in the label space for over 25 years with a focus on wine and spirits. He appreciates the nuances of the craft and enjoys pushing the boundaries of technology to help packaging evolve and grow with consumers' tastes. In this episode… The print a…

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Paper Wine Bottles: How Frugalpac is Changing the Packaging Game 24:10

2+ y ago24:10

24:10

John-Paul Grogan is the Product Director at Frugalpac, a sustainable packaging company with a mission to decarbonize the food and beverage industry. He’s been with the business since its formation and has played a huge part in the company’s growth. He’s responsible for product design, materials specifications, and management of the technical team. …

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Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers 42:22

3y ago42:22

42:22

Rob McMillan is the EVP and Founder of Silicon Valley Bank’s Wine Division. Rob is one of the top wine-business analysts in the United States and the Author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report, described by The New York Times as “… probably the most influential analysis of its kind.” With decades of exp…

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Brand Story, Narrative, and Defining Your “So What” With The Industry Collective 28:51

3y ago28:51

28:51

Taylor Foxman is a veteran beverage alcohol expert with over a decade of experience, having worked for globally recognized wine, beer, and spirit companies. Most recently, she worked with Pernod Ricard in addition to others such as Gruppo Campari, Jägermeister, Patrón Spirits, and Stoli. Currently, Taylor is the Founder and CEO of The Industry Coll…

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Winery Spotlight: Archer Roose on Sustainability and Clean Wine Inside the Can and Out 35:35

3y ago35:35

35:35

Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Archer Roose has been recognized by Wine Spectator and the Beverage Tasting…

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Image is Everything: How Pixel-Perfect Bottle Shots Increase Sales and Save Money 42:41

3y ago42:41

42:41

Laurie Millotte is the Founder and Chief Amazement Officer at Outshinery, a company that helps wineries of all sizes access high-quality, ready-to-use product photography and videos. A problem-solver at heart, Laurie created Outshinery after observing how wineries were missing out on sales and distribution opportunities due to a lack of quality vis…

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Winery Spotlight: Tank Garage Winery on Renegade Marketing and the Art of Standing Out 39:32

3y ago39:32

39:32

Ed Feuchuk is a marketer and mistake-maker with over 15 years of experience building innovative DTC wine brands. As the General Manager of Tank Garage Winery and Vice President of Marketing for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery…

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Winery Spotlight: Frichette Winery on Community, Customers, and Voice 23:38

3y ago23:38

23:38

Shae Frichette is the Co-owner and Assistant Winemaker at Frichette Winery, a limited-production winery and tasting room in Washington State’s Red Mountain AVA. She is the Head Winemaker for Sashay, her label that focuses on approachable reds and off-dry rosés using Columbia Valley AVA wine grapes. Shae is also currently Chair of the Board of the T…

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Wine Design: Label Must-Haves & Potential Pitfalls 18:33

3y ago18:33

18:33

Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building aut…

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Winery Spotlight: Soleil Mimosa Sales Talk With National Sales Director Sandra Pacheco 32:58

3y ago32:58

32:58

Sandra Pacheco, National Sales Director for Lescombes Family Vineyards, started her career with the winery in 2004. She has worked with the company in many different roles, including special projects, wholesale division manager, business development manager, and marketing director. In her current role, she is developing a national and international…

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One Couple’s Quest to Connect Wine Lovers With Under-The-Radar Napa Wines 31:12

3y ago31:12

31:12

With lean and mean roots, Cellar Angels opened its proverbial doors with all the drama and vigor of a sapling grapevine pushing through terra firma. They began with no professional money, relying heavily on a bootstrap model of raising startup funds through the support of friends, family, and fellow wine enthusiasts. Despite the harrowing maze of p…

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Building Your Brand Through Virtual Experiences and Bringing Passion Without the Pomp 32:30

3y ago32:30

32:30

Sara Moll is the Founder and CEO of Vin Social, a fast-growing virtual events and e-commerce company pioneering virtual hospitality in the craft beverage space. After leaving a decade-long career in the fashion industry, Sara created Vin Social with a mission of democratizing access to the wine conversation through a modern approach to wine educati…

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Show Up for Your Customers: Leveraging Design Thinking and Insights to Drive Sales 38:44

3y ago38:44

38:44

Stacy Callighan and Faith Hurley are the Co-founders of PinPoint Collective, a female-owned, equity-centered innovation firm based in Chicago that believes great design starts with great research. Stacy and Faith live a mission to advance underrepresented audiences through quantitative and qualitative research methods. The result? Those valuable vo…

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More Than a Label: Shaping Your Strategic Brand Story 39:27

3y ago39:27

39:27

Amanda Wurzbach is the Founder and Principal of Total Dish, a messaging and branding firm lauded for shaping stand-out brands, one-of-a-kind concepts, and memorable messaging platforms for retail, hospitality, and professional service brands. Total Dish has worked with brands including Protein Bar & Kitchen, James Thomas Interiors, Aria Group Archi…

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Ops Talk: Pricing, Pitfalls, and Scaling Your Winery 22:56

3y ago22:56

22:56

Amy Troutmiller is the Founder and CEO of Common Fuel Consulting, a company that provides business development, consulting, and advisory services for the food and beverage industries. Amy is also the Principal of Common Fuel Recruiting, the COO of NDN Brands, a Wine Director and Buyer for The Winebank, and the Managing Partner of Pettit Group, LLC.…

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Beyond the Label: Branding for Wineries 27:21

3y ago27:21

27:21

Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT’s all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout has been building aut…

Kuuntelemisen arvoisia podcasteja

Scout Driscoll podcastit

Kuuntelemisen arvoisia podcasteja

1
VINTed by Scout Driscoll

Scout Driscoll

1
TikTok for Wineries: How To Use TikTok To Grow Your Brand 49:50

1
Insights From the Craft Beer Space: What Wineries Can Learn From Beer Marketing 34:47

1
Developing Savvy Marketing Plans for Domestic and Import Brands With Clarity & Co 24:40

1
The Roots Fund Feature: Securing a Pathway for the BIPOC Community in Wine 25:58

1
Winery Spotlight: Terlato Wines International on Modern Marketing, Legacy, and Fine Wine 39:55

1
Ask the Experts: Leveraging Cutting Edge Digital Marketing Tactics With Drinkubator 41:11

1
Winery Spotlight: Hobo Wine Company on 20 Years of Growing as You Go 36:06

1
Winery Spotlight: Ole' Orleans Wines on Celebrating Culture and Connecting With Customers 27:16

1
Winery Spotlight: Really Good Boxed Wine on Alternative Packaging for Premium Wine 35:41

1
Wine Label Do’s and Don’ts: How to Leverage Printing With Expert Stephan Martinez 44:15

1
Paper Wine Bottles: How Frugalpac is Changing the Packaging Game 24:10

1
Feature Interview: Silicon Valley Bank’s Rob McMillan on Connecting With Younger Consumers 42:22

1
Brand Story, Narrative, and Defining Your “So What” With The Industry Collective 28:51

1
Winery Spotlight: Archer Roose on Sustainability and Clean Wine Inside the Can and Out 35:35

1
Image is Everything: How Pixel-Perfect Bottle Shots Increase Sales and Save Money 42:41

1
Winery Spotlight: Tank Garage Winery on Renegade Marketing and the Art of Standing Out 39:32

1
Winery Spotlight: Frichette Winery on Community, Customers, and Voice 23:38

1
Wine Design: Label Must-Haves & Potential Pitfalls 18:33

1
Winery Spotlight: Soleil Mimosa Sales Talk With National Sales Director Sandra Pacheco 32:58

1
One Couple’s Quest to Connect Wine Lovers With Under-The-Radar Napa Wines 31:12

1
Building Your Brand Through Virtual Experiences and Bringing Passion Without the Pomp 32:30

1
Show Up for Your Customers: Leveraging Design Thinking and Insights to Drive Sales 38:44

1
More Than a Label: Shaping Your Strategic Brand Story 39:27

1
Ops Talk: Pricing, Pitfalls, and Scaling Your Winery 22:56

1
Beyond the Label: Branding for Wineries 27:21

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