Parhaat Ya Lit Podcastit (2024)

1
Watch Out for Your Competition! (Or Don't) 1:10:01

1y ago1:10:01

1:10:01

This week we discuss when should you pay attention to what they’re doing and what should you be looking for? We take a look at what things to keep an eye on, what can be ignored and what should be 'borrowed' when it comes to your local and global competition. Elli lets us know What's Grinding Her Gears this week.…

1
How to Utilize Your Website Throughout the Customer Buying Cycle Part 2 1:03:24

1y ago1:03:24

1:03:24

In this week's episode, we discuss planetariums and the rest of the customer buying cycle and how your website can help your potential clients find the solution they need in your business. John lets us know What's Grinding His Gears via some well-researched song lyrics and movie references.Kirjoittanut John Young

1
How to Utilize Your Website Throughout the Customer Buying Cycle Part 1 1:06:56

1y ago1:06:56

1:06:56

In this week's episode, we talk about how your website can help get your potential customers through the buying cycle. As usual, we have so much knowledge to share and so little time to share it. So we split the 5 cycles into two episodes. This episode covers 'Awareness' & 'Consideration'. We'll be back next time to discuss 'Intent', 'Purchase' and…

1
Working with Multiple Agencies to Reach Common Goals 53:02

1+ y ago53:02

53:02

In this week's episode, we discuss how we work best with a client while engaged with another agency in parallel. Working with clients all over the country, we often get to work alongside another agency whether it be serving a need that isn't something that we offer or because they have a personal relationship with them. We discuss the pros and cons…

1
Tips for Working From Home in 2023 1:29:40

1+ y ago1:29:40

1:29:40

In this week's episode, we talk about the failures and successes we've had from working from home. Shout It Out Design is a 100% remote company and has been since 2010 when we started out. Over the decade-plus of years not working in an office, we've found lots of things that work and don't work when it comes to not having an officemate. John lets …

1
4 Things Every Small Business Can Do to Prepare for Their 2023 Digital Marketing Part 2 45:51

1+ y ago45:51

45:51

In this week's episode, we wrap up our 2023 Digital Marketing things for you to keep an eye on this year. We cover topics like Google Analytics changes, need for certain social media channels (bye Twitter!), Google Ads & more. Ellen lets us know What's Grinding Her Gears this week.Kirjoittanut John Young

1
How to Start a Successful Podcast 55:47

1+ y ago55:47

55:47

We got a chance to sit down with a local celebrity/podcast expert, Scarlett of Scarlett's Laughtastic Extravaganza to hear her tips on how to get a podcast off the ground and into people's ears. She also helps Ellen and Elli find new ways to make fun of John, which is always fun. Our guest Scarlett lets us know What's Grinding Her Gears.…

1
4 Things Every Small Business Can Do to Prepare for Their 2023 Digital Marketing Part 1 1:01:01

1+ y ago1:01:01

1:01:01

Happy New Year! The Ope! gang is back after a holiday break to give you the tools you need to get out on the right foot for your 2023 Digital Marketing. We'll cover how to review your 2022 marketing goals/achievements, setting SMART goals, assigning ownership to accomplishing your 2023 goals and making dedicated time to creating goals and brainstor…

1
Is Your Brand (or Bread) Stale? 1:10:26

1+ y ago1:10:26

1:10:26

This week Elli leads a discussion on whether your brand or branding looks stale and might need a refresh. We talk about what kinds of change might be warranted like a slight font change to your logo or a complete overhaul of your materials. John lets us know What's Grinding His Gears (and probably also grinding yours, unless you are the one with th…

1
Do You Really Need That On Your Website (Part 2) 1:12:21

1+ y ago1:12:21

1:12:21

We pick up where we left off in episode 1 covering the different options of what content should go on your website. We'll cover a FAQ (Frequently Asked Questions) page, social media links, social media feeds (spoiler alert: don't), contact page, blog (with or w/o comments) and building a navigation menu. Ellen lets us know What's Grinding Her Gears…

1
Do You Really Need That On Your Website? (Part 1) 56:44

1+ y ago56:44

56:44

Ellen is back in the hosting chair as she narrates her way what should and should not (or depends...) on your website. We cover various pages like About Us , Our Team, History + Products & Services in this first episode. We also try a new segment called "John's Non Sequitur" - just because we felt like if we're going to derail every show/topic anyw…

1
Finding Your Brand's Voice 56:44

1+ y ago56:44

56:44

Ellen, Elli & John are back in the virtual studio for another educational episode of Ope! Here's a Little Marketing For Ya. This week, we talk about how to find your brand's voice and why it's important to do so. We also tackle the right (and wrong, Ellen) way to make a milkshake. John lets us know What's Grinding His Gears this week. Recorded virt…

1
How Traditional Marketing & Digital Marketing Can Work Together 51:21

1+ y ago51:21

51:21

4/5 of the SIOD team in one room? How can this not be fun!? Rachel joins us at the Mid-America Restaurant Expo in Columbus, OH for a discussion on how traditional marketing (print media, trade shows, etc) can work in tandem with digital marketing (websites, social media, digital campaigns) to help small businesses grow. As expected, we deviate from…

1
Red Flags When Hiring a Marketing Agency 1:10:20

2y ago1:10:20

1:10:20

The Ope! team was feeling a little dangerous and decided to let you know what to look for when you're talking to another marketing agency. We don't name names or tell (too many) mean stories - but in the end, we give you the tools to find the perfect digital marketing agency to add to your team. Ellen lets us know what's Grinding her Gears this wee…

1
How to Do Content Audits: Part 2 44:46

2y ago44:46

44:46

We finish our conversation on content audits taking on the 'how' and 'when' part of things by walking through the example of updating your team's photos on your website and marketing materials. John lets us know what's Grinding his Gears this week. Recorded virtually in the Shout It Out Design online studio.…

1
What is a Content Audit and Why Should You Do One? 56:35

2y ago56:35

56:35

A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals. Ellen, Elli and John tackle the 'what', 'why' and 'who' parts of a c…

1
Planning Your E-Commerce Journey Part Deux 46:10

2y ago46:10

46:10

Ellen, Elli & John continue the conversation about building your online e-commerce empire (or just selling a few t-shirts and gift cards, you pick your journey). Ellen shares What's Grinding her Gears and surprise, surprise - it's something regarding lack of communication! Recorded virtually in the Shout It Out Design online studio.…

1
Starting Your E-Commerce Journey Part 1 47:49

2y ago47:49

47:49

Ellen, Elli & John give you the first steps on getting started with an e-commerce website. Elli has technical issues, again, but Ellen & John provide enough insight to get your feet wet into selling goods and services online. Check out our next episode where we tackle more items you should consider when getting started. John shares What's Grinding …

1
Frequently Asked Digital Marketing Questions 55:36

2y ago55:36

55:36

We take on a few of the questions that we've heard from small business owners over the years. We also sing along to stock music files, swat bugs and discuss Elli's possible upcoming romance with a ex-tech mogul. Because we're proud midwesterners, we recorded this episode in person on a wagon in the middle of a cornfield. Why? Because that's what we…

1
The Art of Brainstorming 1:16:13

2y ago1:16:13

1:16:13

Brainstorming is a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Ellen, Elli & John tackle our 7 steps to a successful brainstorming session and many, many other meandering topics. Elli lets us know what's Grinding Her Gears…

1
How to Set Meaningful Goals 1:05:07

2y ago1:05:07

1:05:07

This week we walk you through how to set specific, measurable, attainable, relevant & timely goals for your business and how they can help your digital marketing efforts. Ellen shares what's Grinding Her Gears.Kirjoittanut John Young

1
How to Build a Landing Page 59:28

2y ago59:28

59:28

The term “landing page” is something that has become pretty interchangeable with any page on a website. But for today, we want to get back to the core of what a landing page is, what it is used for and how to build a successful one. John shares what's Grinding His Gears this week. Recorded virtually in the Shout It Out Design online studio.…

1
Building an Effective Marketing Plan 50:31

2y ago50:31

50:31

In the last episode, Ellen, Elli & John talked about how to create a budget for your marketing efforts. But let’s take it one step further, and talk about how to build a cohesive, effective marketing strategy. Ellen shares what's Grinding Her Gears this week. Recorded virtually in the Shout It Out Design online studio.…

1
Building a Marketing Budget 1:12:37

2y ago1:12:37

1:12:37

This week, Ellen, Elli & John talk about how to get started with digital marketing and an example of how you can plan ahead for a budget for your digital marketing. Elli shares what's Grinding Her Gears. Recorded virtually in the Shout It Out Design online studio.Kirjoittanut John Young

1
The Importance of Reviews and Feedback for Your Business Part 2 1:08:51

2y ago1:08:51

1:08:51

Ellen, Elli & John continue the discussion about reviews and feedback and how they can improve your business practices and online reputation. John tells us what's Grinding His Gears this week.Kirjoittanut John Young

1
The Importance of Reviews and Feedback for Your Business 53:20

2y ago53:20

53:20

Ellen, Elli & John discuss the importance of digital reviews, reviews vs feedback, how to get reviews for your business and Elli tells us what's Grinding Her Gears this week. Recorded virtually in the Shout It Out Design online studio.Kirjoittanut John Young

1
What to Expect When Starting a Website Design Project Part 2 59:52

2y ago59:52

59:52

This week, we talk about the website design process from signed contract to launched website. Ellen lets us know what's Grinding Her Gears this week. Recorded in person at Crooked Can Brewing Company in Hilliard, OH.Kirjoittanut John Young

1
Best Free Marketing Tools for Your Small Business Part 2 1:06:24

2y ago1:06:24

1:06:24

This week we jumped back into free tools that we use for our clients' digital marketing efforts and also discussed some of the paid tools that we use on a daily basis. It's John's turn to let us know what's grinding his gears this week. Recorded virtually in the Shout It Out Design online studio and live for John in the Young's Jersey Dairy Podcast…

1
Exploring the World of Digital Ads 1:01:09

2y ago1:01:09

1:01:09

This week, we explore the amazing world of digital advertising. Want to learn about how your competition outranks your organic search results? How about learning how to immediately drive more traffic to your landing page or website? We've got it all covered on this week's episode of Ope! Here's a Little Marketing for Ya. Recorded virtually in the S…

1
What to Expect When Starting a Website Design Project 1:03:38

2y ago1:03:38

1:03:38

This week, we go through our process of taking a client through a website project. We discuss everything from our discovery calls to kicking off the project. Recorded virtually in the Shout It Out Design online studio.Kirjoittanut John Young

1
The Story of Shout It Out Design 59:04

2y ago59:04

59:04

This week, we dive into the story of Shout It Out Design with the owner and founder (+ podcast host) John Young. Ellen, Elli & John share a bit of insight into what kind of clients we work with and why our team is better than your team. Recorded virtually in the Shout It Out Design online studio.Kirjoittanut John Young

1
Marketing Lessons from Dan Young of Young's Jersey Dairy 1:01:57

2y ago1:01:57

1:01:57

This week, we sat down in the Young's Jersey Dairy podcast studio with the Chief Ice Cream Dipper at Young's Jersey Dairy, Dan Young to discuss marketing tactics for small businesses. Dan shares his successes (and near misses) in marketing over the years and we get to the bottom of what flavor Deep Fried Breaded Cheese Curds Dan prefers.…

1
Best Free Marketing Tools for Your Small Business 1:13:01

2y ago1:13:01

1:13:01

Ellen, Elli & John discuss some of the free marketing tools we use for our clients' digital marketing efforts. Also, we eat ice cream on mic, sometimes too close to the mic. Elli shares what is 'Grinding Her Gears' this week. Recorded virtually in the Shout It Out Design online studio and live for Elli + John in the Young's Jersey Dairy Podcast Stu…

1
Digital Marketing Mistakes 1:02:29

2y ago1:02:29

1:02:29

In this week's episode, Ellen, Elli & John discuss mistakes that small business owners can make online. Good news? We're here to solve all of them. John shares what's 'Grinding His Gears' this week. Recorded virtually in the Shout It Out Design online studio.Kirjoittanut John Young

1
What Should I Blog About? 57:17

2y ago57:17

57:17

In this week's episode, Ellen, Elli & John talk about the importance of blogging for your small business website. We bring on our first guest, Rachel Lewis, our in-house blogging expert to share her tips and tools of the trade to find success online. Rachel also lets us hear what's 'Grinding Her Gears' this week. Listener note: Elli went back in ti…

1
Lights, Camera, Action! 56:59

2y ago56:59

56:59

In this week's episode, Ellen, Elli & John talk about Facebook's recent updates for small business pages as well as discussing whether adding videos into your marketing plan is something you should be working on (hint: it is!) And of course, Ellen lets us know what's grinding her gears this week. Recorded virtually in the Shout It Out Design online…

1
Should I Hire a Marketing Agency ? 1:16:02

2y ago1:16:02

1:16:02

In this week's episode, Ellen, Elli & John tackle a question that every growing small business owner has at one point: Should you DIY your marketing, hire an in-house person or should you hire an agency? John lets us know what's grinding his gears this week. Recorded virtually in the Shout It Out Design online studio.…

1
Social Media Trends 50:33

2+ y ago50:33

50:33

On the first episode of "Ope! Here's a Little Marketing for Ya", Ellen, Elli & John discuss the social media trend of the week, what is a social media trend and why your business should or shouldn't get involved in them. Elli also lets us know what's grinding her gears this week. Recorded virtually in the Shout It Out Design online studio.…

1
Abba Reflected Voice Over 5:22

4+ y ago5:22

5:22

Abby Young ENG 237

1
IHYLP EP 57: Stories From An OG feat OG Charles 1:50:00

4+ y ago1:50:00

1:50:00

The Wavy Boys are back and this time they bring in an OG to drop some gems. The trio discuss unlearning previous behavior and drop the tools needed to be a man in 2019.Kirjoittanut MrDevieux TuChay

1
IHYLP EP 56: Best of Both Worlds feat @TheWineDownPod 1:08:00

4+ y ago1:08:00

1:08:00

The fellas are joined by the ladies of The Wine Down Podcast and toxic levels reach new heights.Kirjoittanut MrDevieux TuChay

1
Personal Reflections 11:10

5y ago11:10

11:10

In this episode, I reflect on how this project has impacted my life on a personal level and has altered my perspective on censorship. Sources Ahmari, Sohrab. (2014, June 20). “‘When people choose, they choose wrong.’” Retrieved from https://www.wsj.com/articles/sohrab-ahmari-when-people-choose-they-choose-wrong-1403304883?shareToken=st139b6d76eda64…

1
Book Specificities 25:02

5y ago25:02

25:02

In this episode, we look at three books in particular and how they have affected the YA literary world. Sources Anderson, Laurie Halse. Challenges to Speak. Retrieved from http://madwomanintheforest.com/educators/censorship/challenges-to-speak/. "Are you there, God? It's me, Margaret by Judy Blume". (2015, November 8). Retrieved April 17, 2019, fro…

1
The Evolution of Censorship 18:24

5y ago18:24

18:24

Knowing how censorship began and the effects it had on early history can help us in moving forward with censorship. In this episode, we will explore how censorship has evolved in society and the reciprocal impacts on society and literature. Sources Newth, M. "The long history of censorship". Beacon for Freedom of Expression. National Library of Nor…

Kuuntelemisen arvoisia podcasteja

Ya Lit podcastit

Kuuntelemisen arvoisia podcasteja

Pikakäyttöopas