Parhaat Marketing Edventure Podcastit (2024)

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56: Why Merchandise Packaging is a Selling Factor | Fashion Advertising, Part 6 16:43

1d ago16:43

16:43

Episode 56. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Merchandise Packaging. --------------------------------------------…

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55: Why Product Placement is a Growing Trend | Fashion Advertising, Part 5 18:58

8d ago18:58

18:58

Episode 55. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Product Placement. ------------------------------------------------…

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54. Going Digital with Email and Internet | Fashion Advertising, Part 4 20:03

15d ago20:03

20:03

Episode 54. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Email and Internet Advertising. -----------------------------------…

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53. Is Print Media Still Relevant? | Fashion Advertising, Part 3 23:35

22d ago23:35

23:35

Episode 53. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Print Media. ----------------------------------------------------------…

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52. The Two Earliest Forms of Advertising | Fashion Advertising Part 2 16:10

29d ago16:10

16:10

Episode 52. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, we define: broadcast advertising outdoor advertising -------------------------------…

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51. The Key Role Fashion Advertising Plays in Marketing | Part 1 15:32

1M ago15:32

15:32

Episode 51. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising types of advertising and the forms of media used in advertising. In today's episode, we: define advertising go over the 8 reasons for advertising 4 types of advertising --…

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50. Celebrating 50 Episodes with 50 Facts about Fashion Week Around the Globe 33:48

1M ago33:48

33:48

Episode 50. I'm so excited to celebrate the milestone of 50 episodes. I thank you for taking time out of you schedule and listening to Marketing EdVenture as we explore the world of fashion marketing. Today's episode is covering 50 things about the Big 4 Fashion Weeks. I will share interesting and factual information that you can share with your st…

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49: Exploring the Variety of Retailers in the Fashion Industry 31:23

2M ago31:23

31:23

Episode 49. The fashion industry has a variety of ways for consumers to shop. in the episode, I explain 4 types of retail groups and the categories of retailers within each one. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing EdVenture TPT Store This resource is packed with: 4 …

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48: Exploring the Four Levels of the Fashion Industry 27:42

2M ago27:42

27:42

Episode 48. Too often people only think of designers and retail when it comes to the fashion industry. Today I'm covering the 4 levels of the fashion industry and giving some insight to various job opportunities within each level. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing…

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47: 3 Essential Visual Merchandising Concepts plus a Bonus 13:55

2M ago13:55

13:55

Episode 47. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Display Elements, Planograms…

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46. Visual Merchandising - Creating an Irresistible Atmosphere and Floorplans 22:26

2M ago22:26

22:26

Episode 46. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Atmospherics and Floorplans.…

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45. 20 Exterior and Interior Displays Every Fashion Student Needs to Learn About 31:07

3M ago31:07

31:07

Episode 45. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is exterior and interior displays. --…

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44. Unveiling the Silent Selling Element - Visual Merchandising & the Signage Component 18:31

3M ago18:31

18:31

Episode 44. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints This is one of the most popular topics for fashion …

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43. Overcome Back to School Scaries | Prep for the Semester & Day One 34:20

3M ago34:20

34:20

Episode 43. Do you ever get to the week before you have to report back to your campus and feel like, "Where has my summer gone?" I understand that feeling all too well. In the episode, I give some insight of how you can: Streamline your prep Develop your syllabus Prepare your lesson plan Make it through "Day One" -----------------------------------…

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42. Fashion Marketing School - Back to School Edition 40:04

3M ago40:04

40:04

Episode 42. Generally, there is no professional development for fashion teacher content. Fashion Marketing School was developed with this in mind. Fashion Marketing School is what EVERY new and veteran fashion teacher needs to immediately engage their students from the very first day of school. 👠Fashion Marketing Teachers 🧵Family and Consumer Sci…

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41: Marketing and Merchandising - Contrast, Emphasis, Rhythm, and Movement | Principles of Design, Part 2 16:57

4M ago16:57

16:57

Episode 41. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing Contrast, Emphasis, Rhythm, and Movement. ----------------------------------------- Get…

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40. Marketing and Merchandising - Balance, Emphasis, & Proportion | Principles of Design, Part 1 15:00

4M ago15:00

15:00

Episode 40. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing balance, emphasis, and proportion. ----------------------------------------- If you fin…

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39. Marketing and Merchandising Space, Form, Value, & Type | Elements of Design, Part 5 20:20

4M ago20:20

20:20

Episode 39. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing space, form, value and type. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it w…

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38. Marketing and Merchandising with Texture | Elements of Design, Part 4 12:52

4M ago12:52

12:52

Episode 38. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing TEXTURE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will…

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37. Marketing and Merchandising with Line | Elements of Design, Part 3 18:21

4M ago18:21

18:21

Episode 37. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing LINE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will be…

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36. Marketing and Merchandising with Shape | Elements of Design, Part 2 26:11

5M ago26:11

26:11

Episode 36. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing shape. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will b…

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35. Marketing and Merchandising with Color | Elements of Design, Part 1 26:00

5M ago26:00

26:00

Episode 35. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing color. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will b…

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34. Exploring Marketing Functions | Developing a Marketing Concept Series, Part 3 41:05

5M ago41:05

41:05

Episode 34. This episode is a 3-part series about the marketing concept. I'm covering: target market, marketing mix, marketing functions. Today I'm discussing the marketing functions. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the inform…

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33. Creating a Marketing Mix | Developing a Marketing Concept Series, Part 2 11:55

5M ago11:55

11:55

Episode 33. This episode continues a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm talking about the marketing mix. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informa…

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32. Identifying a Target Market | Developing a Marketing Concept Series, Part 1 17:14

6M ago17:14

17:14

Episode 32. This episode starts a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm starting with the target market. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informatio…

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31. Managing Fashion Show Logistics | Mastering the Production Series, Part 10 21:33

6M ago21:33

21:33

Episode 31. Today I'm focusing on logistics. As you've learned over the last few weeks, there are many parts to a fashion show production. This 10th and final part, will give you insight on: securing your location seating changing rooms the front and back of house security. ----------------------------------------- COMING SOON..... If you find valu…

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30. Fashion Teacher's Guide to the Met Gala 26:32

6M ago26:32

26:32

Episode 30. Today is a special episode. I cover the Met Gala and all things that make it what it is today. Let me tell you, in researching for this episode, I learned tons of things that I never have known. I took a deep dive into everything that there is to know about the Met Gala. And I'm really excited to share that with you today. Be prepared t…

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29. Promotion - The 5 Key Marketing Elements | Mastering the Production Series, Part 9 40:23

6M ago40:23

40:23

Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production. ----------------------------------------- As a fashion marketing teacher for 14 y…

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28. Spotlighting Stage Coordination in Fashion | Mastering the Production Series, Part 8 36:22

7M ago36:22

36:22

Episode 28. Today, we are spotlighting stage coordination. This is very key because this is where it's all going down for the fashion show. I'm covering five areas: Music, Props Stage setting Runway Capturing the show ----------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows.…

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27. Creating a Compelling Design Story Through Theme Development | Mastering the Production Series, Part 7 29:44

7M ago29:44

29:44

Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development. Segment development can be a complicated process and hinges on many factors: There are 4 main elements to consider. Is the show designer f…

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26. Model Management and Merchandise Acquisition | Mastering the Production Series, Part 6 34:46

7M ago34:46

34:46

Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show. ----------------------------------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were st…

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25. Casting Couture: Inside the Model Call Process | Mastering the Production Series, Part 5 24:31

7M ago24:31

24:31

Today represents the 5th part of an 11-part series. We're talking about a model call. You've determined the leadership roles in the fashion show. You've developed the fashion show theme. Now it's time to have the model call because you're ready to get the models selected, so you can start fittings and practicing choreography for the show. This epis…

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24. Fashion Show Artistry: Crafting Themes for the Runway | Mastering the Production Series, Part 4 24:55

8M ago24:55

24:55

Episode 24. So we've talked about the roles and responsibilities. And we now get develop the theme for the fashion show. This was one of the most exciting parts of Fashion Show Production for my students. There are many ways in which you can come up with a theme for a fashion show. But I'm going to tell you about the two ways that I did it with my …

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23. Behind the Runway - Exploring the Key Roles in Fashion Shows | Mastering the Production Series, Part 3 37:18

8M ago37:18

37:18

Episode 23. This week we explore the fashion show production roles. In addition to these roles, there are teams to support them. At a minimum, every show has a fashion show director, model coordinator, and merchandise coordinator. To operate in the most effective and efficient way, the following are key roles every production should have: Fashion S…

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22. Fashion Show Types: Categories & Markets Defined | Mastering the Production Series, Part 2 33:29

8M ago33:29

33:29

Episode 22. As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover: History of fashion shows Types of fashion shows Rol…

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21. Fashion Show History & Evolution | Mastering the Production Series, Part 1 25:35

8M ago25:35

25:35

Episode 21. We've taken a look into fashion week over the last two weeks. Let's transition the discussion to fashion show production. Fashion shows have been around since 1300. You may be surprised at how it all started. In this episode, I'll cover: The purpose of fashion shows How the shows have evolved The rise of models -------------------------…

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20. Fashion Forward: Uncovering the Essence of Fashion Week 21:45

8M ago21:45

21:45

Episode 20. Welcome back to the part two discussion about fashion week. Last week we talked about the who, the what, the where, and the how of Fashion Week. This week we're going to be talking about: Why Fashion Week Matters Unveiling the Industry Insights Engaging Student Activities -----------------------------------------------------------------…

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19. Fashion Week Unveiled: The What, Who, Where, and How of the World's Ultimate Style Showcases 16:53

9M ago16:53

16:53

This week's episode is about Fashion Week. I will cover this topic in a two part series. In the first part I talk about: What Fashion Week is, Where Fashion Week is held, How Fashion Week is organized, How often Fashion Week happens. -------------------------------------------------------------------------------- RESOURCE Check out the Fashion Week…

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18. Exploring Brand Stretching: Advantages, Disadvantages, and Strategies 26:42

9M ago26:42

26:42

Episode 18. This episode delves into the concept of Brand Stretching, exploring why brands choose to extend their product lines into new categories, the various strategies involved, and the potential advantages and disadvantages. Here are some things that are covered: Explanation of how established brands expand into new product categories to remai…

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17. 4 Key Factors Marketers Need to Understand About Customers | Fashion Movement, Part 3 28:14

9M ago28:14

28:14

Episode 17. There are two different celebrations this month: 👩🏾Black History Month 🟥⬛🟩 👩🏽‍🏫CTE Month👨🏾‍🚒👩🏾‍🎨🧑🏾‍💼🧑🏾‍🍳👗💈💅🏾 . I'm going to be celebrating those all February. And guess what? We have an extra day in February this year. So happy birthday to those who are leap year babies. ------------------------------ 🟥⬛🟩 I just want to give a little bl…

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16. 3 Simple Theories to Learn | Fashion Movement Series, Part 2 16:36

9M ago16:36

16:36

Episode 16. In episode 14, I talked about the phases and the runs of the fashion cycle as a part of the Fashion Movement. Today in part two of this three-part series, I'm going to go over three Fashion Theories: Trickle Up Trickle Down Trickle Across RESOURCE Every time YOU buy a fashion item, YOU are impacted by, influenced by, or participating in…

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15. DECA Executive Summary - Learn from an Event Judge 29:55

10M ago29:55

29:55

Episode 15. I am coming to you today with an interruption in the schedule of my fashion movement series to bring you a bonus episode. So I had the pleasure of being a judge at a DECA Competition last week. The reason why I want to bring you this episode is because I was judging written projects. I noticed that there was a disparity in the informati…

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14. Phases & Runs of the Fashion Cycle | Fashion Movement Series 21:53

10M ago21:53

21:53

Episode 14. I am going into a 3-part series about the movement of fashion. You will have an opportunity to learn a few things or just to refresh about how fashion moves, and why it's important for us to know about the movement of fashion. Fashion industry personnel understand the necessity of studying the movement of fashion in order to effectively…

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13. CTSO Sponsor - Competition Trip Guideline 35:29

10M ago35:29

35:29

I know many of you are back in the classroom or headed back to the classroom. And really what that means is that CTSO competition is headed into full speed ahead. Right? I know that because I'm actually going to be a judge this year for the district in which I used to teach in. And that's going to be happening in a couple of weeks. I really look fo…

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12. CTSO Sponsor - Chapter Prep for Competition 26:17

10M ago26:17

26:17

Welcome to 2024. Let's get this season started. So as Nigel in the infamous movie, The Devil Wears Prada said, All right, everyone, Gird your loins. And he said this in preparation for Miranda, the infamous Miranda walking into the building. I'm saying it in reference to the DECA season and CTSO season, walking into the building. it is January and …

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11. DECA Project Prep Framework with FREE Resources 31:31

11M ago31:31

31:31

Episode 11. Merry Christmas. Yes, I'm releasing an episode on Christmas Day, but rest assured that I am spending time with my family. So yesterday I got to see my eight month old granddaughter walk, yes walk at eight months, eight months old, she's practically running at this point. Not surprising though, since both of her parents are track athlete…

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10. An Alumna's Pursuit of Her Passion for Fashion 32:32

11M ago32:32

32:32

When I tell you that I’m so proud of my alumni, it’s an understatement. As I said in another episode, through social media I see them going to college, starting careers, and adulting. But sitting down and chatting with them really allows me to hear how CTE and CTSO programs ignite a spark in them that continues to fuel their life choices and career…

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9. DECA Roleplay Prep Framework with FREE Resources 26:55

11M ago26:55

26:55

Episode 9. It’s CTSO competition season. I’ve decided to share with you my proprietary DECA Roleplay Prep Framework. It’s 3 parts and covers: Case Study Prep Presentation Administration If you sponsor a different CTSO, listen in because you may be able to apply some of these strategies for your organization. So grab your notepad and pen to be ready…

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8. An Alumna’s Journey: How She Leveraged a Fashion Education & Retail Career to Transition into the Beauty Corporate World 39:29

11M ago39:29

39:29

Episode 8. It's always fascinating to hear about the diverse paths that students take after graduating from high school, especially when they pursue a passion and successfully carve out a career for themselves. In today’s Feature Friday, I sat down with one of my 2011 graduates Adriana Caballero. She was one of my very creative and ambitious studen…

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7. Learn a Simple Framework for Teaching Fashion Marketing 22:36

11M ago22:36

22:36

Episode 7. Have you ever found yourself suddenly having to teach a class you know nothing about? It happens far too often. This is what led me to this topic today. Listen in as I talk about a framework for teaching Fashion Marketing that engages your students and introduces them to marketing concepts, while providing rigorous activities and project…

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