Parhaat Triathlon Tips Podcastit (2024)

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Episode 52 - The 1 Thing to Get You More Athletes in 2025 14:53

11h ago14:53

14:53

In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple? I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener. I would love if you would take a mo…

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Episode 51 - Our Top 3 Takeaways from BBD Live with Lauren Monique 25:11

3d ago25:11

25:11

Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. These takeaways will be applicable…

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Episode 50 - 4 Content Prompts to Use NOW at the End of 2024 17:42

15d ago17:42

17:42

YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th…

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Episode 49 - One Thing I Added to Double My Income in One Year 15:05

22d ago15:05

15:05

In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session: Review all your w…

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Episode 48 - How to Build More Than 1:1 Coaching with Coach Coral Owen 27:28

29d ago27:28

27:28

Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more i…

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Episode 47 - How to Bring the Athlete Back into Coaching with Coach Jo Watkinson 25:57

1M ago25:57

25:57

You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon an…

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Bonus Episode - Here's What We Learned at the Dream Retreat 26:04

1M ago26:04

26:04

TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram …

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Episode 46 - The What, When, Who and How of the Dream to 6 Program 28:48

1M ago28:48

28:48

The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be…

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Episode 45 - The Top 5 Things I Learned from the Dream Content Challenge 20:31

2M ago20:31

20:31

Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details! Send me a DM and let me know what you th…

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Episode 44 - 3 Things You Need Before 2025 20:33

2M ago20:33

20:33

We have 2 months left in the year, can you believe it?!??!?! These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025! Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is…

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Episode 43 - 4 Things Coaches Should Avoid 20:57

2M ago20:57

20:57

In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge What will you get in this challenge? ✨…

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Episode 42 - How to Feel Better About Social Media 23:00

2M ago23:00

23:00

If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichel…

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How To Qualify For The GBR Age Group Team World and European Championships - Triathlon - Duathlon 39:35

3M ago39:35

39:35

How To Qualify For The Great Britain Age Group Team - British Triathlon ✨ The steps to qualify for the Great Britain Age Group Team - Tips and strategies to help you qualify - Key insight on choosing the right events The journey to the GB Age Group Team starts here! -Triathlon -Duathlon -Aquathlon -Aquabike Want more info? coach@bloc-raceteam.com Q…

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Episode 41 - How to Get More Inquiries! 21:29

3M ago21:29

21:29

Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire! Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now! What you will get in the first ever Dream…

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Episode 40 - A Reframe That Will Save You So Much Time and Energy 19:36

3M ago19:36

19:36

How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently. The DREAM TO 6 program has RE-OPENED!!…

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1 - Winter Triathlon Training Tips 47:52

3M ago47:52

47:52

Bought to you by Head Coach Gemma Dobson, from BLOC Coaching & race Team - Discover Triathlon Training Strategies for Making THIS WINTER Your Most SUCCESSFUL Yet!This episode is designed for triathletes who are juggling work, family, and life while still wanting to train and succeed. You don’t need to sacrifice your personal or professional life t…

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Episode 39 - How to Coach More Athletes in Less Time 19:17

3M ago19:17

19:17

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free! If you need more help with time management and writing athl…

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Episode 38 - How to Stand Out Online 26:46

3M ago26:46

26:46

In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow yo…

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Episode 37 - To Use AI in Your Content or Not? 23:49

4M ago23:49

23:49

What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch. Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff …

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Episode 36 - The Biggest Thing Holding You Back from Success 21:03

4M ago21:03

21:03

Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter. In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle. In this episode, I mentioned the reasons why creating content is SO important as a coach…

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Episode 35 - The #1 Goal in Creating Content 19:35

4M ago19:35

19:35

In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write! I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end! Do you need help with content ideas? Download my free content types guide for endurance coaches here: htt…

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Episode 34 - How to Keep an Athlete for Life 24:53

4M ago24:53

24:53

As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes. But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way. If they stay in sport - they stay with us for life. But first it's our j…

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Episode 33 - The Best Time of the Year! 15:51

4M ago15:51

15:51

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to…

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Episode 32 - What to Do if Your Business Isn't Feeling Fun 28:20

5M ago28:20

28:20

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset! The Dream Launc…

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Episode 31 - How Do I Get More Followers? 17:27

5M ago17:27

17:27

In this episode, I answer a question I get all the time, how do I get more Instagram followers? Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip. The Dream Launcher program is opening in the f…

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Episode 30 - Niche to Win: Why Endurance Coaches Need to Specialize Who They Coach 20:11

5M ago20:11

20:11

It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Drea…

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Episode 29 - The 5 Things I Would Tell a Promising New Coach (Or Any Coach)! 26:28

5M ago26:28

26:28

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but are struggling to actually get athletes Have no clue where to start Don’t know what …

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Episode 28 - Here's How I Hit My First 10K Month Endurance Coaching 17:45

6M ago17:45

17:45

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022. Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but is struggling to actually get athletes Has no clue wher…

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Episode 27 - How Often Should I Post Content? 23:17

6M ago23:17

23:17

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level? Our goal is consistency over everything else! Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contentty…

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Episode 26 - Mastering Your Pricing: Coaches' Top 3 Questions Answered 17:02

6M ago17:02

17:02

In this episode, I dive right into the 3 questions I hear the most frequently about pricing: 1. How to change your pricing 2. Should I put my pricing on my website? 3. But what if my coach's pricing is cheaper than me? I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need…

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Episode 25 - Sales Call Secrets: How to Determine If an Athlete Fits 20:36

6M ago20:36

20:36

In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster. Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both t…

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Episode 24 - The Seasons of Coaching Part 2: The 4 Seasons in Your Year 21:34

7M ago21:34

21:34

After 14 years in business, I have nailed down the seasons of my business: 1. Race Season 2. Selling Season 3. Project Season 4. Rest Season In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your…

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Episode 23 - The Seasons of Coaching Part 1: Business Owner Seasons 26:18

7M ago26:18

26:18

In this episode, I describe the three stages of business: Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the su…

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Episode 22 - A Content Mistake: 1 Thing Coaches Should Stop Doing Now 21:28

7M ago21:28

21:28

In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it. Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those w…

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Episode 21 - Navigating the Coach-Athlete Relationship: What to Do When It's Not a Good Fit 25:38

7M ago25:38

25:38

Sometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour. This episode will help endurance coaches navigate what matters to the coach in…

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Episode 20 - Monthly Mindset #2 21:37

8M ago21:37

21:37

Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics! This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice …

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Episode 19 - Cleaning House: 4 Areas Businesses Need to Clean Up 23:11

8M ago23:11

23:11

I work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change. This is some of my favorite work. In this episode, I go over the 4 big areas that many coach…

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Bonus Episode - Leveraging your Community to Build a Thriving Business 25:51

8M ago25:51

25:51

Today, we have a special guest! Coach Robin Barth, owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business. You can learn more about Robin on Instagram @Robin_Triathlete. How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM wi…

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Episode 18 - Be the Captain of Your Ship 28:52

8M ago28:52

28:52

These are the things that I need to get out because they are constantly on my mind. You can be in service AND a profitable profession You can be MORE We CAN PIONEER - to change the industry My stories and how they relate. The old guard is telling us that this is the way it always has been. Be the Captain of your own ship. Own your work. Own your bu…

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Episode 17 - 5 Changes to the Endurance Coaching Industry 18:42

8M ago18:42

18:42

Fortunately or unfortunately, the coaching space has changed a lot the last few years. It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth! My program, the Dream to 6, is here to help you get to the next level in your business. …

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Episode 16 - Doing the 7 Things No One Else Is Willing to Do 29:24

8M ago29:24

29:24

Working with many elite athletes over the last 14 years there are few things that each have in common with their athletic success. It typically boils down to doing things that no one or very few others are willing to do. The same is in business. In this episode, I discuss the 7 things that I find that the successful coaches are willing to do that f…

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Episode 15 - Monthly Mindset #1 15:34

9M ago15:34

15:34

Hurray for a new series on The Endurance Coachpreneur! Each month, I will bring you a new episode about one of my favorite topics! Mindset! This month, we dive into a crowd favorite, imposter syndrome. Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues. In the Dream to 6, mindset calls are the m…

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Episode 14 - The 5 Things I AM OVER 22:04

9M ago22:04

22:04

In this episode, I am declaring the 5 things I am over with, in other words, the things in my business I no longer want to tolerate. This episode is mostly mindset but I bet you will also associate with some or all of the things I am DONE WITH! Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more - give me a follow at @coachmi…

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Episode 13 - The Metrics that Matter 20:29

9M ago20:29

20:29

What metrics actually matter on Instagram? What should you be focusing on? What is reach and does it matter? How do I use insights to repurpose or learn something about what's working with my content? How does the Instagram algorithm work? If you have any of these questions, this episode will help you swim through what matters and what doesn't with…

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Episode 12 - Get Your Content Created in 20 Minutes or Less Daily 24:20

9M ago24:20

24:20

I hear from a lot of coaches about how hard it is to create content because it just takes too long. In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" c…

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Episode 11 - The One Thing I Wish I Did Earlier in My Business 17:23

10M ago17:23

17:23

Let's cut to the chase - business owners don't want to add one more thing to their to do list! In this episode, I explain how and why starting an opt-in email list is so important for your coaching business. First, I explain why you want to do this now (or even earlier than now). Next, I go over the three reasons why having an email list is so good…

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Episode 10 - 5 Ideas for What to Post When You are Stumped 23:46

10M ago23:46

23:46

We have all been there. Staring at your phone or computer absolutely unsure or stumped on what to post. In this episode, I reveal 5 great ideas that will get you posting but also be those ideas that will help you convert your followings into inquiries! If you need more help with content, I have a free resource, you can download it here: https://coa…

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Episode 9 - The #1 Thing Killing Your Productivity 26:18

10M ago26:18

26:18

Your time is your most precious resource! In this episode, I go deep on a huge problem that many coaches have - the lack of boundaries - which is what keeps you from growing! I can speak A LOT on this subject because I was a guilty offender of lacking in boundaries and struggling to get any work done due to a crazy amount of incoming notifications …

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Bonus Episode 2 - The How and Why on Video 24:14

10M ago24:14

24:14

I hear it all the time - VIDEO and putting myself out there is hard! In this episode, my goal is help you make it EASIER. First, I explain the hierarchy of connection - and why getting on video is so important for your business growth. Second, I give you my 4 tips of how I got over my STRUGGLE with video and how I made it now something I do regular…

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Episode 8 - One Coach Non-Negotiable Action 27:14

10M ago27:14

27:14

Looking back on my rapid success and the success of the coaches that have worked with me the last few years, I whittle it down to 2 main actions: 1. Get mentorship 2. Create consistent content I know - content can be hard because it's time-consuming and "salesy". It's putting you out there in uncomfortable ways. But just wait a second, before you g…

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