The podcast dedicated to stories of innovation, and those leading the way to responsible business. Listen to how others are winning when doubling down on brand activism, the environment, and social causes. Purpose driven brands are the future. www.philipjames.co
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‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims
29:54
29:54
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29:54
A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed: The Sustainable Business Handbook (TSBH) Co-authored with two colleagues: Mark Lee and Chris Coulter TSBH is a step by step guide — 13 chapters of key elements to sustainability as a business TSBH how-to manual — Previous book "A…
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IKEA → Alex Castro Pérez: Creating a Clean Energy Movement
40:45
40:45
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40:45
Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships. Before joining IKEA, Alex headed global functions across R&D, …
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Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
52:46
52:46
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52:46
John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988). In this episode, the following topics are discussed: 2019 is …
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U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?
41:11
41:11
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41:11
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wha…
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The Body Shop → Christopher Davis: Employee Activism and Company Culture
27:46
27:46
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27:46
Christopher Davis International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong c…
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Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose
34:09
34:09
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34:09
Henk Campher Challenge conventional thinking – with 20 years of global experience, Henk is known as a disruptive and creative expert in the communications, brand, social impact and sustainability space. He’s had the pleasure of working on some of the coolest award-winning corporate campaigns and developing strategic solutions with companies such St…
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‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)
32:41
32:41
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32:41
Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of …
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‘Climate of Hope’ → Carl Pope (Author): The Arrival of the Clean Energy Revolution
27:21
27:21
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27:21
A veteran leader in the environmental movement, Carl Pope is the former Executive Director and Chairman of the Sierra Club. He's now the principal adviser at Inside Straight Strategies, looking for the underlying economics that link sustainability and economic development. He serves as a Senior Climate Adviser to former NYC Mayor Michael Bloomberg.…
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CBRE → Dave Pogue: Largest Manager of Commercial Buildings in the World
1:01:01
1:01:01
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1:01:01
As Senior Vice President Global Client Care, Dave Pogue is leading the development of socially responsible, market driven solutions to align corporate responsibility principals into CBRE business practices through a strategy called Shared Advantage. In his prior role as Global Director of Corporate Responsibility, Dave oversaw CBRE’s development, i…
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'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability
36:13
36:13
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36:13
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA…
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Future-Fit → Geoff Kendall: Connecting Sustainabilty Performance to Investment Attractiveness
38:52
38:52
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38:52
Dr Geoff Kendall is an entrepreneur whose experience spans sustainability consulting, high-tech startups, corporate communications and academic research. Geoff holds a PhD in artificial intelligence, and has co-founded two software businesses. The second of these was acquired by a global technology company, where Geoff went on to serve as marketing…
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All In’ → David Grayson (Author): 5 Steps to Corporate Sustainability
32:52
32:52
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32:52
David is Emeritus Professor of Corporate Responsibility. From 2007-2017, he was director of the Doughty Centre for Corporate Responsibility and Professor of Corporate Responsibility. He joined Cranfield in April 2007, after a thirty year career as a social entrepreneur and campaigner for responsible business, diversity, and small business developme…
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MIT Sloan → Jason Jay: The Sustainability—Innovation Nexus
31:35
31:35
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31:35
Jason Jay is a Senior Lecturer at the MIT Sloan School of Management and Director of the Sustainability Initiative at MIT Sloan. He teaches courses on leadership, strategy, and innovation for sustainable business. Jason engages students and alumni in hands-on projects with leading companies and organizations. These efforts help build a community of…
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‘The Big Pivot’ → Andrew Winston (Author): Companies Winning when Making Sustainability a Priority
46:03
46:03
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46:03
Andrew Winston is a globally recognized expert on how companies can navigate and profit from humanity’s biggest challenges. His views on strategy have been sought after by many of the world’s leading companies, including Boeing, HP, J&J, Kimberly-Clark, PepsiCo, PwC, and Unilever. Andrew’s first book, Green to Gold, was the top-selling green busine…
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Novo Nordisk → Susanne Stormer: A Corporation With Sustainability in its DNA
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1:00:07
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1:00:07
Susanne Stormer is a foremost global authority in corporate sustainability and serves as VP, Corporate Sustainability and Chief Sustainability Officer for the Danish pharmaceutical company Novo Nordisk, a globally recognized sustainability leader. Susanne sets strategic direction for the Novo Nordisk as a sustainability leader and pioneer in demons…
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