Parhaat Seo Optimization Podcastit (2025)

1
Making SEO Content Stand Out W/Storytelling 20:06

4d ago20:06

20:06

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out. Connect With: Jessica Mehring: Website // LinkedI…

1
Importance In Taxonomy For Large Websites 17:27

5d ago17:27

17:27

Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they'r…

1
How To Optimize For SGE 21:18

6d ago21:18

21:18

Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data …

1
How AI Search Is Changing The SEO Industry 14:30

12d ago14:30

14:30

Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between traditional and AI-…

1
Why Google Decided That All Search Is AI Search 28:22

13d ago28:22

28:22

Founder at Knowatoa, Michael Buckbee, discusses how Google's integration of AI into all search functionalities is reshaping brand strategies within AI services like ChatGPT, Perplexity, Claude, and Gemini. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between tradi…

1
Measuring How Speed Impacts SEO & UX 19:15

17d ago19:15

19:15

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts …

1
How Core Web Vitals Affect SEO 21:24

18d ago21:24

21:24

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience fo…

1
The best ways to effectively measure SEO 16:58

19d ago16:58

16:58

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason dis…

1
5 things growth marketers need to understand about SEO 21:56

20d ago21:56

21:56

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discus…

1
Finding Your Perfect Audience With Targeted Meta Ads 19:39

24d ago19:39

19:39

President of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise targeting and understanding audience behaviors can significantly enhance advertising effectiveness. Akvile shares insights on leveraging Meta's robust data to craft ads that resonate deeply with view…

1
Creative strategies for designing scroll-stopping social media ads 20:14

25d ago20:14

20:14

President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling t…

1
Integrating SEO Into The Content Creation Process 15:48

26d ago15:48

15:48

Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and i…

1
SEO Challenges In Content Marketing 22:18

27d ago22:18

22:18

Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors lik…

1
Building a Better SEO Future By Learning Its Roots 16:26

1M ago16:26

16:26

Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments. Connect With: Lane Ellis: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Pri…

1
How Fitness & Endurance Sports Can Enhance SEO Efforts 31:40

1M ago31:40

31:40

Lane Ellis, Marketing Director at R. L. Systems, discusses how fitness and endurance sports can enhance SEO efforts. Connect With: Lane Ellis: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice a…

1
The State Of SEO (Report) 22:37

1M ago22:37

22:37

Steven van Vessum, VP of Content at Conductor, delves into the latest trends and strategies in the SEO industry with a focus on the "State of SEO" report. He highlights how evolving search engine algorithms and user behaviors are shaping the way businesses optimize their online presence. Steven provides actionable insights for businesses looking to…

1
How The Total Addressable Market Creates BIz Value 18:46

1M ago18:46

18:46

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a so…

1
Terakeet’s Audience-First Approach To SEO 21:16

1M ago21:16

21:16

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right …

1
Scaling SEO Deliverables With AI 24:08

1M ago24:08

24:08

Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today,…

1
Localized Digital PR Strategies to Win Global Audiences – with Lau Miguez 16:50

1M ago16:50

16:50

International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences. We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional d…

1
SEO For Start-Ups 20:17

1M ago20:17

20:17

Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups. Connect With: Drew Moffi…

1
Leveraging AI To Scale Content Marketing & SEO 27:51

1M ago27:51

27:51

Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worth…

1
Illustrating SEO Impact To Executives 27:45

1M ago27:45

27:45

Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing thei…

1
Gaining SEO Buy-In Within Large Enterprises 35:49

2M ago35:49

35:49

Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the res…

1
The Power Of Effective Topical Authority 23:38

2M ago23:38

23:38

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting…

1
Successfully Localizing International SEO Content 22:16

2M ago22:16

22:16

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant …

1
Should SEOs Pay More Attention To Offline Marketing For SEO? 24:01

2M ago24:01

24:01

Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO str…

1
SEO Careers: Reducing Burnout & Managing Anxiety in Digital Marketing Jobs – with Kayley Dempsey 28:38

2M ago28:38

28:38

Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress. Whether you’re a seasoned digital marketing leade…

1
Should SEOs Care About PR & Marketing? 21:20

2M ago21:20

21:20

Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO tactics, leveraging specific PR and marketing techniques for S…

1
Actionable And Effective Technical SEO Insights 29:42

2M ago29:42

29:42

Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without th…

1
Raising SEO Security Awareness 31:30

2M ago31:30

31:30

Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progr…

1
SEO For Academic Journals 34:24

2M ago34:24

34:24

Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She highlights that many journals are new to SEO and rely on platform developers, often leading to missed opportunities. Ong shares a case study where fixing a crawl trap led to 40,000 new keywords and 1,50…

1
Training Clients On Using AI In Their Content Workflow 21:34

2M ago21:34

21:34

Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance of internal SEO teams for technical SEO and content optimization. Ong has trained several clients on technical SEO and uses AI tools like Dr. Keyword and ChatGPT for content briefs and meta descriptio…

1
Why LLMs Are Imperative In SEO 45:43

2M ago45:43

45:43

Owner and SEO Expert at Marie Haynes Consulting Inc., Marie Haynes, discusses why LLMs (Large Language Models) are imperative in SEO. She explains how these models significantly enhance understanding and responding to user queries, which can improve a website's SEO performance. Marie emphasizes the importance of integrating LLMs into SEO strategies…

1
Digital Adoption & SEO 15:02

2M ago15:02

15:02

Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traf…

1
How To Manage A Cross-Functional Team 32:02

2M ago32:02

32:02

Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise l…

1
Live At Brighton SEO With Cindy Krum 18:36

2M ago18:36

18:36

Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete …

1
Trademark Your Way To A Stronger Business Valuation 26:58

2M ago26:58

26:58

Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the critical difference between mere branding and securing a trademark that can significantly elevate a company's market position. Andrei emphasizes the importance of choosing unique marks that are defensi…

1
Custom Extractions & XPath for SEO – with David Gossage, Technical SEO Manager at Click Consult 16:09

2M ago16:09

16:09

This week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal — to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at C…

1
Innovations To Watch In Trademarking 28:23

2M ago28:23

28:23

Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He explains why trademarking generic terms is not feasible and emphasizes the importance of creating a unique brand identity that stands out in the market. Andrei also offers insights into strategic appro…

1
Mastering Internal Linking 13:55

3M ago13:55

13:55

Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opport…

1
Effective Product Page Optimization 20:28

3M ago20:28

20:28

Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and per…

1
Brighton SEO Week With Louisa Frahm 28:20

3M ago28:20

28:20

Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive market Connect With: Louisa Frahm: Websi…

1
Focus Less On Building Backlinks, Focus More On Content 35:21

3M ago35:21

35:21

Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quali…

1
A Deep Dive Into Google Discover 19:48

3M ago19:48

19:48

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for busine…

1
The Future Of Search With Big Changes On The Horizon 21:30

3M ago21:30

21:30

VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies…

1
Google Crawling & Indexing 46:17

3M ago46:17

46:17

Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate mobile domains to responsive design and AMP, emphasizing the importance of clean URL structures and efficient rendering. Krum theorizes that Google uses Chrome data for rendering and indexing, which i…

1
Why Conversation-Led Marketing Should Be Prioritized 42:21

3M ago42:21

42:21

Gabrio Linari and Cien Salon discuss the importance of conversation-led marketing, emphasizing the shift from traditional SEO to AI-driven strategies. They highlight the benefits of integrating AI tools like ChatGPT and Claude for personalized user experiences. Gabrio shares his "aha moment" when he realized the potential of AI in enhancing product…

1
How To Use SEO Data As A Source Of Business Insights In Large Companies 24:28

3M ago24:28

24:28

Vincenzo Musumeci, a key figure at Vodafone Spain, discusses the strategic use of SEO data to drive business insights within large corporations. He explores how analyzing search engine trends and data can reveal critical information about market demands and customer preferences. By leveraging SEO insights, Vincenzo illustrates how companies can mak…

1
From SEO To Findability In Vodafone Spain 27:32

3M ago27:32

27:32

Vincenzo Musumeci, from Vodafone Spain, discusses the evolution from SEO to findability within the company. He explores how enhancing online visibility goes beyond traditional search engine optimization, focusing on comprehensive strategies that encompass the entire digital presence. Vincenzo shares insights on integrating various digital marketing…

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