This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each ...
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Tech news, tech debates, and more!! Listen to Tech Time with Lucas and David for all your tech news! Have your opinion featured on the show, or suggest topics for us to talk about by emailing us at [email protected] or leaving us a message on skype: techtimepodcast
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Wired to Connect | Improving Relationships With Mental Health + Tech, One Episode at a Time
Lisa R. Birnbaum + Marisa M. Birnbaum
As humans, most — if not all — of us are biologically hardwired for connection. Yet, despite living in a world where technology makes connecting with others easier than ever, so many of us are feeling a sense of loneliness and experiencing disconnection, instead. This can wreak havoc on our mental health, especially at fast-moving, ever-changing startups. So, if you're tired of all the burnout, stress, and whiplash, that gets normalized in the tech startup world — or, the misconception that ...
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Theresa Potratz: Treating The Job Hunt like Demand Marketing
43:14
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43:14"Red flags matter." Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, …
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Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging
49:58
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49:58Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a gue…
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Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders
1:03:44
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1:03:44Kelsey, a Marketing Communications Director at Entro Security, spills the tea: - Her unconventional path to marketing (which started in high school) - Nailing brand position and standing out - Working with visual creative and neurotypical learners - Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. Thi…
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Taryn Talley: Playing the Long Event Marketing Game for Big Rewards
48:20
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48:20If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driv…
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Bronwen Hudson: Founder-led Growth and Highlights from 2024 CyberMarketing Con
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53:22Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the import…
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Vladlena Mitskaniouk: Whatever it Takes to See Start-up Success
56:35
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56:35Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools…
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Anita Moorthy: Brand Building for budget-conscious start-ups
55:52
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55:52Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, ins…
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The Art of Aligning Sales and Marketing: Insights from Clark Barron
1:08:32
1:08:32
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1:08:32In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importa…
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Building Trust in Complex Buyer Journeys: Insights from Heidi Joy Tretheway
59:42
59:42
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59:42In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple dec…
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Building Trust and Credibility Through Innovative Marketing Strategies
1:00:52
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1:00:52Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships.…
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Nadia Milani: How Marketing Can Contribute To Achieving Business Goals
1:00:41
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1:00:41In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experien…
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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy
1:07:53
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1:07:53In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…
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The Art of AI Content Creation with Cybersecurity Expert David Mundy
1:07:54
1:07:54
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1:07:54In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…
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Mastering Metrics with Dan Sanchez: Grow Your Digital Reach
1:04:58
1:04:58
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1:04:58In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…
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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach
1:04:57
1:04:57
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1:04:57In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…
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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing
1:01:49
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1:01:49In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…
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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing
1:01:50
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1:01:50In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…
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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow
55:10
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55:10In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …
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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow
55:09
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55:09In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …
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Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success
51:35
51:35
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51:35In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…
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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success
51:34
51:34
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51:34In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…
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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points
49:53
49:53
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49:53In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…
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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points
49:52
49:52
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49:52In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…
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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled
1:00:24
1:00:24
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1:00:24In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…
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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled
1:00:23
1:00:23
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1:00:23In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…
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#148: The Holy Grail of Web Design and Development with Adam Aragon
1:01:54
1:01:54
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1:01:54Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG MarketingKirjoittanut Kerry Guard
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#148: The Holy Grail of Web Design and Development with Adam Aragon
1:01:53
1:01:53
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1:01:53Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing
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#147: BRIDGER – The Bridge from Prospect to Purchase
1:21:51
1:21:51
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1:21:51Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also …
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#147: BRIDGER – The Bridge from Prospect to Purchase
1:21:52
1:21:52
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1:21:52Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also …
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#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed
1:01:28
1:01:28
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1:01:28Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measureme…
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#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed
1:01:27
1:01:27
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1:01:27Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measureme…
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#145: Mason Cosby on Gettin' Scrappy with ABM
58:17
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58:17Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivat…
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#145: Mason Cosby on Gettin' Scrappy with ABM
58:18
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58:18Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivat…
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#144: The Ungated Unknown – The Path to Known
49:44
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49:44Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partners…
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#144: The Ungated Unknown – The Path to Known
49:45
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49:45Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partners…
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#143: Tirrah Switzer –Keep Your Competition Close
52:06
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52:06Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know …
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#143: Tirrah Switzer –Keep Your Competition Close
52:07
52:07
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52:07Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know …
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#142: Juan Mendoza –The Digital Marketing Rennaissance
1:07:33
1:07:33
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1:07:33Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Ma…
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#142: Juan Mendoza –The Digital Marketing Rennaissance
1:07:34
1:07:34
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1:07:34Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Ma…
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#141: Steffen Hedebrandt- Mastering the Art of Crafting Your Account-Based Timeline
56:30
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56:30Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.Kirjoittanut Kerry Guard
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#140: Sophie Hedestad- Achieving Company Success through Team Goals
1:00:23
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1:00:23Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.
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#141: Steffen Hedebrandt- Mastering the Art of Crafting Your Account-Based Timeline
56:29
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56:29Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.
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#140: Sophie Hedestad- Achieving Company Success through Team Goals
1:00:24
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1:00:24Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.Kirjoittanut Kerry Guard
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#139: Bryan Grover- Insights into Influencer Marketing
1:04:44
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1:04:44Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry …
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#139: Bryan Grover- Insights into Influencer Marketing
1:04:43
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1:04:43Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry …
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#138: Elliot Volkman- The Impact of Positive Personal Branding
54:37
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54:37Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.
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#138: Elliot Volkman- The Impact of Positive Personal Branding
54:38
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54:38Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.Kirjoittanut Kerry Guard
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#137: Natan Cohen- Embrace Ethical Obligations to Navigate the New Frontiers of AI
1:04:16
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1:04:16Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.
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#137: Natan Cohen- Embrace Ethical Obligations to Navigate the New Frontiers of AI
1:04:17
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1:04:17Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.Kirjoittanut Kerry Guard
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#136: Adrian Menstell- Unlocking Personalization Across the Omni-Channel Funnel
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59:51
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59:51Join the conversation with Adrian Menstell, Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel.
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