Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Global EDM Sessions is the official home of DJ XTC’s Global Trance Sessions and Global House Sessions Podcasts. Whether it be uplifting trance, or four on the floor house kicks, we have you covered. Now releasing bi-weekly.
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What Do You Call That Noise? The XTC Podcast

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What Do You Call That Noise? The XTC Podcast
Mark Fisher
Interviews and discussions about XTC, from White Music to Wasp Star and beyond
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Everything Tech!
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 015 Feat. Andy Thompson
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2:04:31🚗 The perfect 2-hour house mix for spring vibes! 🎶 Whether you're cruising on a sunny day, freshening up your space, or getting hyped for a night out—this episode has you covered! ☀️🕺 In this special two hour episode of Global House Sessions, DJ XTC kicks things off with the hottest underground house tracks shaking dancefloors worldwide. Then, DJ A…
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What Do You Call That Noise? The XTC Podcast

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The Dukes of Stratosphear (XTC) 40th Anniversary
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59:03How much further up the charts would Senses Working Overtime have climbed if the sleeve had been made of heavier material? What does the finish on the cover of Wait Till Your Boat Goes Down tell us about its sales? In this edition of What Do You Call That Noise? The XTC Podcast, we explore the fascinating relationship between XTC and cardboard in t…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep 127 (DJ Highlander Takeover)
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2:06:21If you’re a fan of vocal trance, this episode is for you! 🎶✨ I’ve invited back last year’s top guest, DJ Highlander, for an exclusive takeover while I wrap up some studio time in music production. 🎛️🎵 Get ready for a euphoric vocal trance journey—enjoy the vibes! 🌟 I’ll be back in a few weeks for Global House Sessions! 🔥💃 Track List: DJ Highlander:…
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What Do You Call That Noise? The XTC Podcast

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Rick Buckler of the Jam on Terry Chambers and XTC
1:10:57
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1:10:57To commemorate the death of Rick Buckler on 17 February 2025, this episode of What Do You Call That Noise? The XTC Podcast features an interview the drummer did with a group of XTC fans and fellow musicians in March 2018. Buckler recorded Sound Affects with the Jam at the same time as XTC were working on Black Sea and, indeed, he joined in with the…
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Global EDM Sessions By DJ XTC

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Fan Favourite: Global Trance Sessions Ep. 23 Feat Robbie Schwan
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1:58:40A few days ago, I posted a poll on social media asking which genre you would like to hear for this week's release: Classic House, Classic Trance, or Hard Dance. You all picked Classic Trance! To honour your choice, I've selected a set that many of you have written to me about since I rebooted the show. It features another talented Canadian DJ, Robb…
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Global EDM Sessions By DJ XTC

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Journey To The Underground Live Rave Demo (House/Techno)
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1:00:35Created for demo submissions to the club and festival circuit under my Jay Kobo alias, this one hour mix offers an epic journey through the underground house and techno rave scenes with touch of nostalgia added in. Starting light and slow at 128 BPM, the beats grow heavier and more progressive throughout the hour, with the tempo picking up and peak…
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What Do You Call That Noise? The XTC Podcast

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Remembering XTC superfan Darryl Bullock (ft artist Ken White)
1:12:09
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1:12:09Darryl Bullock was a massive fan of XTC, an avid record collector and one of the tireless organisers of the online and in-person XTC fan conventions. He died, way too young, on 23 December 2024. He was such a pillar of the fan community that this month’s episode of What Do You Call That Noise? The XTC Podcast is dedicated to him – with thoughts esp…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions 2024 Year End Mix
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2:02:28🎶 The Global Trance Sessions 2024 Year End Mix has landed! 🎶 This is an exclusive two hour set mixed live by me. In the first hour, immerse yourself in melodic and vocal tracks that evoke nostalgic vibes and give you goosebumps. As we transition into the second hour, I up the tempo with progressive beats before diving into the final half-hour of te…
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What Do You Call That Noise? The XTC Podcast

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XTC and the music business
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1:32:36In this edition of What Do You Call That Noise? The XTC Podcast, we go behind the scenes to see how deals get signed, press releases get written and records get released. Joining us are Ronnie Gurr, who went from producing a punk fanzine to working in the Virgin press office; Mike Smith, who signed Andy Partridge to Warner Chappell Music as a songw…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 014
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58:39Going back to that nostalgic 🇨🇦 Toronto 🇨🇦 underground sound in this episode of Global House Sessions. The episode is packed with chest-thumping bass, latest tech/soulful house tracks and nostalgic remakes. Whether you're commuting or chilling at home, this episode promises to sound incredible on your high-end audio systems and get you into the rig…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 126 Feat. DJ Hey
2:02:33
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2:02:33In this episode of Global Trance Sessions, we kick off with a full hour of beautiful vocal and melodic trance to soothe your soul. Then, for our guest spot in the second hour, we have an amazing progressive set from returning guest DJ Hey. Fresh off her opening set for Ferry Corsten at Bloom Night Club this past August, DJ Hey joins us for a quick …
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What Do You Call That Noise? The XTC Podcast

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XTC’s Andy Partridge: the Patreon questions II
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1:24:39In the second of a special two-part edition of What Do You Call That Noise? The XTC Podcast, supporters on Patreon ask questions they had always wanted Andy Partridge to answer that he never gets asked. The challenge was to come up with questions that would surprise, delight and generally intrigue the XTC frontman. They do not disappoint! The resul…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 013 (Club Cutz Edition)
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56:16In this episode of Global House Sessions, we dive into the heart of club culture, music, and mixing styles. This time, we're departing from the usual underground beats for a fresh sound that promises to deliver goosebumps and spine-tingling moments. Rediscover some older club classics with a new twist. Enjoy the vibez! Track List: 01. Ken Spieker -…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 125 Feat. Artena
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2:08:52We have an extraordinary episode of Global Trance Sessions for our 125th show! This month, we’re thrilled to welcome UK trance producer Artena as our special guest. If you’re a regular trance enthusiast, you’ll recognize his music, as his tracks frequently make it to the Beatport Top 10 in the genre. Artena will not only be joining us for an interv…
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What Do You Call That Noise? The XTC Podcast

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XTC's Skylarking with Dave Gregory and Steven Wilson
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1:37:55Ace remixer Steven Wilson has already given XTC’s 1986 album Skylarking a 5.1 surround sound makeover and now he has gone one step further with a mix in whizzy new Dolby Atmos, which means those glorious sounds come at you from every direction – including above. This episode of What Do You Call that Noise? The XTC Podcast heads to the L-Acoustics s…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 012
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1:01:32Tune in to this episode of Global House Sessions, where the essence of the underground comes alive. Enjoy epic 90s remakes and the irresistible four-on-the-floor beats you adore. If you’re a fan of soulful house and 90s nostalgia, this episode will feel like home. Track List: 01. JL & Afterman - Could You Be Loved (Yvvan Back Remix) 02. Block & Cro…
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What Do You Call That Noise? The XTC Podcast

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XTC’s Andy Partridge: the Patreon questions I
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1:14:19In the first of a special two-part edition of What Do You Call That Noise? The XTC Podcast, supporters on Patreon ask questions they had always wanted Andy Partridge to answer that he never gets asked. The challenge was to come up with questions that would surprise, delight and generally intrigue the XTC frontman. They do not disappoint! The result…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 124 Feat. DJ Highlander
2:08:41
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2:08:41Stressed? Well this episode will slash that stress away. Close your eyes, let the melodies wrap around you, and emerge renewed. This isn’t just music; it’s your sanctuary. This episode clocks in at 138 BPMs throughout: Hour One brings you uplifting chill vibes with a mixture of melodic and vocal trance—think sunsets and good vibes. Then, buckle up …
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Global EDM Sessions By DJ XTC

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DJ XTC - Techno Rave Set (Summer 2024)
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1:00:53This set is packed with some of the top techno tracks from this year’s festivals. This set thumps! Starting at 138 BPMs and ramping up to 164 BPMs, it’s the perfect way to wrap up the summer festival season. Global EDM Sessions will resume its regular release schedule on September 6th with Global Trance Sessions Ep. 124, featuring guest DJ Highland…
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Global EDM Sessions By DJ XTC

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Jay Kobo - Phoenix Rising (Trance) Live Stream 2024.08.16
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2:05:50This is a recording of my latest live stream under my Jay Kobo alias. It’s a sonic journey representing the rebirth of the mythical phoenix. The first hour dives deep into the fiery underground with hard trance and techno, followed by an uplifting and soaring second hour of vocal and melodic trance. The video of the live stream is up on YouTube and…
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Global EDM Sessions By DJ XTC

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Fan Favourite: Global Trance Sessions Ep. 95 Feat. Adrian Morton
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2:06:14This episode quickly became a fan favourite after the show’s reboot, topping our streaming charts in 2022. It offers 2 hours of summer trance anthems from both recent and past years. Plus, hour 2 features a guest mix and interview with trance producer Adrian Morton. It’s the perfect soundtrack for lounging by the pool or relaxing at the beach, soak…
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Global EDM Sessions By DJ XTC

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Fan Favourite: DJ XTC - XTC Radio One April 2005
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1:13:02Releasing another fan favourite to celebrate my birthday weekend. Crafted as a musical time capsule for my newborn son in 2005, it was a personal project, enhanced by DJ Sheenz’s epic drops. Initially overlooked, it exploded in popularity, with over a million seeding the file for months and countless heartfelt emails from fans worldwide on this spe…
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Global EDM Sessions By DJ XTC

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Fan Favourite: Global Trance Sessions Ep. 50 (EnergyFM Broadcast)
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1:54:37This episode takes us back to the peak of Global Trance Sessions. Originally aired on May 17th, 2009, on Energy 105.1FM Toronto, it features two hours of the best classic trance tracks from 2005 to 2009. Paul Oakenfold was initially scheduled to guest star in this episode. However, he accepted an invitation to tour with Madonna about a week after I…
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What Do You Call That Noise? The XTC Podcast

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The birth of XTC with Steve Warren
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1:25:11From handing a tape to John Peel to encouraging Colin Moulding to write songs, Steve Warren is a key part of the XTC story. In a fascinating interview, he recalls befriending Andy Partridge as a child, working as a roadie for the Helium Kidz and touring the world with XTC. Also in this episode, Gaz Barrett describes how he commissioned a mural of E…
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Global EDM Sessions By DJ XTC

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Fan Favourite: Global Trance Sessions Ep. 13
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2:00:34This fan favourite is a way back throw back from the early days of Global Trance Sessions. A lot of really great classic trance in this episode from 2007. Enjoy: Track List: 01. Nick Robertson - Cattleships And Bruisers 02. REQUEST FROM CHERYL: Paul Van Dyk - Nothing But You (Vandit Club Mix) 03. A F Project - Ankh (Breath of life) (Carl_B_remix) 0…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 011
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1:03:33In this episode of Global House Sessions, immerse yourself in the hypnotic rhythms of tech house—a fusion of Ibiza-inspired summer beats with a tantalizing Latin flavor. Picture yourself cruising down the open road, wind in your hair, or lounging by the sun-kissed beach. Let the beats transport you, the melodies ignite your soul, and the rhythm bec…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 123
1:59:47
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1:59:47Welcome to Global Trance Sessions Ep 123! 🎶 As we gear up for the summer months, this episode will get you in the summer mood with uplifting beats and vocal trance—all clocking in at 140 BPMs. The YouTube video of this episode mixed live by me under my streaming/artist alias Jay Kobo can be found here: https://www.youtube.com/watch?v=NWv8McgllQY Ma…
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What Do You Call That Noise? The XTC Podcast

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XTC's English Settlement with producer Hugh Padgham
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1:10:52XTC fans were out in force at the Neo-Ancients festival in Stroud, Gloucestershire on Saturday 4 May 2024 when producer Hugh Padgham joined festival co-director Ben Wardle to talk about XTC’s English Settlement. Your dedicated podcast host, Mark Fisher, was on hand with his trusty tape recorder to share it with you. Hugh talks about drunken jam ses…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 010
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57:18Welcome to Global House Sessions Episode 10! 🎶 In this electrifying episode, we dive deep into the underground house scene, exploring the latest and greatest underground beats from around the globe. Whether you’re a seasoned underground house enthusiast or just curious about this genre, this episode promises to captivate your senses. Whether you’re…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 122 Feat. Mark Porritt
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2:01:32The initial hour of this episode of Global Trance Sessions is a euphoric journey, adorned with melodic beats, all pulsating at a heart-racing 140 BPM mixed by yours truly. I'm also thrilled to unveil the global premiere of my latest trance track under my Jay Kobo alias, “Midsummer Night’s Dream” out on May 10th, 2024 as our top tune of the month. B…
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Global EDM Sessions By DJ XTC

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Artist Favourite: Vibez.Live Guest Set 04/13/24
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1:00:22Last weekend, I had the honour of doing a one-hour guest set for Vibez.Live, under my Jay Kobo alias. The set, which runs at 138 BPMs, is filled with vocal and uplifting trance. Many of the artists and vocalists featured below were listening live, getting “goosebumps” throughout the set and "absolutely loving it!" 🎶 It was a very special moment in …
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What Do You Call That Noise? The XTC Podcast

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XTC's Terry Chambers and EXTC 2024
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59:59Terry Chambers and EXTC are back on the road and they are sounding fantastic. In this episode of What Do You Call That Noise? The XTC Podcast, we catch up with Terry, Steve Hampton and Terry Lines at the start of a tour that will take in more than 20 dates in the USA, from Philadelphia to Virginia, and further gigs and festivals in the UK throughou…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 121 Feat. DJ Hey
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2:03:39Today’s lineup is brimming with progressive and vocal trance tracks, all pulsating at a dynamic 138 BPM—guaranteed to elevate your energy levels. In the second hour, we’re honoured to feature DJ Hey, a fully blind DJ who, despite her disability, has become a pioneering figure in the Trance music scene. Join me as I sit down with her for an in-depth…
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What Do You Call That Noise? The XTC Podcast

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Early XTC with Ian Doeser and Lee Moulding
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1:09:01In the 50th episode of What Do You Call That Noise? The XTC Podcast, we go back to the formative years of XTC in the company of Ian Doeser and Lee Moulding. As well as being front man with the Hamsters from Hell, Ian was in Swindon’s first punk band, the Aggravators, and has been sharing his memories of XTC and others in a book, A Big Fish in a Sma…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 009
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1:02:56In this episode of Global House Sessions, I serve up a solid hour of the freshest and finest tech house tunes, all infused with an exhilarating underground pulse. It’s the ideal soundtrack for unwinding post-work, setting a rhythmic backdrop to your spring cleaning, or enhancing your drive with a top-notch audio system. Crank it up and let the beat…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 120 Feat. DJ Highlander
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1:58:52For all vocal trance aficionados, this episode is a celebration of the genre. Imbued with the essence of spring, it’s sure to inject vibrancy into your playlist. The opening hour is a cascade of euphoric vocal and progressive rhythms, all set to a lively 140 BPM, paving the way for DJ Highlander’s takeover in the second hour. Expect a mesmerizing g…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 008 Feat. Shauny Walker
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2:01:33🇨🇦 Toronto House Scene 🇨🇦 represents in this episode!! Join me DJ XTC in the first hour as I walk you through a memorable journey into underground tech house with some past and present tunes along the way, and the global premier of my new track under my Jay Kobo alias called “Like an Animal”. In the second hour Shauny Walker who is an international…
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What Do You Call That Noise? The XTC Podcast

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Haydn Bendall on producing XTC’s Apple Venus
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1:40:22To celebrate the 25th anniversary of XTC’s landmark album Apple Venus Volume I, producer Haydn Bendall talks to What Do You Call That Noise? The XTC Podcast about the fraught recording sessions that nonetheless resulted in such majestic songs as River of Orchids, Easter Theatre and Greenman. “The songs were fabulous,” he says. “I loved the songs.” …
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 119 Feat. !D.J.G. & M.I.K!
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1:56:42Welcome to a new year and another new episode of Global Trance Sessions. I’m back to a regular release schedule after spending a few months off and in the studio doing music production. This episode is packed with uplifting beats all 138+ BPM. The first hour I take on you on a journey through some epic uplifting trance. In the second hour !D.J.G. &…
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In this month’s episode of What Do You Call That Noise? The XTC Podcast we hear from Jason Repantis who works as a manager at the Universal Music Group archives. It was his job to dig out the original tapes of The Big Express for the recent Steven Wilson 5.1 Atmos remix – as well as to locate the original recordings of the 3D EP which has just been…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions 2023 Year End Mix
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2:01:44Another year has passed and another great year in Trance music. Remakes of the classics were king again this year. I did a nod to that in the open set starting with some classics and then moving on to tracks I've played throughout the podcast over the year. This episode clocks in at 138 BPMs for the full two hours and mixed live. I hope you all enj…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 118 Feat. INVIRON
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1:57:39Welcome to the last regular episode of Global Trance Sessions for 2023. The first hour of this episode is full of uplifting beats and vocal trance clocking in at a full 140 BPM mixed by yours truly. In the second hour I’ve got a very special guest that’s stopped by the studios. INVIRON will be here for an uplifting experience full of his latest tra…
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 007
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59:37There's a gift box inside this episode for feed subscribers. Listen to this episode to learn how to access it. As always Global House Sessions is best listened to on a car stereo or high end system. This episode in particular. Join me for an hour full of that jazzy, underground house vibe and some kick ass beats. This episode comes with a special g…
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What Do You Call That Noise? The XTC Podcast

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XTC: any kind of love is alright
1:03:19
1:03:19
Toista Myöhemmin
Toista Myöhemmin
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1:03:19Peter Pumpkinhead proclaims that "Any kind of love is alright" and gets nailed to a chunk of wood for saying so. What does that tell us about XTC's attitude to love and human relationships? In particular, how welcoming does this heterosexual band seem to those who aren't heterosexual themselves? This episode of What Do You Call That Noise? The XTC …
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 117 Feat. Eemzee
2:01:16
2:01:16
Toista Myöhemmin
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2:01:16This episode is all about the 138! All new uplifting, vocal and melodic tracks throughout clocking in at 138 BPMs in this two hour episode. Our friend DJ Eemzee is back for the third time in hour #2 where he premiers some of his new tracks at the beginning of his amazing upbeat guest set. This is a great uplifting episode with tons of positive beat…
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Global EDM Sessions By DJ XTC

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Fan Favourite Global Trance Sessions 2008 Year Mix
2:31:10
2:31:10
Toista Myöhemmin
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2:31:10Hand picked by the fans of Global Trance Sessions this episode features a ton of high energy uplifting vocal, and progressive tracks from 2008 when the genre was just starting to come out of the underground and back onto the main stage. This set is 2 .5 hours long, and features the top tracks that came out of the scene in 2008 that I played on GTS …
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Global EDM Sessions By DJ XTC

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Global House Sessions Ep. 006
1:03:58
1:03:58
Toista Myöhemmin
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1:03:58This episode starts off with some tech house to set the mood, then throws house bomb after house bomb at you with a tremendous amount of recognizable remakes and samples from yesteryear. This set is a head bopper with quite a few memorable moments masterfully built into this mix. A must listen to for all house heads, and fans. Track List: 01. Danny…
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What Do You Call That Noise? The XTC Podcast

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XTC's The Big Express in 5.1 and Dolby Atmos
1:22:42
1:22:42
Toista Myöhemmin
Toista Myöhemmin
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1:22:42Steven Wilson has returned to XTC's 1984 masterpiece and given it not only a stunning 5.1 surround remix but also, for the first time with XTC, a Dolby Atmos mix. Released on 29 September 2023, The Big Express comes complete with a two-disc digipack sleeve and 16-page booklet. Mark Reed, Mark Smotroff, Jon Jacques, David White and Steve Cox have en…
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This is a high energy, high impact guest set I did for the Time4Trance podcast. A one hour exclusive mix by me of vocal and uplifting trance with a lot of familiar tunes, and clocking in at 138 BPM throughout the hour. I hope you all enjoy: Track List: 01. Jean Luc & Nick Jay - Ayla (Extended Mix) 02. Solarstone - Seven Cities (Alex Di Stefano Exte…
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Global EDM Sessions By DJ XTC

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Global Trance Sessions Ep. 116
1:59:32
1:59:32
Toista Myöhemmin
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1:59:32This episode features an exclusive two hour set mixed by yours truly. As we end summer of 2023, I thought it would be cool to incorporate some of the sounds coming out of the festival circuit this year. This episode is a well mixed blend of progressive, trance, vocal trance, and techno. A perfect mix to close summer 2023 with. YouTube Video for thi…
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