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Building A Brand

Building A Brand

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Unlock the secrets to building a remarkable brand on this episode of 'Building a Brand' podcast. Join hosts Matthew Stafford, Josh Robinson, and David Ferree as they delve into the artistry and strategy behind brand building. This engaging discussion is packed with actionable insights, ensuring entrepreneurs and brand enthusiasts alike walk away with valuable knowledge. Don't miss out—tune in to craft your brand's success story with a touch of fun along the way. David's innovative belt at an ...
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Building A Brand While Mommin'

Building A Brand While Mommin’

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I'm just an ordinary mom that finally made a decision to listen to her intuition to BIRTH the voice, that I so deeply needed to hear. Take a deep dive with me, as I reveal the messy, beautiful and imperfect parts of my life.Leaving you inspired and ready to take action in redesigning your LIFE - so that you can get out of your own way.
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Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default. This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen. Susanna is Finland's best-known employer branding expert a ...
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Hello, My name is Marina I am so happy that you are here, my goal with this podcast is to empower, inspire and shift you into action. This podcast is for the person who knows they have a calling on their life, they have a passion and purpose they know they must live out.
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Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the ...
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Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
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Build a Brand with Rosie Parsons is the podcast for women in business who want to increase their visibility and create an unforgettable personal brand. Rosie is a UK based award winning personal brand photographer who is also an expert contributor to Entrepreneur Magazine on the topic of personal branding. In each weekly podcast episode, Rosie interviews leading business experts about all the hot personal branding topics ranging from how to increase our confidence in putting ourselves out th ...
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Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience thro ...
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Welcome to Cultivated Luxury, a podcast that guides visionary business owners on their journey to create a sophisticated and contemporary brand. I'm Karen, a luxury brand strategist and designer for beauty, interior design, home, and luxury lifestyle brands. Inside each episode, you'll find easy-to-digest solo episodes that will help you unlock the strategies, insights, and success stories that will empower you to build and cultivate a luxurious yet modern experience. We'll dive into busines ...
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This podcast is all about podcasts! Learn A-Z podcasting: everything from podcast equipment, to apps, to funnel-building software programs that help you monetize your platform, and a lot more. Your hosts Paul and Tim launch, monetize, and manage podcasts for a living, and they have built a toolbox that you can now access… On this show, you can learn how to take up the torch of podcasting and begin to share your message with the world. Tune in today to start your podcasting journey now. Go to ...
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If you're looking for "marketing hacks" from a "guru", you're only chasing short-term results. This isn't the podcast for you. After spending 15 years building a multi-million dollar business, Paul J Daly is sharing the experiences and perspective that grew him from an entrepreneur in Upstate New York to an inspiring leader, a national speaker, and sought-after business consultant. By focusing on brand development, company culture, and crafting better marketing, Paul J Daly is leading the ch ...
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Indie Brand Builder: how to build a successful business online

Dan Chadney: Creative entrepreneur, Online Business and SEO Expert, Blogger

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Each week we interview successful entrepreneurs and industry experts while reflecting on our own experience building e-commerce brands. Topics include selling consumer products wholesale, SEO, e-commerce, marketing, and business management. Whether you’re just getting started in developing a consumer product-based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information both in the podcast and at indiebrandbuilder.com.
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The go-to podcast for business owners who want to create the new ”home” for their business through a gorgeous, eye-catching website that actually converts! Are you struggling with your business website and need a website that actually converts visitors into buyers? Do you have a service or product that isn’t making as many sales as you’d like? The Business Website Blueprint podcast is for you! My name is Arianna, and I’m a website designer and developer who has helped my clients sell over $1 ...
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How Mitgo’s 90 ambassadors have made employer branding magic – with Veronika Batmanova Ready to take your employer branding to the next level? 🤔 This episode is your ultimate guide! Join me and Veronika Batmanova, the leader behind Mitgo’s wildly successful employee ambassador program, as we uncover the exact steps that made it thrive. 🔥 Key topics…
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In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures y…
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Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. …
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Hi there, It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months. I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens. I hope you like it! SusannaKirjoittanut Susanna Rantanen
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Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the cor…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Welcome to Building YOUR Furniture Brand, a special edition episode of Building a Furniture Brand with Ethan Abramson. On this episode, we talk about Trade Discounts - the type of percentage off you can give, how to judge if a designer is eligible for …
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Welcome to Building YOUR Furniture Brand, a special edition episode of Building a Furniture Brand with Ethan Abramson. On this episode, we talk about the good and bad of buying real estate to run your Furniture Business out of. This episode guest is Pa…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Vanessa Branco, Chief Sales and Marketing Officer for SUNBOLT. If you want to hear the full story behind how Vanessa got started, check out the show archives - episode 173. When do you start charging a client? It is not …
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Vanessa has spent her career in marketing. In the furniture world for SunBolt, and in other industries as well. And she has found that marketing, no matter what type of brand you are working with, comes down to a few important keys - having a good team…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Robby Simon, owner of play.room. If you want to hear the full story behind how play.room got started, check out the show archives - episode 171 Sometimes we take on projects above our building capabilities, above our phy…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website It has been a journey for Robby to get to where he is today, both on the professional and personal level. But, with the idea that life imitates art, one could look at his life and his art and say that he has come through that journey and is now standin…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Warren Turnbull, owner of Hutch Custom. If you want to hear the full story behind how Hutch Custom got started, check out the show archives - episode 169 Another episode about contract issues. Sometimes, honestly, it fee…
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Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Warren is involved in a little bit of a juggling act. He has 2 building businesses, commercial and hand made as you will hear, as well as a full family life. And they all take time during his busy day. In the furniture industry, it is hard to be spread…
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If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey. In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what i…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Cara Molitor and Rick Morchesky, co owners of Dollyfox. If you want to hear the full story behind how Dollyfox got started, check out the show archives - episode 167 Contracts. We have talked about them on this show befo…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Cara and Rick had been successfully working in the metal industry, each independently, for 7 years before they met. But when they came together, that’s when things really started to take off. Now, relying on each other’s strong points and understanding…
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This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional. We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers. In this episode, No…
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What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Brand…
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On this episode I sit down with Vic Tesolin, owner of Vic Tesolin Woodworks. If you want to hear the full story behind how Vic Tesolin Woodworks got started, check out the show archives - episode 165 In this industry, you never stop learning. As your craft continues to evolve, so does your thirst for knowledge. But when you are starting out, that k…
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Vic wears a lot of hats. Furniture maker, teacher, writer, speaker, the list goes on. Chances are, if you have spent time reading about woodworking you have probably read something he has written. Being around so many furniture makers and understanding furniture at a deep enough level to not only write about it but to also teach it to others (and l…
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This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind ma…
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Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea an…
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On this episode I sit down with Candice Luter, owner of Candice Luter Art + Interiors If you want to hear the full story behind how Candice Luter Art + Interiors got started - check out the show archives - episode 163 Sometimes, your biggest obstacle turns out to be your biggest win. Thats what happened with Candice and one of her products. Instead…
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In this episode of the Business Website Blueprint podcast, I’m sharing what you should include on your website about page. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your website design VIP Days at …
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Candice follows her heart, and it has taken her to some very impressive places - both in design and in business. As you will hear, her company started out not even really as an idea, it was just a feeling that she needed to create something. But from that first spark, she has grown her company to soaring heights, building a wonderful team, appearin…
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Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes…
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In this episode of the Business Website Blueprint podcast, I’m sharing 5 tips to help you sell more products or services on your business website. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your web…
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Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing an…
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Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Se…
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On this episode I sit down with Brent Biglow, owner of Biglow Woodcraft If you want to hear the full story behind how Biglow Woodcraft got started, check out the show archives - Episode 161 What keeps you up at night? If you are a furniture maker, especially one just starting out, I’m going to bet you have had some sleepless nights thinking about p…
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In this episode of the Business Website Blueprint podcast, I’m sharing 3 ways to build trust and authority on your business website. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your website design VI…
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Brent has a busy 5 person company. Everybody working in sync to keep the orders on track. If you listen closely you can actually hear them all working in the background of this episode. And honestly, I think that’s great because it gives a real snapshot of the way Brent sees his role in his company. He understands that as a business grows the role …
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In this episode of the Business Website Blueprint podcast, I’m sharing how to make your website skimmable, not skippable. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your website design VIP Days at h…
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It is becoming increasingly difficult to build products that are genuinely better than those of competitors. That’s why talent acquisition and retention have become paramount to business success. All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in…
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On this episode I sit down with Suzi McAfee, owner of Monarch Woodworx. If you want to hear the full story behind how Monarch Woodworx got started, check out the show archives - episode 159 Most furniture makers love getting orders for mass produced pieces. Not only can you batch out the work, but it means there is enough demand for your work that …
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In this episode of the Business Website Blueprint podcast, I’m sharing 3 easy ways to build your SEO on your business website. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your website design VIP Days…
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Suzi has grown her South Africa based furniture company to where it is today, not by taking shortcuts, but by fully immersing herself in the world of furniture. She loves it all, from the building, the design, and the community that surrounds the industry. Coming from a childhood with zero experience handling tools, to now running a widely successf…
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In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term tal…
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In this episode of the Business Website Blueprint podcast, I’m sharing 5 things you need to know if you want to DIY your business website. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your website des…
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Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 up…
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On this episode I sit down with Ray Brents, owner of Ray Brents Design. If you want to hear the full story behind how Ray Brents Design got started - check out the show archives - episode 157 Those early mistakes in your business always stick with you. Either on the business or the building end. When you have a client issue during the start of your…
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In this episode of the Business Website Blueprint podcast, I’m comparing Wordpress versus Squarespace and sharing which one is better and why. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your website…
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Ray understands the importance of details. Details in his workmanship, building the best furniture for his clients. Details in his design, making sure what he delivers meets with all his client’s needs. Details in his business, honing his pricing, customer service, shipping, and everything else over the years that helps him keep his company running…
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A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom o…
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In this episode of the Business Website Blueprint podcast, I’m sharing 4 reasons why you might consider adding a blog to your business website. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your websit…
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In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off w…
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In this episode of the Business Website Blueprint podcast, I’m sharing 3 reasons why having a website for your business is so important. Grab the recommended website resources at https://ariannavernierdesign.com/resources Choose your website template to customize for your business at https://ariannavernierdesign.com/shop Schedule your website desig…
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On this episode I sit down with Aaron Moore, owner of Moore's Refinishing. If you want to hear the full story behind how Moore's Refinishing got started, check out the show archives - episode 155 The start of a business is hard. Learning the skills, getting the clients, and making the money you need to keep the doors open. Although comfortably succ…
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Customer service is key, thats Aaron’s business practice in a nutshell. Yes you have to be great at your job, yes you have to understand how to price your work, yes you have to know how to handle your employees, but to pull everything together and be a successful company, you need to have that customer service down to a science. For over 20 years, …
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