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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
John & Tammy: San Diego's Morning Show
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Sisällön tarjoaa Audacy. Audacy tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Interviews, favorite moments, Tammy's College of Hollywood Knowledge and more. The official show-audio podcast of John & Tammy: San Diego's Morning Show on 103.7 KSON in San Diego.
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532 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 1258385
Sisällön tarjoaa Audacy. Audacy tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Interviews, favorite moments, Tammy's College of Hollywood Knowledge and more. The official show-audio podcast of John & Tammy: San Diego's Morning Show on 103.7 KSON in San Diego.
…
continue reading
532 jaksoa
ทุกตอน
×We're 10 days away from when taxes are due, do you think John has done them? If you said "no" you would be correct! So his tax lady, aka Producer Jessica's mom June, called us this morning to give him some crap!
Parmalee have a new album out today and they are celebrating this weekend at Boots in the Park at Waterfront Park! We talked to the guys this morning about new music and how excited they are to be back in San Diego.
Conner started getting flirty messages on Instagram from a co-worker and immediately dismissed her advances. When he told his girlfriend he was shocked to find out it was actually HER using a fake account to "test" him. Now he's creeped out and having a hard time trusting her. Should she love her or list her?…
KSON Loyal Listener KC had a big week this week as her episode of "Let's Make a Deal" aired and she won $10,000! The episode she was on was actually filmed seven months ago and she's had to keep it a secret since then. We talked to her this morning about her experience and whether she's got the check yet. Plus, we relive Tammy's time on Pyramid with Trace Adkins!…
Tammy was out yesterday for a very important reason, she was getting her colonoscopy! And because she's Tammy, she had her husband Kurt record audio with her after her procedure...
While Tammy was out yesterday, she received a package we were DYING to open! It came from Peta, who she has a bit of history with. Now that she is back we had her open it immediately this morning to find out what was inside.
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