Not Your Average Online Marketing podcast

Not Your Average Online Marketing Podcast

Player FM - Internet Radio Done Right

33 subscribers

Digital Marketing

Lisätty nine vuotta sitten

Sisällön tarjoaa Zach Spuckler. Zach Spuckler tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Exile

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Episode 10: From Refugee to Radical 44:09

2 years sitten44:09

Toista Myöhemmin

Listat

Tykkää

Tykätty

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

Not Your Average Online Marketing Podcast

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Sarjan koti•Feed

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

243 jaksoa

#Business #Marketing #Listbuilding #Onlinebusiness #Onlinemarketing #Zach Spuckler #Digital Marketing #Tech #Industries #Entrepreneur #Launch

Not Your Average Online Marketing Podcast

33 subscribers

updated 2 päivää sitten

Jaa

Sarjan koti•Feed

243 jaksoa

#Business #Marketing #Listbuilding #Onlinebusiness #Onlinemarketing #Zach Spuckler #Digital Marketing #Tech #Industries #Entrepreneur #Launch

Kaikki jaksot

Not Your Average Online Marketing Podcast

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089. Challenge Launch BTS: $52k & 100 NEW Memberships 26:29

2 päivää sitten26:29

26:29

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. I'm sharing an unfiltered look at what actually works in my business as you'll discover: My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins The "Three C's" framework I use for challenges that converted 17.66% of participants My day-by-day content strategy that gets people results before they even see the sales pitch Why I create themed challenges (like my Taylor Swift "Eras Tour" theme) for memorable experiences The exact email and communication strategy I use to maintain 50%+ retention across all five days If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement. Listen now to transform how you approach your next launch! Links Mentioned: Zach on Instagram The Challenge Launch Engine…

Not Your Average Online Marketing Podcast

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088. Our PROVEN 90 Day Profit Cycles Framework 28:02

16 päivää sitten28:02

28:02

Looking for a more sustainable way to generate consistent revenue? In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability. You'll discover: The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why traditional day-to-day profit tracking might be holding you back The counterintuitive truth about running a "boring" business - and how predictability actually creates more freedom and excitement in your life Why having a dedicated "build month" could be the missing piece in your business growth (and how we use it to strengthen our systems, team, and customer experience) The crucial difference between launches and promotions - and how to strategically use both to create a "snowball effect" with your marketing budget Whether you're struggling with inconsistent income or looking to take your already successful business to the next level, this episode will show you how to create a more predictable, profitable, and enjoyable business model. Hit play to discover how you can implement this framework in your own business starting today! Links Mentioned Zach on Instagram The Challenge Launch Engine (Waitlist) Behind the Scenes of a $100k Month…

Not Your Average Online Marketing Podcast

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087. Free Lead Gen vs Low Ticket Lead Gen? 26:32

23 päivää sitten26:32

26:32

When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. Before you make your next move, you’ll want to hear this. Here’s what you'll discover when you tune in! Why some marketers claim "free leads don’t work"—and what they’re not telling you The surprising math behind customer acquisition costs and conversions How to balance short-term cash flow with long-term audience growth The critical mistake many people make when running ads to a low-ticket offer My approach to blending both free and paid strategies for sustainable success Whether you’re just starting out or refining your marketing game, this episode will give you the insights you need to make an informed decision. Hit play now and let’s dive in! Key Timestamps 04:56 - The “Cost Dynamics of Paid Leads" that most people aren’t talking about when the tout the value of paid lead generation… 09:18 - Audience Growth Challenges with Low Engagement 12:25 - Is Email List Building REALLY good for business growth, let’s talk about it! 19:37 - The “hidden” value in using lead magnets (hint: the industry is facing severe skepticism!) 20:54 - Having a warm audience is a HUGE benefit when it comes to this… Links Mentioned: The $100k Month Breakdown Blog The FB & IG Ads for Listbuilding Bootcamp Not Your Average Membership @ZachSpuckler on Instagram…

Not Your Average Online Marketing Podcast

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086. Our 2025 Non-Negotiable Growth Strategies 27:49

10 weeks sitten27:49

27:49

On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too! I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you've been in the game for 6 months or 6 years you're going to hear actionable steps to help you scale effectively in the upcoming year. When you tune in you're going to discover... How much we spent on ads in 2024, and why our goal is to spend EVEN MORE next year. The synergistic power of combining funnels with live launches and the important place that both have in online course businesses. The importance of consistent content production, weekly emails, and active engagement can keep your audience hooked. This is one NOT to miss as we ring in 2025. Links Mentioned: Episode 085: The 2025 Trends for Course Creators To Watch For... @ZachSpuckler on Instagram The FB & IG Ads Bootcamp…

Not Your Average Online Marketing Podcast

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085. The 2025 Trends for Course Creators To Watch For... 26:46

11 weeks sitten26:46

26:46

In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of. I'm sure I don't have to tell you that things have shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving. When you tune into this week's episode you'll discover.. Why the big, content heavy, digital course days might just be coming to an end Why having a single core offer might not be the way to go The importance of "net expansion" for your business - and how to make sure it's happening I'm not a psychic, but we've seen great engagement, sales, and growth in our business - and I truly believe it's the result of these trends. Links Mentioned Waitlist Magic by HelloFunnels @ZachSpuckler on Instagram The FB & IG Ads Bootcamp…

Not Your Average Online Marketing Podcast

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084. Webinar and Live Promo Secrets: Mastering Sales Conversions with Aandra Bohlen 57:35

21 weeks sitten57:35

57:35

In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations. Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions. When you tun into this week's call you're going to learn... How Aandra was able to review our sales process for our bootcamp launch; and get our conversion rates up to 19% The important factors to consider in your content presentation (webinar, challenge, or video based) to queue up for successful conversions to your offer How to craft a pitch designed to lead to maximum students and clients Simple steps (and scripts) you can follow to transition seamlessly from content delivery to offer sales As you know I don't do a lot of guests; so when I do it's because it's someone I TRULY believe in - so tune in and dial in your sales conversion strategy. Links Mentioned: Aandra's Freebie: AandraBohlen.com/scorecard Aandra's Breakthrough Sessions: AandraBohlen.com/breakthrough The FB & IG Ads Bootcamp: TheAdsBootcamp.com…

Not Your Average Online Marketing Podcast

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083. BTS: The $48k 5-Day Challenge Model 33:13

22 weeks sitten33:13

33:13

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch. Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month! So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including... The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more The Daily Process that he followed before, during, and post launch to create a massive conversion rate The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership I can't wait to hear what you think of this weeks show! Links Mentioned TheChallengeLaunchEngine.com (Waitlist) TheAdsBootcamp.com ($25 Ads Training) Zach on Instagram (@ZachSpuckler)…

Not Your Average Online Marketing Podcast

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082. Listbuilding Ads: The Cornerstone of Our Success 26:55

27 weeks sitten26:55

26:55

In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads. I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale. I'll be share insights on... How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads) Why a relationship with a lead might just be more important than a sales page The amount we spend on listbuilding; and the vision we leverage to make our efforts profitable. Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for. Links Mentioned: The September '24 Facebook & IG Ads For Listbuilding Bootcamp Episode 081: 120 Days without Content Creation Zach on Instagram…

Not Your Average Online Marketing Podcast

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081. The 120-Day Hiatus: Thriving Without Constant Content Creation 31:22

28 weeks sitten31:22

31:22

Today's episode addresses the age old question: Can you build a business without creating NEW core content every week... I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you... During the show we're gonna dive DEEP into some exciting things including... The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts. The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth. A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away. Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running. If you're feeling stuck on the content creation hamster wheel, this episode is for you! Links Mentioned The Facebook & IG Ads Bootcamp Zach on Instagram…

Not Your Average Online Marketing Podcast

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080. Creating Accessibility In Your Business with Anna HeardinLondon 44:59

45 weeks sitten44:59

44:59

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do? Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs! When you tune in you're goin to learn: How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure. Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now. The importance of working on continual improvement, not overnight access if you want to grow your business. This episode is a bit different, but so important, and I hope you enjoy! Links Mentioned: From Anna Anna on Instagram Anna's Upcoming Spring Clean Your Brain Training How to Make Time For Yourself How to Feel Your Feelings Body Image Workbook Trudi Lebron's Work From Zach TheAdsBootcamp.com…

Not Your Average Online Marketing Podcast

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079. 30 Days to 100 NEW Members: An Experiment 25:40

50 weeks sitten25:40

25:40

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership. I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far… Some of the topics I’ll cover include… Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing How I tapped into relationships I’ve built to help create better odds of success in the experiment. How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too! Tune in to get the low down… Links Mentioned: GetSalesDaily.com Not Your Average Membership @ZachSpuckler on Instagram Aandra Bohlen's Website TIMESTAMPS: 00:25: The rules of the experiment are… 05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media. 09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US. 13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer. 15:06: Using Google Analytics and data to determine what the return on the permission that we do is. 18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet. 20:24: Our webinar strategy explained, and what we plan to do after the webinar runs. 23:35: DM the word “SALES” on instagram for a special invite!…

Not Your Average Online Marketing Podcast

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078. Growth Stacking: Where to Focus Next For Business Growth 27:01

51 weeks sitten27:01

27:01

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area. his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode. Enjoy! xx Zach Spuckler Links Mentioned TheAdsBootcamp.com Not Your Average Membership Zach on Instagram Time Stamps: 03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things. 07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it. 13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first. 13:48: A Sneak peek at my favorite way to build low ticket offers. 18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate. 22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.…

Not Your Average Online Marketing Podcast

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077. Unconventional Marketing That Works with Dama Jue 51:24

1 year sitten51:24

51:24

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it! Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses. We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers. When you tune in you're going to learn... Why Dama is an advocate for a multi-offer-product business instead of having one signature course. How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so well The Power of short (but impactful) 15-minute webinars for selling more offers For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average! Links Mentioned: TheAdsBootcamp.com Zach On Instagram Dama's $9 On Brand Fillable Workbooks (aff) Dama's Four by For Footers (aff) Dama's 20 Minute ThriveCart Mini Webinar (aff) Dama's 13 Minute ConvertBox Webinar (aff) Dama on Instagram Time Stamps: 04:56 Embracing a multi-offer business model - and why it can work so well. 08:39 Realization of why have a really niche marketing strategy was a no-go for Dama. 12:07 Embracing flexibility in content creation and topics. 17:22 Creative strategies for collecting course testimonials effectively. 24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win. 28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing. 31:52 Unique mini webinars sharing tech and strategy. 41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship. 45:50 Interview highlights and review.…

Not Your Average Online Marketing Podcast

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076. Sales Streaks: Creating DAILY Sales In Your Business 23:03

1 year sitten23:03

23:03

In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business. I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn... The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribers The Value of a "Tripwire" to his daily sales streak If you're looking to generate sales daily, this episode is a must-listen! Links Mentioned: Lizzy Goddard's Silver Moons Sales (aff) The Evergreen Engine - Episode 66 TheAdsBootcamp.com @ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)…

Not Your Average Online Marketing Podcast

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075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals 57:22

1 year sitten57:22

57:22

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset. When you tune into this week's episode you're going to hear... The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals. How to price your services based on your experience, and proof of concept - not just going with what "feels good". How to package services correctly to avoid blurring of responsibilities and scope creep! Tune in now to get intentionally profitable! Links Mentioned Content Bistro Newsletter Prerna & Mayank on Instagram The Facebook Ads Bootcamp Zach on Instagram…

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