Here at Footprints Asset Management and Research we believe that wealth creation begins with a sound investment philosophy that is adhered to through all market conditions. At FAMR, we consistently practice the Absolute Value Investment Philosophy. As Absolute Value investors, we seek opportunities that minimize price risk and, based on a company's absolute value, display a high potential to create wealth over the long term. To manage price risk, we identify companies that are out of favor, distressed, or unpopular under the current market conditions and are selling at or near their book value, or net asset value. We then determine if the company is being unfairly valued, which would provide a buying opportunity at a reduced price.