Parhaat Mobile Games Podcastit (2024)

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Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage 28:08

19d ago28:08

28:08

Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game Analyst, and Inka Reinola, Game Analyst, to unpack the winning formula behind China's mobile gaming giants. We'll explore how China…

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Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA 29:48

2M ago29:48

29:48

In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Stra…

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Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game 27:22

3M ago27:22

27:22

Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game. This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging. Join our expert guests, Kentaro Sugiara, Senior Perf…

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Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive 39:23

4M ago39:23

39:23

Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far. This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence of hybrid casual and other core gameplay types, there are lots of lessons to learn from 2024 mobile trends. Join …

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Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market 31:55

6M ago31:55

31:55

Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market. Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja …

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Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners 43:38

7M ago43:38

43:38

Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue. Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how…

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Episode 53: Predicting the biggest mobile game trends in 2024 37:49

10M ago37:49

37:49

Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry. Join indu…

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Episode 52: Exploring the top five trends that dominated 2023 33:55

11M ago33:55

33:55

Join us as we explore the latest trends, challenges, and innovations in mobile game design. As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And refle…

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Episode 51: How to navigate the evolving advertising and revenue landscape 31:13

12M ago31:13

31:13

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, an…

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Episode 50: The top three trends in the Chinese mobile game market in 2023 32:40

1y ago32:40

32:40

Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China. We’ll discover what makes China an unrivalled hub for mobile g…

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Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile 32:08

1y ago32:08

32:08

Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generat…

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Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep 30:58

1y ago30:58

30:58

Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep. Are there benefits to merging gaming with sleep? Find out how Pokémon Sleep stacks up against other sleep-related apps. We'll …

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Episode 47: How women can reshape the games industry with Zynga 31:54

1y ago31:54

31:54

This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior Product Manager at Zynga, join us to spotlight women's challenges and discuss their unique perspectives on the industry. Despite the proliferation of mobile games aimed at women, there remains a concern for mo…

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Episode 46: Unveiling the top 3 mobile game studio secrets for engaging live events 26:25

1+ y ago26:25

26:25

In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzi…

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Episode 45: From student to game developer - How investing in young talent can transform the industry 26:15

1+ y ago26:15

26:15

Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff. Investing in young talent is crucial for the growth and development of the game development industry because it brings fresh perspectives, new ideas, and diverse backgrounds to the industry, which is vital to safeguard…

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Episode 44: Locked and loaded: An expert review of the mobile shooter market 36:57

1+ y ago36:57

36:57

Is there room for others to succeed in a market dominated by so few companies? Join us as we explore the current state of the mobile shooter market, the top games dominating the market, their market shares, and the different types of shooters available. You won't want to miss our overview of games like CoD: Warzone Mobile, Arena Breakout, Undawn Vi…

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Episode 43: How to make money if you're ditching lootboxes 37:00

1+ y ago37:00

37:00

Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems? Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, Mobile Legends: Bang Bang, Overwatch, Marvel Snap, and Arena Breakout. We'll examine how these changes have affected p…

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Episode 42: Marvelling at Marvel Snap 34:15

2y ago34:15

34:15

What makes Marvel Snap such a hit? In this episode of the Mobile GameDev Playbook, we review Marvel Snaps’ success, key features, and the first major update. We also discuss the game’s monetization, thoughts on its future and the overall CCG genre. Joined by Joel Julkunen, Head of Analytics and Chief Game Analyst, Erno Kiiski, from GameRefinery, a …

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Episode 41: The top eight mobile game monetization trends in 2023 47:20

2y ago47:20

47:20

What trends and features to look forward to in 2023! In this episode of the Mobile GameDev Playbook, we’re joined by Wilhelm Voutilainen and Teemu Palomäki, Chief Game Analysts from GameRefinery, a Liftoff Company, to discuss key trends in 2023. We discuss upcoming releases, potential new genres, and exciting trends. We also cover shooter games, pr…

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Episode 40: Merging to the top - The development of EverMerge 31:16

2y ago31:16

31:16

Examining the merge genre and EverMerge. In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief Game Analyst Kalle Heikkinen from GameRefinery, a Liftoff Company, to discuss the hit mobile game EverMerge: Merge 3 Puzzle. We cover what inspired the game, the growth of the merge …

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Episode 39: Top seven game design trends - 2022 in review 41:09

2y ago41:09

41:09

What were the hottest mobile game design trends in 2022? In this episode, we look back at 2022 and reflect on the biggest trends that happened in mobile games. Joining us are our resident experts and Chief Game Analysts from GameRefinery, a Liftoff Company, Kalle Heikkinen and Erno Kiiski. We examine some standout releases, trends in gameplay event…

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Episode 38: License to Game - Licensing and IPs in mobile games 31:34

2y ago31:34

31:34

How can brands get their IPs into mobile games? In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rachit Moti, and from Tilting Point is Chief Business Officer, Asi Burak, as well as resident expert from GameRefinery, a Lifto…

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Episode 37: What’s new in how games make money 57:40

2y ago57:40

57:40

In this episode of the Mobile GameDev Playbook, we look at how monetization features have evolved from 2020 till now. Joining us from GameRefinery, a Liftoff Company, are Chief Game Analysts Erno Kiiski and Wilhelm Voutilainen. We explore innovation in battle passes, IAP mechanics, external web stores, and what monetization may look like in the fut…

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Episode 36: Celebrity collaborations in mobile games with HypGames 37:20

2y ago37:20

37:20

In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefinery, a Liftoff company, join our host Jon Jordan to discuss the celebrity partnerships in mobile games. We delve into the strategy behind celebrity partnerships and analyze mobile collaboration trends this yea…

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Episode 35: April Fools, Christmas, and Golden Week - discussing seasonal events in 2022 28:41

2y ago28:41

28:41

In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company, analysts Erno Kiiski and Sonja Skoglund, who will be discussing seasonal events in mobile games. We will cover noteworthy events, interesting trends, and what these events may look like in the future for the three major markets - the USA, Japan, and Chi…

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Episode 34: Gaming mobilescriptions with Multiscription 32:45

2y ago32:45

32:45

In this episode of the Mobile GameDev Playbook, Teis Mikkelsen, the founder of Multiscription, and senior market analyst Kalle Heikkinen from GameRefinery, a Liftoff company, joins our host Jon Jordan to discuss the topic of subscriptions in mobile gaming. We will cover the exciting trends in mobile game subscriptions, their mechanisms, the Unleash…

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Episode 33: How State of Survival: Zombie War became an award-winning game 28:35

2y ago28:35

28:35

In this episode of the Mobile GameDev Playbook, Bob Slinn, Head of Business Development at FunPlus, and game analyst Milka Paunonen from GameRefinery, a Liftoff company, joins our host Jon Jordan to discuss State of Survival’s well-deserved wins in the most recent Mobile GameDev Awards! We will discuss the development and inspiration behind State o…

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Episode 32: The Mobile Gamedev Awards: What makes an award-winning mobile game 35:48

2y ago35:48

35:48

In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company analysts Erno Kiiski and Kalle Heikkinen for a special episode looking at the games that won at the Mobile GameDev Awards. The Mobile GameDev Awards are an annual set of awards by GameRefinery to recognize and celebrate innovation and excellence in mobil…

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Episode 31: Crafting a charming farming game: The story of Sunrise Village’s development 31:43

2+ y ago31:43

31:43

In this episode of the Mobile Gamedev Playbook, Thi Detert, Senior Lead Game Designer at InnoGames, and Product Owner, Alison Simpson talk about the development journey of Sunrise Village with GameRefinery, a Liftoff company analyst Teemu Palomäki and our host, Jon Jordan. We will cover the challenges (and solutions) encountered along the way from …

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Episode 30: Diablo Immortal or Diablo Immoral? Discussing the monetization controversy behind Blizzard’s latest mobile game 39:29

2+ y ago39:29

39:29

In this special episode of the Mobile GameDev Playbook, our host Jon Jordan discusses the popular but controversial game Diablo Immortal with Erno Kiiski and Wilhelm Voutilainen, Chief Game Analysts at GameRefinery, a Liftoff Company. We discuss the franchise's background, what separates Diablo Immortal from its predecessors, the player experience,…

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Episode 29: Fishing for knowledge: designing realistic life simulation games for mobile 32:57

2+ y ago32:57

32:57

In this episode of the Mobile Gamedev Playbook, Kirill Petruk, Lead Producer at Ten Square Games, talks about the development of Fishing Clash: Sports Games and other realistic life simulation games with GameRefinery, a Liftoff company analyst Teemu Palomäki and our host, Jon Jordan. We discuss the inspiration behind Fishing Clash, the realistic ga…

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Episode 28: How to create a winning in-game economy with Machinations 36:45

2+ y ago36:45

36:45

In this episode of the Mobile Gamedev Playbook, we’re looking at the tools available on the market to build a thriving free-to-play game economy. Our host, Jon Jordan, is joined by GameRefinery’s Erno Kiiski, Machinations CEO & Co-Founder, Mihai Gheza and Sales Director of Machinations, Matthew Morris. We’ll learn how the Machinations tool designs …

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Episode 27: Kingdom Rush: What makes a successful game franchise? With Ironhide Games 32:51

2+ y ago32:51

32:51

In this episode of the Mobile Gamedev Playbook, Ariel Coppes, Lead Game Engineer at Ironhide Games, talks about the success of the Kingdom Rush franchise with GameRefinery by Vungle analyst Erno Kiiski and our host, Jon Jordan. We delve into making games for the premium market, releasing games cross-platform, stepping into F2P games, and the highs …

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Episode 26: Raid: Shadow Legends - Creating a mobile powerhouse with Plarium 42:29

3y ago42:29

42:29

In this episode of the Mobile Gamedev Playbook, host Jon Jordan and GameRefinery by Vungle analysts Erno Kiiski and Altti Fromholdt join Vice President of Creative at Plarium, Nick Day. Together they give an inside look into the development process behind Raid: Shadow Legends and how it became one of the best known mobile games in the world and enj…

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Episode 25: How to create a winning shooter game with Nitro Games 37:18

3y ago37:18

37:18

In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetise and market your mobile shooter for success. Jon Jordan is joined by GameRefinery by Vungle’s Erno Kiiski and Product Marketing Director at Nitro Games, Jukka Hilvonen, to discuss the popularity boom in mobile…

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Episode 24: What will 2022 bring to mobile games? 24:40

3y ago24:40

24:40

In this episode of the Mobile GameDev Playbook, we look at what 2022 might have in store for the mobile game industry across the US, China and Japan. Host Jon Jordan is joined by GameRefinery by Vungle’s chief game analyst, Kalle Heikkinen, to discuss upcoming trends and changes in mobile games in 2022, as well as anticipated releases throughout th…

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Episode 23: 2021 Retrospective with the GameRefinery Analysts 46:57

3y ago46:57

46:57

As we wrap up the end of the year, this episode of The Mobile Gamedev Playbook looks back at what 2021 brought to the mobile gaming industry in the US, China and Japan. We delve into the key trends to come out of this year, including the rise of renovation mechanics, collaboration events and popular IPs. Host Jon Jordan is joined by GameRefinery by…

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Episode 22: Why diverse teams make better mobile games with HiDef 47:29

3y ago47:29

47:29

In this episode of The Mobile Gamedev Playbook, we’re looking at diversity in the mobile games industry and how having a culturally and ethnically diverse team helps build better mobile games. Co-founder and Head of Analytics at GameRefinery, Joel Julkunen, shares his expertise on player motivations and expanding your player base by adding features…

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Episode 21: Concerts, collabs and KFC: The wonderful world of seasonal events in mobile games 36:44

3y ago36:44

36:44

In this episode, GameRefinery looks at the craziest events this year, from Genshin Impacts’ collab with KFC to Roblox Lil Nas X digital concert. GameRefinery Analysts Kalle Heikkinen and Wilhelm Voutilainen join host Jon Jordan to discuss the wonderful world of mobile game events, including the mechanics behind LiveOps and utilising the same framew…

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Episode 20: The toxic content dilemma “Can AI help moderate in-game chat?” with Utopia Analytics 30:18

3y ago30:18

30:18

In this episode of The Mobile Gamedev Playbook, we're looking at the use of AI moderation in social gaming. GameRefinery analyst and podcast regular Kalle Heikkinen joins host Jon Jordan to kick off the podcast with all things social, including the emergence of social hangout areas and the rise of social features in mobile games. While social featu…

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Episode 19: The metaverse & mobile gaming with RP1 29:06

3y ago29:06

29:06

In this episode of The Mobile Gamedev Playbook, we’re exploring all things metaverse. The idea of the metaverse has caught on across the tech industry over the last decade, with tech giants seemingly in a race to make it a reality. CEO and co-founder of RP1, Sean Mann, joins host Jon Jordan to discuss how close the metaverse is to becoming a realit…

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Episode 18: What has happened in the mobile games industry so far? With GameRefinery by Vungle’s Analysts 42:15

3+ y ago42:15

42:15

As we wrap up the first half of 2021, in this episode of The Mobile Gamedev Playbook, we have asked our analysts to spell out what have been the biggest mobile trends and games of the year so far! GameRefinery by Vungle's own Erno Kiiski, Wilhelm Voutilainen, and Kalle Heikkinen join host Jon Jordan to discuss how hybrid game mechanics and particul…

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Episode 17: Designing Your Audience for Mobile Games with Richard Bartle 39:45

3+ y ago39:45

39:45

We are a bit starstruck in this episode of The Movile GameDev Playbook, with guest Richard Bartle! Listen in to learn more about best practices for audience design, taxonomies of players and how they can help developers design better, more engaging mobile games. Richard joins the podcast to discuss his impressive career, including how he created th…

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Episode 16: How to use creative strategy to build successful mobile game ads with Vungle and Rovio 40:57

3+ y ago40:57

40:57

In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world. Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bring…

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Episode 15: Tools, tips, and tricks to design winning mobile games with PickFu & Mojiworks 35:16

3+ y ago35:16

35:16

In this episode of The Mobile GameDev Playbook, we’re discussing how to utilize player insight to help build better games. We look into the tips, tools, and techniques game developers can use to understand what their players want so that they’ll keep coming back for more. Market-research platform PickFu joins this episode to discuss how game develo…

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Episode 14: Maximise ROI on Ad Monetization With Kolibri Games 37:35

3+ y ago37:35

37:35

In this episode of The Mobile GameDev Playbook we discuss the common struggles game developers face when monetizing their games and provide some top tips to ensure optimal ROI on mobile gaming ad monetization. We also take a deep dive into the current mobile app monetization strategy and how it might change post IDFA. Will high IAP monetization gam…

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Episode 13: Mobile GameDev Awards 2021 Winners - What is their secret? Featuring Luna Labs 43:03

3+ y ago43:03

43:03

Episode 13 brings you insight into the winners and finalists of GameRefinery’s very first Mobile GameDev Awards in 2021. These new annual awards aim to reward design and innovation in the mobile game industry by developers in the US, China and Japan. In this episode, GameRefinery’s analysts and partner judge from Luna Labs discuss a few of the awar…

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Episode 12: What’s in store in 2021 for the mobile gaming industry? 43:17

4y ago43:17

43:17

In this first podcast of 2021, The Mobile GameDev Playbook unveils what might be in store for the new year and the mobile gaming industry - it’s a fully packed episode! We discuss how the pandemic’s development might affect industry growth in 2021 and how gaming habits might evolve in the post-COVID era. We also explore future potential trends for …

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Episode 11: 2020 Retrospective with the GameRefinery Analysts 44:20

4y ago44:20

44:20

As the end of the year approaches, this episode of the MobileGameDev Playbook will take a look back at what 2020 has had to offer the mobile gaming industry. We’ll delve into the key trends to come out of this eventful year, including the rise of social mechanics, changes to location-based AR games to fit COVID lockdown restrictions, as well as som…

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Episode 10: Game Economy Design and Monetization with The Mobile Game Doctor 39:02

4y ago39:02

39:02

In the latest episode of the Mobile GameDev Playbook, we examine what it takes to design a profitable game economy. We uncover the best monetisation strategies for mobile game developers, as well as how to plan and execute these strategies to boost a free-to-play mobile game’s potential revenue. From the planning of in-game economic structures to a…

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