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Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive. Hosted on Acast. See acast.com/privacy for more information.

New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention. Hosted on Acast. See acast.com/privacy for more information.

It’s been a year since Roe v. Wade was overturned. In this episode of Leading Diversity at Work, experts tackle the sensitive subject of how companies handle the issue of abortion. Hosted on Acast. See acast.com/privacy for more information.

A new study co-authored by Wharton’s Ingrid Nembhard finds that patients who are treated with empathy have better health outcomes. She explains why empathy in health care delivery should become standard. Hosted on Acast. See acast.com/privacy for more information.

Access the full transcript on Knowledge at Wharton. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Leading Diversity at Work, Wharton’s Stephanie Creary talks with two experts about inclusive storytelling and why it’s important for organizations to embrace diverse narratives. Hosted on Acast. See acast.com/privacy for more information.

Wharton finance professor Itamar Drechsler discusses what led to the collapse of SVB and the questions it raises for banks, depositors and regulators going forward. Hosted on Acast. See acast.com/privacy for more information.

Wharton professors Christian Terwiesch and Karl Ulrich discuss their new book, 'The Innovation Tournament Handbook,' a how-to manual for generating winning ideas and solutions in any organization. Hosted on Acast. See acast.com/privacy for more information.

What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.

Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar. Hosted on Acast. See acast.com/privacy for more information.…

Wharton’s Matthew Bidwell thinks the slew of new salary transparency laws sweeping the nation will help advance pay equity, although it may not raise salaries overall. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Leading Diversity at Work, Wharton’s Stephanie Creary leads a discussion on how major legal and policy decisions, including Florida’s Stop WOKE Act, are affecting diversity, equity and inclusion efforts. Hosted on Acast. See acast.com/privacy for more information.

Wharton professor Christian Terwiesch analyzes ChatGPT's performance on his exam and why the controversial software has limitless potential to improve education, business, and a range of industries. Hosted on Acast. See acast.com/privacy for more information.