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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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Quick wits, fun guests, and actionable items! The HootBoard Visitor Information and Destination Marketing podcast will entertain, inform, and provide some useful insights and best practices for the Destination Marketing industry. Here, we interview the thought leaders, movers & shakers, and learn the most up-to-date strategies in the visitor information and destination marketing space. Subscribe now!
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In this episode, Adam’s business partner Colby Remund joins the show to unveil a major announcement. Listen to hear what the announcement is and how it could play a pivotal role in shaping the future of the tourism industry. They also discuss the history of Relic and how they got to where they are today. “The industry needs that digital town square…
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In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination mark…
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In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of…
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In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights…
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In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer. “Saudi Arabia is opening their g…
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In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product …
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In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effec…
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Greg Star, a cofounder of Carvertise, joins Adam on this episode to talk about his journey with cancer over the past year and what he has learned as he has recovered. Greg shares valuable lessons about what it means to live a life you are proud of and how he overcame his fear of death. Adam and Greg also talk about how Carvertise continued to grow …
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In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have step…
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Janette Roush, executive vice president of marketing and digital at NYC Tourism, has built quite a following sharing her thoughts on LinkedIn about how AI is changing the game for the destination marketing industry. She joins Adam in this episode to discuss how she positioned herself as an AI thought leader and why DMOS must embrace this new techno…
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In this episode, Adam joins the team at Visit Galveston to talk about ways they're moving the destination forward. JR Shaw, host of the Galveston Unscripted Podcast, shares his experience partnering with a destination to produce owned media content. Kellie Gonzalez, client services director at Visit Galveston, talks about her initiative to personal…
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President of Tourism Economics Adam Sacks joins Adam on the show to talk about how his organization has been able to help destinations look at data in a new light. The two discuss how tourism impacts economic development and why it’s critical for communities to work together to see long-term benefits from visitors. “Quality of life for the communit…
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In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use cas…
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In this episode, Adam Stoker joins Joe Trahan, a Virginia Beach real estate agent who has successfully integrated community-focused destination marketing into his business. Joe discusses his strategy of merging sales and marketing to engage with the audience by producing valuable content, building trust, and creating a sense of community. He shares…
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In this episode, Richard Hunt, Executive Director of the Electronic Payments Coalition, joins Adam to discuss the potential effects of the Durbin bill on credit card rewards and the tourism industry. Richard highlights his background in politics and banking and the mission of his coalition to maintain a secure and efficient payment system in The Un…
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In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to…
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Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing thro…
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Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned m…
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In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences…
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In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success. “We communicated t…
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In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood…
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In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telli…
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On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative. “If I lea…
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This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event. Choose Chicago…
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In this episode, Esther Wagner from Palmetto Pride joins Adam to discuss the relationship between litter and crime, and how her organization aims to change littering behaviors for a cleaner South Carolina. She explains the importance of crime prevention through environmental design and its four strategies: territoriality, natural access control, na…
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In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle …
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In this episode, Adam takes the show on the road to the South Carolina Annual Governor’s Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highligh…
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In this bonus episode of the Destination Marketing Podcast, Adam highlights two episodes of a new show produced by EKR, Brands & Campaigns. Host Camden Bernatz and special guest Stuart Butler dive into Myrtle Beach’s “Mittary Best” campaign, entirely generated by AI. In the second part of the episode, Adam joins Camden to analyze why this campaign …
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Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like …
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In this episode of The Destination Marketing Podcast, Adam joins three special guests from Salt Lake City, Utah. Erin Mendenhall, Mayor of Salt Lake City, Kaitlin Eskelson, President & CEO at Visit Salt Lake, and Sarah Lehman, CEO at Zartico, join Adam to talk about the factors that have contributed to Salt Lake's tourism success. Mayor Mendenhall …
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To celebrate 300 episodes of The Destination Marketing Podcast, Adam has something special planned. On today’s episode, he sits down with his daughter Millie, who interviews him on all things relating to the podcast. Tune in for insights on why Adam created The Destination Marketing Podcast, the lessons he’s learned along the way and some reflectio…
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Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also sha…
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Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs ha…
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Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him …
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Adam continues his conversation with the Utah Tourism Collective in this week’s episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and why destinations need to learn how to use it. They also talk about why taking risks is critical…
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In this episode of The Destination Marketing Podcast, Adam joins together with three other members of the Utah Tourism Collective: Darren Dunn from Zartico, Jason Linder from Ripe, and Lauren Neeleman from Spontigo. They each provide an update on their organization and what they expect to come from the industry in 2024. Listen to learn about Zartic…
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With the rise of AI and the importance of owning an audience changing the game as we head into 2024, Adam shares his top resolutions to help destination marketers be successful in the year ahead. He advises all to create high-quality content and utilize the power of the tools available to you. He also shares his thoughts on where the industry is he…
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In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems. They discuss the challenges in destination marketing, the importance of authentic content, an…
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In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketing a destination with such a large quantity of assets and why it’s critical to listen to what’s …
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In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various functions and how it’s played a pivotal role in his relationship with his stakeholders. “We want the vi…
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On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the signifi…
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Whether you wake up to the roar of a lion in the morning or enjoy the serenity of the golf course, the visitor experience at Nemacolin is unmatched. On today’s episode of the show, Adam talks with Christopher Baran, VP of sales and marketing, and Trey Matheu, managing director, about what it’s like working at a five-star resort and what they do to …
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In this episode of The Destination Marketing Podcast, Adam talks with Lee Adamson, executive director of a destination close to home, Explore Utah Valley. Home to not only Relic but also beautiful mountains, top-tier sports facilities, and a rapidly expanding regional airport, Utah Valley is an unexpectedly unique destination with tons to offer. Le…
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In this episode of the Destination Marketing Podcast, host Adam Stoker talks with Kevney Dugan, President and CEO of Visit Bend, and Todd Montgomery, Director of the Oregon State University Sustainable Tourism Lab. They discuss the importance of understanding the impacts of tourism on communities and the environment and the need for sustainable pra…
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Kristen Reynolds, the President/CEO of Discover Long Island, is our guest today on The Destination Marketing Podcast. After a cameo appearance from Adam Castar, their producer and local Long Islander, Kristen tells the origin story of her own destination podcast, Long Island Tea. She discusses integrating owned media into her advertising strategy a…
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Robert Thompson, the owner and Chief Marketing Officer of Big Rock Candy Mountain Resort in Utah, is our guest on today's episode. In the beginning, Robert delves into his background and shares the motivating factors behind his decision to acquire the resort after leaving his corporate job. The conversation then transitions to Robert's strategic us…
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Des Barker, a seasoned political strategist within the Utah tourism industry, is our featured guest on today's episode, recorded live at the Utah Tourism Conference. He shares insights about his background and the evolution of his 30-year journey in the realm of politics. Throughout the conversation, Des stresses the importance of cultivating stron…
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On today’s episode of The Destination Marketing Podcast, Adam sits down with two fascinating guests at the Utah Tourism Conference! In our first segment, AJ Brau, the CEO of Wander, gives a brief update on her company and her thoughts on the role of AI in the destination marketing industry. The conversation then moves into a discussion about breaki…
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On today’s episode of The Destination Marketing Podcast, Adam talks to Ryan Starks, the executive director of the Governor’s Office of Economic Opportunity and Kevin Smith, the president and CEO of Tuacahn Amphitheater. Ryan discusses his journey from Heber Valley to the Governor’s Office and how he was able to navigate the COVID-19 pandemic while …
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Earl B. Hunter, Jr., the founder and president of Black Folks Camp Too, sits down with Adam for today’s episode recorded at the Utah Tourism Conference. Earl discusses the importance of diversity and inclusion in the outdoor industry and details the educational opportunities his company offers. Later in the episode, Earl also gives some tips on pub…
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