Parhaat Sugar Cookie Podcastit (2024)

Send us a text 🛒 The Vendy Blendy Episode - Who's selling what and for how much off. In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 77 Vendys, where they ship, what they sell and ho…

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184. Baking it Down - Boo-urn Out 1:14:01

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16d ago1:14:01

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Send us a text 👻 Boo-urn Out - Staying in front of falling behind. In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh. Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maxim…

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183. Baking it Down - No 1:15:30

23d ago1:15:30

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Send us a text 🚫 No - Falling in Love with Rejection. In this week's Baking it Down Podcast - Episode 183 - No, I wanted to cover the worst best word in the business English language: No. In business (and in life), we gotta learn to fall madly in love with two little letters: N and O. But we're trained our whole lives to reject rejection though. No…

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182. Baking it Down - Content Buckets Debunked 1:21:50

30d ago1:21:50

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Send us a text 🪣 Content Buckets Debunked Content categories explained. In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule. What are content buckets? They're categories or themes that your content falls into. Thi…

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181. Baking it Down - Correlation and Causation 1:24:12

1M ago1:24:12

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Send us a text 👙 Correlation & Causation - Looking at the full data picture. In this week's Baking it Down Podcast - Episode 181 - Correlation and Causation, we wanted to talk about the dangers of misassigned reasons why you think your marketing isn't working. Let's define things before we jump in: Correlation: a mutual relationship or connection b…

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180. Baking it Down - Reach 4 Q4 1:28:49

1M ago1:28:49

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Send us a text 🎯 Reach 4 Q4 - Gaining reach in a complex Q4. In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4, we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year. And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes,…

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179. Baking it Down - 2 Busy 2 Business 1:23:47

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Send us a text 🤹 2 Busy 2 Business - 10 ways to up communication in Sept. In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business, we wanted to talk about good communication (or the lack thereof... ahem... Bev). Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie ha…

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178. Baking it Down - Reading the Cookie Room 1:49:00

2M ago1:49:00

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Send us a text 🗣️ Reading the Cookie Room - Tells your market's telling you. In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room, 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathed…

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177. Baking it Down - When Marketing Isn't Working 1:21:19

2M ago1:21:19

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Send us a text 😥 When Marketing Isn't Working - What to think and what to do. 🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working In this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working, we wanted to talk about both mindset and methods to reboot a sluggish marketing se…

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176. Baking it Down - Cookie Crime Scene Cleanup 1:12:56

2M ago1:12:56

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Send us a text 🦴 Cookie Crime Scene - Don't look back, look forward. In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business. As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience …

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175. Baking it Down - Wedding Vendor Recap 1:39:40

3M ago1:39:40

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Send us a text 💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief. In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conceptually - i…

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174. Baking it Down - Know Newsletters 1:29:16

3M ago1:29:16

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Send us a text 📧 Know Newsletters - What to send to who and how often. In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize…

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173. Baking it Down - Prep 4 Q4 1:42:16

3M ago1:42:16

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Send us a text 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler weather b…

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172. Baking it Down - Choc-A Lot 1:25:29

4M ago1:25:29

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Send us a text 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting desert. Ergo -…

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171. Baking it Down - Say It, Don't Spray It 1:19:35

4M ago1:19:35

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Send us a text 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked it, 🤩 you'r…

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170. Baking it Down - Class Supplies 1:18:49

4M ago1:18:49

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Send us a text ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Cookie Coll…

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169. Baking it Down - Corrie-tisol 1:13:19

4M ago1:13:19

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Send us a text 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while this is a bu…

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168. Baking it Down - Alotta Parking Lots 1:05:30

4M ago1:05:30

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Send us a text 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There's a three…

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167. Baking it Down - Getting Corpy Orders 1:28:22

5M ago1:28:22

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Send us a text 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger order totals…

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166. Baking it Down - Ask and Ye Shall Receive 1:28:09

5M ago1:28:09

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Send us a text 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like…

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165. Baking it Down - Taking a Stab at Collabs 1:36:55

5M ago1:36:55

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Send us a text 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay, so what…

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164. Baking it Down - Loss Leaders 1:07:46

6M ago1:07:46

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Send us a text 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) the…

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163. Baking it Down - Website 101 1:28:35

6M ago1:28:35

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Send us a text 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes + plugins.…

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162. Baking it Down - Tags vs Tips 1:06:56

6M ago1:06:56

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Send us a text 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made for an o…

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161. Baking it Down - Mmmmmm 1:26:43

6M ago1:26:43

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Send us a text 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And that's wher…

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160. Baking it Down - Price vs Value Prop 1:06:19

7M ago1:06:19

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Send us a text 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to buy his ne…

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159. Baking it Down - Excuse my Excuses 1:52:12

7M ago1:52:12

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Send us a text 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defeatist men…

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158. Baking it Down - Comfy Mistakes 23:35

7M ago23:35

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Send us a text 🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen …

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157. Baking it Down - Deborah Deborah Deborah 1:13:22

7M ago1:13:22

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Send us a text ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing issues wi…

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156. Baking it Down - Class is Canceled 1:07:18

8M ago1:07:18

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Send us a text ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we've been do…

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155. Baking it Down - Upsetspectations 1:35:50

8M ago1:35:50

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Send us a text 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expectations bec…

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154. Baking it Down - Cottage Curb Appeal 1:10:55

8M ago1:10:55

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Send us a text 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. Ya see - …

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153. Baking it Down - The Facebook Ouch-tage 2024 1:00:33

8M ago1:00:33

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Send us a text 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilarious baking …

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152. Baking it Down - Copy This 1:24:13

8M ago1:24:13

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Send us a text ✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someone to take an action (like buying cookies). …

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151. Baking it Down - Hobby vs. Have To 1:08:50

9M ago1:08:50

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Send us a text 🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademark anythin…

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150. Baking it Down - License to Delight 1:15:38

9M ago1:15:38

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Send us a text 🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up in the (fancy) corporate office of Neiman M…

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149. Baking it Down - I Adject...ive! 1:17:18

9M ago1:17:18

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Send us a text ☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders* But in today's podcast, we're talki…

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148. Baking it Down - Branding Woes 1:19:40

10M ago1:19:40

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Send us a text 🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a tricky bl…

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147. Baking it Down - Peeky Blinders 1:23:08

10M ago1:23:08

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Send us a text 👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of your nearest…

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146. Baking it Down - G-i-v-e-a-w-a-y-s 101 58:42

10M ago58:42

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Send us a text 🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audience growth…

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145. Baking it Down - Not All Leads are Created Equal 1:24:55

10M ago1:24:55

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Send us a text ☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service ✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability ✅ Converted Lead: a lead that has turned into a…

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144. Baking it Down - Community Groups 101 1:30:56

11M ago1:30:56

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Send us a text 📍 Community Groups 101 - Creating Your Greatest Lead Source Community groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary types). So what happens when you get bann…

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143. Baking it Down - EYO (End of Year) Tasks 1:11:43

11M ago1:11:43

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Send us a text 📑 A list of EOY Tasks to set you up for sales in 2024 Hopefully you've survived the holidays and with NYE being a more muted cookie holiday, you get a chance to breathe, meet your kids you've not seen in 6 months because you've been sequestered in the kitchen, and take a little time to binge some good ol' Netflix. During this lull of…

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142. Baking it Down - Burnout Boundaries 1:02:56

11M ago1:02:56

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Send us a text 💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas. 'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's our time to shine - shine - shine, baby, a…

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141. Baking it Down - The Cookie Class Kits Explained 52:27

11M ago52:27

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Send us a text 🏫 The Cookie Class Kits Explained and how you can get all 13 kits for $4.84 each Okay yeah - Heather here. I made a calendar boo-boo and thought I'd be in town on Monday, but turned out, I'll be outta town, so I had to record the "Tuesday Podcast" for the "Onesday Wednesday Newsletter" on Sunday - so, 👋 hello from the past. Since I h…

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140. Baking it Down - Vendy Blendy Marketing-Endy 1:17:56

11M ago1:17:56

1:17:56

Send us a text 🙊 Vendy Blendy Marketing-endy and what you can learn from our blendy blunders. We may not be allowed to talk about "the event that shall not be named," but that doesn't mean we can't learn from it! A lot of marketing goes into the yearly Vendy Blendy, and it seems like each year we learn a little more from both the Vendys and the Pen…

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139. Baking it Down - 2023 Best Baker Gift List 1:27:30

12M ago1:27:30

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Send us a text 🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜 Ho-Ho-Hold your credit cards, because some of these are really creative! We've come…

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138. Baking it Down - If I Gave You a Million Dollars 1:00:36

12M ago1:00:36

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Send us a text 🤑What if I Gave You A Million Dollars... Would you do it? 🤔 "Do what? But also - yes," you might ask - and that's exactly the point of this week's podcast. If you knew you were going to get a million dollars for taking a benign action, most of us wouldn't think twice before we did it. Full confession - 👕 I was cleaning out my closet,…

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137. Baking it Down - Surviving Q4 1:02:47

1y ago1:02:47

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Send us a text 😵‍💫 Surviving Q4 - the fight for the newsfeed It's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a fight to the feed death in Q4, and we've got some tips and tricks …

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