Parhaat Scott Murray Podcastit (2023)

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Get the Message with Scott Murray

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The Market Research Advantage with Marci Cornett and Frank Prendergast 48:51

12d ago48:51

48:51

You cannot afford to ignore market research - that's what Marci Cornett and Frank Prendergast explain in The Most Amazing Marketing Book Ever. They join us today to discuss how businesses can incorporate market research into a consumer-focused marketing strategy. Also, find out how churches might face many of the same marketing challenges as busine…

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Get the Message with Scott Murray

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Message Points: Following Bad Marketing Science 23:50

18d ago23:50

23:50

Everyone's talking about the dangers of AI taking over the human element of work. However, in 1947, someone wrote a letter about marketing science taking the creativity and uniqueness from agencies and marketers. Could a marketing department get so caught up in the marketing process and "science" that they become an uncaring machine? Do those machi…

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Get the Message with Scott Murray

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Best of GTM: Ethan Beute on Human-Centered Communication 44:41

26d ago44:41

44:41

We revisit an insightful conversation with Ethan Beute about human-centered communication and digital pollution. This was the first episode of Get the Message, but we've often referenced this conversation in other episodes of the show.Kirjoittanut Scott Murray

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Get the Message with Scott Murray

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Message Points: Are Buyer Personas Dying or Evolving? 18:21

1M ago18:21

18:21

Communication isn’t just about the message; it’s about interpretation. Brooke Sellas asks if thought leaders or brands ask you to engage but don’t engage with you – how does that make you feel? There is an increasing debate on buyer personas and whether they’re worth anything today. A. Lee Judge, Ardath Albee, Mark Evans, Jim Krause and Jay Famico …

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Get the Message with Scott Murray

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Update: Podcasts Return on May 1 9:48

1M ago9:48

9:48

I share an update on the podcast, the book and sports. Sounds odd, but it will all make sense.Kirjoittanut Scott Murray

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Get the Message with Scott Murray

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Humanized Chatbots and Messaging with Mary Kathryn Johnson 57:09

2M ago57:09

57:09

As consumers demand humanized communication and respond negatively when automation and new technologies (like AI) don't deliver, how can businesses potentially leverage automation and chatbots to connect with consumers in humanized ways? Mary Kathryn Johnson (CEO of Messenger Funnels) is here to explain how to balance the benefits of technology wit…

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Conversations of Connection - Mental Wellness in Sports & Life, with Scott Murray & Dr. Nina Rios-Doria

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Episode 15 - A Connection with Troy and Tommi Vincent 33:30

2M ago33:30

33:30

Mental Wellness in Sports & Life At this time in our world with so much uncertainty, we listen and learn from those involved or connected in the sports world as they share their own personal stories and how it's impacted them to focus on mental wellness. Scott Murray and Dr. Nina Rios-Doria hope to always leave the audience fully engaged, encourage…

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Conversations of Connection - Mental Wellness in Sports & Life, with Scott Murray & Dr. Nina Rios-Doria

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Episode 14 - A Connection with Royal Haggerty 32:38

2M ago32:38

32:38

Mental Wellness in Sports & Life At this time in our world with so much uncertainty, we listen and learn from those involved or connected in the sports world as they share their own personal stories and how it's impacted them to focus on mental wellness. Scott Murray and Dr. Nina Rios-Doria hope to always leave the audience fully engaged, encourage…

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Conversations of Connection - Mental Wellness in Sports & Life, with Scott Murray & Dr. Nina Rios-Doria

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Episode 13 - A Connection with Jay Sullenger 32:15

2M ago32:15

32:15

Mental Wellness in Sports & Life At this time in our world with so much uncertainty, we listen and learn from those involved or connected in the sports world as they share their own personal stories and how it's impacted them to focus on mental wellness. Scott Murray and Dr. Nina Rios-Doria hope to always leave the audience fully engaged, encourage…

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Get the Message with Scott Murray

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Defining Humanized and Emotional Branding 25:34

2M ago25:34

25:34

Consumers want warmth, empathy and humanization from brands today. They're bombarded with various messages and customer experiences that create triggers and parameters in their responses. So how does that translate to content and marketing? In this episode, we'll define the recognition of triggers, examine research on consumer rules of humanization…

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Get the Message with Scott Murray

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Consumer Connections Through Video with Atiba de Souza 49:25

2M ago49:25

49:25

While video has been a digital marketing tool for years, its importance has increased over time. However, several businesses need to catch up on its impactful way to connect with consumers, humanize the brand and create game-changing value. Atiba de Souza is known as the Video Content Superman and is the CEO of an agency specializing in video marke…

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Get the Message with Scott Murray

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Message Points: Sensory Marketing and Annoying TV Ads 19:42

3M ago19:42

19:42

The word "marketing" can cause a variety of success barriers due to its fundamental focus on promotion and selling, but how could it also create internal challenges for a business? TV ads can be so annoying that consumers are willing to provide personal information (including their address) to avoid them. Is there a way to create TV ads that consum…

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Get the Message with Scott Murray

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Optimizing the Speaker and Audience Relationship with Steve Multer 52:14

3M ago52:14

52:14

Whether your audience is in a room or watching you online, how can you make a meaningful and memorable connection with them? It's a question worth asking since people might have preconceived notions about your presentation before you speak. Today we'll discuss how to level up your next digital event and create greater value for your online and in-p…

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Get the Message with Scott Murray

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Message Points: Who is the Consumer and What is the ROI? 24:35

3M ago24:35

24:35

Is it fair to ask what to expect from ROI when trying something new? What if we don't ask that question about other marketing strategies? CEO Chris Walker has some answers. If you could develop marketing content around consumer insights, what would that look like? GWI shares examples in the form of coffee, clothes and cars. Have you ever heard of r…

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Get the Message with Scott Murray

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Better Job Interviews with Anna Papalia 51:04

3M ago51:04

51:04

Like the communication between a company and a consumer, interpretations, tones, word choices and other factors can make or break communication between a job applicant and a company. Anna Papalia is the founder and CEO of a company that specializes in improving outcomes in job interviews by focusing on key factors that impact both parties. She join…

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Message Points: A Special Cold Call and Deal For You 25:53

4M ago25:53

25:53

Valentine's day isn't the only time people want to feel special. In fact, consumers want to feel special in ways that are different from all the other customers. Can that be done in a cold sales call? Will a special offer or a discount work? We'll discuss and get some answers. Plus, new LinkedIn insights show the best ways to post content, comments…

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Get the Message with Scott Murray

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Speaking the Right B2B Language with Mark Evans 49:50

4M ago49:50

49:50

Even if you're a B2B company, you still have to communicate with a human prospect or customer. Mark Evans knows this, so getting to know that person is at the center of his approach to helping B2B SaaS companies thrive today. Today, we'll discuss how personalization, positioning, learning and communicating can benefit your business today.…

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Message Points: ChatGPT Isn't Emotional or Creative 21:51

4M ago21:51

21:51

At a time when businesses need more creativity and emotion to stand out and make meaningful connections with consumers, it's critical not to become too dependent on technology. Today's insights drive that home in a big way. Find out about a severe flaw of ChatGPT, the most significant opportunities for B2B marketers today, what marketers need to st…

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Get the Message with Scott Murray

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Personalized Public Relations with Dr. Morissa Schwartz 50:06

4M ago50:06

50:06

According to McKinsey's 2021 Personalization Report, "companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains." Personalization can fit into different marketing strategies, but they can also take different forms depending …

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Get the Message with Scott Murray

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Message Points: Attack of the Bots and Content Clones 24:39

5M ago24:39

24:39

Marketing advice for 2023 continues to roll in, and an increasingly common theme is you don't have to blast out high volumes of content to be successful. In fact, as the internet is overwhelmed with content written by services, sellers and AI bots, you should spend more time creating quality that stands out. Today's insights discuss avoiding the ur…

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Belonging to the Brand with Mark Schaefer 41:37

5M ago41:37

41:37

We're now into year three of the 2020s, and there are more indications that marketing departments need to make meaningful and impactful connections with consumers. McKinsey says that community-focused marketing is the "big idea" for the 2020s, and it's a concept that Mark Schafer has been discussing for years. Now, with new personal insights and ca…

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Get the Message with Scott Murray

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Message Points: Your Audience Isn't Full of Vulcans 23:24

8M ago23:24

23:24

If your marketing is focused on connecting with human beings (and not Vulcans), you must incorporate emotional response into your strategy. It's one critical element of consumer behavior that translates into someone taking action. I share a great new book that explains this and more. It's also a lot harder to generate that emotion if you don't know…

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Unleashing Personal Brand Influence with Dr. Angela Mulrooney 39:39

8M ago39:39

39:39

Dr. Angela Mulrooney was a very successful dentist who had perfectly positioned her practice to thrive, but a life-changing accident brought everything to an abrupt end. She decided to change course, form a personal brand and help others unleash their influence by providing insights from her experience and expertise. She's joining us today to share…

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Get the Message with Scott Murray

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Message Points: Attributions, Personalizations and Memes 21:28

8M ago21:28

21:28

We hear a lot about personalization in content marketing, but what does it mean to add "personalization" to anything? Is your attribution software lying to you or misleading you? If so, what can you do about it? We know that memes get engagement, but can you use them in content marketing and get similar results? Can memes make a company look bad? A…

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Get the Message with Scott Murray

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Creating Consumer Communities with Kristin Quiroz Bayona 45:30

8M ago45:30

45:30

As consumers demand more human connections with businesses, they also want a sense of belonging. An impactful way you can achieve that meaningful connection with your audience is through community. But how can you build a community through marketing and content? Kristin Quiroz Bayona has 15 years of experience in marketing communications, filled wi…

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Get the Message with Scott Murray

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Message Points: Defining Projection Bias, Thought Leadership & Transparency 16:09

9M ago16:09

16:09

Today's points center around leadership communication, non-profit transparency and thought leadership. Psychologists have identified projection bias in the workplace, which can impact leadership effectiveness. Many non-profits talk about donation transparency, but Marcus Sheridan explains what it means to show it. Finally, companies may talk about …

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Social Media That Connects With Brooke B. Sellas 55:19

9M ago55:19

55:19

Brooke B. Sellas is the founder of B Squared Media and author of the new book Conversations That Connect. Today, she'll share ways to make real connections with audiences on social media. If you've wondered how to start evolving your communications to create more human connections, you'll want to join us for this conversation.…

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Get the Message with Scott Murray

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Show Update 1:00

9M ago1:00

1:00

A quick update on what's next on Get the Message.Kirjoittanut Scott Murray

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Get the Message with Scott Murray

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Message Points: In the Dark About Social Media 15:49

10M ago15:49

15:49

Today's show opens with someone announcing ten things she will no longer do as a marketer. Then, we get some insights about "tracking" dark social and generating sales on (non-dark) social media. Finally, you'll find out how you can get personal brand insights from "Known" author Mark Schaefer.Kirjoittanut Scott Murray

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Get the Message with Scott Murray

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How Job Postings Are Another Form of Marketing with Mary Keough 43:44

10M ago43:44

43:44

Just like the wrong words or phrases can ruin marketing opportunities with consumers, messaging in a job post can send the wrong signals to job seekers. Senior Marketing Strategist Mary Keough joins us to discuss her Marketing Job Post Teardowns and the red flags featured in them.Kirjoittanut Scott Murray

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Get the Message with Scott Murray

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Get the Message: Show Update 2:10

11M ago2:10

2:10

An update on the show before it returns next Monday.

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Get the Message with Scott Murray

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Message Points: It's Okay to be a Fun Brand 18:38

11M ago18:38

18:38

On today's show, you'll hear why It's okay (and possible) to be professional AND fun. Plus, research shows buyers not only like fun, but they like processes and instructions that are simple. It all boils down to the words you choose. You'll also hear a tragic LinkedIn story about a relationship that started with a connection, worsened by irrelevant…

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Get the Message with Scott Murray

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Copy That Connects with Scott Frothingham 51:16

11M ago51:16

51:16

Despite how things have radically changed, the importance of impactful copy has remained the same. However, it takes more than a creative catchphrase or marketing copy to connect with today's consumers. Veteran copywriter and author Scott Frothingham joins us today to talk about the state of copywriting and how writers and brands can generate impac…

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Get the Message with Scott Murray

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Message Points: Consumer Cares 21:30

12M ago21:30

21:30

Today's insights focus on what consumers care about in different situations, including non-profit fundraising, customer service, company announcements and a post-pandemic world dealing with inflation concerns.Kirjoittanut Scott Murray

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Storytelling Strategies with Park Howell 1:02:11

12M ago1:02:11

1:02:11

Storytelling continues to be a powerful and effective tool that allows brands to make meaningful connections with their audience. However, it can sometimes be challenging to figure out how to make it work for your company and consumer. Park Howell is known as the World's Most Industrious Storyteller, and he's here to provide some ideas and tips for…

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Message Points: You Don't Need SEO! 21:22

12M ago21:22

21:22

Today, we have insights on SEO, gated content, enchanting consumers and marketing job advice. Recently we discussed the lessening impact of SEO, but how long have some people known about it? Why should you consider altering or removing gated content from your marketing strategy? What red flags can be found in a marketing-related job post? Today's i…

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Podcasting for Business in 2022 with Trent Anderson 1:00:35

1y ago1:00:35

1:00:35

With the explosion in podcast production and listenership in recent years, businesses have more resources to help produce and market a podcast. If your business is interested in creating a podcast, Trent Anderson of Podchaser is here to discuss important factors to consider in 2022, including discoverability, audience, promotion and more.…

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Message Points: The Real Impact of Written and Visual Content 16:23

1y ago16:23

16:23

You probably already know about the impact of visual content in a marketing strategy, but how do you infuse that into something like an email subject line? Can marketing copy really be altered to say the same thing but generate a much better result? What do margaritas and daiquiris have to do with picking the right social media platform? Get these …

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Get the Message with Scott Murray

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Websites Fit For Your Audience with Clint Mally 1:08:25

1y ago1:08:25

1:08:25

Clint Mally knows web design strategies and backs them up with people insights that benefit a company's website and web presence. Today, he'll provide tips and insights that go beyond the basics and get into the motivations, reactions and needs of consumers to apply that to your company's website design.…

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Message Points: Being Nice Literally Pays Off 19:38

1y ago19:38

19:38

Could saying something nice about your competition lead to more sales? Should you feature their content in your content? How do you find ways to remain relevant in a changing world? What style is strongly discouraged when it comes to hosting a podcast? Get these answers and more from this week's insights.…

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Content Remixes For Multiple Audiences with A. Lee Judge 54:44

1y ago54:44

54:44

You might have heard of "repurposing content," but what does it mean to remix your content for different audiences or preferences. Our guest today is here to answer that question and provide insights into making it happen. A. Lee Judge is a digital marketing strategist and CMO/Co-Founder of Content Monsta (A company that creates multi-media content…

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Message Points: SEO and Social Disconnects 18:49

1y ago18:49

18:49

This week's episode features insights on some of the big disconnects between marketers and audiences. Has SEO lost some relevance? Do people follow brands on social media because they love their content? Find out answers to these questions and more.Kirjoittanut Scott Murray

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Person to Person Engagement with Anders Boulanger 56:56

1y ago56:56

56:56

This week, we're breaking away from digital interactions and engagement and focusing on person-to-person. As we get back into in-person interactions in sales meetings and industry conferences, what do we need to do to be memorable? Anders Boulanger teaches people to create in-person engagements everywhere, from the exhibitor floor and speaking enga…

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Get the Message with Scott Murray

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Message Points: Better Than a CTA 14:45

1y ago14:45

14:45

This week on Message Points, we learn what's better than a CTA on LinkedIn, what new developments are happening at YouTube, how there is a connection between a lack of interest in math classes and sales pitches and why CMOs need more awareness today. This one is packed full of insights and commentary.…

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Get the Message with Scott Murray

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How to A/B Test Your Website with Chris Dayley 51:38

1y ago51:38

51:38

Have you ever considered conducting some A/B testing on your website? You might be surprised what could make noticeable differences in engagements and conversations. Chris Dayley has developed a formula for website testing, and he shares examples and results in today's episode.Kirjoittanut Scott Murray

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Message Points: Video, Podcasts or Both? 13:11

1y ago13:11

13:11

Have you noticed the trends in podcasting and video? More social platforms are empowering creators, and YouTube is becoming a place for podcast discovery! In this episode of Message Points, you get insights into content trends, YouTube video advice and podcast tips.Kirjoittanut Scott Murray

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Get the Message with Scott Murray

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Why the Most Human Company Wins with Mark Schaefer 36:33

1y ago36:33

36:33

Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic that has marketers scrambling to connect with their audience when they do so much to avoid advertising…

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Conversations of Connection - Mental Wellness in Sports & Life, with Scott Murray & Dr. Nina Rios-Doria

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Episode 12 - A Connection with Ahmed Zaher 32:12

1y ago32:12

32:12

Ahmed Zaher is a strong advocate of the benefits of healthy living and smart training as the key components to being an exceptional triathlete. In addition, investing in your mental health. In this podcast, he shares his accomplishments as a triathlete. His love for coaching and the joy he receives from watching his clients cross the finish line. H…

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Get the Message with Scott Murray

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Message Points: Don't Be Better - Be Different 13:35

1y ago13:35

13:35

In the crowded ecosphere of content marketing, the key to being better than the competition is being different. In today's edition of Message Points, you'll get some advice and resources from Erika Heald, Teresa Heath-Wareing, Marcus Sheridan, Mandy McEwen, Andy Crestodina and Jessika Phillips about podcasting, LinkedIn, Twitter, content and commun…

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Get the Message with Scott Murray

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Social Media That's Worth the Effort with Christine Gritmon 46:39

1+ y ago46:39

46:39

Anyone can go into a social media platform, post something and call it a day - but that wouldn't be very social. Social media trainer and personal brand strategist Christine Gritmon explains the importance of doing more to get more out of your social media strategy.

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