Lisa Mason Ziegler julkinen
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In this episode, Lisa and guest Lennie Larkin discuss her journey into flower farming, her move to Oregon, and the creation of her educational business. They also delve into the challenges of profitable flower farming, the future of the domestic cut flower industry, and introduce Lennie's new online course published by The Gardener's Workshop. Ment…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, also a former flower farmer and the instructor for our online course: ⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠. Dave is always happy to share his knowledge wi…
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Today’s episode features Lisa Ziegler and Layne Angelo as they introduce their new online course. It was over a year in the making and is called Cool Flowers from Seed to Harvest. Listen in as they talk about their inspiration and how the course came to be, what it includes, and answer audience questions. Mentions Cool Flowers from Seed to Harvest …
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A quick little set of reminders for busy flower growers! 1) Weeds: You need a prevention plan, plus a plan to extinguish any that survive when they're small. 2) Succession planting: designate resources/time to getting those successions done, it needs to be a top priority. 3) Always be selling: be on the lookout for additional sales opportunities, p…
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Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local …
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I don't know about you, but I am always anxious about spring. A lot is riding on it, right? Weather, seed sowing issues, never enough help, everything seems urgent, netting-netting-netting... seedling care, and then bedmaking, planting, and harvesting starts. What I have learned after decades of facing anxiousness is that constant support, encourag…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, also a former flower farmer and the instructor for our online course: ⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠. Dave is always happy to share his knowledge with…
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Don’t allow these things to hold you back from pursuing your flower farming business dreams. No acreage, tractor, or greenhouse? No problem. I didn’t have any of those during the first decade of my flower farm. Originally aired 9/27/22 Mentions Association of Specialty Cut Flower Growers (ASCFG) Online Courses from The Gardener's Workshop Shop the …
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This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is a 7th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses. Here, he answers questions on topics such as high…
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Join Rhonda Graves and Lisa for another episode of Bug Talk! Today, they expand into the broader topic of restoring the natural order on your farm or in your garden: the benefits, the methods, and the rewards. They share all of their favorite resources for learning more about what YOU can do to improve the natural conditions in your space. Recommen…
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We are so hard on ourselves when we hit a wall or fail. I’ve found that the reality so often for me is that my expectations weren’t based on any facts or experiences, just hopes, and dreams. No wonder it didn’t work out! Stepping back and rethinking the process can change it all. Hopes + Dreams + Experience + Knowledge = a smoother and straighter r…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, who is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to shar…
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Lisa was recently featured on Growing For Market podcast, joining host Andrew Mefferd to discuss concepts from her new book, The Cut Flower Handbook. Topics covered include: The current US market demand for cut flowers Cool vs. warm season flower crops Professionalism in flower farming Succession planting concept for continuous blooms Podcast excer…
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After almost a year in development, we're so excited to tell you about our new online community! Membership Features: Monthly live Q&As with Lisa Z! Exclusive training sessions Expert guidance from Lisa Commiserate with your flower-loving peers Interactive challenges keep you inspired to succeed Private club platform - no tracking or advertising Ac…
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Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp'l to discuss the foundational concepts from her new book, The Cut Flower Handbook. Topics covered include: The soil blocking method of seed starting Cool vs. warm season flower crops Natural weed & pest prevention Succession planting concept for continuous blooms Pod…
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Starting and being in business is overwhelming! Yep, it's true. And the overwhelm doesn't just stop one day, you have to take control and make it happen. Only you can make that choice. Add to that the stress of flower farming, and it becomes clear why so many new growers never leave the starting gate.In this episode, I'm sharing one of the keys to …
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In September '22 Lisa was featured on The joegardener® Show podcast, joining host Joe Lamp’l to discuss the Cool Flowers concept and how she got started growing this fantastic group of spring stunners! They covered topics such as: How to determine which Cool Flowers you can grow in your region When and how to start your Cool Flowers from seed The s…
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Growing, giving, and receiving cut flowers is good medicine for whatever ails you. I learned this firsthand from Stevie’s mom's memorial service. The stories of Ruby sharing my flowers amongst the thousands of pound cakes she baked and shared were evidence of the power of flowers. Sharing them is an excellent ending to a flower's journey. Mentions …
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Enjoy this short podcast to get relieved of the pressure to start seeds now. ~Lisa In the episode, I share the reality that this rush and pressure we feel to start seeds in early spring is a result of marketing, and it is not the only time to start seeds! In fact, many of us could start seeds all 12 months of the year. I hope this gives you the nud…
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This time of year we have lots of folks reaching out because of fears they are experiencing about their Cool Flowers facing cold weather. I understand and suffer from the same thing from time to time. It’s natural, and we need to do all we can to meet their needs to maximize success. This chat I hosted includes encouragement and some steps to follo…
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In this encore presentation of Lisa's very first episode of Field & Garden, she covers a couple of really big topics: 1) How NOT to freak out if you decide to peek under your row covers in mid-winter, and 2) How to use this time to harness the power of succession planting as you plan out your bed space throughout the coming year. As avid cut flower…
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Tests and lessons (failures!) lead to perseverance. Perseverance is a required ingredient for a small business. We must continue despite failures, difficulties, or opposition. Don't give up or give in to fear. Facing fear in business never ends, so we must all learn to overcome it.⁠⁠⁠ Remember... "Fear is a mile wide, but only an inch deep." - Lisa…
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Join Lisa, Dave, and Gretel as they discuss the Flower Farming School Online Trio Sale. The culmination of several years of work, these schools are being offered as a complete set for the first time, and for a limited time only. Students now have the opportunity to gain immediate access to beginner through expert-level teachings for cut flower farm…
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Did you know that we have another podcast series? It's called Seed Talk with Lisa & Layne, and it's become really popular! This is their top podcast episode of 2023, the one with the most overall listens, and it's the first episode in a 3-part series about cut-and-come-again Cool Flowers. If you like this one, please consider subscribing to Seed Ta…
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*Winner Best of 2023* This podcast had the most listens this year! If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things! Hope they…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, who is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of knowledge to shar…
  continue reading
 
I'm looking over my shoulder as I begin to firm up my business goals and plans for 2024. Lessons learned and reminders of advice given is good food for thought. Learning to say no to great ideas that aren't in my wheelhouse is at the top of my list. Mentions The Book That Changed My Life: ⁠Interview with Lynn Byczynski⁠ Pre-Order Now: The Cut-Flowe…
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I find that many people struggle and quit flower farming before they really get started. Why do they quit? Not because they aren’t trying, but because “they don’t know, what they don't know” and get burned out doing the wrong stuff. How do you learn the right stuff? Networking with those who are ahead of you in their business journey. Mentions Dece…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest-hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave has such a wealth of kno…
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Join Lisa Ziegler and Jessi Graven as they discuss the writing of The Cut-Flower Handbook. This book is scheduled for release in February 2024 and is available for pre-order now. Pre-order The Cut-Flower Handbook directly from TGW to get our FREE bonus resources! Details HERE. Mentions Lisa's book, The Cut-Flower Handbook ⁠⁠Shop the TGW Online Stor…
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Join me as I catch up with Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio. In this episode, we talk about how life on the farm has changed with the addition of their first child, get an update on their flower farming biz, and learn of another big development in Steve & Gretel's farm and home life. Listen in for the scoop on Sunny Meado…
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Dried Flowers = Added Value! My goal was to always sell it all fresh, but, there are always leftovers, right? Why not hang them to air dry and sell them as added-value products? Dried flowers are back in vogue and an excellent cash crop to sell alongside your fresh fall flowers and those holiday-blooming bulb containers. Dried straight bunches, bou…
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In this very special episode, TGW staffer Jessi Graven guest hosts as she visits fellow TGW student and established flower farmer Michelle Wheeler of River Bend Blooms in Kentucky! Here, Michelle tells the story of how she came into flower farming, how the business has grown, the selling outlets she's utilizing, and discusses her plans for the futu…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer, hosted by Jennie Love of Love ’n Fresh Flowers. Jennie is a well-known and highly sought-after farmer-florist in Philadelphia specializing in field-to-vase wedding and event work. She is also the author of two of our online courses: Far…
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Time for another great chat between Lisa and expert cut-flower grower, Dave Dowling! Dave is also a bulb and plant broker, and the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this episode, Lisa & Dave talk about the many ways they've sold their flowers, and how you could be selling the flowers…
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What does trusting the process mean? Learning the steps and just keep doing them. I lean on mentors, teachers, organizations, resources, and team members. Everyone needs them all. Business is an ever-evolving and changing force meaning every day has scary stuff— we need backup. Doing this podcast reminded me that all will be well. ~Lisa MENTIONS We…
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Get your notepad ready! This is an information-packed crash course in lily succession planting from expert grower and bulb broker, Dave Dowling. Dave is also the author of our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. In this episode, Lisa & Dave cover lily succession planting from start to finish! Topics in…
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Coming out of the dog days of summer is the time to consider: what are my flower needs for next season? While it is fresh in your memory, consider "Where am I selling and when does it start?" These guiding principles will lead you to what you should grow, how much, and when the blooms should begin. Mentions: Our Online Mini-Workshops Seed Starting …
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Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls - all mistakes that Jennie admits to making herself when she was first starting out. There are some great tips here! Mentio…
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Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling! Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any pri…
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Today’s episode is a chat that Lisa recently had with Tammy Osselaer, owner of Little Petal Farm in Noblesville, Indiana. During this conversation, they chat about retail sales, farmers markets, the importance of weeding regularly, AND how flower farmers are ALWAYS learning. Listen in to hear how Tammy’s long-time passion for gardening flourished i…
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Lisa recently had a chat with Debra Prinzing to celebrate the 10-year anniversary of the Slow Flowers Podcast. As part of the festivities, Slow Flowers is reairing selected episodes from each year of the podcast, and Debra chose Lisa’s episode for the second year, which was 2014. During this conversation, which originally aired on Instagram Live, L…
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A well-known writer, speaker, and horticulturist, the TGW family might know Dr. Allan Armitage best as the co-author of one of our favorite reference books, Specialty Cut Flowers. Here, Lisa chats with "Dr. A" about how they met, how he got his start in the industry and helped form the ASCFG, his writing and teaching career, and his current and fut…
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I vividly remember harvesting flowers that I knew were destined for the compost heap. July and August can be tough sales months, but facing and overcoming it can be done. I hope this helps! ~Lisa Mentions Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! Shop the TGW Online Store for all your seeds and supp…
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Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not a flower farmer, but a year-round designer who creates exclusively with flowers and fo…
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Do you need a break? To continue performing everyone needs time to refuel. For me, marrying into a family that observes Sundays as a day of rest played a significant role in my business success. Looking back I see how it gave me down space to become better. Mentions We are so happy about our partnership with the Growing For Market Magazine! A treme…
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Lisa, Val, Dave, and Ellen discuss the impacts of the pandemic and how the industry has moved on in the following years from the perspective of a cut-flower grower, a florist, and a wholesale plant broker. Trend Alert: Customizing flower growing to fit your lifestyle, developing a narrow niche to focus on Mentions Ellen's Online School, Dave's Onli…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share…
  continue reading
 
Now is the time for big-picture planning for next spring: where and when. As I am shuffling our gardens again, I am excited to embark on a smaller garden that produces more. I know where I am planting Cool Flowers and when I should plant which leads me backward to mark the calendar with when I start transplants, have seeds on hand, get beds ready, …
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Little did I know that being afraid to sell my first flowers was actually the gift that prepared me for a career of success. Becoming a strong, confident seller was not what I thought, it was the result of becoming a prepared and professional flower farmer that led me to selling success. Mentions We are so happy about our partnership with the Growi…
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