Let us guide you with expert insights and hands-on advice. Consider us your trusted companions as you start, manage, and expand your business.
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The Digital Strategist Podcast is a Minnesota Marketing Podcast that grows Local Business Owners and Minneapolis Freelancers' brands online. Hosted by the Local Minneapolis Digital Strategist Jake Goss-Kuehn, a digital strategist for Web Strategy Viking, you'll get actionable tips, strategies, and system based marketing that moves the needle.
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Understanding Marketing, Advertising, and Promotion
30:36
30:36
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30:36
The terms "marketing," "advertising," and "promotion" are often used interchangeably, but they have distinct meanings. In this week's episode, we discussed the differences and similarities between these three concepts. Understanding the differences between promotion, marketing, and advertising is crucial for any business strategy. Marketing is the …
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The Touchpoint Myth: Redefining Customer Engagement in the Digital Age
29:41
29:41
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29:41
Today, we're challenging a piece of marketing wisdom that's been taken as gospel for years—the idea that it takes at least seven touchpoints before a customer decides to make a purchase. We're calling it out for what it is: an outdated concept in the era of digital marketing and social media.Kirjoittanut The Business Hyve
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Beyond The Numbers: Finding Real Success on Social Media
26:50
26:50
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26:50
Welcome to today's episode of Conversations with a Digital Strategist, where we're shifting the focus from vanity metrics to real, tangible outcomes on social media. If you've been chasing follower counts, we're here to pivot that perspective towards what truly matters - driving meaningful engagement and sales for your business.…
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1
No BS Allowed: Why Transparency is Key for Your Business Authenticity
27:03
27:03
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27:03
In today's world, honesty and transparency are key for any successful business. Join us as we dive into why being authentic is not only important for your brand, but also for building trust with your audience and customers. Because let's face it, nobody likes a shady business. No more fake promises or exaggerated claims - just real talk about what …
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1
Build a Business That Matters: Finding Your Purpose Beyond Profit
25:24
25:24
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25:24
Stop chasing after the 6-figure and 7-figure dreams for your small business! In this video, we debunk the myth that money equals success and show you the real foundation your business needs. Forget about those gurus promising overnight riches, because building a sustainable and thriving small business takes more than just dollars. Ditch the get-ric…
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We know being a business owner can sometimes feel like navigating a treacherous maze, but fear not! Our bi-weekly podcast is here to guide you with expert insights, ingenious tricks, and hands-on advice. Consider us your trusted companions as you start, manage, and expand your business. Every episode, we'll dive deep into a topic that's tailor-made…
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In this episode, we discuss why being able to articulate your services so easily that a 5-year old (or super old person) can understand trains you to sell your services better.
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1
How you can make sure you're not burning your digital marketing budget
10:31
10:31
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10:31
In this podcast, we discuss how you can tell if your digital marketing agency isn't burning your money and wasting your resources (As I drive a car)
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The state of the Digital Marketing industry & the Web Strategy Viking
11:48
11:48
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11:48
An episode where we discuss the state of the digital strategy industry for business owners
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1
How to build IMPACTFUL Business Citations for Local SEO
15:08
15:08
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15:08
In this podcast, we discuss how to build local NAP citations (and what those are) as an asset you simply NEED to grow a local SEO digital strategy.
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1
Why and how a chatbot working 24/7 can convert customers
14:47
14:47
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14:47
In this episode, we discuss what a chatbot is and why a digital strategy using one can shave off 10s of hours per month saving a business owner time.
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In this episode, we discuss actionable tips for a biz owner to grow their company using trust building processess
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1
How we use Video to attract 100s of local Customers per Month
10:40
10:40
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10:40
In this episode, we discuss exactly how customers love seeing video and understand a company's unique value proposition quickly through video.
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1
Where and How we implement systems for a business
10:59
10:59
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10:59
In this episode, we discuss how systems building is critical for a business.
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In this episode, we discuss value.
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1
How to use Standard Operating Procedures to grow a company
12:21
12:21
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12:21
In this episode, we discuss tips on how to use standard checklists to manage a company
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In this episode, we discuss how using an opt-in for your digital strategy can attract customers and get them to provide you their contact information.
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In this podcast, we discuss how someone can grow their brand and company using B2B networking events
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1
What are marketing trust signals and how can you use them?
10:58
10:58
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10:58
In this episode, we discuss how you can leverage trust signals to communicate a trustworthy company.
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1
How we do network marketing to get word-of-mouth quality referrals
11:55
11:55
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11:55
In this episode, we discuss how you can get word-of-mouth referrals from other local businesses
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1
How to Measure your Digital Strategy
12:00
12:00
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12:00
Actionable Tips to Track, Measure, and Improve your goals using digital strategy
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1
How we Qualify Business Leads to Get The Best Clients
10:33
10:33
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10:33
In this podcast, we identify how we use prepared questioning systems to qualify incoming opporinity for the highest producing clients.
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1
How digital strategy plays a role, & tips to grow a small business
11:09
11:09
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11:09
We discuss actionable anecdotal tips to grow a business using digital strategy.
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1
How we do our Emailing Marketing Strategy
11:04
11:04
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11:04
In this podcast, we discuss our email strategy.
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In this podcast, we discuss how repetitive promises creates a trustworthy brand
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1
How to overtake your local competitor
11:47
11:47
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11:47
We discuss actionable tips on how to beat your local compeitor using a better digital strategy.
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1
Actionable Local SEO Tips
11:22
11:22
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11:22
We discuss a few local SEO tips for small businessess
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1
How to do SEO Keyword Research
11:31
11:31
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11:31
We discuss actionable tips to do Keyword Research for Small Businessess.
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1
Google & Search Engine Optimization
10:22
10:22
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10:22
We discuss Google and local SEO best practices.
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We discuss a ZohoCRM development process as a custom made an alternative to using another CRM system for a small business.
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1
Which CRM is Ideal (3/4)
10:31
10:31
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10:31
We discuss which CRM companies make an impact for a business.
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We discuss how what a CRM works to impact business.
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Latest episode of the digital strategist podcast where we outline what a CRM or Customer Relationship Manager does for a business.
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The first introduction podcast of the Digital Strategy Podcast.
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