Dr Harry Singh’s story is a reflection of how many dentists are looking to introduce facial aesthetics into their dental business. He started offering facial aesthetics 20 years ago in his very successful dental business. However, he became disappointed and lost his passion for aesthetics as he didn't know how to market and sell these aesthetics services to his patients. He tried every marketing strategy and it wasn’t working. He struggled for many years and he eventually gave up. He didn’t ...
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Welcome to The Dentist Profit Playbook, where we help you build a smarter, safer and more profitable facial aesthetics business. I’m your host, and today we’re diving into a crucial topic—why most aesthetic start-ups struggle or fail in their first 12 months.Kirjoittanut Dr Harry Singh
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The Essential Connection Between Botox Treatments and Hydration: What Practitioners and Patients Need to Know
5:44
Botulinum toxin (Botox) has become a cornerstone treatment in both cosmetic and therapeutic medicine. Whether used to smooth dynamic wrinkles or manage conditions like hyperhidrosis, Botox's popularity is well-earned due to its effectiveness and safety profile when administered correctly. However, an often-overlooked aspect of post-treatment care i…
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Myth Spotlight: “It’s just Botox. If it’s not right, we can tweak it later.” That’s the kind of sentence that gets thrown around more than derma planing blade offers on Groupon. Reality Check: Wrong. Very, very wrong. Here’s the inconvenient truth: Botulinum toxin doesn’t come with a rewind button. You can’t reverse it once it’s in. Fillers? Maybe.…
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"IV Vitamin Drips Will Detox You, Energise You, Cure Hangovers, Boost Fertility, and Make You Glow Like a Kardashian."
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Here’s the nonsense KOLs and Insta-wellness quacks keep pushing: Stick a needle in your arm, drip in some overpriced vitamins, and you’ll be reborn. Toxins gone. Skin flawless. Energy through the roof. Hangover? Poof. Immunity? Boosted. You’ll practically glow in the dark. They call it “wellness.” I call it the Juicero of medicine—flashy, expensive…
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Yeah? Best at what—posing with filler boxes and humble-bragging about “keynote speaker energy”? Let’s talk facts. HERE’S THE NONSENSE KOLs KEEP PUSHING… If you’ve been in aesthetics longer than 10 minutes, you’ve been fed this story: “Follow the Key Opinion Leaders. Learn their techniques. Do what they do. They’re the gold standard.” Spoiler: they’…
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Alright, let’s rip the plaster off quick: If your diary feels like it’s either rammed or completely dead, you're not unlucky. You're just not running your business properly. Most aesthetic clinics right now? They’re living on HOPE MARKETING: Post a random "Look at this lip filler!" photo with zero context 🤳 Spam a 10% off offer every time the diary…
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HERE’S THE NONSENSE THE INDUSTRY LOVES TO PUSH… You’ve heard it. You’ve probably said it. That beauty = symmetry. That your job as an injector is to “restore balance.” That faces should be corrected to match. That asymmetry is a flaw. You know where this idea comes from? The same place as the thigh gap and the duck face: pop-culture pseudo-science …
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“Daily meds for hay fever are your only option.” Rubbish. That’s what Big Pharma wants you to believe while they flog £10 antihistamines every spring. Meanwhile, the real disruptor is sitting in your toxin fridge. REALITY CHECK: Here’s the pitch: slap some BoNT-A up the patient’s nose and boom—no more tissues, no more sneezing, no more OTC cocktail…
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Patient Consult: Calm Down, Karen. You Don’t Need More Filler. Use This Line When Clients Want 'Just a Bit More': “We’re not here to gild the lily, we’re here to respect it. Your cheekbones don’t need one more ml—they need me to tell you when to stop.” What It Does: - Smacks them (gently) with honesty. - Makes you sound like the expert they should …
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Let me just light this dumpster fire of a belief real quick. If you’re still doing that dramatic plunger pullback ritual like it’s going to part the Red Sea and save your patient's arterial flow—you’re not practicing safely. You’re performing aesthetic theatre. And the audience? Probably a Complications WhatsApp thread, where injectors go to emotio…
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Right. So here’s the myth: Ageing is this slow, linear process—little by little, wrinkle by wrinkle, bit of sag, bit of stiffness… nothing a serum or tweakment can’t fix, right? WRONG. Here’s the truth, courtesy of a brutal little study out of Stanford that didn’t ask patients how “young they feel,” but looked at actual blood, spit, snot, skin, sto…
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Which is best?Kirjoittanut Dr Harry Singh
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Now or Not NowKirjoittanut Dr Harry Singh
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Correlation or CauseKirjoittanut Dr Harry Singh
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Change your environment for successKirjoittanut Dr Harry Singh
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CNE'sKirjoittanut Dr Harry Singh
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Why its essentialKirjoittanut Dr Harry Singh
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Why you're not standing outKirjoittanut Dr Harry Singh
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Marketing isn't about fancy ads, complex funnels, or chasing trends—it's about clarity. If you can answer these three questions, your marketing will always be effective: 1. Who is my avatar? (Who am I trying to attract?) 2. What is their problem? (What pain point do they have?) 3. What is my promise? (How do I solve their problem better than anyone…
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Buying decisions are not as logical as we think. In reality, the heart chooses, and the mind justifies. This simple truth explains why your patients book treatments, why they hesitate, and how you can position your services more effectively. Master this concept, and you'll never struggle with patient conversions again.…
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Your success isn't just about what you know—it's about who you surround yourself with. The people in your network shape your mindset, your opportunities, and ultimately, your results in business and life. We've all heard the phrase: "You are the average of the five people you spend the most time with." But beyond clichés, research shows that your n…
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Starting a business today is a paradox. On one hand, it's never been easier to get started. On the other, it's never been harder to stand out. This applies to facial aesthetics, business in general, and almost every industry right now. Let's break down why—and, more importantly, what you can do about it.…
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Starting a new business can feel overwhelming. Endless to-do lists, branding decisions, website setup, and social media strategies can paralyze even the most ambitious entrepreneurs. But in reality, **you only need two things to start:** 1. A clear vision 2. The next stepKirjoittanut Dr Harry Singh
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Social media marketing is evolving, and so should your strategy. The old rule of posting 3 educational posts for every 1 promotional post is outdated. With increased competition, shorter attention spans, and more skeptical consumers, the new standard is **8 value-driven posts before 1 promotional post.…
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The rise of AI is transforming industries, automating jobs, and reshaping the economy. But what does this mean for your aesthetics clinic? If AI reduces your patients' disposable income, will it affect their spending on facial aesthetics? More importantly, how can you prepare to ensure your business not only survives but thrives?…
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The U.S. presidential election might seem like an unlikely source of marketing wisdom for your aesthetics clinic, but history tells a different story. Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategy—whoever adapts first and does it wel…
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- **Introduction** - How aesthetics is evolving rapidly. - **Top Emerging Trends** - Exosome therapy, skin boosters, regenerative aesthetics. - **AI & Technology in Aesthetics** - Virtual consultations, AI-powered treatment planning. - **Patient Preferences Are Changing** - Less invasive treatments, natural-looking results. - **Future Business Mode…
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- **Introduction** - Why boundaries are crucial in aesthetics. - **Recognizing Red Flags in Patients** - Unrealistic expectations, price haggling, obsessive behaviours. - **How to Say No with Confidence** - Phrasing & psychology behind declining treatment. - **Setting Professional Boundaries** - Avoiding unnecessary emotional investment. - **When t…
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- **Introduction** - Why most people search for Botox & fillers online first. - **SEO Basics for Aesthetic Clinics** - Optimizing your website for Google. - **How to Rank Higher in Local Searches** - Google My Business, patient reviews, and backlinks. - **Blogging & Content Marketing** - Creating educational content that drives traffic. - **Ads vs.…
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- **Introduction** - Why managing complications is crucial for credibility. - **Common Aesthetic Complications** - Bruising, asymmetry, allergic reactions. - **How to Handle an Unhappy Patient** - Steps to de-escalate and find solutions. - **When to Offer a Refund or Corrective Treatment** - Legal and ethical considerations. - **Damage Control: Pro…
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- **Introduction** - Why retaining clients is more profitable than finding new ones. - **The Power of Follow-Ups** - How and when to check in after treatments. - **VIP Loyalty Programs** - Creating an incentive structure for repeat bookings. - **Enhancing the Patient Experience** - Personal touches that make a difference. - **Handling Common Retent…
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- **Introduction** - Why social media is non-negotiable. - **Best Platforms for Aesthetic Clinics** - Instagram, TikTok, Facebook – which one works best? - **Content Strategy That Converts** - Before & afters, educational posts, patient testimonials. - **How to Build Trust Online** - Showing authenticity and expertise. - Handling negative comments …
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- **Introduction** - Why pricing is crucial for business success. - **Understanding Treatment Costs** - Product costs, time investment, expertise level. - **Psychology of Pricing** - Perceived value & premium pricing strategies. - Discounts & loyalty programs – should you use them? - **Competitive Pricing vs. Value-Based Pricing** - Why underpricin…
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- **Introduction** - Why not every patient is your ideal patient. - **Defining Your Niche** - Anti-aging, lip enhancements, post-surgery corrections? - Understanding demographics & patient psychology. - **Branding to Attract the Right Clients** - Messaging that speaks to your niche. - Creating a personal brand around your expertise. - **Effective M…
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- **Key Steps in Setting Up a Clinic** - Business registration & legal requirements. - Choosing a location vs. renting a space in an existing clinic. - Essential equipment and treatment stock. - **Investment & Funding** - Startup costs and financial planning. - Funding options and return on investment timeline. - **Creating a Patient-Friendly Exper…
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- Who should listen? (Doctors, dentists, nurses considering aesthetics.) - Why Facial Aesthetics is Booming - Rising demand for non-surgical treatments. - Increased patient awareness and affordability.Kirjoittanut Dr Harry Singh
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Today we’re talking about upselling and cross-selling—powerful strategies to maximise patient value while enhancing their experience.Kirjoittanut Dr Harry Singh
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Today we’re exploring how technology can streamline your aesthetics practice and elevate the patient experience.Kirjoittanut Dr Harry Singh
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We’re discussing the power of social proof. Testimonials, reviews, and case studies can transform your marketing efforts and build trust with potential patients.Kirjoittanut Dr Harry Singh
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We’re discussing how to build a personal brand in the competitive field of facial aesthetics. A strong personal brand can differentiate you from others and establish trust with your patients before they even walk into your clinic.Kirjoittanut Dr Harry Singh
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Today, we’re diving into the critical topic of patient retention. It’s not just about attracting new patients—it’s about keeping the ones you have and turning them into loyal advocates for your clinic.Kirjoittanut Dr Harry Singh
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Today we’re diving into the Grow30 Challenge—a practical framework to build personal and professional momentum in just 30 days.Kirjoittanut Dr Harry Singh
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In today’s episode, we’re breaking down the 5 stages of awareness—a framework that will help you tailor your marketing to meet potential patients where they are in their journey.Kirjoittanut Dr Harry Singh
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Today we’re diving into the power of OKRs—Objectives and Key Results. Used by companies like Google and Amazon, this simple framework can help you set clear goals and track your progress toward achieving them.Kirjoittanut Dr Harry Singh
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Today, we’re tackling one of the biggest challenges for clinic owners and entrepreneurs: staying focused in a world full of distractions. By the end of this episode, you’ll have practical strategies to reclaim your focus and make every moment count.Kirjoittanut Dr Harry Singh
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In today’s episode, we’re diving into a cornerstone of success for any entrepreneur or professional in facial aesthetics—productivity. Specifically, we’re going to talk about why systems outperform resolutions and how you can implement habits that create unstoppable momentum in your clinic and personal life.…
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David Sines - JCCP - Part 2
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23:56
Toista myöhemmin
Toista myöhemmin
Listat
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Tykätty
23:56The future of regulationKirjoittanut Dr Harry Singh
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David Sines - JCCP - Part 1
14:46
14:46
Toista myöhemmin
Toista myöhemmin
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Tykkää
Tykätty
14:46The future of regulationKirjoittanut Dr Harry Singh
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My insights and reflections of the 2023 podcasts.Kirjoittanut Dr Harry Singh
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The fourth of the 4PsKirjoittanut Dr Harry Singh
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