Informed Podcast By Mark Williams. The Podcast For LinkedIn™️ Users podcast

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Lisätty nine vuotta sitten

Sisällön tarjoaa Mark Williams. Mark Williams tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

All About Change

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Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

14 päivää sitten22:49

Toista Myöhemmin

Listat

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Tykätty

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Host Mark Williams provides insights, news, feature updates and expert interviews for LinkedIn™️ enthusiasts. This podcast is not affiliated with, endorsed or approved by the LinkedIn™️ corporation. Mark Williams is an independent trainer and does not work for LinkedIn™️ (nor would he wish to!)

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#Marketing #Hunting #Media #Questions #Sales #Social #Careers #Business #Mark Williams #LinkedIn #Recruiting #Network

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

97 subscribers

updated 16 päivää sitten

Jaa

Sarjan koti•Feed

463 jaksoa

#Marketing #Hunting #Media #Questions #Sales #Social #Careers #Business #Mark Williams #LinkedIn #Recruiting #Network

Kaikki jaksot

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The Case For Impressions 1:04:10

16 päivää sitten1:04:10

1:04:10

This week’s topic was inspired by a post I didn’t even read! I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last. Chances are, it’s happened to you too, even if you didn’t realise it. That inspiration came from just one impression out of almost 20,000! Impressions to irrelevant people don’t matter so long as there are enough relevant ones. It can be argued that nobody is completely irrelevant anyway… you just don’t know! Content topic is critical to attract attention of the right audience So are impressions really a vanity metric? To hear all my thoughts on this subject plus the following topics, click on the podcast link below. Also covered; A profile feature makes a welcome return Video posting advice from LinkedIn™️...and it's actually quite good! New video trends feature Is spam getting worse? Premium free trial rules tightened Post of the week An announcement about the podcast…

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interesting People - Lea Turner 58:06

30 päivää sitten58:06

58:06

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Uplift Live 2025 58:36

5 weeks sitten58:36

58:36

The only dedicated LinkedIn™️ conference in the UK enters it's second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect. That plus; The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comment cheats (idiots) Two new features A new video newsletter from LinkedIn™️ What happened to the mobile video feed? This post made me laugh Post of the week…

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LinkedIn™️ invests in offline networking 51:17

6 weeks sitten51:17

51:17

So the worlds largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development. That plus; Can you simulate the engagement of a LinkedIn™️ post? New profile feature Embedding posts Do screenshots boost a posts reach? Are Russian comment bots infiltrating LinkedIn™️? The LinkedIn™️ DM privacy case has been dropped...but was it baseless? Post of the week…

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The Power Of Comments 55:35

8 weeks sitten55:35

55:35

In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true. That plus; Boobgate! New Newsletter analytics Feed sorting removed New feed sort tab being tested How to spot AI comments How LinkedIn™️ influence user behaviour Post of the week…

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The LinkedIn™️ Video Feed 1:08:04

10 weeks sitten1:08:04

1:08:04

In this episode I cover the positives and negatives of the new(ish) mobile video feed. Plus a brilliant post of the week (and it's not a video). Video summary https://youtu.be/_Cpjy-U0UXM

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One Hour A Week 1:08:45

11 weeks sitten1:08:45

1:08:45

What would you spend your time doing if you only had one hour on LinkedIn™️ per week? Is it possible to have impact in that time? A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week? That plus Two new features Your plummeting SSI means nothing! How much?! Is LinkedIn™️ Recruiter overpriced? Premium Duo pricing announced Top Voice requirements are tightened. Post of the week…

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LinkedIn™️ in 2025 1:03:33

13 weeks sitten1:03:33

1:03:33

In this weeks episode I discuss my predictions for LinkedIn™️ this year. I've always said that there are 3 LinkedIns; The company The platform The community (us) My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us. Topics covered; Introduction 07.00 : New features 24.30 My predictions for 2025 53.15 : Is the trend towards video damaging the reach of other great content? 60:00 Uplift Live conference in March…

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Interesting People - Louise Brogan 1:05:06

19 weeks sitten1:05:06

1:05:06

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses. You can listen to the episode by clicking below. We talked about the following topics Growing up in Northern Ireland during the troubles. Going to a school situated along the 'murder mile'! Why she left Belfast to study in Scotland How her travels have taken her around the world three times! Her early career in IT support including working for a massive corporate and why she eventually joined the NHS. Starting her own business and being risk averse The impact of losing her Dad when she had a 4 week old baby The advice she received which guided her towards social media training The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers How she once turned criticism into a successful LinkedIn™️ post Being a feminist Her passion for small businesses Meeting the King! 👑 Being an empath in business Whats on her happy list A book recommendation. Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour! I hope you enjoy listening as much as I did chatting with Louise. Until next time...…

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Video Killed the LinkedIn Star 53:32

21 weeks sitten53:32

53:32

How the New Feed Is Quietly Stifling Engagement. Also covered in this week's episode; Audio events are being scrapped. How the 'see more' can be a curse. New - enhanced profile cover slideshows. More job losses at LinkedIn. Elon's cringe comment. Post of the week.

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How not to prune your connections! 1:05:29

23 weeks sitten1:05:29

1:05:29

Has your network grown out of control? Do you think it might be time to disconnect from a few? Does it make sense to do it and will it help you? What is the best way to go about it? In this episode I try to answer all those questions plus; Not all subscribers are the same. Positivity and LinkedIn™️. The Recruitment Network support automation! LinkedIn shares tips for posting short videos. LinkedIn's new 'Build your voice' hub. Post of the week I also briefly talk about this brilliant post from Richard van der Blom…

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The LinkedIn™️ TOFU Myth! 1:04:36

24 weeks sitten1:04:36

1:04:36

This may be an unpopular opinion... Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy! Also covered in this episode; New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaign Lazy iOS mobile version histories The dangers of outsourcing messaging from your account Post of the week…

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Disappearing Connections! 42:55

25 weeks sitten42:55

42:55

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode... Latest statistics from LinkedIn™️ Update on Services The new AI hiring assistant Post of the week

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How To Fix The Services Marketplace! 44:01

27 weeks sitten44:01

44:01

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers! In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant! Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented. This is what I think they could do to improve it.…

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Genuine Connections, Lasting Impact 1:08:11

28 weeks sitten1:08:11

1:08:11

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts ...you can be a LinkedIn™️ superuser! But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people. More of that later, the other topics covered in this episode are; Have LinkedIn™️ really stopped training their AI with our content? A few new features and a couple of retirements! Is LinkedIn one of the worst social media platforms for your privacy? LinkedIn™️ want you to show personality without being 'personal' An update to Dwell time. Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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The new video feed criteria 1:00:29

31 weeks sitten1:00:29

1:00:29

"It must be less than 60 secs" "You don't want Likes" "LinkedIn™️ favour advice/helpful videos" "A headline is essential" There is lot's of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses. I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed. More of that later, the other topics covered in this episode are; Another job scam DM that could easily be prevented. New: Share a quote from articles Sneaky LinkedIn have quietly added a new data privacy setting Premium 'Leads' in Services Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Overthinking Content 49:47

33 weeks sitten49:47

49:47

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it" This came from a delegate on a course I delivered recently and it hit me right between the eyes...That's why so many people find it hard to find the time to post content, they overthink it! Also in this episode; Feedback on pods and direct messaging. How demure and mindful is your profile? I found out and got roasted! More changes coming to video content and Livestreaming...potentially. A heartbreaking post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Why do you post? 1:03:18

34 weeks sitten1:03:18

1:03:18

Serious question...why do you do it? What are your objectives and are you achieving them? This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking. So I thought I would share my thoughts in this weeks episode. That plus; Drafting a post with AI✧ Premium perks Forwarding DM's More thoughts on organic reach (the lack of) Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Podders 'Exposed' 50:16

35 weeks sitten50:16

50:16

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content. But...are these exposures accurate and could some people be caught up in the fallout? That plus; 'Videos for you' on mobile app Sharing comments You really don't need hashtags 'LinkedIn is a mess. Here's how to fix it' The Guardian has it all wrong! Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Proactive vs Inbound Business Development Strategies 1:02:09

36 weeks sitten1:02:09

1:02:09

...Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream here Also the post of the week can be viewed here

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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LinkedIn™️ Q&A 1:03:48

37 weeks sitten1:03:48

1:03:48

This week I answer 3 questions about; Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode; Collaborative articles The problem and prevalence of misinformation What is the right amount of characters in a text only post? Post of the week

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Interesting People - John Espirian 57:48

38 weeks sitten57:48

57:48

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair 1:11:28

39 weeks sitten1:11:28

1:11:28

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content. In my experience, this is a big challenge for many people and they tend to either be; Full on (loud) but not authentic Bland, steering away from revealing any personality. Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not! So I sat down with Ella for an hour or so and chatted about this fascinating topic. Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Why LinkedIn Automation Tools Are Ruining the Platform 52:54

40 weeks sitten52:54

52:54

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month. It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198 ? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic. Also in this episode I talk about; A content generation tool called AuthoredUp Two new features A worrying security issue Post of the week Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Appropriate posting for a company? 1:06:59

42 weeks sitten1:06:59

1:06:59

I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast; Should a company be posting this? Congratulations you are in the top ten experts list! Four new features LinkedSummit 2024 Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Interesting People - Lynnaire Johnston 1:04:33

44 weeks sitten1:04:33

1:04:33

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Employee Advocacy on LinkedIn™️ 56:00

45 weeks sitten56:00

56:00

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong? That plus; The new video feed and how it impacts the videos we post. Multiple image posts - new dimensions Images on external links are shrinking and it really doesn't matter! An outrageous post of the week The New Video Feed I was chatting recently with Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced. Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post - these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below). In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself. How a video is displayed in 3 different feeds As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound. I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now. Multiple Image Posts The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts; LinkedIn™️ have provided this helpful document which can be downloaded here . I've had this change for a while but apparently more the majority of users are now seeing this in their feeds. Images On External Links LinkedIn™️ have announced that images on posts with external links are shrinking unless you sponsor (advertise) that post, in which case the image stays the same size as it has always been. Lots of people are up in arms about this! Why? External link posts are seen by very few people anyway so not seeing a larger or small image results in the same...it's not seen! OK I'm being a bit cynical there but honestly guys, have you not learnt yet?....don't post external links, unless you really have to. Employee Advocacy Earlier this year I was a panel member on stage at UpLift Live when a question about employee advocacy on LinkedIn was asked. My slightly cynical response was to state that asking employees to Repost or Like a company page post was not employee advocacy in any sense yet that is as far as most organisations go. I stand by that answer but it did occur to me that it was worth trying to explain what a more productive method would be. Firstly I am not a fan of the phrase 'employee advocacy'. To my understanding an 'advocate' is someone who promotes someone or something. This leads to a belief that employee advocacy is all about encouraging employees to promote the company that they work for. And for the most part, that is what happens. Employees either repost company page content or directly promote the organisation that they work for either to other potential employees or customers. This is highly ineffective. Below is a classic example. Robert Half have published an article (ironically about employee advocacy) and then asked their employees to post it...so they do! This is merely a distribution mechanism and, as you can see by the lack of engagement, not a very effective one! Whilst this might be employee advocacy for some organisations, others 'ask' their employees to post about the amazing work environment or how they are so happy working for them or how impressed they are with the products or customer service etc etc. It just comes across as forced and hollow...frankly nobody is buying it! We all know that promotional content does not do well on LinkedIn, it is difficult to attract engagement and so typically achieves poor reach. So why do companies do it? It strikes me as being nothing more than a 'ticking the box' exercise. "employee advocacy...done!" ✔️ All that said, we know that company page content has extremely limited reach and this reach seems to be getting worse so it does make sense for organisations to use their employees personal accounts for their benefit. If however the objective is promotion, it simply won't work. The problem is that the objective is wrong, if the objective was greater visibility then employee advocacy could work, if done the right way. When an employee of an organisation becomes influential on LinkedIn then the organisation will benefit from their greater visibility. To become influential on LinkedIn though, the employee shouldn't be posting about how amazing the company is, that's not great content. The trick is to identify individuals within an organisation who have the motivation and ability to gain a following and influence on LinkedIn. This does not need to be many employees, just a few with the right mindset and desire. The second part of this is about what employees are asked to do and many organisations will be deeply uncomfortable with what is the right approach - to encourage employees to develop their own personal brand by producing content that is helpful, interesting, entertaining and focussed on the audience. This is usually seen as a threat in most organisations and that is the heart of the problem. In the podcast I also get into the topic of recruitment and how this strategy will impact the sort of people that are recruited. Tip: Start small by encouraging a few select employees to comment on company page content. Make sure the content is focussed on the audience and not the company and let the employees contribute to it by adding meaningful comments that add value to the piece. These same employees should also be encouraged to comment of many other posts (not from the company) that are focussed on topics that will be interesting to your target audience. Let them build their confidence and credibility this way first. Then give them the tools and skills to start posting great content designed to encourage engagement. Once they have gained a strong following and influence, they can occasionally post something about their employer or it's products/services but the main objective is to increase visibility and influence. Ultimately, the power of employee advocacy lies in authenticity. By encouraging employees to share their unique perspectives, you can create a more compelling and genuine narrative for the organization. Post Of The Week This a belter from Lara Bywater and mainly because the topic is just....well, unbelievable really! How on earth could anyone be so stupid as to think that this business card is OK? Maybe they would defend it by saying it's just harmless banter...if you believe that then just read the comment thread! It's not clever, it's not funny and it shows a complete lack of empathy or understanding of how a woman would receive this. The post is also well structured with a great hook line. Well done to Lara for a great post and for having the courage to call out this sort of behaviour. That's all for this week. If you are in Odense in Denmark at Linkedsummit this week, come and say hello! Until next time... Published by Mark WilliamsMark Williams People call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessionsPeople call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions Published • 4d 181 articles So the organic reach for company pages has gone from poor to almost non-existent...so what do you do? You turn to your employees (who have better reach) and you call this employee advocacy! Sharing company page content is not employee advocacy, it doesn't really help either the company or the individual...but there is a better way. More of that plus; 🔶 The new video feed and how it impacts the videos we post. 🔶 Multiple image posts - new dimensions 🔶 Images on external links are shrinking and it really doesn't matter! 🔶 An outrageous post of the week from Lara Bywater Want these articles delivered to your inbox automatically❓ Simply subscribe to the Informed newsletter Follow me 👊 Ring the 🔔 on my Profile…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Copywriting with Dan Nelken 1:01:53

47 weeks sitten1:01:53

1:01:53

This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken . I've been a follower and admirer of Dans work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions! Plus a post of the week about gender equality! Here are the topics we covered; Dan's Journey and Overcoming Self-Doubt. Dan shared his early days working as a forklift driver, his later studies at copywriting school, and his subsequent work as a copywriter at various ad agencies, working with massive brands. Authenticity in Professional Content We chatted about how people find it challenging to really be themselves on LinkedIn™️ and how we need to become 'an expert in being ourselves' and why our inner critic is a 'ding dong' - I wrongly assumed this was a Canadian term ! He also shared his struggles with self-doubt and the importance of remaining true to oneself in communication Balancing Personal and Professional Content We discussed how sharing personal experiences can effectively engage the target audience by illustrating overcoming relevant challenges. Dan emphasized the importance of authenticity and using language to impress oneself rather than others "Your audience is you" We also discussed the trend of using complex vocabulary in professional settings and debated its effectiveness as a means of communication. Content Creation Strategy and LinkedIn Success Dan admits to being no expert in LinkedIn™️ content strategies but he has, through trial and error developed a style using images, quotes and carousel templates that resonate with his audience. He also discussed his 'list and twist technique' as demonstrated in this 2 page carousel post... AI & Creativity Dan does use AI and is impressed with it's capabilities but he "prompts it to prompt him to be more creative"...not to answer questions or create for him. Book Rankings, Deals, and Course Launches Dan revealed his challenges with the competitive element of launching a book and bestseller rankings and how with that and marketing his course he stuck to his values and accepted that he is not going to appeal to everyone and that being helpful to others is more important than maximising sales. Maximize image Edit image Delete image Click on the image above to view Dans book Embracing Self-Expression on LinkedIn Everyone has to start somewhere and Dans advice is to start small and develop a habit for content, even if it's just 15 mins a week brainstorming ideas for posts. Figure out who you are and how you want to communicate and develop the habit of creating content ideas. As mentioned earlier, above really is a very brief summary of a 55 minute conversation so I strongly recommend you listen to the full episode to gain the most from Dan's expertise. Thanks again to Dan for taking the time to share so many golden nuggets. Post of the week Plenty of good nominations this week including this highly impressive video post from Farouk Bacha in support of Lara Acosta This weeks winner had less impressions and engagement but I've picked it because I think we can learn more from it. An attention grabbing and recognisable image of a film star couple with a brilliant hook ' My new man!! ' followed by... Well icon…. Well screen saver.. ok not even screen saver… look I took the image from Google! and then the (now irresistible) 'See more' link Great structure, a great use of image and even more critical to it's success, an important and potential controversial topic. Congratulations to Jo (although you would be much easier to tag if you used your full name...just sayin!) and thanks to Katharine Robinson for nominating it. That's all for this week, feel free to say hi to Dan and let him know what you thought of the episode. Until next time.…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Unpacking the Decline in Organic Reach 1:01:31

48 weeks sitten1:01:31

1:01:31

Organic content reach is on the decline...again! "It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex... Also in this episode; Creator mode confusion LinkedIn™️ Games AI-generated content screening The new immersive video feed mystery Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

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Leveraging Groups 1:10:13

49 weeks sitten1:10:13

1:10:13

LinkedIn™️ Groups...Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tactics she has wielded with remarkable success, shedding light on the enduring potential of leveraging LinkedIn Groups.…

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