The Social Advice Podcast is a weekly podcast intended to motivate, inspire and provide insight that will help take your life to the next level. Listen here, the apple podcast app and stitcher radio.
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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
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Get ahead in the game of social media marketing with the 'Social Marketing Advice' Podcast - the ultimate podcast for real estate professionals, mortgage lenders, and small business owners looking to increase their online presence and reach. Hosted by marketing specialist Deborah Brownell, this podcast delivers the latest news and updates on the top social media channels, expert advice on how to effectively leverage social media for business growth, and inspiring stories of success to keep y ...
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Happy and Holy Podcast | Finding Joy in Faith & Culture with Social Commentaries & Trending News - Advice for Modern Day Christians
The Happy and Holy Podcast
Welcome to the Happy and Holy Podcast, your go-to destination for uplifting discussions on faith, culture, and the pursuit of a joy-filled life! Join hosts Wennie and Jay, best friends and spiritual guides, as they delve into the intersection of timeless truths and modern trends, offering insights to empower and inspire your journey. 🎙️ Tune in for engaging conversations that blend spirituality with contemporary issues, exploring topics like faith, friendship, and personal growth. From insig ...
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Business and Marketing Lessons of 2024 and Goals for the Year Ahead
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Happy End of 2024! Ready to elevate your business game in the year ahead? This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving. We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a c…
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How to Thrive as an Introverted Entrepreneur
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23:17
Where are my fellow introverts at? Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the b…
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Essential Social Media Ad Strategies feat. Carol Kabaale
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Ever wondered why your social media ads aren't delivering the results you hoped for? Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone! This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol sh…
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How to Elevate Your LinkedIn Strategy with Short-Form Video
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Ready to take your LinkedIn game to the next level? Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy? With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform…
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Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde
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Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategi…
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You Don’t Need 10,000 Followers to be Successful in Business
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Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college.…
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Stop Sleeping on Google Reviews: Why They Matter and How to Get Them
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Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on s…
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Season 3 Launch! Election Reflections That No One Asked For
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Let us know what you think! (good and bad) Welcome to Season 3 ! Kicking things off in this episode, we're diving into some election reflections that no one is talking about yet. From the results to the new president, we'll discuss it all. Stay tuned for some unique social commentary on the 2024 election! Support the show Stoked that you found us h…
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The Power of Purposeful Content featuring Peg Fitzpatrick
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Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of …
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Ripping off the Labels of Your Life with Guest Josh Bair
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In this powerful episode titled "Ripping the Label Off," Rock Mitchell is joined by special guest Josh Bair, who shares his remarkable journey of transformation. Josh opens up about his struggle with illiteracy, learning to read at the age of 23, and how he rebuilt his life from the ground up to become a respected thought leader and influencer with…
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Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success
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Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital ma…
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Authentic Lead Generation Strategies featuring Lauren Najar
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Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on …
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Essential Instagram SEO Hacks for Organic Growth
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Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into …
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Why Going Viral isn’t a Social Media Strategy
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Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a…
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Relational vs. Transactional: How Creatives Do Their Best Work | SOCIAL ADVICE Podcast
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In this episode of SOCIAL ADVICE, we explore the key differences between relational and transactional work and why creatives often do their best work when they have strong relationships with clients and collaborators. Through personal stories and practical insights, we uncover how both types of work can be beneficial and how to find the right balan…
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Marketing Funnels Made Easy with Kristi Mitchell
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What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to diffe…
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Holiday Marketing Tips for Q4 Success
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Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. …
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Best Practices on How to Master Instagram Reels
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Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that wil…
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Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business
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How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practic…
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Why Tracking Unfollows is Hurting Your Social Media Strategy
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How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter s…
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How to Start Marketing Your Business on a Budget featuring Alanna Brannigan
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Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re real…
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Strategies to Overcome Social Media Burnout as an Entrepreneur
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Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…
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Content Ideas for Boring Industries
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Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…
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The Power of Storytelling in Marketing with Dan Coughlin
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How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…
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How Marathon Training Inspired My Entrepreneurial Journey
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Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…
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How to Choose the Best Social Media Platforms for Your Business
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Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…
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The Assassination Attempt. Faith-Based Tips for Staying Happy and Holy During Troubling Times
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Let us know what you think! (good and bad) In this episode, we discuss how to stay happy and holy during challenging times. We dive into the topic of women in the work force, talk about the unfathomable attempt on Trump's life, Gen Z sleeper agents, and dive into John 14 for some blessed assurance 🌟 Whether you’re facing personal struggles or globa…
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The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad
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Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…
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Mastering Your Brand Messaging featuring Mackenzie Fleming
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Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…
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Organic SEO Strategies for More Website Traffic : Featuring Barb Davids
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Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…
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Celebrity, Culture, and Conviction: A Deep Dive into Today’s Trends
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Let us know what you think! (good and bad) 🎙️ Celebrity, Culture, and Conviction: A Deep Dive into Today’s Trends 🌟 Join us as we balance humor, pop culture, and spirituality, offering a thought-provoking mix that’s both entertaining and enlightening. On this riveting episode as we unravel the intricate tapestry of celebrity influence, cultural shi…
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From B-Roll to Talking Heads: Crafting Authentic Instagram Reels
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Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…
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How to Map out a Social Media Content Calendar
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Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…
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Demystifying Social Media Metrics: The Metrics that Actually Matter
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Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…
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Building the Mindset to do the Hard Thing
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In this episode of the Social Advice Podcast we dive into the power and necessity of doing the hard thing. First, we'll explore why taking the tough route builds resilience and confidence, making you stronger both mentally and emotionally. Think of it as lifting heavy weights for your character. Next, we'll draw inspiration from real-life examples …
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How to Create Relatable and Impactful Social Media Content
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How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…
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Why You Need an Email List (and how to build it)
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I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…
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What You Need to Know About the Latest Instagram Algorithm Updates
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Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…
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Marketing Isn’t Your Sales Team, and other Business Lies
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What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…
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How to Find Your Chill in within Church and Culture, Celebrating 1000 Subscribers, and From Witchcraft to Christianity
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Let us know what you think! (good and bad) 🎧 Get ready to hit the spiritual sweet spot with our latest episode of Happy and Holy! We’re diving into the vibrant intersection where church vibes meet street style, and where devotion meets daily life. It’s all about living your faith out loud, without missing a beat of today’s hottest trends. In this e…
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Bad Social Media Habits to Break
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We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…
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How to Avoid Content Creation Burnout on Social Media
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Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …
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Your Road Map to CounterCultural Christianity
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Let us know what you think! (good and bad) Welcome to the Happy and Holy Podcast, your compass at the intersection of faith and daily living. Whether you’re a seasoned believer or exploring spirituality, this podcast is for you! (00:00) - Easter, Christ, and Persecution (11:49) - Happy and Holy (19:11) - Shaping Culture Through Law and History (29:…
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BRANDING AND MARKETING VS PR
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Welcome to another insightful episode of the Social Advice Podcast with your host, Rock Mitchell. Today, we dive deep into why growing a brand organically isn't just a strategy—it's an investment in your business's future. Join us as we explore the tangible benefits of a comprehensive branding strategy over the more transient impacts of traditional…
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How to Repurpose Your Content for Social Media and Where to Find Content Ideas
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Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …
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What is Actually in a Social Media Strategy: My Five Step Framework!
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The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…
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My Passion for Content and Social Media Strategy and How You Will Benefit From it!
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In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …
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How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…
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(Special Unreleased Episode) Finding Happiness That Lasts: Dive Into Purim's Story
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Let us know what you think! (good and bad) Join Wennie and Jay as they guide you through this heartwarming festival, revealing its spiritual significance for modern Christians. Dive into joyful narratives of scripture, exploring their impact on emotional and spiritual well-being. Discover how John 16:24 promises a life of fulfilled joy in Jesus. Th…
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Exploring the Intersection of Faith and Politics in Modern Christianity [The Christian Nationalist Episode]
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Let us know what you think! (good and bad) (00:00) - Happy and Holy Podcast Introduction (11:59) - Cherishing Scripture (25:42) - Christian Nationalism and Believer Identity (39:17) - Prophetic Accountability and Love (49:21) - Office of Prophets and Mantles (59:01) - Prophetic Responsibility and Revival (01:04:38) - Influence of American Prophets …
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