The biggest struggle I hear from creators, by far, is that they can’t consistently land brand deals. So why the heck is it so hard to find long-term brand partners? There are a few things that you may need to work on to find brands to work with and create a more reliable source of income. Learn more about this episode's news ↓ Episode 135 Shownotes…

Sending cold pitches has to be one of the most discouraging things you can do as a creator. So I decided to try a different method and go straight to the source by connecting with the people behind the brand on LinkedIn. Today I’m giving you the scoop on how you can build the best profile as a creator to successfully connect with brands. Learn more…

Being an influencer is not an easy job and if you aren’t careful, you can end up getting taken advantage of and feeling incredibly burnt out. So today I’m giving you the scoop on how you can set boundaries as an influencer so you can continue to enjoy this incredible job. Learn more about this episode's news ↓ Episode 133 Shownotes Download the FRE…

LinkedIn may be an afterthought for many content creators, but I’m here to tell you that if you aren’t using it, you’re missing out. Since that’s where the people behind the brands are, you should be there too! Today, we’re diving into everything you need to know about LinkedIn so you can use it to build real relationships with brands and eventuall…

GET YOUR TICKET NOW ↓ Anti-Pitch Masterclass | Wednesday, March 20th at 6-7:30pm EST Grab your ticket: https://yoursoulcialmate.com/apm-masterclass I understand how discouraging it is to send out pitches to brands and hear nothing in return. This is why I found a way to build authentic relationships with brands that lead to consistent partnerships.…

Brand partnerships are one of the biggest ways that creators make money. But, to implement them successfully, you need to ensure that they’re authentic and relevant to your brand. Today, I’m sharing how in my years of being a content creator, I’ve managed to work with brands and earn over $400k. Anti-Pitch Masterclass | Wednesday, March 20th at 6-7…

If you’re a content creator looking to diversify your income while using your skills in content creation, you should consider user-generated content or UGC. Today, we’re diving into everything you need to know about UGC, so you can decide if this is something you want to implement in your business and answer any questions you might have about HOW t…

If brands asking for your rates cause stress and anxiety because no one really talks about how much they charge as a creator or influencer, so you have no idea how to know what to charge, you aren’t alone. Today, we’re diving into what you should be charging as an influencer or content creator so you get paid appropriately for the valuable content …

If you’re a creator - whether you’re just starting, or you’ve been doing this for a while - you might be making some big mistakes when you reach out to brands. After all my years of being a creator and helping others do the same, I’ve found what works and what doesn’t when it comes to connecting with brands and building strong relationships. Today,…

Starting your own business sounds like the dream, getting to be your own boss and choosing when you work and what you do. But it can also be overwhelming. There’s so much that goes into running a business that you don’t always think of when you fantasize about starting your business. It can be the best thing in the world, but there are definitely t…

So you’ve started to gain a following online and you want to take advantage of the platform you have, but what do you actually need to do to start making money? Once people start seeing your content, you could just ride the high of a couple of viral posts for a few months, OR you could turn your influence into a full creator business that makes you…

When you turn your hobby into your job, it is so easy for the fun to get sucked out of it. All of a sudden you feel pressure to create, you’re comparing yourself to other creators and the successes they’re having, and you’re expected to to show up on social media every single day. Today, we’re diving into all of the things that I’ve done in the pas…

If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get tak…

2023 has been a year full of ups and downs for me as a creator and business owner. My business has changed and evolved and I’ve found more balance by doing less as a creator and getting more personal on my pages. Today, I’m going through my journey as a creator and business owner throughout 2023. Learn more about this episode's news ↓ Episode 122 S…

It’s the end of the year. You’re creating content on autopilot. Just going through the motions without any real direction. You might be feeling unmotivated or just generally lost when it comes to the type of content you want to create. So how do you go about confronting this hard truth that you feel stuck with your content? Today, I’m giving you th…

Sending cold pitches has to be one of the most discouraging things you can do as a creator. So I decided to try a different method and go straight to the source by connecting with the people behind the brand on LinkedIn. Today I’m giving you the scoop on how you can build the best profile as a creator to successfully connect with brands. Learn more…

If you got into this industry because you love to create and now that you want to monetize your online presence, and now you’re struggling to navigate the business side of it all, you are not alone. Today I’m sharing three different common creator negotiation situations that if you haven’t found yourself in already, you will eventually, and how you…

The truth about making money as a content creator? There are a lot of reasons why you're not making as much of it as you want. I asked my broadcast channel what’s holding them back from making more money and there was no shortage of answers. Today, we’re diving into why you’re not making as much money as you might hope and how you can change that. …

I’m not afraid to spend money to help my business run for me - to save my sanity and give me time to do more of the things I actually want to do. And after all, you do have to spend money in order to make money. So today, I’m breaking down exactly how much I spend in a month on my creator business. Learn more about this episode's news ↓ Episode 117…

With social media platforms being used as search engines more and more, it makes sense to focus on using the right keywords so your content is not just seen by a wide audience, but the right audience. Today I’m breaking down how you can use SEO and keywords on TikTok and Instagram so all that time you spend on your content doesn’t go to waste and i…

One of the biggest debates for creators is whether or not you should have a niche. Whether you’re just starting out and trying to decide what your niche is or you have a niche, but it’s left you feeling creatively unfulfilled and burnt out, this episode is for you. I’m giving you the scoop on niches, mission statements, creator sprints, and persona…

Getting paid partnerships is not easy and can be so discouraging when you’re doing all of the pitching and not getting the responses you want. After my years of being a content creator full time, I’ve gotten my fair share of brand deals both by pitching and being pitched to. And having brands come to me already knowing what I do and what kind of co…

I often talk about the importance of diversifying your creator business to create consistent income and prevent burnout. One of the ways I’ve done this is by building a membership program that has grown to over 100 creators. Today, I’m giving you the scoop on everything I did to create this incredible Soulcial Suite community. ----more---- Learn mo…

It’s no secret that there’s major competition in the creator industry. And while I know that there’s room for everybody, it doesn’t make it any easier to stand out from the millions of other influencers also trying to land paid partnerships. So, today I’m going to give you the scoop on different things you can do to set yourself apart from the crow…

One of the most fulfilling, but sometimes forgotten, parts of being a creator is creating connections with people online. If you’re struggling with low engagement or reach, it might be time to step back and ask yourself if you’re creating content that CONNECTS with people. After all, people follow you for YOU, so it’s time to start focusing on crea…

Having to create content consistently can be one of the biggest challenges that creators face. It can be hard to keep up with the amount of content ideas you need and find the time to create the content. After years of being a creator, I’ve learned a few tips and tricks that have helped me sustain this as a career and made creating content fulfilli…

As a content creator, the topic of money can seem taboo. It seems like no one wants to share how much they make and talk openly about the different ways they make money. But I am not one to gatekeep. Today, I’m sharing a breakdown of all of my income streams from last month and how I got each of these opportunities. ----more---- Learn more about th…

There are so many arbitrary “rules for creators” thrown around out there that as a new creator, it can be overwhelming and feel very rigid. I’ve seen so many creators feel like they have to do certain things, like send as many cold pitches as possible, that it takes time away from them doing things that actually benefit them, like focusing on formi…

Most creators are no stranger to burnout — or the feeling of not being inspired or excited about what they’re posting. When I found myself faced with this situation recently, I decided it was necessary to make a change. I started “doing less” and it has made me fall back in love with creating. Listen in to hear what I did. ----more---- Learn more a…

There are a lot of challenges that come with being a creator. And it can feel so competitive and lonely since a lot of creators aren’t always open about the challenges they face and the questions they have. But I’m here to tell you that you are not alone in your struggles. Every creator deals with them. Today, we’re here with Ayomi Samaraweera, the…

As creators, we face challenges like letting our job drain our energy and ending up burnt out or unfulfilled. But there are ways we can take advantage of our unique strengths so we can create to the best of our abilities. We can create great content and build our online businesses without compromising our energy and wellbeing. But how do we actuall…

Sometimes, the brand’s perspectives on partnerships can feel like somewhat of a mystery. You don’t always know why they will or won’t work with you or how they measure if a campaign is successful and want to develop a long-term partnership. Today we’re here with the VP of Marketing and Brand Strategy and Linqia, an influencer marketing agency, and …

If you’re a content creator and have been struggling to consistently come up with content ideas, you’ve come to the right place. One of the most valuable places you can look for content ideas is the social media platforms themselves. This is the second and final week of the series in collaboration with Emma Cortes and her podcast, “Creative Edition…

Consistently creating content is an absolute blast… when you have ideas for what to create. Otherwise, it can be mentally draining and beyond frustrating. This is the first part in a four-episode series in collaboration with Emma Cortes and her podcast, “Creative Edition,” where we’re giving you the scoop on our PROVEN methods for generating conten…

We’ve all heard about AI, and maybe even used it to come up with a list of content ideas or write out a caption. It’s being used in just about every industry, and social media is no exception. There are so many ways we can use it as creators, but the key is understanding what AI tools are out there and how we can be using them to our advantage. Loi…

While everyone experiences doubt and fear, there are unique challenges that come with being a content creator that cause us to doubt ourselves and what we are capable of. No matter how long you’ve been a creator, we all fall victim to limiting beliefs. I talked with Izzy Cunha about some of these doubts creators struggle with. Izzy Cunha, a full-ti…

Short-form video is a huge part of social media, but with Instagram not pushing Reels like they have in the past couple years, it can be difficult to understand what it takes to create a successful Reel and what strategies you should be implementing. Today we have social media strategist and Reels expert, Mandy Emerson, sharing all of her tips and …

Try Riverside.fm → Get 20% off your first three months (or yearly subscription) with code SCOOP ----more---- The pressure to create the perfect content and get the most engagement on every single post is overwhelming. With a job like this, it’s hard to slow down and evaluate what we really want to get out of being a creator and how to build a brand…

Try Riverside.fm → Get 20% off your first three months (or yearly subscription) with code SCOOP ----more---- One of the exciting parts of being a creator is that no two days are the same, but this can make it hard to schedule out your days to make the most of your time and figure out what you need to prioritize. Emma Cortes, a Seattle-based fashion…

Try Riverside.fm → Get 20% off your first three months (or yearly subscription) with code SCOOP ----more---- Do you find yourself working beyond business hours and days since you’re working for yourself, so there’s no pressure to stop working at a certain time? Or are you feeling constantly burnt out because there’s no separation between your work …

Try Riverside.fm → Get 20% off your first three months (or yearly subscription) with code SCOOP ----more---- As a creator, there are a lot of fun and creatively-fulfilling parts of the job. We get to make content, work with brands, and build communities online, but that also comes with responsibilities like managing emails and keeping track of camp…

Finding ways to build your creator business and create more consistent income can be a challenge. You want to sell something that makes sense for you and be able to use your platform to sell without overwhelming your audience. Today, we’re here with Erica Reitman, business coach and owner of Icon Agency, the first of its kind biz empire building ag…

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you ge…

Figuring out what to charge for content as a creator is one of the most challenging parts of the job. There’s unfortunately no formula or guidebook for us to follow. Cynthia Ruff, CEO and co-founder of Hashtag Pay Me, knows a thing or two about creator rates. She left her job pricing CEO's salaries to become a full-time lifestyle blogger in 2018 an…

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you ge…

Finding the perfect balance between your 9-5 job and building your creator business takes a lot of trial and error. And no one knows this better than Erin Chau, a creator who is truly doing it all. Today, Toronto-based creator Erin Chau, who empowers women to build a lifestyle of inner and outer confidence, is truly dropping gems on what it’s like …

The feeling of getting a brand email email from a company you’ve been dreaming about is extremely exciting at first. Then, for many creators, the excitement turns into anxiety as they figure out how to respond to this email in a way that will lead to a successful partnership. In today’s episode with Soulcial Suite member, Alicia Williams, we are ch…

It’s easy to look at other creators, see their success, and not see all of the hard work and strategy behind it. And chances are there is strategy behind what creators are sharing on socials — especially if it’s their full-time job. When you’re just “posting to post”, there’s a strong probability that you won’t see the results that you’d like. You …

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you ge…

Many creators get into the business knowing how to create incredible content and cultivate a community, but the whole running a business thing is foreign.. Contracts being something that I see the most creators having issues with. Today, we’re here with Trevor Mengel, Co-founder & CEO of Cloutdesk, a company building the operating system for creato…