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The Advertising Forum

AdTechGod and Jeremy Bloom

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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, ...
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Salad: The Advertising Podcast

Salad: The Advertising Podcast

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A podcast that has nothing to do with salads and everything to do with ads. Served up weekly by Trent, Cole, and Zack. If you'd like to support our show and help it grow, please consider becoming a supporter here: https://anchor.fm/salad-podcast/support Support this podcast: https://podcasters.spotify.com/pod/show/salad-podcast/support
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Dance Studio Advertising | The Podcast

Bryce Conlan & Kristian Altuve

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Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.
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We're here to talk about the bad, the ugly, and what good advertising actually is with insight from the industry’s top creative minds. Hosts Amelia and Brian are ad agency creatives on a mission to talk to every capable creative director, copywriter extraordinaire, art directing dynamo, swiss army social strategist, ECD, CCO, PFD, and SOS about what the f&$k a good ad—and ad industry—even looks like. The Bad Podcast seeks to answer the question that echoes through every corner of the creativ ...
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Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
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We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
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Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task. The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly ...
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Marketing Sales & Advertising - The Business Firm

Steven Mario Cavallo www.thebusinessfirm.com.au

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The best sales and marketing podcast in the world for businesses that want to grow and make money. Topics covered include marketing strategy, business development, sales, advertising, public relations, social media such as FaceBook & Instagram, lead generation, promotions, fundraising, video marketing, digital marketing, content creation and content marketing, website optimisation, improving sales conversion, eCommerce, publicity, how to build a large audience of followers and how to get the ...
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The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net
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Effective small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, to buy efficient media, to judge results. But it’s not impossible! Dave Donelson shows you how to grow your business in The Dynamic Manager’s Guide To Advertising. Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of the market with advertising techniques practiced by real small businesses just like yours.
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This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
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Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch th ...
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It’s Award Season! Showcase your creativity and hard work. Shine a spotlight on your most impressive work? The American Advertising Awards are your chance to share your creativity and dedication with the world. Not sure where to start? Join us for an exclusive event featuring previous winners and judges. Gain invaluable insights on selecting the ri…
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Are you ready to turn your Facebook ad spend into a cash-generating machine? Imagine waking up to a flood of high-ticket sales, all from a single, well-executed Facebook ads campaign. This isn't a pipe dream – it's exactly what I've helped my clients achieve, and I'm about to show you how. Today, I'm pulling back the curtain on the exact Facebook A…
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Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics…
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In the first episode of our new series, "Transparency", sponsored by DoubleVerify, we tackle the challenges of advertising in today's fast-moving and often polarizing news cycle. Jeremy Bloom and AdTechGod(™) are joined by Sarah Caputo, Chief Digital and Marketing Officer at Envisionit, who shares her insights on protecting brand safety amid global…
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This episode, we sit down with Lameya Chaudhury, the driving force behind social impact at Lucky Generals, the UK-based advertising agency known for work that doesn't just resonate—it challenges perceptions and drives meaningful change. With over 15 years of experience connecting brands to their communities, Lameya shares her journey of being curio…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian highlight the essential elements of a dance studio that should remain constant despite changes and trends. They discuss core values, key practices, and foundational aspects that contribute to the long-term stability and success of a dance studio.…
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Are you tired of watching your hard-earned money disappear into the Facebook ad void? You're not alone. A shocking 90% of business owners are losing money on this platform. But what if you could flip the script and join the elite 10% who are scaling their businesses and multiplying their ROI? In this episode of The Scaling Season, I pull back the c…
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You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the h…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian delve into the mindsets and behaviors that distinguish super-successful dance studio owners. They discuss key attributes, habits, and strategies that these owners employ to achieve remarkable success in the competitive dance studio industry.…
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"Holy cow, I just blew $5,000 on Facebook ads and got nothing but crickets." That was me, in 2019. I was ready to throw in the towel, convinced that scaling Facebook ads was a pipe dream reserved for the chosen few. But then I stumbled upon a discovery that turned everything around. Fast forward to today, and I'm sitting on a Facebook ads strategy …
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In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to d…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian share their insights and lessons learned from investing over $1 million in advertising for dance studios. They discuss effective advertising strategies, common pitfalls, and how to optimize ad spend to achieve the best results for dance studio marketing.…
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You're tired of pouring money into Facebook Ads without seeing the ROI you deserve. You know there's massive potential in social media advertising, but every time you try, it feels like you're throwing cash into a black hole. Sound familiar? I get it. I've seen countless business owners struggle with the same issue. They've tried evergreen funnels,…
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In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in …
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the concept of "Big Mo" or momentum within a dance studio. They cover strategies to maintain and build momentum, ensuring continued growth and enthusiasm among students and staff, which is crucial for the long-term success of the studio.…
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Multi-hyphenate creative legend JoRoan Lazaro, ECD of Experience.Monks joins us to talk all things emerging technology, career lifecycles, and getting his start AOL in a time when UX design was still a nascent discipline. Our favorite stories: One of the odd birds in both product design and brand communications Going against the grain: started in c…
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In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and r…
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On July 31st, D10 hosted a live Zoom event featuring the latest class of Mosaic Award winners. For those who couldn't be there, we've packaged a replay of the incredible conversation on DE&I. This is also very impactful and very sharable. Let's keep this moving.Kirjoittanut American Advertising Federation Tenth District
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the eight most common pitfalls that cause dance studios to fail. They provide insights and practical solutions to help dance studio owners overcome these challenges and achieve success.Kirjoittanut Bryce Conlan & Kristian Altuve
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian explore the crucial role of the front desk in a dance studio. They discuss strategies to enhance the front desk experience, ensuring excellent customer service and effective management practices that can positively impact the studio's reputation and operations.…
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In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune …
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Are you struggling to grow your sales with Facebook Ads because you think you need a large following to start? Think again! In this episode of The Scaling Season Podcast, I'm about to flip that notion on its head and show you how to leverage Facebook Ads to skyrocket your brand growth, even if you're starting from absolute zero. I've spent the past…
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As one of the most diverse destinations in America, Houston will utilize the power of the FIFA World Cup to bring communities together and showcase our city to the world. This is a sneak peak of what you will experience at our August luncheon, on Wednesday the 14th. Time to engage.Kirjoittanut American Advertising Federation - Houston Chapter
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Are you struggling to sell your high-ticket products or services? In this step-by-step video, you'll discover the power of low-ticket funnels and how to use them to boost your sales in 2024 and beyond! How to Build A Low Ticket Funnel That Sells Your High Ticket Offers in 2024 as an online business owner 🔥 Why Low-Ticket Funnels are a Game-Changer …
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In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice t…
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In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Fr…
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Instagram deleted my page and I watched a ton of videos to try and get it back because I really did not want to start over. I found a way that was extremely helpful and helped me retrieve my page back. So in this video, I explained what worked for me when it comes to getting my IG and Facebook accounts Back! Are you a small business owner, online e…
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In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer…
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Discover the ultimate blueprint for creating high-converting VSLs that attract premium clients and skyrocket your business growth. In this comprehensive guide, I reveal my battle-tested VSL structure that has generated millions in revenue across various niches. 📲 Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo 🤔 ABOUT THI…
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Series Sponsor: IQM In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies. 2. Challenges and Complexities: We explore misinformation, data analytics, and ethic…
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In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of thi…
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As we welcome A. B. Barrera, the new Governor of D10, we get an up close snapshot of the incredible things in store for our clubs in 2024-2025. D10 has a history of doing things in a big way. From a September Summit on South Padre Island to a Presidents Mid-Year Retreat in January, get inspired by his agenda to grow this "Super-District" even bigge…
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Dreaming of a sales pipeline overflowing with qualified leads ready to invest in your high-ticket offer? It's not a fantasy – it's a strategic reality. In this episode of The Scaling Season Podcast, I'm cracking the code on scheduling a whopping 100+ qualified calls per month for your high-ticket service. We'll ditch the generic tactics and explore…
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In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will shar…
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Have You Been Scammed by a Facebook Ads "Guru"? Don't Let it Happen Again (Ep. 55) The online marketing world is full of promises – explosive growth, overnight success, guaranteed results. But with those promises often come lurking scammers, ready to take your money and leave you with nothing but disappointment. In this episode of The Scaling Seaso…
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Feeling Overwhelmed & Drowning in Tasks? Our Top 10 AI Secrets to 10X Productivity (Ep. 54) We all know the struggle – to-do lists a mile long, not enough hours in the day. But what if AI could be the secret weapon to unlocking superhuman productivity? In this episode of The Scaling Season Podcast, I'm pulling back the curtain and revealing the top…
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In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to foll…
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Everyone Cannes: Because some walk the Croisette while others eat croissants. In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human element in digital advertising. Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized…
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Thinking About Hiring a Facebook Ads Agency? Hold Up! 5 Must-Haves Before You Sign the Contract (Ep. 53) So you're ready to take your Facebook Ads to the next level and hire an agency? Smart move! But before you jump in, there are critical steps you NEED to take to ensure a successful partnership. In this episode of The Scaling Season Podcast, I'm …
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Everyone Cannes: French food is good but Five Guys is better. In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't m…
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Everyone Cannes: While you get sunburnt, we ride the subway in the shade. In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television. Learn how Tatari's innovative approach is transforming TV advertising by prioritizing measurable results and driving real business outcome…
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Everyone Cannes: Because we can buy ourselves rose, thank you very much In this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can bridge this gap. Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital advertising campaigns. Don't mis…
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Everyone Cannes: Because we all can’t go to the south of France In this episode, Melanie Eckl dives deep into how Attributy leverages data to provide a holistic view of both online and offline channels. Discover how a data-driven approach can revolutionize your understanding of customer behavior and optimize your marketing strategy. Don't miss this…
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The Best Kept Secret In Advertising Today In a world where home service companies get lost in a sea of advertising and marketing options, The Radio Pitchman offers simple methods which gets the phone to ring with qualified customers through profitable Podcast Placement. Your competition is educating prospects with podcasts! Are you? Buyers are educ…
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In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes i…
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Pouring Money into Facebook Ads That Flop? It's Probably Not You (But Here's How to Fix It!) | Ep. 52 with Joly Tematio Ever feel like you're throwing good money after bad with Facebook Ads? You're not alone. But before you blame yourself, let's get real: there are sneaky culprits lurking behind those underperforming campaigns. In this episode of T…
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