Power Hour Optometry podcast

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Lisätty nine vuotta sitten

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Carol Costello Presents: The God Hook

1
1 | The False Prophet 34:56

5 päivää sitten34:56

Toista Myöhemmin

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34:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

Power Hour Optometry

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Sarjan koti•Feed

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

563 jaksoa

#Business #Optometry #Businessmanagement #Powerpractice #Entrepreneur #Power Practice #Eyecare #Marketing #Consulting

Power Hour Optometry

14 subscribers

updated 4 päivää sitten

Jaa

Sarjan koti•Feed

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

563 jaksoa

#Business #Optometry #Businessmanagement #Powerpractice #Entrepreneur #Power Practice #Eyecare #Marketing #Consulting

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Power Hour Optometry

1
Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem 52:12

4 päivää sitten52:12

52:12

Efficiency isn’t just about cutting costs — it’s about finding new growth opportunities, and two major innovations are leading the way forward. In this final installment of our Power Hour Innovator Series, Eugene Shatsman sits down with the teams behind Barti and Teem — two companies transforming how practices run smarter, not harder.…

Power Hour Optometry

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The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions 1:02:19

10 päivää sitten1:02:19

1:02:19

In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometry practices, no matter the size, can apply the same principles used by global giants to delight patients and strengthen practice growth.…

Power Hour Optometry

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The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider 52:22

18 päivää sitten52:22

52:22

Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.

Power Hour Optometry

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Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself 47:14

25 päivää sitten47:14

47:14

This isn’t a clinical episode, it’s a human one. Kenneth Hines, known online as Professor Hines, is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor for over a decade. It wasn’t cost. It wasn’t access. It was something deeper.…

Power Hour Optometry

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Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care 1:02:29

5 weeks sitten1:02:29

1:02:29

Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience. In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi — industry consultant, speaker, and author of Beyond Bedside Manner — to expose one of the most overlooked (yet most profitable) parts of practice growth: the patient experience.…

Power Hour Optometry

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Golden Elevator Nuggets: The AI Shifts Changing How Eye Care Practices Grow, with Daniel Rostenne 47:16

6 weeks sitten47:16

47:16

Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone?

Power Hour Optometry

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AOA's Latest Battle For Optometry: What’s Changing & What’s at Risk 46:38

7 weeks sitten46:38

46:38

Optometry is facing some of its biggest challenges yet — from Medicare reimbursement cuts to scope expansion battles and new legislative threats that could redefine the profession. If you think these issues won’t impact your practice, think again.

Power Hour Optometry

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4 Industry Leaders, 4 Big Ideas: What's Next for Your Optometry Practice? 1:13:53

8 weeks sitten1:13:53

1:13:53

Forget routine exams — eye care’s future just walked off the showroom floor at Vision Expo East 2025, and we've got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing. Whether it’s turning patient conversations into profitable treatments, groundbreaking lens technology, eco-conscious eyewear, or brain-training breakthroughs, this is your chance to tap into what's next — before your competitors do.…

Power Hour Optometry

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The Secret to Growing a Thriving Eye Care Practice with High-Value Specialty Services 45:23

9 weeks sitten45:23

45:23

Most practices stop at routine eye exams — but what if your practice could unlock new (cash-pay) revenue streams and provide high-value specialty care without feeling like you’re selling to patients? Dr. Jordan Dau started Dau Family Eyecare from scratch, transforming it into a technology-driven, specialty-focused practice that sees 100-150 patients per week and is expanding to a second location. In this episode, recorded live from Vision Expo East in Orlando, Dr. Dau shares how he structures patient interactions to seamlessly integrate specialty services — so they feel like the next natural step, not a sales pitch.…

Power Hour Optometry

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The 4 Pillars of a Highly Profitable Practice: How to Build a Scalable, Patient-Centered Business 1:03:06

10 weeks sitten1:03:06

1:03:06

Building a thriving optometry practice isn’t about luck — It’s about strategy, efficiency, and data-driven decisions. Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day, without sacrificing quality of care.…

Power Hour Optometry

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Beyond Vision: How Emerging Tech Is Transforming the Future of Eye Care 1:03:36

11 weeks sitten1:03:36

1:03:36

Innovation isn’t just reshaping tech—it’s transforming eye care, and your practice can be at the forefront. Ruth Yomtoubian, innovation leader at VSP, joins Eugene Shatsman to discuss the cutting-edge trends shaping eye care’s future. Fresh from CES, the world’s largest tech show—she reveals how AI, data, and multi-sensory tech are redefining healthcare and why optometrists need to take notice.…

Power Hour Optometry

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From High Turnover to High Retention: The Staffing Strategy Your Practice Needs with Lynn Lawrence 1:00:04

12 weeks sitten1:00:04

1:00:04

Hiring good staff is hard. Keeping them? Even harder. Staff turnover, burnout, and lack of reliability and engagement are part of a challenge that most practices face today: an ever-present staffing puzzle.

Power Hour Optometry

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The Cost of Inaction: The Hidden Price You're Already Paying in Your Practice with Dr. Jeff Lewis 56:35

13 weeks sitten56:35

56:35

Every practice owner understands the cost of making a change, but what about the cost of staying exactly the same?

Power Hour Optometry

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The Economic Forecast & Cost Strategies Every Optometry Practice Needs with Dr. Jason Lake 56:50

14 weeks sitten56:50

56:50

How will the economy shape your practice in the next five years? In this live-recorded episode of Power Hour, host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry. Recorded after attending a series of impactful industry lectures on economic forecasts, tariffs, and inflation, this episode brings you real-time insights tailored for optometry professionals.…

Power Hour Optometry

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How The Vision Council is Redefining Optometry: Vision Expo East & 2025 Industry Data 57:11

14 weeks sitten57:11

57:11

Optometry is evolving, and the data is clear - 2025 is the year to take action. In this week’s Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.…

Power Hour Optometry

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3 Proven Strategies to Boost Practice Revenue by 65%: Insights from Jamie Rosin & Eugene Shatsman 1:05:47

16 weeks sitten1:05:47

1:05:47

Industry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading. This episode is all about driving exponential growth in optometry practices - not through guesswork or big leaps, but through small, impactful changes in critical areas. Together, host Eugene Shatsman and Jamie reveal the strategies, metrics, and behaviors that transform a $1M practice into $1.65M while minimizing costs and maximizing profitability.…

Power Hour Optometry

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Gary Gerber and Eugene Shatsman: 2025 Insights & 13 Years of What’s Changed and What Hasn’t 1:08:26

17 weeks sitten1:08:26

1:08:26

Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show’s original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.…

Power Hour Optometry

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The Surprising Story Your Numbers Tell: Metrics That Drive Practice Growth with Dr. Chris Wolfe 53:51

20 weeks sitten53:51

53:51

Are you leaving revenue on the table? In this week’s Power Hour, Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn’t just about working harder - it’s about uncovering the hidden potential in your patient care and business strategy. Dr. Wolfe explains how to use key metrics like revenue per OD hour, patient lifetime value, and prevalence data to uncover hidden growth opportunities in your practice.…

Power Hour Optometry

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Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein 58:11

21 weeks sitten58:11

58:11

What if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes and business leaders, Ross delivers practical, actionable strategies to help you rethink how you approach practice growth.…

Power Hour Optometry

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Driving Record Revenue Per Patient While Economy-Proofing Your Practice with Dr. Todd Cohan 56:20

22 weeks sitten56:20

56:20

Are you ready to rethink how your practice generates revenue per patient? Most strategies focus on optical sales, capture rates, or multiple pair promotions - but what if there’s a completely different way to approach it? Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.…

Power Hour Optometry

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Is It Time to Drop a Vision Plan? Steve Alexander on Retaining 50-70% of Patients as Cash-Payers 54:29

24 weeks sitten54:29

54:29

Have you ever wondered if dropping a vision plan could actually help your practice grow? It’s a tough decision, but one that could reshape your patient relationships and increase your practice’s revenue. In this week’s Power Hour episode, Eugene Shatsman speaks with Steve Alexander, a consultant with over 20 years of experience in eye care, to tackle the question so many optometrists wrestle with.…

Power Hour Optometry

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AI FOMO to Practical Application: Your AI Guide for Eyecare with Dr. Scot Morris 1:00:59

25 weeks sitten1:00:59

1:00:59

AI is everywhere you turn these days, but let’s face it - talking about it and actually putting it to work are two very different things. We’re past the stage of “should I be thinking about AI?” and firmly in the “what can I realistically do with AI right now?” zone. The truth is, if you’re not figuring this out, you risk falling behind.…

Power Hour Optometry

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Choosing Technology That Works: Maximizing Practice Efficiency with David Keith 49:46

26 weeks sitten49:46

49:46

Are technology purchases in your practice delivering the value they promised, or are they just “white boxes in the closet”? In our latest episode of Power Hour, Eugene Shatsman talks with David Keith, a 25-year industry veteran and technology consultant, who breaks down the common pitfalls and winning strategies for making technology work for you.…

Power Hour Optometry

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How Membership Plans Drive 4.5X Higher Patient Spend: Proven Strategies with Jordon Comstock 59:37

27 weeks sitten59:37

59:37

In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth. With more than 100,000 patients already on membership plans in the dental world, Jordan dives into why this model works, especially for optometry. Instead of relying on managed care companies, imagine having patients pay you directly through a monthly fee you control. This gives you the flexibility to design benefits that align with your practice's needs. In fact, membership patients spend 4.5 times more annually, making this a powerful tool for increasing revenue and patient loyalty.…

Power Hour Optometry

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Golden Nuggets of Marketing & Technology: Insights from Eugene Shatsman and Daniel Rostenne 46:44

28 weeks sitten46:44

46:44

Are you ready to uncover practical marketing tips that can drive real growth for your practice? In this latest live Power Hour episode from Vision Expo West, Eugene Shatsman sits down with Daniel Rostenne – CEO and Founder of Eyecarepro, to share 10+ actionable marketing nuggets you can implement immediately. From leveraging off-page SEO and backlinks, to boosting your Google Reviews and improving patient engagement with video content, this episode is packed with insights every optometrist needs. Did you know that practices need at least 40+ reviews to be taken seriously, and that 76% of consumers trust a business more when they respond to negative reviews? You will also learn about the power of Google Ads, online scheduling, and why optimizing your Google Business Profile is critical. In fact, 60% of patients prefer booking appointments online, and 26% of online bookings happen after hours - so having an online scheduler is key to capturing these patients. Whether you are looking to enhance patient recall, improve conversions, or dominate local search results, this conversation is filled with data-driven advice from two marketing experts working with thousands of practices.…

Power Hour Optometry

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Low Vision Myths Busted: How One Practice Earns $600K Seeing a Few Patients Each Week 51:33

29 weeks sitten51:33

51:33

Low vision care is often misunderstood, but in this episode of Power Hour, Dr. Richard Shuldiner shares how he’s defying industry norms with a low vision practice that generates $600,000 annually - while seeing just 6-8 patients per week! With decades of experience, Dr. Shuldiner has developed a highly profitable, patient-centered model that breaks down the barriers many optometrists face when considering low vision care.…

Power Hour Optometry

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A Candid Conversation with VSP’s Former CEO Jim McGrann: Innovation, AI, and Industry Challenges 49:47

30 weeks sitten49:47

49:47

In this must-watch episode of Power Hour, host Eugene Shatsman sits down with Jim McGrann, former CEO of VSP Vision and current CEO of Advancing Eyecare, to address the pressing concerns of eye care professionals (ECPs) and explore the future of optometry in an AI-driven world. As one of the most influential figures in the industry, Jim offers a unique perspective on VSP’s role in the evolving landscape of vision care and shares insights on how practices can thrive despite the challenges posed by managed care.…

Power Hour Optometry

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Vegas Innovators Series: Eye Care Leaders Reveal the Industry's Next Big Things 1:11:00

31 weeks sitten1:11:00

1:11:00

Welcome to the Vegas Innovators Series, where we bring you cutting-edge insights from some of the brightest minds in optometry and ophthalmic care. In this special episode, host Eugene Shatsman sits down with industry leaders - Brant Southwell, Dr. James Rynerson, Cindy Braden, Cassandra, and Jim McGrann, each with game-changing innovations that are reshaping the way we think about eye care. From migraine relief to dry eye treatments, billing efficiency, and revolutionary AI tools, this series showcases what’s next for the industry.…

Power Hour Optometry

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The Dry Eye Success Formula with Dr. Paul Karpecki, Dr. Shane Swatts & Eugene Shatsman 56:23

31 weeks sitten56:23

56:23

How would you like to see more dry eye patients in your practice? What if you could enhance your treatment protocol while driving dry eye conversion rates? In this episode of Power Hour, we present a proven formula for success based on the experiences of two industry greats - Dr. Paul Karpecki and Dr. Shane Swatts. These leaders in dry eye care share actionable strategies that can transform your practice and boost patient outcomes.…

Power Hour Optometry

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OD Evolution: Recruiting Doctors & Expanding Scope with Dr. Nate Lighthizer 53:10

31 weeks sitten53:10

53:10

Optometry has been stepping up to meet the demands of modern healthcare for decades. In this week’s Power Hour episode, host Eugene Shatsman and Dr. Nate Lighthizer, Dean of NSU Oklahoma College of Optometry, dive into how the profession is continuing to evolve and push boundaries.

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