Parhaat Askalyka Podcastit (2024)

1
Miss Maud Interview- The Queen of Cakes Talks Business, Challenges & Her Digital Transformation Ep82 18:24

5y ago18:24

18:24

After 48 years and 18 stores, the Miss Maud brand is stronger than ever.The Queen of Cakes herself, Maud Edmiston, talks about her entrepreneurial journey, her challenges, customer service and the recent digital transformation of her business.For any questions or feedbackperth@alyka.com.aualyka.com.au…

1
#KILLACaseStudies: How Amazing UX Achieved 70,000 More Pageviews 9:23

5+ y ago9:23

9:23

#KILLACaseStudies Episode 81Today we share a #KILLACaseStudy on how we achieved 70,000 more page views for the City of Stirling website (https://www.stirling.wa.gov.au). We go through 4 key methods including:1. Accessibility2. Information Architecture3. User Interface Design4. Interactive DesignKirjoittanut AskAlyka

1
#KILLACaseStudies: How Great UX Achieved a Whopping 120% in User Engagement Ep80 9:26

5+ y ago9:26

9:26

#KILLACaseStudies Episode 80Today we share a #KILLACaseStudy on how we achieved a whopping 120% increase in user engagement for our client, Wesbeam (https://wesbeam.com). We go through 3 key methods including:1. User Research2. Information Architecture3. Case StudiesKirjoittanut AskAlyka

1
Short vs Long Website Forms: What's Better? Ep79 10:19

6y ago10:19

10:19

Website forms are one of the most important elements of a website. And the common marketing theory is that short forms always outperform long forms. But is this really true?We take a look at 5 case studies to see if the theory holds.For questions or to get in touch, hit us up on:- solutions@alyka.com.au- www.alyka.com.au…

1
6 Strategies to Promote a #Killa Event - Ep78 16:11

6y ago16:11

16:11

Events have one of the highest ROI's in marketing and we have experienced this first hand.We go through our top 6 tips for promoting a #killa event including:1. Go bigger (it is almost the same amount of work organising a small event than a bigger one)2. Create a strong theme and event title3. Who and how to partner with other organisations4. How t…

1
Top 6 Social Media Predictions for 2019 10:09

6y ago10:09

10:09

We've covered Google and digital marketing. In today's episode we cover our top 6 social media predictions for 2019 as the final episode in our top 2019 predictions series.We talk about the rise of:1) Real time2) Chat apps3) Privacy4) Video5) Augmented reality6) LinkedInFor questions or to get in touch, hit us up on:- solutions@alyka.com.au- www.al…

1
Top 6 Digital Marketing Predictions for 2019 18:50

6y ago18:50

18:50

Happy New Year! We kick of 2019 with our top 6 Digital Marketing Predictions for the year. We touch on:1) Multichannel Marketing2) Organic social channels dying3) Video Marketing4) Voice Search5) Websites6) AI and Chatbotswww.facebook.com/Alykadigitalwww.instagram.com/alykadigitalsolutions@alyka.com.au…

1
Top Google Search Trends for 2018 and how you can apply these to your organisation ep75 9:07

6y ago9:07

9:07

Merry Christmas to all our listeners! Today I talk about the Top Google Search Trends for 2018 and how you can apply this to your organisation.We talk about- Global trending topic searches- How to searches- Where is searches- What is searchesHit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalsolutions@alyka.com.au…

1
5 Reasons You Must Use Hubspot - Ep74 16:09

6y ago16:09

16:09

CRM's are powerful tools to manage your sales activities and sales team. We have been using Hubspot and it is amazing. In this episode we talk about the 5 reasons you must use a CRM like Hubspot and what it can mean for your business.Our top 5 Reasons for using a CRM like Hubspot are:- Visibility- Accountability- Intel- Personalisation- AutomationH…

1
How did Artificial Intelligence impact Digital Marketing in 2018? - Ep73 16:15

6y ago16:15

16:15

We have spoken about Artificial Intelligence before but in this episode we reflect back on 2018 and look at how AI affected Digital Marketing as we predicted.Kirjoittanut AskAlyka

1
Dr Jemma Green from Power Ledger - Start Up West Interview - EP72 28:00

6y ago28:00

28:00

In this episode we’re sharing another podcast produced by our partners at Startup West, who chat with the incredibly busy and high achieving Dr Jemma Green from Power Ledger. If you are interested in the amazing world of blockchain, initial coin offerings (ICOs) and crypto, this is the podcast for you. Power Ledger’s ICO was the first in Australia …

1
Top 8 Call to Action Tips to Triple your Leads Ep 71 12:27

6y ago12:27

12:27

Strategic Call to Actions guide your visitors through their conversion journey, whether they are downloading a form, making a purchase, or calling your business. In this episode we run through our Top 8 Call to Action tips on how to strengthen your CTAs across your website, social media posts and digital ads.Hit us up on:www.facebook.com/Alykadigit…

1
What type of content gets you more leads? Raw or Staged? Ep 70 9:33

6y ago9:33

9:33

In this episode we run through three case studies on raw versus staged content. Whether you're running Facebook Ads, Instagram Ads, or even Google Ads, it's important to know what type of content works better in terms of engagement and lead generation.Hit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalperth@alyka.com.au…

1
Startup West Interview with Health Engine CEO Marcus Tan Ep 69 31:15

6y ago31:15

31:15

In this episode we're taking a break from the usual and sharing a podcast produced by our awesome partners at Startup West. Charlie Gunningham and our very own Beth recently interviewed Dr. Marcus Tan, co-founder and CEO of Health Engine, Australia's number one health booking site with over 1M booking transactions per month.Hit us up on:www.faceboo…

1
Our Top 10 Podcast Marketing Tips for a KILLA Podcast - Ep 68 13:26

6y ago13:26

13:26

The AskAlyka podcast has been running for over a year and we have learnt so much. In this episode we share with you our top 10 tips for podcasting based off our first hand experience.Hit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalperth@alyka.com.auKirjoittanut AskAlyka

1
Live #KILLA case study Beats by Dre-Part 2. Why did Apple buy Beats for $3 billion? Ep 67 15:36

6y ago15:36

15:36

In this episode, Brendan Cockram from Octavian Group shares some tips on how to sell a company using a live #KILLA case study on Beats by Dre. Apple bought beats for $3 billion but if they hadn't made certain mistakes, they could have sold it for even more.Hit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalperth@alyka.com.au…

1
Live #KILLA case study on Beats by Dre. Top marketing tips - Ep 66 23:09

6y ago23:09

23:09

In this episode we share with you a live #KILLA case study on Beats by Dre. We look at their marketing tactics and teach how to apply to the local market (Part 1 of 2)Kirjoittanut AskAlyka

1
7 Email Automation Campaigns that Win Customers and Keep them Coming Back Ep65 12:46

6y ago12:46

12:46

Email automation is super important for maximising sales and leads. In this episode we break down our top 7 email automation strategies.Hit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalperth@alyka.com.auKirjoittanut AskAlyka

1
You Just Need Attention - Ep64 4:27

6y ago4:27

4:27

Beth and I love music and we use it in our digital marketing campaigns. I am passionate about merging non-work interests with work objectives. In light of this, I share a song that I wrote for a new digital marketing campaign we have launched.This episode is a bit of a #killacastudy but on one our own campaigns. In a few weeks, I will check back in…

1
Understanding the State of Digital - Ep 62 16:42

6y ago16:42

16:42

This week Zion and Beth talk through some of the key findings from the Marin 'State of Digital Advertising 2018' report.You can find the full report here:http://www.marinsoftware.com/downloads/State-of-Digital-Advertising-2018.pdfKirjoittanut AskAlyka

1
User Testing Might Save your Website - Ep 61 24:03

6y ago24:03

24:03

Today we take a dive into the often overlooked area of User Testing.With 88% of users saying they won't re-visit a site that's difficult to use, it's well worth your time to look into how easy your site is for all your users to navigate!We cover heaps of free and low cost tools that every organisation can use to do high quality but low effort user …

1
Beats by Dre - why is their marketing strategy so good? #killacasestudies Ep60 13:56

6y ago13:56

13:56

Today we look at Beats By Dre in another #killacasestudy!They are dominating the landscape with their clever marketing. We look at their:- Influencer marketing strategy- PR Event marketing strategy- Storytelling strategy- Interactive social media strategyHit us up on:www.facebook.com/Alykadigitalwww.instagram.com/alykadigitalperth@alyka.com.au…

1
KILLA CASE STUDY: Tesla Motors & their 3 success secrets - EP59 21:25

6y ago21:25

21:25

Im excited to bring to you a KILLA CASE STUDY on Tesla Motors.Tesla Motors have been dominating the auto vehicle seen and a huge part of their success is their awesome marketing strategy.I explain the 3 ingredients of their marketing success with the last ingredient being the most important.Find out what the most important ingredient is and find ou…

1
Facebook's Dramatic Change Has Come - What can you do about it? Ep 58 15:44

6y ago15:44

15:44

It's been a long time coming, but Facebook have finally made the massive change to their ad platform.They are no longer offering third party targeting options such as income and non-Facebook related behaviours. This will be massive hit to many marketers and business owners. But, despite the change, there are things that you can do to mitigate the d…

1
KILLA CASE STUDY: RED BULL & the secrets to their domination - Ep 57 16:26

6y ago16:26

16:26

Today, we look at the famous Red Bull and dissect why they are doing so well. Red Bull absolutely dominate the energy drink market and they do it with extremely clever marketing and branding.We look at the 4 elements of their marketing strategy including:1) Clear brand values2)Event marketing / PR stunts3) Content marketing machine4) Customer obses…

1
Marketing News Update: Waze Local Ads, Spotify Ads & New Pay Per Click Findings Ep56 17:01

6y ago17:01

17:01

Audio marketing is hitting the mainstream hard and in the form of Waze Local Ads and Spotify Ads.Beth and I talk about what it means for the marketing and business industry and how to use Waze and Spotify ads effectively as a marketer.We also reveal some really interesting findings of a recent Pay Per Click study.Hit us up on:www.facebook.com/Alyka…

1
The Kings of Startups - Matt Macfarlane & Brodie McCulloch - Ep 55 27:12

6y ago27:12

27:12

This week on the AskAlyka podcast we're doing things a little bit differently! We are featuring a cross-over episode with Startup West, a brand new podcast about building great startups in sunny Western Australia with people who've been here and done it, or live here and are doing it!Alyka is a proud sponsor of Startup West and co-host Beth Canigli…

1
The Magic Coat - The single mother who created a tool that is rapidly growing around the world. Ep54 18:51

6y ago18:51

18:51

Di Wilcox was a single mother who created "The Magic Coat". https://themagiccoat.comThe Magic Coat is a tool that has been developed to help create confident, calm and caring kids who know how to problem solve, feel safe and manage their emotions appropriately so that they have good mental health and well being.Di has won the following awards:- 201…

1
Netflix vs Disney - Fight! #KillaCaseStudies - Ep 53 14:34

6+ y ago14:34

14:34

Welcome to our new series called #KillaCaseStudies where we look at a big business, take lessons from it and apply it to the local market. This week we take a look at Netflix! Netflix has been going from strength to strength each year with now 125 million subscribers and worth over $150 billion dollars. But in 2019 something is going to happen that…

1
1 year mashup of AskAlyka! - Episode 52 22:07

6+ y ago22:07

22:07

Happy 1 year of ask Alyka!52 weeks, 52 episodes - I am so proud of our team. They say that the average life of a podcast show is 7 episodes and we have smashed thatOver the past 52 episodes we have talked about everything from artificial intelligence to voice search and interviewed everyone from local WA business owners and shark tank celebrities t…

1
The Video Revolution, Instagram TV and more. Episode 51 21:35

6+ y ago21:35

21:35

As of a few weeks ago, there’s a new player in the game - IGTVToday we’re going to talk about how it works, why it exists, how it’s disrupting the industry.*We take a look at Instagram and its history*How IGTV could work for local business*The downsides we see ahead*And some recommendations on how to use itAlyka/Zionwww.facebook.com/Alykadigitalwww…

1
Bruno Kongawoin: Ex-NBA basketball player turned Perth’s headshot & portrait specialist - Ep 50 32:00

6+ y ago32:00

32:00

It’s time for Episode 50, boom. This week I sat down with the best portrait and headshot photographer in Perth, Bruno Kongawoin. I learnt a lot from Bruno just in the first few minutes, from how to pronounce his name to his incredible story of being an ex professional basketball player in the US - this guy is full of surprises. The best part of our…

1
Meet Dino Pacella, Perth Local LinkedIn Influencer, Family Man and Entrepreneur - Ep 49 26:45

6+ y ago26:45

26:45

Hey everyone, we’ve got a gripping episode for you this week. Dino Pacella is a local Perth influencer who is also a BDM at Suncorp Bank and the mastermind behind the Ubervation web series. He also is the founder of the National Finance Brokers day, an Australian wide event that brings the minds of Australia's top banking executives together. I’ve …

1
Iris Smit: Shark Tank Star & Local Perth Entrepreneur. How she made $300k in 3 months - Ep 48 25:14

6+ y ago25:14

25:14

For anyone that’s a fan of Shark Tank you’re going to know the name Iris Smit.For those of you that don’t know, Iris is 23 years old, lives in Perth and successfully secured a $300K investment from Andrew a few weeks ago. Her product, a timesaving winged eyeliner stamp that girls across the entire world are going crazy for, so much so that in 3 mon…

1
Influencer Marketing Part 2: B2B Tips from Zion Ong - Ep 47 29:33

6+ y ago29:33

29:33

The time has come for Part 2 of our Influencer Marketing interview with Jason Steel. This week he’s asking me (Zion) about B2B Influencer Marketing to understand how this undervalued form of marketing benefits my business, generates quality leads and makes money. Jason and I talk about: - How B2B Influencer Marketing is different from B2C- What cha…

1
How to use influencer marketing as a local B2C business: Part 1 - Episode 46 24:52

6+ y ago24:52

24:52

This week, local Perth Influencer Jason Steel is back! We chat to him about his influencer story and how he uses influencer marketing to earn money. This is a two part podcast where part 1 covers the B2C market. In part 2, we will cover the B2B market, so stay tuned!Some questions we cover include:- Why would a brand use influencer marketing?- How …

1
So you want to start a Business? Don’t start without listening to Ingrid Thompson - Ep 45 27:02

6+ y ago27:02

27:02

This week AskAlyka is going bicoastal and we’re interviewing Ingrid Thompson from the eastern states.Ingrid owns a business called “So You Want to Start a Business” and is a leading business coach that, empowers and mentors budding entrepreneurs. She is also an author with a highly anticipated upcoming book release! (info below).Essentially, if you…

1
How to plan your SEO campaign by an ex Google employee (now Alyka employee) Ep44 33:17

6+ y ago33:17

33:17

This week's episode is a little different...we’ve made a technical error and my (Zion’s) voice isn’t as clear as it usually is. But don’t worry, Dillon sounds perfect and the episode is jam packed with useful information.That aside we’re excited about this pod because after weeks of tough internal negotiation we managed to pin down Dillon - our ver…

1
What the heck is the GDPR? Does it affect you? What are you going to to do about it? - Ep43 14:41

6+ y ago14:41

14:41

GDPR, it’s all over the news right now but what the heck is it?The EU’s new General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 (aka - this week) and it’s a pretty confusing thing. So because of this, episode 43 is all about debunking GDPR to help you understand what it is and how you can take action to protect your busines…

1
How To Podcast 101: Lessons From The Man Behind AskAlyka’s Production Ep-42 32:57

6+ y ago32:57

32:57

42 weeks ago we uploaded the first episode of Ask Alyka and since then over the last 10 or so months we’ve religiously uploaded a new episode every Tuesday. From doing this I’ve learnt so much. From mastering the art of preparation to audio equipment, editing techniques and production value there’s no better time to bring my co-producer Jason out f…

1
Online Authenticity, is your online brand the same as the offline? Ep-41 20:19

6+ y ago20:19

20:19

This week we’re talking about the importance of Online Authenticity because when it comes to the content you’re putting out there, authenticity rules.From Linkedin to Facebook, Instagram, Google and everything in between if you’re not being authentic you’re damaging your business. Your audience is clever and they aren’t interested in “fake news” so…

1
Car King & Business Titan John Hughes: The Interview - Ep40 29:02

6+ y ago29:02

29:02

It’s the moment you’ve all been waiting for...our full length exclusive interview with the Perth car king himself, John Hughes. We’re not going to give too much away because this is our best episode of #AskAlyka yet but to give you a taste of what’s to come we dove head first into topics like: - John’s upbringing - His most successful achievements …

1
Spoiler Alert! AskAlyka and John Hughes - Ep 40 COMING SOON 0:43

6+ y ago0:43

0:43

Yes listeners you're right. That is the voice of local Perth businessman and superstar car salesman John Hughes. We were lucky enough to sit down with him exclusively and ask him some of the tough questions about business and his life. Stay tuned for the full episode coming out on Tuesday next week.Kirjoittanut AskAlyka

1
Have you heard what happens when 3 Linkedin celebs walk into a Digital Marketing office? - Ep 39 7:55

6+ y ago7:55

7:55

The tables have turned this week and I’m being interviewed by Janine Leafe, Dino Pacella and Bruno Kongawoin for the 1st episode of their webseries, Perth Linkedin Success Stories.We all know that Digital Marketing is my game and it was great to sit down with these 3 and talk about how I’ve been using my personal Linkedin to generate leads and expo…

1
Facebook congressional hearing, Google 1st July changes & more Tech Updates- Ep38 16:58

6+ y ago16:58

16:58

Following on from our Cambridge analytical podcast a few weeks ago, Mark Zuckerberg has since testified at a congressional hearing, answering questions about the Cambridge Analytics breach and Facebook’s user privacy crisis. Since this hearing the Facebook platform is making some major updates that could affect how your business generates leads and…

1
Tom Cruise & Meryl Streep vs Jake Paul and Nikkie Tutorials - Ep 37 25:42

6+ y ago25:42

25:42

Celebrities vs Influencers: What’s the Difference? Both have ‘celebrity’ status that comes from being recognisable but the key differences are clear:- Influencers don’t show up on TMZ or commercial television.- Influencers are self-built from using social channels (Facebook, Instagram & Youtube)- Celebrities are built up by exposure on traditional …

1
David Zucaro from Teck Global: Sold his home to fund his business, where is he now? Ep 36 17:24

6+ y ago17:24

17:24

When David Zucaro started his business (Teck Global) his first decision was the hardest, should I sell my home to fund the deal of a lifetime or turn it down?Ultimately he made the risky decision to sell his home and the rest is history.Listen to episode 36 of #AskAlyka now to hear David’s story and if you have any questions get in touch with him b…

1
The Facebook Data Disaster. Is your data for sale? Ep 35 20:24

6+ y ago20:24

20:24

This scandal is all over the news right now so it’s time to cut to the chase. Episode 35 has everything you need to know about the Cambridge Analytics scandal. What happened? Why did it happen? How did it happen and what’s next? Facebook’s data collection capabilities aren’t a secret and any marketing manager/business owner/Gen Y member knows that …

1
I fell for fake news - now I don't know who to trust. How NOT to fall for fake news - Ep 34 23:51

6+ y ago23:51

23:51

In this week’s episode we’re focusing on where you get your news from, how to filter out bad sources and how to receive a balanced worldview.We have all seen the over exaggerated news headlines that are laced into our daily Facebook feeds, but what credibility do they have? Are these statements backed up with real data?Click play and find out how t…

1
SEO in 2018: The 2 Things You Need to Pay Attention To - Episode 33 11:10

6+ y ago11:10

11:10

This week you’ve got me (Zion) all to yourself (lucky you).Episode 33 is exciting because I just finished up an awesome meeting with my digital marketing team about what’s going to happen with SEO in 2018. This year there are two key points that every business should be focusing on when it comes to their SEO.1 - Personalisation 2 - Features snippet…

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