Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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A podcast on the journey to discovery through data in information security by Bob Rudis & Jay Jacobs
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A podcast on the journey to discovery through data in information security by Bob Rudis & Jay Jacobs
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Data Driven Security
Episode 30 In this episode, Jay and Bob talk about the 2016 Verizon Data Breach Investigations Report (DBIR). But rather than talk about the insights and data analysis they focus in on the data visualizations. They are joined by Lane Harrison from Worcester Polytechnic Institute (WPI) and Ana Antanasoff and Gabrial Bassett from Verizon's Security Research Team. Verizon DBIR…
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Data Driven Security
Episode 29 In this episode, Jay and Bob talk about power laws and their application in cyber security. First, they talk with Marshall Kuypers, a PhD candidate in Management Science and Engineering at Stanford University and discuss power laws in general. Second, they sit down with Michael Roytman, Data Scientist and Kenna Security to talk about power laws in cyber security. Power Laws Probability Distributions…
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Data Driven Security
Episode 28 In this episode, Jay sat down with Doug Hubbard and Richard Seiersen to talk about their upcoming book "How to Measure Anything in Cybersecurity Risk". Bob talks about the rOpenSci unconference and the two talk about 2 recent publications. rOpenSci rNOAA When-ish is my Bus (pdf) Dell Secureworks Underground Hacker Marketplace Report How to Measure Anything in Cybersecurity Risk…
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Data Driven Security
Episode 27 In this post-RSA conference episode, Jay participated with StoryCorps along with Wade Baker and the two reflected on their time working together on the Verizon Data Breach Investigations Report. Find out more about StoryCorps at https://storycorps.org/
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Data Driven Security
Episode 26 In this episode, Bob sits down with co-workers on the data science team at Rapid 7. They explore the future of security data science, Heisenberg and Project Sonar. Keep on top of Heisenberg developments at http://community.rapid7.com/ Find out more about Project Sonar at http://sonar.labs.rapid7.com/ and http://scans.io/ Get tools to work with both at http://github.com/rapid7…
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Data Driven Security
Episode 25 In this episode, Bob & Jay talk amongst themselves. First they cover some recent work from Jay looking at Peer-to-Peer traffic and then they transition into conferences in 2016 with some element of being Data-Driven. FloCon 2016 (you just missed it!) January 9–12, 2017 in San Diego, CA http://www.cert.org/flocon/ ShmooCon 2016 http://shmoocon.org/ January 15-17, 2016 in Washington, D.C. 2016 Cyber Risk Insights Conference http://www.advisenltd.com/events/conferences/09/02/2016-cyber-risk-insights-conference-london/ February 9, 2016 in London Network and Distributed System Security (NDSS) Symposium February 21-24, 2016 in San Diego, California RSA Conference 2016 http://www.rsaconference.com/events/us16 February 29 - March 4, 2016 in San Francisco, CA 1st IEEE European Sumposium on Security & Privacy http://www.ieee-security.org/TC/EuroSP2016/ March 21-24, 2016 in Saarbrücken, GERMANY 37th IEEE Symposium on Security & Privacy http://www.ieee-security.org/TC/EuroSP2016/ May 23-25, 2016 in San Jose, CA 11th Annual Cyber and Information Security Research (CISR) Conference http://www.cisr.ornl.gov/cisrc16/ April 5-7, 2016 in Oak Ridge, TN 15th Annual Workshop on the Economics of Information Security (WEIS) http://weis2016.econinfosec.org/ June 13-14, 2016 in Berkeley, CA USA International Conference On Cyber Situational Awareness, Data Analytics And Assessment (CyberSA 2016) http://c-mric.org/csa2016 June 13-14, 2016 in London 25th USENIX Security Symposium https://www.usenix.org/conference/usenixsecurity16 August 10–12, 2016, in Austin, TX. SIRAcon http://societyinforisk.org/ October-ish 2016 (TBA) The Fifth International Conference on Informatics and Applications (ICIA2016) http://sdiwc.net/conferences/fifth-international-conference-informatics-applications/ November 14-16, 2016 in Takamatsu, Japan 2015 Annual Computer Security Applications Conference http://www.acsac.org/2015/ December 5-9, 2016 in Los Angeles, CA Data-Driven Security: The Blog Data-Driven Security: The Book…
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Data Driven Security
Episode 24 In this episode, Bob & Jay talk to Charles Givre who has been doing training sessions for professionals trying to learn data science and recently did a training at a recent BlackHat event. Data-Driven Security Blog: http://dds.ec/blog Data-Driven Security (The book that started it all): http://dds.ec/amzn…
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Data Driven Security
Episode 23 In this episode, Bob & Jay talk tools (other than R and Python) for working with data: Excel, Tableau and AWS cloud services. Quick Look plugins: https://github.com/sindresorhus/quick-look-plugins Tableau: http://www.tableau.com/ 023.mp3 AWS Main RSS Feed: http://aws.amazon.com/new/feed/ EC2 Official Feed: http://feeds.feedburner.com/AmazonWebServicesBlog ?DevOps Weekly http://www.devopsweekly.com/ Data-Driven Security Blog: http://dds.ec/blog Data-Driven Security (The book that started it all): http://dds.ec/amzn…
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Data Driven Security
Episode 22 In this episode, Bob & Jay dissect the looming corpse of security data science with special guest Allison Miller. Data mining firewall logs : Principal Component Analysis: http://blog.davidvassallo.me/2015/10/28/data-mining-firewall-logs-principal-component-analysis/ Machine Learning Is Cybersecurity's Latest Pipe Dream: http://www.darkreading.com/vulnerabilities---threats/machine-learning-is-cybersecuritys-latest-pipe-dream/a/d-id/1322878 Data-Driven Security Blog: http://dds.ec/blog Data-Driven Security (The book that started it all): http://dds.ec/amzn…
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Data Driven Security
Episode 21 In this episode, Bob & Jay talk data-driven security conferences with Lane Harrison, an assistant professor in Computer Science at Worcester Polytechnic Institute. SIRACon: https://www.societyinforisk.org/pages/siracon.html VizSec: http://vizsec.org/
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Data Driven Security
Episode 20 In this episode, Bob & Jay talk security research with Ben Edwards, a security researcher with the University of New Mexico. Ben's List of Research Papers - http://www.cs.unm.edu/~bedwards/ The Complex Science of Cyber Defense - https://hbr.org/2013/06/embrace-the-complexity-of-cybe Hype and Heavy Tails: A Closer Look at Data Breaches (pdf) - http://www.econinfosec.org/archive/weis2015/papers/WEIS_2015_edwards.pdf…
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Data Driven Security
Episode 19 In this episode, Bob & Jay talk #rstats with Oliver Keyes from the Wikimedia Foundation Wikimedia foundation - https://wikimediafoundation.org/wiki/Home Oliver on Twitter - https://twitter.com/quominus Oliver on GitHub - https://github.com/ R Talk Podcast - http://rtalk.org/ *Not* Oliver's #rstats podcast: http://www.r-podcast.org/ EARL 2015 Boston - http://www.earl-conference.com/boston/ rOpenSec - https://github.com/rOpenSec…
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Data Driven Security
Episode 18 In this episode, Bob & Jay have a heated discussion about visualization and security with Brandon Dixon of PassiveTotal Brandon's primary research involves data analysis, tool development and devising strategies to counter threats earlier in their decision cycle. Brandon maintains a blog at http://blog.9bplus.com where he reports on targeted attacks, open source threat data and analysis tools. His research on various security topics has gained accolades from many major security vendors and fellow researchers. Throughout the years, Brandon has developed several public tools, most notably PassiveTotal, PDF X-Ray and HyperTotal. Graphical Perception and Graphical Methods for Analyzing Scientific Data (Cleveland/McGill) Automating the Design of Graphical Presentations of Relational Information BrailleR Brandon Dixon - @9bplus PassiveTotal PassiveTotal Blog The post that started it all! Neil Harbisson - I listen to color Don Norman - The design of everyday things D3.js SIMILE Timeline Cal-Heatmap…
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Data Driven Security
Episode 17 In this episode, Bob & Jay continue to get schooled on their 2015 DBIR data visualizations by Lane Harrison VizSec 2015 - http://vizsec.org/ 2015 DBIR - http://verizonenterprise.com/DBIR/2015/ Searchable VizSec archive - http://vizsec.dbvis.de/ Figure 19 Interactive - http://vz-risk.github.io/dbir/2015/19/…
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Data Driven Security
Episode 16 In this episode, Bob & Jay get schooled on their 2015 DBIR data visualizations by Lane Harrison VizSec 2015 - http://vizsec.org/ 2015 DBIR - http://verizonenterprise.com/DBIR/2015/ Searchable VizSec archive - http://vizsec.dbvis.de/ Figure 19 Interactive - http://vz-risk.github.io/dbir/2015/19/…
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